How Privacy is Reshaping the Ad Tech Industry
She Said Privacy/He Said Security
Release Date: 08/07/2025
Navigating Privacy Compliance When AI Changes Everything
She Said Privacy/He Said Security
Mason Clutter is a Partner and Privacy Lead at Frost Brown Todd Attorneys, previously serving as Chief Privacy Officer for the US Department of Homeland Security. Mason’s practice is at the intersection of privacy, security, and technology. She works with clients to operationalize privacy and security, helping them achieve their goals and build and maintain trust with their clients. In this episode… Companies are facing new challenges trying to build privacy programs that keep up with evolving privacy laws and new AI tools. Laws, like Maryland’s new privacy law, are adding pressure with...
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How Privacy is Reshaping the Ad Tech Industry
She Said Privacy/He Said Security
Allison Schiff is the Managing Editor at AdExchanger, where she covers mobile, Meta, measurement, privacy, and the app economy. Allison received her MA in journalism from the Dublin Institute of Technology in Ireland (her favorite place) and a BA in history and English from Brandeis University in Waltham, Mass. In this episode… Ad tech companies are under increasing pressure to evolve their privacy practices. What was once considered a “wild west,” loosely regulated environment, is now being reshaped by regulatory enforcement actions and shifting consumer expectations. Many companies are...
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How to Build a Global Privacy Program That Enables Growth
She Said Privacy/He Said Security
Heather Kuhn is Privacy, Security, and Technology Counsel at Genuine Parts Company. She is a privacy and technology attorney with nearly two decades of professional cross-industry experience. She teaches at Georgia State College of Law, serves on the Georgia Bar’s AI Committee, and formerly chaired its Privacy & Technology Section, leading conversations at the intersection of law, AI, and innovation. In this episode… Embedding privacy and security practices into a large, global business requires more than policies. It takes early collaboration, constant relationship building across...
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Helping Seniors Avoid Digital Scams, One Click at a Time
She Said Privacy/He Said Security
Alexandria “Lexi” Lutz is a privacy attorney and the Founder of Opt-Inspire, Inc., a nonprofit dedicated to helping seniors and youth build digital confidence and avoid online scams. By day, she serves as Senior Corporate Counsel at Nordstrom, advising on privacy, cybersecurity, and AI across the retail and technology landscape. In this episode… Online scams are becoming more sophisticated, targeting older adults with devastating financial consequences that often reach tens of thousands of dollars with little recourse. From tech support fraud to AI-driven deepfakes that mimic loved...
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Real AI Risks No One Wants To Talk About And What Companies Can Do About Them
She Said Privacy/He Said Security
Anne Bradley is the Chief Customer Officer at Luminos. Anne helps in-house legal, tech, and data science teams use the Luminos platform to manage the automated AI risk, compliance, and approval processes, statistical testing, and legal documentation. Anne also serves on the Board of Directors of the Future of Privacy Forum, a nonprofit that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies. In this episode… AI is being integrated into everyday business functions, from diagnosing cancer to translating...
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Privacy in the Loop: Why Human Training Is AI’s Greatest Weakness and Strength
She Said Privacy/He Said Security
Nick Oldham is the Chief Operations Officer, USIS, and Global Chief Risk, Privacy and Compliance Officer at Equifax Inc. A forward-thinking legal and operations executive, Nick has a proven track record of driving large-scale transformations by integrating legal expertise with strategic operational leadership. He oversees all enterprise-wide second-line functions, leading initiatives to embed AI, enable data-driven decision-making, and deliver innovative, compliant solutions across a $1.9B business unit. His focus is on building efficient, scalable systems that align with both compliance...
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Where Strategy Meets Reality in AI Governance
She Said Privacy/He Said Security
Andrew Clearwater is a Partner at Dentons’ Privacy and Cybersecurity Team and a recognized authority in privacy and AI governance. Formerly a founding leader at OneTrust, he oversaw privacy and AI initiatives, contributed to key data protection standards, and holds over 20 patents. Andrew advises businesses on responsible tech implementation, helping navigate global regulations in AI, data privacy, and cybersecurity. A frequent speaker, he offers insight into emerging compliance challenges and ethical technology use. In this episode… Many companies are diving into AI without first putting...
