Episode 171 - The Insider’s Guide to Driver Recruitment Marketing with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
Recruit & Retain: Trucking Edition
Release Date: 11/03/2021
Episode 176: Drive for Show. Putt for Dough. The long and short game of driver recruitment
Recruit & Retain: Trucking Edition
Professional golf's Masters Week was the inspiration for this episode of Recruit & Retain, during which host Chad Hendricks discusses how truck driver recruiting departments need a great short game, but the long game is what will take them farther. "So far I haven’t been able to find a single leader to describe to me in detail what their long game is going to be. It is a hope and pray plan or 'we’ll figure it out as we go,'" Hendricks says in this episode. But what if it didn't have to be that way? What if you had a plan in place that instead of left you crossing your...
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Episode 175 - Evolution of Advertising
Recruit & Retain: Trucking Edition
Advertising in the truck driver recruiting industry has evolved considerably over the past 10 years – and it’s about to make another shift. But if you're wondering why you keep getting the same results, or worse, your results are not as good as they used to be with the same or higher advertising budget, this podcast is for you. Chad Hendricks, host of the Recruit and Retain Trucking Edition podcast and President of Driver Outcomes, discusses the evolution and how the advertising industry continues to fall short. He explains why we may be looking at the wrong metrics, and you will...
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Episode 173 - The Impact of Sleep on High Risk Occupations
Recruit & Retain: Trucking Edition
Night driving is not something that humans are designed to do from a core biological level, so what can carriers do to improve driver safety for them and other road users? Don’t miss Steven James from the Sleep & Performance Research Centre, at Washington State, share his research.
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Episode 172 - How to Improve Quality of Leads, Recruiter Sales Skills & Driver Recruiting with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
Recruit & Retain: Trucking Edition
Should you include pay in your driver ads? How do you attract drivers who aren’t looking to change jobs? And how can you improve your recruiter’s sales skills to improve the quality of leads? These are just a few of the questions we explore with Leah Shaver, Brad Jones & Beth Potratz.
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Episode 171 - The Insider’s Guide to Driver Recruitment Marketing with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
Recruit & Retain: Trucking Edition
If you’ve been wondering what to put on your FB ads to catch a driver’s eye. If you’re not sure how to differentiate your carrier. Or if you have a very small marketing budget, then take advantage of not one, but three perspectives on how to up your marketing efforts.
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Episode 170 - The Importance of Pay & Culture with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
Recruit & Retain: Trucking Edition
Just how important are pay and company culture when recruiting and retaining drivers? Joining Chad to discuss these hot topics are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners & Beth Potratz, CEO for Drive My Way.
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Episode 169 - Why Improving Communications Helps Retain Drivers with Jordan Wagner & Tim Hindes
Recruit & Retain: Trucking Edition
If you’re questioning what your carrier can do to attract & retain better drivers, focus your attention on communication problems. Don’t miss Jordan Wagner, founder of WJW Consulting, and Tim Hindes, former CEO of Stay Metrics, sharing their thoughts on this very topic.
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Episode 168 - Why Retention is the New Recruitment with Jeremy Reymer & Wendy Bartz
Recruit & Retain: Trucking Edition
Don’t miss Jeremy Reymer, founder and CEO of CDL driver applicant tracking system, DriverReach, and Wendy Bartz, Director of Sales and Services at DriverReach, discuss how your carrier can solve its driver shortage issues on this week’s episode of Recruit and Retain.
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Episode 167 - How the Trucking Industry & the Higher Education Industry Align
Recruit & Retain: Trucking Edition
Don’t miss Joretta Nelson, vice chairman and owner of Credo, a company dedicated to improving the nature of education, share her higher education retention ideas on this week’s Recruit and Retain for how carriers can help drivers thrive and ultimately retain them.
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Episode 166 - Why You Should Force Quality of Life on Your Drivers
Recruit & Retain: Trucking Edition
Do your drivers have a good quality of life? After 22 years in trucking, going into carriers and helping them achieve a drastic overhaul, Roy Craigen, founder of TRANSCOM Fleet Services, knows how to improve driver quality of life & in the process, improve your carrier, improve driver recruitment and retention.
info_outlineIf you’re struggling to attract drivers, then don’t miss this second installment of Recruit and Retain fresh from the Iowa Motor Truck Association.
In this episode, discussing all things driver recruitment marketing, are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way.
“We have four different generations of folks working today in the trucking industry, and all of them respond differently to different things, and are interested in different things that they're going to experience at the workplace.”
So if you’ve been wondering what to put on your FB ads to catch a driver’s eye. If you’re not sure how to differentiate your carrier (hint - be unique). Or if you have a very small marketing budget, then download and listen to this latest episode and take advantage of not one, but three perspectives on how to up your marketing efforts.
“People don't necessarily move because something is better. When we're using a lot of social media for advertising, it does have to stand out. Otherwise it doesn't filter through the noise.”
What you’ll learn about in this episode:
- How to write effective FB ads
- The importance of language in marketing
- Why you should highlight your internal core values in your ads
- How to improve the quality of your leads
- Marketing tips on a small budget
How to connect with guests: