Real Estate Excellence
The Real Estate Excellence Podcast brings you real conversations with the top real estate agents, brokers, and industry leaders in Northeast Florida and beyond. Hosted by Tracy Hayes, each episode uncovers the mindset, strategies, and stories behind the most successful professionals in the business. Whether you're a new agent or a seasoned pro, you’ll find the insight and inspiration you need to elevate your real estate career.
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From Recruiting to Real Estate: Karen Saez’s Rise in Northeast Florida
11/17/2025
From Recruiting to Real Estate: Karen Saez’s Rise in Northeast Florida
What would you risk—your career, your comfort, or your security—to build the life you really want? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Karen Saez. Karen shares her incredible journey from corporate recruiting at Deutsche Bank to owning a bar and eventually finding her true passion in real estate. As a bilingual advisor and former military spouse, Karen brings heart, hustle, and unique experience to the Jacksonville market. She dives deep into what it takes to break into the industry, create a client-first business, and overcome the personal and professional challenges that come with bold life transitions. Karen opens up about building relationships through social media, the pain of losing her first real estate deal, and how grit, consistency, and empathy have shaped her career. She also breaks down the realities of starting in real estate, the importance of structure, and how being a single mom motivated her to take the leap into entrepreneurship. If you’re thinking about making a career shift or want to level up in real estate, don’t just dream it—do it. Follow Karen on Instagram for a behind-the-scenes look at real estate life, and subscribe to the Real Estate Excellence Podcast for more inspiring stories like this! Highlights: 00:00–05:12 Karen’s Big Month & Buyer Challenges Standout October sales performance Clients shifting from condos to homes Home search in eTown Quick 30-day close with decisive buyer Two closings pushed due to contingencies 05:13–10:05 Contingent Offers & Lending Solutions Challenges with out-of-state sellers Bridge loan limitations Explaining the “Purchase Edge” program Builder delays and shifting timelines Supporting a friend through new construction delays 10:06–15:24 Corporate Recruiting to Real Estate Agent From staffing agencies to Deutsche Bank Transferable skills: interviewing and listening Vetting brokerages like candidates Understanding client motivations Transitioning service mindset into real estate 15:25–20:56 Bar Ownership & Business Shift Opening a bar after a Tulum trip Managing dual careers: banking by day, bar by night Learning bartending to train staff Selling the bar for more meaningful work Pivoting toward real estate 20:57–30:13 Getting Started in Real Estate First brokerage experience at Coldwell Banker Why training helped but branding didn’t align Meeting Mike and joining 904 Home Guide Bilingual outreach strategy Early listing failure: townhouse vs. condo mix-up 30:14–46:15 Mindset, Marketing & Consistency Love for guiding buyers and sellers Building lasting post-close relationships Consistent routines: hot sheets, follow-ups Leveraging Instagram for business growth Sharing personal stories to build connection Quotes: “You have to give yourself no option but to succeed.” – Karen Saez “It wasn't just a transaction or a paycheck for me—it’s more of a ‘you're my family now.’” – Karen Saez “Just post the damn thing.” – Karen Saez “If it’s your plan A, then go all in. If not, it’s going to chew you up.” – Karen Saez To contact Karen Saez, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and LinkedIn. Connect with Karen Saez! Instagram: Facebook: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #JacksonvilleRealtor #WomenInBusiness #BilingualRealtor #EntrepreneurJourney #KarenSaez #904HomeGuide #RealEstatePodcast #RelocationExpert #MilitaryFriendlyRealtor #SocialSelling #RealtorLife #FloridaHomes #RealEstateSuccess #CareerPivot #GritAndGrace #FirstTimeHomeBuyer #RealEstateStories #ClosingDeals #InstagramMarketing
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Selling $5M Homes in Ponte Vedra Beach
11/03/2025
Selling $5M Homes in Ponte Vedra Beach
What if the key to succeeding in the luxury real estate market isn't flash or fame—but quiet consistency and old-school relationship-building? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury real estate veteran Michael Curet, a former pro tennis writer turned top-tier coastal agent. With nearly three decades in the game, Michael shares how he transitioned from ATP rankings to real estate royalty in northeast Florida. He opens up about the early hustle, key relationships, and how his sports background uniquely positioned him to serve elite clientele, including NFL players, PGA pros, and high-net-worth individuals. Michael doesn’t hold back as he breaks down what it really takes to break into, and stay in, the luxury market. From handling high-stakes negotiations to navigating land issues like gopher tortoises and coastal construction lines, he gives a masterclass on trust, tenacity, and tactical thinking. Whether you're new to real estate or gunning for the 1%, this episode is a blueprint for sustainable success in competitive markets. Loved this episode? Share it with a fellow agent chasing the luxury dream! Subscribe, leave a 5-star review, and connect with us on social media for behind-the-scenes insights and upcoming guest announcements. Highlights: 00:00 - 03:12 Real Estate Lessons & Local Life in Ponte Vedra · Staying calm during high-stress deals · Halloween traditions in upscale neighborhoods · Golf cart culture and trick-or-treating · Family aging and changing community vibes · What makes Ponte Vedra’s neighborhoods unique 03:13 - 10:21 From Pro Tennis to Pro Listings · Starting as a tennis writer for ATP · Transitioning from journalism to real estate · Traveling the world: Wimbledon, Paris, US Open · Moving to Ponte Vedra Beach for the ATP HQ · Building credibility through elite sports networks 10:22 - 18:11 Breaking into Real Estate with NFL and PGA Ties · Landing Fred Taylor as a client · Working with Jaguars during their early years · From networking to nurturing lasting relationships · Competing with seasoned agents early on · Leveraging sports background in real estate 18:12 - 27:44 Cracking the Luxury Oceanfront Market · Turning neglected FSBO lots into listings · Building trust with absentee landowners · Creating snowball momentum from one big break · Selling more oceanfront land than anyone else · Long-distance rapport building and remote sales 27:45 - 36:04 Coastal Real Estate Technical Mastery · What buyers must know about oceanfront lots · Coastal construction lines and elevation factors · Dealing with gopher tortoises and sea turtles · Building relationships with DEP consultants · Selling safety and certainty with due diligence 36:05 - 55:46 Elite Habits, Emotional Control & Career Longevity · Staying consistent after nearly 3 decades · Handling high-stakes, emotional transactions · Why calm negotiation wins in luxury real estate · Daily habits, relationships, and proactive lead gen · Off-market properties and building agent trust Quotes: “Cooler heads prevail. That’s advice for real estate and life.” – Michael Curet “I never even met the seller. It was all about building trust over the phone.” – Michael Curet “Luxury real estate is like the music business; you just need one break.” – Michael Curet “You don’t need to know everything. But you need to know who to call.” – Michael Curet To contact Michael Curet, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, and LinkedIn. Connect with Michael Curet! Website: Instagram: Facebook: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #LuxuryRealEstate #FloridaRealEstate #MichaelCuret #PonteVedraBeach #RealEstatePodcast #HighEndHomes #OceanfrontLiving #RealEstateTips #LuxuryAgent #PropertyInvestment #RealEstateLife #TennisToRealEstate #RealtorLife #ExclusiveListings #MillionDollarListing #NortheastFlorida #HomeBuyers #EliteAgent #LandDeals #RealEstateStories
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She Flipped the NYC Brokerage Model --And Agents Are Thriving
10/31/2025
She Flipped the NYC Brokerage Model --And Agents Are Thriving