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Endpoints-on-Wheels: Protecting Company and Employee Data in Cars
She Said Privacy/He Said Security
Merry Marwig is the VP Global Communications & Advocacy at Privacy4Cars. Merry is a pro-consumer, pro-business privacy advocate who is optimistic about what data privacy rights mean for everyday people — and for the companies they do business with. At Privacy4Cars, she helps protect drivers’ and passengers’ personal data while creating business opportunities for automotive companies. In this episode… Modern cars are like computers on wheels, collecting and storing data just like smartphones or laptops. Unlike those devices, however, vehicle data is often left unencrypted and...
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Agentic AI for Software Security: Eliminate More Vulnerabilities, Triage Less
She Said Privacy/He Said Security
Ian Riopel is the CEO and Co-founder of Root, applying agentic AI to fix vulnerabilities instantly. A US Army veteran and former Counterintelligence Agent, he’s held roles at Cisco, CloudLock, and Rapid7. Ian brings military-grade security expertise to software supply chains. John Amaral is the CTO and Co-founder of Root. Previously, he scaled Cisco Cloud Security to $500M in revenue and led CloudLock to a $300M acquisition. With five exits behind him, John specializes in building cybersecurity startups with strong technical vision. In this episode… Patching software vulnerabilities...
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Operationalizing Privacy Across Teams, Tools, and Tech
She Said Privacy/He Said Security
Sarah Stalnecker is the Global Privacy Director at New Balance Athletics, Inc., where she leads the integration of privacy principles across the organization, driving awareness and compliance through education, streamlined processes, and technology solutions. In this episode… Operationalizing privacy programs starts with translating legal requirements into actions that work across teams. This means aligning privacy with existing tools and workflows while meeting evolving privacy regulations and adapting to new technologies. Today’s consumers also demand both personalization and privacy,...
info_outlineAllison Schiff is the Managing Editor at AdExchanger, where she covers mobile, Meta, measurement, privacy, and the app economy. Allison received her MA in journalism from the Dublin Institute of Technology in Ireland (her favorite place) and a BA in history and English from Brandeis University in Waltham, Mass.
In this episode…
Ad tech companies are under increasing pressure to evolve their privacy practices. What was once considered a “wild west,” loosely regulated environment, is now being reshaped by regulatory enforcement actions and shifting consumer expectations. Many companies are becoming more selective about their vendors, implementing privacy by design, and embracing data minimization practices after years of unchecked data collection. While at the same time, many ad tech companies are rushing to position themselves as AI companies, often without a clear understanding of the risks and how these claims align with consumer trust.
To meet rising regulatory and consumer expectations, some ad tech companies are taking concrete steps to improve their privacy posture. This includes auditing third-party tools, removing unnecessary tracking pixels from websites, and gaining more visibility into how data flows through partner systems. On the AI front, research shows that consumer trust drops when AI-generated content is not clearly labeled and that marketing products as AI-powered makes them less appealing. These findings point to the need for greater transparency in company data collection practices and marketing and AI transparency.
In this episode of the She Said Privacy/He Said Security podcast, Jodi and Justin Daniels speak with Allison Schiff, managing editor at AdExchanger, about how ad tech companies are adapting to regulatory scrutiny and evolving consumer privacy expectations. Allison shares how the ad tech industry’s approach to privacy is maturing, and explains how companies are implementing privacy by design, reassessing vendor relationships, and using consent tools more intentionally. She offers insight into how journalists utilize AI while maintaining editorial judgment and presents concerns about AI’s impact on critical thinking. Allison also describes the disconnect between AI marketing hype and consumer preferences, and the need for companies to disclose the use of AI-generated content to maintain trust.