From Puerto Rico to Jacksonville's Best Realtor: 300 Families, a 16-Agent Team, and Why Full-Price Agents Always Win | Joselyn Reyes
Release Date: 05/22/2026
New Construction Traps, NAS Jacksonville Relocation and Northeast Florida's Master-Planned Communities: Ep 337 Angela Stancil
Real Estate Excellence
What would happen to your business tomorrow if you suddenly could not personally handle every task you handle today?? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Angela Stancil. Angela Stancil is a Northeast Florida REALTOR whose career began in education, first in the classroom and later in school administration, before an unexpected relocation to Florida opened the door to real estate. Working behind the scenes with Team Davidow gave Angela an unusual introduction to the industry. Instead of beginning by chasing transactions, she first learned...
info_outline
The Pricing Mistake Costing Clay County Sellers Thousands | Tracy Frandsen Ep. 336
Real Estate Excellence
If relationships built your real estate business, what are you doing today to make sure those relationships still remember you when their next move happens? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tracy Frandsen. Tracy Frandsen is a Northeast Florida real estate professional with 20 years of experience navigating booming markets, the foreclosure crisis, changing technology, and the constant evolution of the real estate industry. Her career began in 2006 in Green Cove Springs and quickly put her in the middle of one of the most challenging periods in...
info_outline
What Nocatee Buyers and Sellers Get Wrong in 2026 Ep. 335 Lisa Vernon
Real Estate Excellence
Would you risk losing a commission today to protect a client from making the wrong decision for their future? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Lisa Vernon. Lisa Vernon is the owner broker of Imagine Real Estate in Nocatee, Florida, a real estate professional with mortgage experience dating back to 1998 and more than 240 transactions behind her. Known by clients as the House Whisperer, Lisa shares how her early financial background, psychology education, family experiences, mentorship, and knowledge of Northeast Florida shaped her client centered...
info_outline
How One YouTube Channel Built a $110M Real Estate Business in The Villages
Real Estate Excellence
What are people arriving today getting wrong that you got wrong when you first moved to the area? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Robyn Cavallaro. Robyn Cavallaro is a real estate professional, author, educator, and local authority who has completed more than 300 transactions and surpassed 100 million dollars in sales while serving buyers and sellers in The Villages, Florida. After a failed coffeehouse placed her in bankruptcy at 56, she moved to Florida, earned her real estate license during the pandemic, and rebuilt her life using a phone,...
info_outline
From Classroom to $36M: Military Relocation & St Johns County Top Real Estate Team Holly Taylor Ep 333
Real Estate Excellence
Can real estate create genuine freedom when success still depends on being available when everyone else is off? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Holly Taylor. Holly Taylor is a former elementary and special education teacher who became a top producing St. Augustine real estate team leader serving military families, first time buyers, and growing families. She explains how she transitioned from teaching, committed fully to real estate, and built systems that allowed her business to grow while raising four children and navigating back-to-back...
info_outline
From Command to Closing: What 30 Years in the Army Taught Her About Real Estate. Traci Crawford Ep. 332
Real Estate Excellence
What was the moment you knew real estate was what came next after 30 years in uniform? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Traci Crawford. Traci is a retired United States Army Colonel, former military nurse, Global Real Estate Advisor, Broker Associate, Certified Residential Specialist, and Military Relocation Professional serving families throughout Northeast Florida. After 30 years of military service, Traci entered real estate with the same commitment to education, leadership, preparation, and compassionate service that guided her military...
info_outline
From Teacher to Top Agent: Debora McCarty on Jacksonville Real Estate, Deals That Almost Died & What It Takes to Survive This Market
Real Estate Excellence
What happens when real estate stops being about the transaction and becomes about truly listening to people? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Debora McCarty. Debora is a Watson Realty real estate professional serving Jacksonville, Saint Johns County, and surrounding Northeast Florida communities after a career path that began in Brazil, continued through family life and teaching, and eventually led her into real estate. Her story shows how teaching, patience, community involvement, and deep preparation shaped the way she guides buyers and...
info_outline
The Deed That Shouldn't Exist: Deed Fraud, Probate Reality, and Protecting Inherited Property | Tammy Legette
Real Estate Excellence
What does the new threat look like for inherited properties right now? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tammy Legette. Tammy is a Charlotte based real estate broker, inherited property specialist, author, and founder of Inherited Property Navigator. In this episode, she shares how her own family experiences with probate, foreclosure risk, heir disputes, and deed fraud shaped her mission to educate families and real estate professionals before inherited property becomes a crisis. Tammy explains why inherited property is not the same as a normal...