What does it really take to lead one of Manhattan’s most iconic brokerages through a historic acquisition while preserving its soul and scaling its influence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kevelyn Guzman, a visionary leader who took a 100-year-old boutique Manhattan brokerage through a transformative acquisition by Coldwell Banker. She opens up about her journey from Wall Street to real estate, her philosophy of treating agents as clients, and her approach to maintaining culture, innovation, and collaboration in a fiercely competitive market. Kevelyn doesn’t just talk about leadership—she lives it. From supporting women in real estate to demystifying CRMs and AI, she breaks down the real work behind agent retention, marketing strategy, and building a brand that lasts. Whether you’re an agent, broker, or aspiring leader, this episode will challenge you to lead with authenticity and strategy. If you're a real estate leader or agent looking to elevate your business, follow Kevelyn Guzman on LinkedIn and keep an eye out for her upcoming book. Don’t forget to subscribe to Real Estate Excellence, leave a review, and share this episode with a real estate pro who needs to hear it! Highlights: 00:00 – 05:18 From Wall Street to Real Estate Never make emotional decisions Kevelyn’s early career on Wall Street Realizing real estate is about relationships Moving into real estate in 2006 Surviving the 2008 crash 05:19 – 13:25 Guiding a Legacy Firm Through Acquisition Warburg Realty’s 100-year legacy Transition to Coldwell Banker Choosing the right buyer International reach and global network Supporting international clients 13:26 – 24:38 Building a Culture of Agent-Centric Leadership Treating agents as clients Helping agents build business infrastructure Leadership lessons from “boots on the ground” Recruiting and retaining top talent Putting the agent brand first 24:39 – 34:18 Coaching Through Change and Custom Strategy Quarterly strategy sessions with agents Helping agents adapt to AI tools Embracing individual marketing styles Social media resistance turned success Metrics-driven coaching and consistency 34:19 – 47:42 Tools, Tech, and the CRM Problem Matching tools to agent strengths Real-world uses for CRMs White-glove support vs. tech overload Key tools: Canva, Listing Concierge, Revitalize Building processes to let agents focus on deals 47:43 – 1:03:40 Women in Real Estate and Industry Outlook Launching the NYC chapter of “What Moves Her” Gender bias in luxury real estate Cultural and building-level dynamics 2026 NYC market predictions Embracing visibility, passion, and future goals Quotes: "Never make decisions when you are highly emotional. Just give it some time." – Kevelyn Guzman "Our agents are the CEOs of their business—we're just here to support that infrastructure." – Kevelyn Guzman "It's not always about the money. Support, culture, and visibility matter more than splits." – Kevelyn Guzman "Real estate isn’t just a job for me. It’s a passion I live out seven days a week." – Kevelyn Guzman To contact Kevelyn Guzman, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Kaitlin Chernyshov! Website: Instagram: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #KevelynGuzman #NYCRealEstate #WomenInRealEstate #RealEstateLeadership #BrokerLife #ColdwellBanker #AgentSupport #BusinessStrategy #WallStreetToRealEstate #RealEstateCoach #LuxuryRealEstate #RealEstateBranding #WhatMovesHer #CRMforAgents #AIinRealEstate #AuthenticLeadership #RealEstateRetention #RealEstateInnovation #SocialMediaStrategy
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How to 2.5x Your Sales in a Down Market: $8M to $20M in 2025
10/27/2025
How to 2.5x Your Sales in a Down Market: $8M to $20M in 2025
What if the secret to your real estate breakthrough isn't a better market... but a better mindset? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Kaitlin Chernyshov. Kaitin shares how she went from uncertainty and switching seven brokerages to becoming one of Northeast Florida’s top-producing agents. Despite working in what headlines call the worst real estate market in recent years, she has already closed over 40 homes and is tracking more than 20 million in sales for 2025. Kaitlin unpacks the mindset shift that sparked her explosive growth, her transition from buyer-heavy business to dominating listings, and the creative open house tactics that actually work. She also talks about starting her team at United Real Estate, hiring the right support, and building a business fueled almost entirely by referrals. Whether you're new to real estate or stuck in a rut, Kaitlin’s story will show you what’s possible when purpose meets strategy. Looking to reignite your real estate momentum? Follow Kaitlin Chernyshov on Instagram and TikTok. Then hit subscribe to the podcast for more proven growth strategies from real agents winning in today's market. Highlights: 00:00 – 08:25 Finding Direction in Real Estate Kaitlin introduces her seven-year journey Switching brokerages seven times Why she finally found her home at United Launching Market Makers team How she tripled her business in one year 08:26 – 17:03 Creating Open House Magic How she transitioned from 90 percent buyers to 70 percent listings Using open houses as conversion tools The Santa and Grinch event that led to a closing Turning a no-show open house into a double deal From open house guest to future team member 17:04 – 25:45 Scaling with Structure and Support Starting her own team within United Leading agents while maintaining production Hiring a transaction coordinator and social media help Shifting from solo hustling to systemized growth Building referrals from past clients 25:46 – 34:12 What Buyers and Sellers Need to Hear in 2025 Why waiting for rates might be a mistake Her own buying experience during high interest Advice for buyers on timing and equity Local market resilience in Jacksonville St. Johns County as a top family relocation spot 34:13 – 48:18 Mastering the Listing Side of Real Estate Overcoming seller hesitation with proof and data Turning expired listings around in under 30 days Smart staging on a budget How she communicates tough feedback to sellers Understanding what buyers want today 48:19 – 1:08:43 Mindset, Teams and Market Predictions When Kaitlin stopped stressing over her next deal Pre-listing inspections and preventing deal fallout What she looks for in a brokerage The social side of real estate success Why 2025 may shift from buyer to seller’s market Quotes: "I treat every closing like it’s my own and that’s what makes the difference" – Kaitlin Chernyshov "When I stopped obsessing about where the next deal was coming from it all started to flow" – Kaitlin Chernyshov "People say open houses don’t work I’ve sold over ten from them" – Kaitlin Chernyshov "You can be successful anywhere but the right environment accelerates everything" – Kaitlin Chernyshov To contact Kaitlin Chernyshov, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Kaitlin Chernyshov! Website: Instagram: Facebook: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #KaitlinChernyshov #RealEstatePodcast #ListingAgentTips #RealtorSuccess #MarketMakers #JacksonvilleRealEstate #StJohnsCountyHomes #WomenInRealEstate #RealEstateLeadership #RealtorLife #RealEstateStrategy #HomeSellingTips #ReferralBusiness #TopProducer #OpenHouseSuccess #RealEstateMarketing #NortheastFloridaHomes #RealEstateTeam #MindsetShift
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Jamie McLaughlin: From Classroom to Closing - Top St Johns Cty Realtor
10/24/2025
Jamie McLaughlin: From Classroom to Closing - Top St Johns Cty Realtor
Are you just buying a house, or are you investing in a lifestyle that matches your future? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes former middle school math teacher turned real estate agent, Jamie McLaughlin. Jamie shares her inspiring journey from the classroom to becoming a trusted realtor in St. Johns County, Florida. With deep roots in the community and a teacher’s heart, Jamie brings patience, structure, and honesty to every transaction—serving not just clients, but building long-lasting relationships. Tracy dives into the challenges and strategies of selling in today's market—from handling CDD fees, insurance hurdles, and new construction pitfalls to emphasizing education-based buyer consultations and proper pricing for sellers. Jamie also reveals how her background as a mentor and volleyball coach influences her people-first approach. Whether it's pre-inspections, dealing with builders, or navigating complex buyer expectations, Jamie’s approach is a masterclass in thoughtful, integrity-driven real estate. If you're a buyer or seller in Northeast Florida, take a cue from Jamie’s playbook—partner with an agent who educates, advocates, and isn't afraid to speak the hard truths. Subscribe to the Real Estate Excellence podcast and share this episode with someone ready to make smarter real estate decisions! Highlights: 00:00 - 13:50 Jamie’s Journey From Teacher to Realtor How Hurricane Andrew led Jamie to