Make Do And Mend Is An Awful Digital Marketing Strategy
Digital Marketing From The Coalface
Release Date: 08/28/2024
Cam Bores On About AI & Dave Has A Rant, Normal Service Resumed
Digital Marketing From The Coalface
In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. Dave has a rant about the way SaaS businesses lie about pricing and how B2B marketing can and perhaps should be edgy.
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Cameron Or Cam, He Just Doesn't Care
Digital Marketing From The Coalface
In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.
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The Episode That Nearly Didn't Happen, And Probably Shouldn't Have
Digital Marketing From The Coalface
When it came to the time to record this episode Dave was struggling to get enthusiastic. However, Stu beat him into submission, and this is the end result. You can decide if they should have gone to the pub instead.
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Websites, ABM And Red Bull, Or Was It Red Thunder?
Digital Marketing From The Coalface
This week Dave and Stu discuss websites, account based marketing gone wrong and Red Bull.
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From Order Takers To Consultants, The Sales Revolution Has Happened, Mostly
Digital Marketing From The Coalface
In this episode, Dave and Stu discuss, among other things, how switched-on businesses use consultants as salespeople—if they can find them. In other words, the day of the order-taker salesperson has, perhaps, gone for good.
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We've Taken The Nuclear Option And Put It In A Coke Can
Digital Marketing From The Coalface
In this episode, Dave and Stuart discuss how the nuclear industry got its messaging wrong and how it's addressing that. We also discuss all sorts of subjects tenuously linked to digital marketing.
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That Was Quite The After Party
Digital Marketing From The Coalface
Well the after party following episide 150 went on, quite literally, for seconds which meant recording this episode was all a bit of a blur. Needless to say Alex rants about AI, in a different way, and Dave does his best to calm him down by taking the p**s.
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Google Thinks You're A 23 Year Old Mongoose Who Lives In Auchnagatt
Digital Marketing From The Coalface
The big deal with some digital marketing is it's ability to stalk the right audience and only pop up to annoy them, and nobody else. But it's broken and gets it spectacularly wrong. There's also a lot of self congratulatory drivel with this being Episode 150.
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How To Phone In Your Sincerity By Misusing Your CRM
Digital Marketing From The Coalface
Alex tells us about how someone with whom he'd had several conversations and had a meeting on the calendar with them that day sent him a "Hey, we think you're a good fit for what we're selling" message. Such an abysmal fail. We obviously talk about other stuff as well.
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It Was Like They Couldn't Be A***d
Digital Marketing From The Coalface
Ever had service that felt like the company providing it just couldn't be arsed? We discuss that in this episode. We also thank super fan Amy AGAIN, and recommend the best curry you can have delivered to your house anywhere in the UK, no really, it's simply the best.
info_outlineThis week we're chatting about what a pain it can be to inherit an awful website and digital footprint and have to make do and mend rather than start over and do it properly.
We also talk about customer relationship management systems and why they are so great.