info_outline
From $38M Agent to Broker Owner: What Tanya Cosmini Learned the Hard Way | Ep. 329
Real Estate Excellence
What happens when agents realize the support they thought they had is not actually there when a deal starts falling apart? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tanya Cosmini. Tanya is a broker owner, real estate leader, and producing agent who returned to the Real Estate Excellence Podcast to share what she has learned after nearly four years of running Realty One Group Elevate. Tanya Cosmini discusses the reality of opening and leading a brokerage, why recruiting is a longer game than expected, and how true agent support shows up in moments of...
info_outline
The Trilingual Agent Closing Deals in Jacksonville's Buyer's Market | Claudia Hernandez, Ep. 328
Real Estate Excellence
How different would your results be if you stopped focusing on commission splits and started focusing on the tools, mentorship, and systems that actually help you succeed? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Claudia Hernandez. Claudia Hernandez is a Jacksonville real estate agent with Coldwell Banker Anandale Basin Realty who specializes in helping buyers, first time homeowners, veterans, and relocating families navigate the home buying process. Fluent in Spanish, English, and French, Claudia brings a unique perspective shaped by her journey from...
info_outlineCan AI ever replace the personal connection of a trusted real estate agent?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Joselyn Reyes, Joselyn Reyes is a top producing Jacksonville real estate agent, team leader, and mentor who shares her journey from solo agent to leading a fast growing 16 person real estate team. She opens up about the challenges of balancing business, motherhood, mentorship, and leadership while staying authentic in a constantly evolving market.
Joselyn discusses Jacksonville’s explosive growth, why so many buyers are relocating from places like New York, Puerto Rico, Miami, and California, and where the best opportunities exist for first time homebuyers. She also explains why relationships, trust, and personalized service will always matter more than technology in real estate.
If you enjoyed this episode, subscribe to the Real Estate Excellence Podcast, leave a review, and share this episode with someone looking to grow in real estate or relocate to Jacksonville.
Highlights
00:00 - 08:33 Why AI Cannot Replace Real Estate Agents
- Personalized customer service matters
- Building trust during transactions
- From Puerto Rico dream to real estate success
- Mentoring new agents in Jacksonville
- Learning balance after burnout
08:33 - 18:00 Building a Successful Real Estate Team
- Launching the IMAX Team
- Creating accountability and team culture
- Leading weekly sales meetings
- Why mentorship changes careers
- Growing from 7 to 16 agents
18:00 - 31:05 Why Buyers Are Moving to Jacksonville
- Relocation trends from New York and Puerto Rico
- Why St Johns County attracts families
- Beach communities attracting retirees
- SilverLeaf versus Nocatee discussion
- How affordability drives migration
31:05 - 47:40 Best Opportunities for First Time Buyers
- Affordable areas in Jacksonville
- New construction versus older homes
- Why land ownership creates wealth
- Manufactured homes as investment opportunities
- Growth potential in Baker County and Callahan
47:40 - 01:08:20 Balancing Motherhood and Real Estate Leadership
- Managing family and business life
- Setting boundaries to avoid burnout
- Supporting agents through challenges
- Creating long term relationships
- Why authenticity matters in leadership
01:08:20 - 01:32:57 The Future of Real Estate and Personal Branding
- Why relationships still win in real estate
- Providing value in a competitive market
- How agents can stand out online
- Continuous learning and adapting
- Advice for new real estate professionals
Quotes:
“We are not gonna be replaced by AI because people still want that one on one service.” – Joselyn Reyes
“You gotta be authentic. You gotta be informative. You gotta offer something of value.” – Joselyn Reyes
“I always saw myself as a solo agent but I fell in love with helping other agents grow.” – Joselyn Reyes
“You have to have boundaries in this business and that’s something I did not have.” – Joselyn Reyes
To contact Joselyn Reyes, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, and Facebook.
Connect with Joselyn Reyes!
Website: https://joselynbrunelle.exitrealestategallery.com/
Instagram: https://www.instagram.com/Joselyn.sells.real.estate/
Facebook: https://www.facebook.com/joselynsellsrealestate
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
#RealEstateExcellence #RealEstate #JoselynReyes #RealEstateExcellence #JacksonvilleRealEstate #FloridaRealEstate #RealEstatePodcast #TeamBuilding #FirstTimeHomeBuyer #JacksonvilleFlorida #StJohnsCounty #Nocatee #SilverLeaf #RealEstateAgent #WomenInRealEstate #RealEstateLeadership #HousingMarket #RelocationExpert #MilitaryRelocation #RealEstateCoach #Entrepreneurship #HomeBuying