St. Johns County Teaching math and pivoting to real estate Marketing background and first job selling Suns tickets Bringing mentorship and coaching into real estate Building relationships that last beyond the transaction 13:51 - 24:00 Understanding the Real Buyer’s Needs Asking the hard questions early in buyer consults CDD, HOA, and insurance costs affecting decisions Buying with long-term goals in mind New construction vs resale: planning ahead Helping military families make smarter buys 24:01 - 30:32 Expectation Management & Teaching the Process Using teaching experience to walk buyers through steps Contingencies, loan types, and offer strategy Repair issues and listing prep surprises When deals almost fall apart Importance of communication at every stage 30:33 - 36:00 New Construction Inspectors, Superintendents & Slab Surprises Hidden issues in new builds—plumbing nightmares Advocating for pre-slab, pre-drywall, pre-close inspections Value of a Realtor during construction Blue tape walkthroughs and designated “bad guy” role Real stories of builder mistakes caught just in time 36:01 - 44:16 The Seller Side Marketing, Staging & Strategy 60/40 split: Jamie’s seller focus Pricing strategies based on timeline and comps Professional photos, video, and staging impact A real-world staging success story Helping sellers invest to gain more return 44:17 – 01:20:06 Navigating a Changing Market Trending real estate questions and hot takes Dealing with slow markets and higher inventory Buyer concessions, mortgage payment focus Why every buyer should interview their agent Emotional intelligence in negotiation and transaction Quotes: “If you don’t like my style or beliefs, there’s someone else out there—but I bring value in my time and what I offer.” – Jamie McLaughlin “I want to be your friend forever—not just your Realtor.” – Jamie McLaughlin “You sometimes have to spend money to make money. That’s how I built my real estate career.” – Jamie McLaughlin “I can’t stress enough how important inspections are—even for new construction.” – Jamie McLaughlin To contact Jamie McLaughlin, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, YouTube, and LinkedIn. Connect with Jamie McLaughlin! Website: Instagram: Facebook: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #StJohnsCounty #NortheastFloridaRealEstate #JamieMcLaughlin #HomeBuyingTips #RealEstatePodcast #NewConstructionHomes #RealtorLife #RealEstateStrategy #CDDFees #HOA #MortgageTips #BuyersAgent #SellersAgent #FloridaRealtor #RealEstateEducation #HomeSelling #StagingHomes #RealEstateInspection #RealEstateMentorship
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Tiffany High: How Wholesalers / Flippers Build Predictable Scalable Businesses
10/10/2025
Tiffany High: How Wholesalers / Flippers Build Predictable Scalable Businesses
What would change if you stopped chasing one off flips and rebuilt a real business that runs without you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tiffany High. Tiffany lays out how she left a demanding corporate path to be present for family, stumbled into flipping, then scaled from 40 flips in year one to a virtual operation closing 20 plus deals a month. The turning point was tearing everything down in 90 days and rebuilding with systems, training, and leadership so the company could run without constant firefighting. She explains why newbies should start with wholesaling, how to use licensed inspections plus a GC to scope work, and why leverage and team building beat solo grind. The theme is simple. Real estate is copy and paste when you install infrastructure and remove limiting beliefs. If you are ready to replace hustle with a system, check out the four week Real Estate Business Accelerator and grab a seat at the Columbus workshop. Start implementing one channel, one closer, one scorecard today. Highlights: 00:00 - 09:59 Origin story and first flips · Leaving corporate to support family · Discovering flipping and investing in education · First 40 flips as a one person show · Early mistakes without CRM or lists · Why wholesaling should have come first 10:00 - 19:59 From grind to systems · Hiring a GC before subs · Virtual acquisitions and scope of work flow · Inspector plus GC on site together · Cosmetic rehabs over gut jobs · Median price focus for multiple exits 20:00 - 29:59 Rebuilding the business · Year two crash and 90 days reset · Installing onboarding training tracking · Each closer worth eight deals a month · Leadership and removing limiting beliefs · Option freedom through leverage 30:00 - 39:59 Marketing and deal flow · Diversified channels inbound and outbound · Partnering with a realtor team for listings · San Diego success case million-dollar month · Define success then reverse engineer 40:00 - 49:59 Money and risk management · Private lenders and double-digit returns · Deals versus business capital · Why real estate beats stocks for control · Lender package inspections comps photos · Only funding deals you would take over 50:00 - 01:00:53 Wholesaling first and next steps · What wholesaling is and why to begin there · Contract timelines 30 day close 21-day inspection · Dispo in under three weeks with buyers list · Workshops plus four-week accelerator outline · Tactical podcast for ongoing execution Quotes: “Flipping a house is not a unique thing. It is a copy and paste system.” – Tiffany High “We rebuilt every aspect in less than 90 days and did 300 deals after that.” – Tiffany High “We lock everything up virtually over the phone through an acquisitions process.” – Tiffany High “Success is you define it. Our job is to get you to where you want to go.” – Tiffany High To contact Tiffany High, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, LinkedIn, and Podcast. Connect with Tiffany High! Website: Instagram: Facebook: YouTube: Podcast: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #TiffanyHigh #RealEstateInvesting #WholesalingHouses #HouseFlipping #VirtualFlipping #Acquisitions #Dispositions #PrivateLending #RealEstateSystems #KPI #CRM #DealFlow #MarketingChannels #GC #HomeInspection #MindsetShift #Leadership #OptionFreedom #ResultsDriven #ColumbusRealEstate #SanDiegoRealEstate
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Maria Raymer: Top 1% Realtor JAX/St Augustine/Ponte Vedra
10/06/2025
Maria Raymer: Top 1% Realtor JAX/St Augustine/Ponte Vedra
What do buyers and sellers really need an agent for, beyond opening doors and filling forms In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down Maria Raymer. Maria’s journey from a young agent who questioned her value to a market leader known for straight talk and service. She explains how treating people with honesty and investing real time in them creates momentum that money follows. She shares how early office mentorship and daily reps built skill and confidence, plus how to communicate value even when you are new and your clients are older than you are. Maria then lays out practical, battle tested playbooks. Prep sellers so inspections do not derail deals. Favor quality over quantity in lead gen. Build durable referral flywheels through useful quarterly touch points not holiday spam. And when growth hits, hire a transaction coordinator first so you can stay in your zone on listing appointments while files move flawlessly to close. If this episode helped you sharpen your playbook, follow the show, drop a five star review, and share it with one agent who needs to hear it today. Then screenshot your favorite takeaway and tag the show on your platform of choice. Highlights: 00:00–00:12 From college path to first closings The question that changed everything what do clients need me for Family nudges toward real estate and early doubts First brokerage start and love for unlimited upside Balancing life and a career without ceilings Rookie momentum and early wins in a different price era 00:12–00:24 Winning trust young and learning in the office The mediator role bringing buyers and sellers to the middle Emotion vs price how owners see their homes Nine to five in the office to absorb scripts and standards Riding the company’s track record while you build your own Honesty plus care as the secret trust accelerant 00:24–00:36 Brokerage math and the power of staying put • Seventy percent repeat and referral as the business base • Thirty percent fueled by brand network reach • Longevity compounds reputation and opportunity • Mentorship over splits when you feel stuck • Every move costs momentum choose wisely 00:36–00:47 Follow up that clients actually like Stop holiday blast emails send a real card or a useful update Quarterly newsletters with hyper local stats win attention Community first support local to build real relationships Network through schools charities and church with intent CRM as non-negotiable foundation from day one 00:47–00:59 Negotiation calm and pre listing inspections Foreshadow inspection findings so sellers do not take offense Pre listing inspections as deal insurance reduce item count Guide reactions when curveballs land replace do not rage Buyers sometimes use inspection to exit recognize the signal Professional agent relationships protect your clients outcomes 00:59–01:11 Teams roles and scaling the right way The 2020 inflection point add help or cap growth Hire the transaction coordinator first pay per file and free your time Admin spine media contracts office and closing support Keep client communication in email with everyone in the loop Stay the listing table is your superpower and joy Quotes: “The investment of time and helping people and giving your honest opinion that is what they are looking for. Treat people right and the money and success will follow.” – Maria Raymer “Sales come together better when you have someone in the middle bringing both sides to the middle.” – Maria Raymer “You date the rate you marry the house.” – Maria Raymer “Listings are the name of the game. I love sitting at the table with owners and winning that deal.” – Maria Raymer To contact Corey Hasting, learn more about her business, and make her a part of your network, make sure to follow her on her Website, X, Instagram, Facebook, Youtube, and LinkedIn. Connect with Maria Raymer! Website: X: Instagram: Facebook: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #MariaRaymer #REMAX #NortheastFlorida #JacksonvilleRealEstate #SellerTips #BuyerTips #PreListingInspection #Negotiation #TransactionCoordinator #RealEstateTeam #CRM #FollowUp #ReferralBusiness #TopProducer #ListingAgent #HomeSelling #HomeBuying #CommunityFirst #Podcast
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Corey Hasting: Christie's International Real Estate First Coast
10/03/2025
Corey Hasting: Christie's International Real Estate First Coast
What bold move would you make if you knew your entire team’s future was on the line? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Corey Hasting for his third appearance — this time unveiling the biggest pivot of his career. At just 27, Corey launched a boutique Engel & Völkers franchise in Jacksonville Beach and scaled it into five thriving offices with 138 agents. But instead of resting on awards and billion-dollar sales, he shocked the market by transitioning his entire brokerage to Christie’s International Real Estate First Coast. Corey opens up about the 18-month journey, the risks, the sleepless nights, and the why behind the move. He shares how he retained almost every agent through the shift, why brand power and growth potential drove his decision, and how Christie’s global reach and tech innovation will elevate luxury real estate in Northeast Florida. If you’ve ever wondered how great leaders navigate risk, transition, and growth — this conversation will inspire you to think bigger. Don’t forget to subscribe, share this episode with a colleague, and leave us a 5-star review to keep these powerful stories coming! Highlights: 00:00 – 06:30 Corey’s Bold Leap Launching Engel & Völkers at 27 Scaling to 5 offices and 138 agents Winning America’s Cup “Shop of the Year” Early frustrations with tech & innovation Beginning the search for what’s next 06:31 – 14:45 The Christie's Connection Why brand identity matters more than ever Retaining 137 of 138 agents through transition Exclusive territory expansion rights Breaking past Engel & Völkers growth limits Building the foundation for expansion 14:46 – 21:59 Elevating Luxury in Northeast Florida Dominating high-end listings Christie's auction house credibility Positioning in global feeder markets Networking with billion-dollar brokerages Recruiting luxury-focused agents 22:00 – 30:15 Innovation & Technology Shift Partnering with Luxury Presence websites Launching First Coast Luxury mobile app Revitalizing marketing with flexibility & variety SEO, pay-per-click, and seller visibility Why print marketing still matters 30:16 – 38:40 Growth, Expansion & Recruiting New HQ in Atlantic Beach Targeting St. Augustine & St. Simon’s Island Recruiting with value vs. splits Why retention is the ultimate measure White-glove brokerage service model 38:41 – 57:48 Leadership, Culture & The Future Bringing Christie's CEO & leadership to Florida Building a one-vision, one-culture region Systems that create more time for agents Supporting top producers to break ceilings Taking First Coast “to the moon” Quotes: “There’s no such thing as a perfect brokerage — it’s about finding what you’re missing and who solves that problem.” – Corey Hasting “If you’re not growing, you’re dying — in business and in life.” – Corey Hasting “Our job is to make agents two places at once by creating more time for them to do what they do best.” – Corey Hasting “We’re not making this move to stay the same. We’re doing it to grow, to dominate luxury, and to take it to the moon.” – Corey Hasting To contact Corey Hasting, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, Youtube, and LinkedIn. Connect with Corey Hasting! Website: Instagram: Facebook: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #CoreyHasting #ChristiesInternational #LuxuryRealEstate #BrokerageGrowth #JacksonvilleBeach #StAugustineRealEstate #NortheastFlorida #BrokerageLeadership #RealEstatePodcast #RealEstateInnovation #RealEstateTechnology #AgentRecruiting #LuxuryHomes #BrokerageTransition #ChristiesFirstCoast #RealEstateExpansion #GlobalRealEstate #AgentSuccess #BillionDollarBrokerage
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Gail DeMarco: Top St Johns County FL Agent
09/29/2025
Gail DeMarco: Top St Johns County FL Agent
What would change in your business if you treated time as your most valuable commodity and priced every hour accordingly? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury agent and team leader Gail DeMarco. Gail drops the polite filter and lays out how she built a near billion in lifetime sales by staying lean, obsessing over data, and designing a brand that shows up everywhere. From four open houses every weekend to hyper-focused farming and YouTube consistency, she explains exactly how she creates momentum in new markets and turns listings into market share. The conversation digs into hiring for coachability, running a tight listing operation, delegating fast, and engineering deals with assumable loans and lender-powered rate buydowns. It is an unvarnished masterclass on standards, time discipline, and creative structure in a tough market, capped with faith-driven leadership and straight talk on saying no to bad fits. If this episode pushed you to tighten your standards and reclaim your calendar, share it with one agent who needs a wake-up call and DM us the one change you will make this week. Highlights: 0:00-5:59 Numbers that make you sit up Why she is in the business of real estate not just a realtor Team goal: everyone should out-earn the leader 2023 production 389M team, 80M personal Lean teams beat big teams, people get lost Expect scar tissue and weekly tears on the climb 10:00-13:00 Branding that actually moves property Name recognition as the north star, top of mind wins listings Premium signage and consistent open house experience Compliance first, even with team branding Treat 450k and multi-million the same, remove ego Hospitality touches: Fiji water, booklets, consistency 15:51-19:59 Mailers metrics and momentum Four-page data-driven mailers co-op with lender Pull the plug when the farm does not pencil, like a stock Proof of everywhere affects community recognition Give to the community and spend to make money YouTube surge from 400 to 67k with consistency 20:20-22:20 Hyper-focus and the price of time Farm a few micro-markets deeply Co-list luxury so you can be everywhere the listing needs Signs concentrate perception: you sell everything here Time is the most valuable commodity, price your hours If it is not on calendar, it is a no, including Pilates conflicts 52:20-1:00:37 Delegate to elevate and operational excellence If it is not income producing, do not do it Pay a premium TC to keep you out of real estate jail Contact sport: get off the modules and host more opens Role play Breakfast Club for objections When to spend three hundred monthly or get a part-time job 1:01:48-1:07:14 Creative deals, lenders, and the close Advertise payment, not price: buydowns beat reductions Assumable loans open doors with patience on closing Competing with builders: incentives and differentiation Say no to listings that cannot appraise or perform Closeout lender love and episode wrap Quotes: “I am not a realtor I am in the business of real estate.” – Gail DeMarco “I want everyone on my team to make more money than me that is my goal.” – Gail DeMarco “Your most valuable commodity is your time.” – Gail DeMarco “You have to delegate to elevate.” – Gail DeMarco To contact Gail DeMarco, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, Youtube, and LinkedIn. Connect with Gail DeMarco! Website: Instagram: Facebook: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #GailDeMarco #LuxuryRealEstate #ListingAgent #RealEstateBranding #OpenHouses #YouTubeForAgents #RealEstateCoach #TimeManagement #DelegateToElevate #AssumableLoans #RateBuydown #LenderPartner #FarmingStrategy #MailersThatWork #PonteVedra #Rivertown #Over55Communities #eXpRealty #RealEstateMindset
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Jamie Hallman: "Consider It Closed" Professional TC's
09/12/2025
Jamie Hallman: "Consider It Closed" Professional TC's
What if the key to scaling your real estate business isn’t selling more homes, but learning how to delegate smarter? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jamie Hallman, founder of Consider It Closed and a powerhouse in the world of transaction coordination. Jamie shares her fascinating journey from working as a registered dietitian to traveling the world on a mission trip, and ultimately discovering her passion and skillset were perfectly aligned with real estate coordination. She opens up about how her solutions-driven mindset, love for structure, and eye for detail led her to create one of Florida’s top transaction coordination companies. Jamie explains why delegation is essential for agents at every stage—from those closing just a few deals a year to top producers juggling dozens. With powerful stories, she illustrates how TCs provide agents with peace of mind, client satisfaction, and compliance assurance, while also helping them navigate unexpected hurdles like insurance issues, squatter situations, or even the shocking death of a seller on closing day. If you’re ready to level up your business and stop leaving growth on the table, share this episode with a fellow agent and start a conversation about the power of transaction coordination. Don’t forget to subscribe to Real Estate Excellence for more insider stories and strategies from top performers. Highlights: 00:00 – 06:39 Hitting Limits and Delegating • Why agents reach capacity • Benefits of handing off tasks • Assistants versus transaction coordinators • Early struggles in scaling • Marketing support roles 06:40 – 17:29 From Dietitian to Real Estate • Starting in healthcare • A life-changing mission trip • Husband’s influence and guidance • Discovering transaction coordination • Fulfillment in problem solving 18:30 – 25:59 Onboarding Agents the Right Way • Structured intake process • Aligning with agent goals • Lessons from The Expectations Gap • Power of clear communication • Building trust and relationships 26:00 – 36:19 Solving Problems in Every Deal • Managing emotions in real estate • When transactions take unexpected turns • Handling squatters and disputes • Insurance pitfalls and delays • Creative solutions that work 36:20 - 53:59 Systems That Drive Success • What contract to close includes • Email and compliance management • Listing setup and MLS rules • Streamlined intake forms • Training and leading the team 54:00 – 01:18:47 Scaling a Business and Industry Impact • Growing from TC to business owner • Mentorship and collaboration benefits • Broker versus agent perspectives • Getting insurance handled early • The future of transaction coordination Quotes: “You’re only gonna get so far as you’re willing to delegate and grow in this business.” – Jamie Hallman “There’s always a solution—and I get to be the one to help make that solution happen.” – Jamie Hallman “Not everyone’s a great fit for us. Our name is tied to their business too.” – Jamie Hallman “Every transaction is different, and that’s why computers will never fully replace us.” – Jamie Hallman To contact Jamie Hallman, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Jamie Hallman! Website: Instagram: Facebook: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #TransactionCoordinator #RealEstateSuccess #ConsiderateClose #ScalingYourBusiness #Delegation #RealEstateTips #PropertyDeals #AgentGrowth #BehindTheScenesRealEstate #RealEstateMindset #TCServices #FloridaRealEstate #AgentSupport #RealEstatePodcast #ClosingDeals #PropertyManagement #EntrepreneurMindset #RealtorTips #RealEstateCoaching
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Lauren Duke: CoreOps Collective
09/05/2025
Lauren Duke: CoreOps Collective
Are you running a business or just duct taping one together? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Lauren Duke. Lauren is the founder and CEO of Core Ops Collective, to unpack how she went from military spouse and hairdresser to running operations for one of the nation’s top real estate teams—closing over 3000 transactions and opening 21 expansion locations. Lauren explains why so many agents get stuck wearing every hat, how culture can’t just be “family,” and the difference between surviving and scaling. She dives into her signature SCALE framework—Set the vision, Capture attention, Acquire business, Lead with systems, Elevate experience—showing agents how to replace chaos with clarity. From CRMs and lead magnets to touch plans and KPI dashboards, Lauren reveals the tools and mindset shifts that free agents from survival mode and position them to grow like true CEOs. If this conversation gave you clarity, share it with another agent who’s grinding without a plan. Subscribe to Real Estate Excellence, leave a review, and commit to setting up one system this week that will carry your business further. Highlights: 0:00 - 6:00 Introduction and agent struggles Why agents hit a ceiling early Misconceptions about brokerage support Overwhelm from CRMs and tech tools Why systems matter before scaling 6:00 - 15:00 Lauren’s background and entry into real estate From hairdresser to military spouse life Launching a VA business on Facebook First role as a transaction coordinator Learning operations by trial and error 15:00 - 25:00 Building and leading teams Expanding to 21 locations nationwide Managing 100+ agents and staff Culture vs. family in teams Launching Core Ops Collective after parting ways 25:00 - 41:00 The SCALE framework Setting the vision with audits Capturing attention with core values Acquiring business through CRMs Leading with measurable systems 41:00 - 55:00 Systems, automation, and client touch plans Building landing pages and lead forms Using Facebook groups for lead gen 00:45:30 to 01:22:23 Dashboards, hiring, and team building · CEO dashboards for KPIs and cost of sale · Avoiding the pay-per-lead trap · Setting clear roles and accountability for admins Dashboards and KPIs for agents Final advice on scaling with clarity Quotes: “We replace survival mode with structure.” – Lauren Duke “You can’t grow a team if you don’t even know how you want to show up for clients.” – Lauren Duke “If you don’t know your core values, decisions will paralyze you.” – Lauren Duke “Your assistant should be an extension of you.” – Lauren Duke To contact Lauren Duke, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and Podcast. Connect with Lauren Duke! Website: Instagram: Facebook: Podcast: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #LaurenDuke #CoreOpsCollective #RealEstateOps #ScaleYourBusiness #CRMSystems #LeadGeneration #TeamBuilding #Brokerage #AgentSuccess #BusinessSystems #EntrepreneurMindset #OperationsExcellence #RealEstateCoaching #ScalingAgents #CEOAgent #ClientExperience #KPIDashboard #Leadership #Authenticity
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Shannon Messina: It's How Much You Care | Top St Johns Cty Realtor
09/01/2025
Shannon Messina: It's How Much You Care | Top St Johns Cty Realtor
Are you truly listening to clients or just waiting to ask your next question? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Shannon Messina. Shannon brings a kinetic blend of New York grit and Florida community savvy. In this conversation she unpacks how fitness and training shaped her sales engine, why relationships beat cold prospecting, and how themed open houses with real vibes convert neighbors into buyers. She shares the move that reset her life, rebuilt her career, and led to record sales in St Johns Golf. Shannon fought through nine months of impaired vision, passed her licensing exam with a pirate patch, and surged back with 2020 sight and a bigger vision for her family and clients. Her takeaways land hard be relentlessly resourceful, sell every listing like it is your own, and let clients tell you what matters most then amplify it. Subscribe and share this episode with one agent friend who needs a push of grit today. Follow the show for fresh playbooks that help you close with confidence. Highlights: 00:00 - 11:39 Meet Shannon and visibility in real estate • First impressions and introduction • The importance of visibility in real estate • Balancing social media with authentic connection • Why screen time matters for agents • Staying consistent to remain top of mind 23:20 - 34:59 Restart in Florida referrals over cold hunting • Fitness coaching as sales training ground • Leadership lessons carried into real estate • Building trust beyond transactions • Listening deeply to client needs • Creating conversations that convert 35:00 - 46:39 Embracing discomfort to grow intentionally • Business collapse and bold move south • First FSBO listing that sparked momentum • Treating every client like a marketing billboard • Relocating families through trust and connection • Using reels and hashtags to attract buyers 46:40 - 58:19 Selling with pride and execution • Studying with impaired vision and determination • Passing exams with a pirate patch • Life reset after eye surgery • Embracing discomfort to grow intentionally • A renewed mission in real estate 58:20 - 1:09:59 Hosting events to build community • Neighbors as natural recruiters • Hosting events to build community • Learning from the refrigerator fiasco • Staying calm under negotiation pressure • Relentless drive to find a solution Quotes: “I love real estate because I am in control of how much money I make.” – Shannon Messina “Use what clients give you to ask your next question do not have a script.” – Shannon Messina “Those dual side deals happened because I sold the home during the open house.” – Shannon Messina “I like to do things that make me uncomfortable and then do well.” – Shannon Messina To contact Shannon Messina, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram and Facebook. Connect with Shannon Messina! Instagram: Facebook: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #ShannonMessina #FloridaRealEstate #NewYorkToFlorida #AgentGrit #OpenHouseIdeas #StJohnsCounty #RelationshipSelling #ReferralsWork #ListingStrategy #BuyerMindset #DualAgency #SellItLikeYours #CommunityMarketing #SocialMediaForAgents #MargaritavilleVibes #CoffeeTruckOpenHouse #Resilience #WomenInRealEstate #GritWins
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Jim Cronin: ReadTomato.com Real Estate Website Expert
08/29/2025
Jim Cronin: ReadTomato.com Real Estate Website Expert
Are you building a website that answers your ideal client’s real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted websites with consistently updated, authority rich content. Long tail questions drive discovery, and AI overviews now pull heavily from blog articles and market snapshots written by true local experts. If your site speaks directly to a defined persona and proves expertise with specifics, you rise above portals and generic pages. He walks through a standout case study the Lake Life directory where each lake page includes listings, drone visuals, drive times, FAQs, and monthly market snapshots. Jim shows why freshness signals and on the ground insight beat big box data, then shares his Coffee Chats system to extract stories from agents and spin them into blogs, shorts, and social posts at scale. Net effect you become the source AI cites and the site clients click. Pick one niche you love and ship one authority page this week. Add five buyer and five seller FAQs and a current month market snapshot. Repeat monthly. When you are ready to scale that cadence, book a Coffee Chat with your marketing partner and turn the transcript into blogs and posts for the next four weeks. Highlights: 00:00-12:00 Foundations of great content · Why content volume matters today. · Audience questions as the starting point. · Best answer wins attention. · From brochure sites to problem solvers. · Setting the stage for the discussion. 12:00-22:00 Blogging and long-tail search · Multi-word queries drive discovery. · Blogs fuel AI overviews and snippets. · Consistency beats sporadic posting. · Writing for one clear persona. · Blogging’s comeback in real estate. 22:00-32:00 Niche focus and authority building · Clear persona targeting. · Speaking with empathy and proof. · Creating lake and neighborhood hubs. · Turning listings into resources. · Authority that compounds over time. 32:00-42:00 Lake Life case study · Why focus on 30 lakes, not 100. · Pairing listings with local context. · Drone visuals and lifestyle content. · Rules, drive times, and species data. · Long-term lead generation results. 42:00-55:00 Freshness and ongoing updates · AI values current local snapshots. · Monthly market reporting cadence. · FAQs for buyers and sellers. · Local expertise vs national portals. · Linking posts to strengthen core pages. 55:00-01:13:04 Scaling with Coffee Chats and AI · Recording conversations to mine stories. · Guardrails to keep AI on brand. · Multiplying blogs and social posts. · Becoming the cited local source. · Final takeaways and action steps. Quotes: “There’s no excuse for why you can’t create a lot of great content… can you build enough content to prove to them that you’re the best answer That’s the formula.” – Jim Cronin “Blogging is back because AI overviews and conversations are pulling from people’s blog articles where the authority is.” – Jim Cronin “These sites are going to be the ones that are showing up when people are asking AI how’s the market in southwest Michigan for lake homes.” – Jim Cronin To contact Jim Cronin, learn more about his business, and make him a part of your network, make sure to follow him on his Website, X, Instagram, Facebook, and LinkedIn. Connect with Jim Cronin! Website: X: Instagram: Facebook: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealEstateMarketing #ContentMarketing #BloggingForBusiness #AIForAgents #SEO #LongTailSearch #LocalExpert #MarketUpdates #LeadGeneration #BrandStorytelling #IDX #NicheMarketing #PersonaDriven #SocialProof #CoffeeChats #AuthorityContent #WebsiteDesign #RealEstateLeads #LakeHomes
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Ethan Gregory: REO Specialist | Top Jacksonville Agent
08/22/2025
Ethan Gregory: REO Specialist | Top Jacksonville Agent
What does it really take to thrive as a real estate professional when the market collapses and short sales dominate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Jacksonville native and seasoned agent Ethan Gregory, who has averaged 50+ transactions annually for over two decades. Ethan shares how he entered the industry after graduating from the University of Florida, beginning with flipping homes before the 2007–2008 crash shifted him into the world of short sales and REO properties. His adaptability, discipline, and problem-solving approach helped him thrive when many agents left the business. Ethan discusses how to navigate complex bank-owned transactions, manage distressed properties, and balance the demands of institutional clients. Beyond his professional expertise, he emphasizes the importance of industry involvement through leadership roles like serving as the 2025 president of Real MLS and contributing to Jacksonville’s Historic Preservation Commission. His story is a roadmap for agents on resilience, strategy, and long-term success in volatile markets. If you’re a real estate professional looking to strengthen your adaptability and learn from market veterans, make sure to subscribe to the Real Estate Excellence Podcast and share this episode with colleagues who want to prepare for the next market shift. Highlights: 00:00 - 08:00 Early Career and Market Entry · Ethan’s University of Florida background and sociology degree · Growing up around real estate with his father’s influence · Getting licensed in 2004 and diving into flips · The market peak of 2006 and looming challenges · Transitioning from investing to being a full-time agent 08:01 - 16:30 Learning Short Sales and Surviving the Crash · Adapting to massive inventory post-2007 · Building expertise in short sales and REO · Coaching sellers and negotiating with banks · Partnerships with title companies and problem solving · Developing an analytical and detail-oriented approach 16:31 - 25:00 The REO Business Model · What makes REO agents different from luxury agents · Handling code violations, fines, and neglected properties · Working with cities on compliance and patience in deals · Asset managers and their expectations · The challenge of distressed home conditions 25:01 - 33:00 Market Cycles and Transaction Realities · Comparison of 2008 and today’s market conditions · The importance of proactive pricing and repairs · Why inspections are the top deal-breaker today · Advice for agents handling REO sales · Buyer misconceptions about getting “deals” on foreclosures 33:01 - 42:00 Industry Shifts and MLS Leadership · Changes in regulations and processes since 2007 · Banks becoming better “neighbors” with foreclosures · Repair strategies for maximizing property value · Importance of involvement in MLS boards · Balancing personal business with industry service 42:01 - 50:00 Advocacy, Policy, and the Future of Real Estate · Why RPAC and legislative advocacy matter · Rising insurance costs and affordability challenges · The evolution of MLS data sharing across Florida · Breaking down “old guard” barriers to information · How agents can stay ahead of industry changes Quotes: “Your real estate agent is like your advisor. Your professional that is going to help you through the transaction.” – Ethan Gregory “If there is a hundred thousand dollars in violations and the home is worth a hundred thousand dollars the city will negotiate and settle.” – Ethan Gregory There is no emotion in it for institutional sellers. It is all about their numbers and a clean contract.” – Ethan Gregory “The more you give the more you get back in return.” – Ethan Gregory To contact Ethan Gregory, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, and Facebook. Connect with Ethan Gregory! Website: Instagram: Facebook: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #EthanGregory #REO #ShortSale #Foreclosure #JacksonvilleRealEstate #CodeViolations #TitleClearing #InvestorTips #FirstTimeAgents #MLS #NEFAR #FAR #DataShare #MarketShift #HomeBuying #Inspections #Appraisal #PricingStrategy #FloridaRealEstate
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Kati Spaniak: "Sell Your Home with Kati Spaniak" YouTube Star
08/18/2025
Kati Spaniak: "Sell Your Home with Kati Spaniak" YouTube Star
If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11’s economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the discipline of hyperlocal focus, the power of rejection as a growth tool, and the necessity of deep market knowledge. Kati also opens up about her YouTube strategy that grew to over 64,000 subscribers and 3 million views. She breaks down the do’s and don’ts of national vs. local content, why you must speak to one clear audience, and how she’s turned her platform into a nationwide referral network. Whether you’re a new agent, a seasoned pro, or a content creator looking to grow your influence, her insights on business focus, mentorship, and personal branding are invaluable. Subscribe to the Real Estate Excellence podcast and connect with us on social media for more unfiltered conversations with top industry leaders. Ready to level up your real estate game? Take Kati’s challenge—commit to mastering your craft, one hyper focused step at a time. Highlights: 00:00 - 12:45 Early Career & Breaking Into Real Estate · From photography to graphic design in real estate marketing · Launching her own marketing firm before 9/11 · Economic collapse forcing a career pivot · Partnering with her mother in real estate · Early industry observations before the 2008 crash 12:46 - 21:05 Restarting & Rising to the Top Locally · Re-entering real estate post-divorce · Hyperlocal strategy for market domination · Running the numbers to identify opportunity · Scaling from $3M to $24M in three years · Avoiding overexpansion mistakes 21:06 - 29:15 Brokerage Choices & Agent Mindset · Why your business isn’t your brokerage’s brand · Choosing the right brokerage model for your strengths · Cloud brokerages vs. traditional offices · Resilience through rejection · Coaching and continuous education 29:16 - 38:40 Building a Real Estate Team · Recognizing personal strengths & weaknesses via DISC · Early mistakes and financial pitfalls of team building · Paying for tasks before sharing commissions · The reality of turnover and agent retention · Location-dependent viability of teams 38:41 - 47:55 YouTube Strategy & Growth Lessons · Initial failed attempts with outsourced video production · Narrowing audience focus to sellers · The dangers of mixing national and local content · Hyperlocal channel creation for Valencia subdivision · Understanding YouTube’s algorithm and audience trust 47:56 - 1:21:20 Referrals, Brand Power & Social Proof · Converting YouTube reach into a referral network · Vetting agents and maintaining standards · Balancing national reach with local presence · Social proof as a marketing asset · Using video strategically for credibility Quotes: “Selling real estate made me a better person because it taught me how to get back up after thousands of rejections.” – Kati Spaniak “You can only speak to one person on YouTube—mixing messages will kill your channel.” – Kati Spaniak “A team is a losing proposition unless you know exactly how to structure and feed it.” – Kati Spaniak “If sellers choose the wrong agent, they can lose tens or even hundreds of thousands of dollars.” – Kati Spaniak To contact Kati Spaniak, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and YouTube. Connect with Kati Spaniak! Website: Instagram: Facebook: YouTube: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #KatiSpaniak #RealEstateSuccess #YouTubeForRealtors #HyperlocalMarketing #RealEstateTips #TeamBuilding #RealEstateAgentLife #SellerTips #RealEstateCoaching #ReferralNetwork #AgentMindset #RealEstateBranding #SocialProof #CloudBrokerage #MarketDomination #OvercomingRejection #RealEstateStrategy #ListingAgentTips #ContentMarketingForAgents
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Eden Jordan: Top Clay County Florida Agent
08/15/2025
Eden Jordan: Top Clay County Florida Agent
What does it really take to thrive in real estate for nearly three decades through every market shift imaginable? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Clay County real estate icon Eden Jordan. With 27 years of experience, over 800 families served, and countless agents mentored, Eden shares a candid look at the grit, adaptability, and strategic thinking needed to not only survive but thrive in the industry’s constant cycles. From the early days of handwritten contracts to the rise of social media marketing, Eden’s story blends hard-earned wisdom with relatable humor. Listeners will hear Eden’s journey from Disney College Program graduate to top-producing Realtor, her creative grassroots networking in playgrounds and ballfields, and her no-nonsense take on market trends, government influence, and the “greed factor” in housing. She opens up about setbacks, including lawsuits and the 2008 crash, and reveals the key systems, relationships, and mindset shifts that keep her business strong year after year. If you’re an agent looking for longevity and growth in your business, take a page from Eden’s playbook—listen in, take notes, and start applying these timeless strategies today. Subscribe to Real Estate Excellence for more top-tier insights from the best in the business. Highlights: 00:00 – 09:15 Eden’s Market Perspective and the “Greed Factor” No housing shortage in Florida? Eden’s take on supply and demand The role of Airbnb in shifting inventory How government intervention impacts housing cycles Why affordable housing is a moving target Builders, pricing jumps, and the COVID-era market 09:16 – 18:42 From Disney to Real Estate – Eden’s Early Career Path Disney College Program lessons in customer experience Trade show sales success and discovering her sales talent Transitioning from national events to local real estate Learning the ropes from seasoned agents at RE/MAX Starting in real estate before social media 18:43 – 28:10 Pre-Social Media Networking Tactics Viral email marketing before Facebook Leveraging MySpace for community engagement Playground and sports field networking strategies Building reputation through knowledge, not sales pitches Early career advantages as a young agent in an older industry 28:11 – 38:05 Thriving in Changing Markets Why some agents excel in tough conditions The danger of hibernating instead of staying visible Power of collaboration and peer support Mentoring new agents to overcome stagnation Lessons from working with top-performing peers 38:06 – 49:20 Setbacks, Lawsuits, and Lessons Learned The voluntary HOA lawsuit over $100 Emotional toll of feeling exposed in business Learning resilience from legal challenges Separating personal identity from the Realtor role Building a strong support team to handle business operations 49:21 – 1:21:55 Longevity, Leverage, and Consistency Hiring assistants early to focus on strengths Knowing when to scale with help or partners Social media’s growing workload for agents Advice for agents approaching growth limits Balancing business drive with family priorities Quotes: “There is no shortage of housing in this state—that’s what I believe.” – Eden Jordan “I was an overnight success, but the best thing that happened to me was 2008 because my ego got back in check.” – Eden Jordan “The problem now is nobody’s sitting there talking—they’re just in their phones.” – Eden Jordan “If you’re doing more than 10 or 12 deals a year, I don’t know how people are doing it without help.” – Eden Jordan To contact Eden Jordan, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram, YouTube, and LinkedIn. Connect with Eden Jordan! Instagram: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #EdenJordan #ClayCountyRealEstate #RealEstatePodcast #RealtorLife #MarketCycles #RealEstateMentor #AgentTips #HousingMarket #PropertyInvesting #AirbnbMarket #FloridaRealEstate #RealEstateNetworking #RealtorGrowth #BusinessLongevity #SalesSuccess #MarketInsights #RealEstateStories #AgentLife #RealEstateTraining
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Michele Tremblay: Signature Open Houses | Top Ponte Vedra Beach Agent
08/11/2025
Michele Tremblay: Signature Open Houses | Top Ponte Vedra Beach Agent
What happens when a Broadway-bound performer turns her stage presence into real estate success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Michele Tremblay. Michelle shares her inspiring journey from center stage to top-producing real estate agent in Northeast Florida. With a rich background in performance, voiceover, and hospitality, Michele brings a rare blend of empathy, creativity, and grit to her clients—earning accolades such as a 2024 Five Star Rising Star award and ranking #55 out of nearly 12,000 agents by the Jacksonville Business Journal. Tracy Hayes dives deep into Michele's career pivot, her luxury branding, and her unwavering consistency. Michele opens up about the realities of starting from scratch as a single mom, leveraging her skills from the entertainment world to thrive in a competitive market. Her story isn't just about selling homes—it's about building a business that reflects her heart, values, and drive. Love this story of transformation and grit? Share this episode with someone dreaming of making a bold career move. Don’t forget to subscribe, leave a review, and follow us for more behind-the-scenes stories of real estate success! Highlights: 00:00 – 14:00 From Stage to Strategy Michele’s early dream of Broadway Cruise ship performances & voiceover work Transition from acting to motherhood Why real estate became the next act Interviewing agents before getting licensed 14:01 – 28:00 Getting Real About Real Estate Early challenges and financial realities First 8 months without a deal Importance of mentorship and support Choosing Keller Williams Building confidence through community 28:01 – 42:00 Grit, Growth, and Getting Noticed Juggling motherhood and a new career Showing up consistently and staying available Why she loves the job How past skills shaped her approach Learning to perform under pressure 42:01 – 56:00 Creating Signature Experiences Open houses with style and substance Champagne, cookies, and coloring books Turning every showing into a show Helping buyers visualize potential Marketing with a creative flair 56:01 – 1:12:00 Building Trust and Staying Top-of-Mind Providing real value before the sale How long-term follow-up pays off Collaborating with top-producing agents Personal touches that win clients Empowering new agents with advice 1:12:01 – 1:27:56 Scaling with Heart and Hustle Serving luxury markets authentically Staging, renovations, and listing prep Balancing business with family life Staying consistent with outreach Turning one deal into many Quotes: "In real estate, I have this very real impact on the families that I help... it's humbling and it's a gift." – Michele Tremblay "You have to be ready to go on a dime—you are your business." – Michele Tremblay "The house feels different when you walk in with a glass of bubbly in your hand." – Michele Tremblay "You’re not just buying a home; you’re stepping into the next chapter of your life. That’s sacred." – Michele Tremblay To contact Michele Tremblay, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, LinkedIn. Connect with Michele Tremblay! Website: Instagram: Facebook: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #LuxuryRealEstate #RealtorLife #WomenInRealEstate #CareerChange #FromStageToSales #NortheastFlorida #JacksonvilleRealEstate #StAugustineHomes #HomeBuyingJourney #LuxuryListings #OpenHouseStrategy #RealEstateTips #RealEstatePodcast #KWRealtor #SingleMomSuccess #AgentLife #VoiceOverToRealEstate #BoldCareerMoves #EliteAgents
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Delaney Henderson: It Takes Grit / Top Jacksonville Agent
08/08/2025
Delaney Henderson: It Takes Grit / Top Jacksonville Agent
What if the hardest transaction you face becomes the one that teaches you the most? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with top-producing agent Delaney Henderson to uncover the mindset, grit, and strategies that catapulted her from a burned-out paralegal in DC to one of Northeast Florida’s most respected and relatable real estate mentors. Delaney doesn’t sugarcoat the truth—she opens up about industry misconceptions, failed transactions, emotional burnouts, and the quiet resilience required to succeed in a chaotic market. Delaney shares the deeply personal reasons she journals every transaction, how mentoring new agents forces her to stay sharp, and why authenticity, handwritten notes, and a picture of her dog on a business card transformed her lead generation game. This conversation is raw, real, and rich with advice every agent—rookie or seasoned—should hear. Loved Delaney’s insights? Share this episode with a fellow agent or mentor! Don’t forget to subscribe, rate, and leave a review on your favorite podcast platform. Looking to connect with Delaney or join Momentum Realty? Reach out via social or tune in to future episodes for more mentorship magic! Highlights: 00:00 – 04:20 Early Roots & Real Estate DNA Growing up in a real estate family Misconceptions about the daily grind The contrast between childhood exposure and adult reality Why real estate looked easier from the outside How the industry constantly pivots 04:21 – 10:02 Learning Through Transactions Why every agent should keep a diary Documenting daily wins and losses Lessons learned from tough deals How journaling builds better systems Emotional growth from reflecting on your process 10:03 – 17:40 The Power of Mentorship Becoming a mentor at Momentum Realty What most new agents don’t know they don’t know Tailoring mentorship to each agent’s strengths Mentorship as a way of giving back Transparency and honesty as teaching tools 17:41 – 25:20 Hard Conversations & Market Realities How to set healthy boundaries Why it’s okay to fire clients Working through unrealistic seller expectations Why the market data matters Building trust by managing client psychology 25:21 – 36:10 Building Relationships That Pay Off Treating other agents like partners The value of follow-up and communication Why agents should never skip the call The ripple effects of burning bridges How reputation wins in a competitive market 36:11 – 1:14:22 Grit, Growth, and Gratitude When everything goes wrong—three closings and two lost offers Calling mentors during emotional breakdowns Why failure often precedes better outcomes Staying consistent with past clients The love of the work, despite the setbacks Quotes: “Some people come to me thinking they’ll never buy a home—and a month later, we’re at the closing table.” – Delaney Henderson “Even if I have no business, that’s better than working with difficult people who make my life stressful.” – Delaney Henderson “Top agents make it look easy—but they rarely show how devastating some transactions can be.” – Delaney Henderson “You don’t burn bridges in real estate. You’ll always run into them again.” – Delaney Henderson To contact Delaney Henderson, learn more about her business, and make her a part of your network, make sure to follow him on his Instagram, Facebook, and LinkedIn. Connect with Delaney Henderson! Instagram: Facebook: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #DelaneyHenderson #MentorshipMatters #RealEstateAgentLife #TopAgentTips #RealEstatePodcast #WomenInRealEstate #FloridaRealtor #RealEstateGrit #RealEstateMentor #MomentumRealty #NewAgentSupport #RealEstateGrowth #ClientFirst #PropertySuccess #ListingTips #BuyersJourney #RealEstateTruth #AgentMindset #AuthenticSelling
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Julianne Grant-Johnson: Team Builder and Top Agent JAX/Pensacola
08/04/2025
Julianne Grant-Johnson: Team Builder and Top Agent JAX/Pensacola
What if your biggest limitation became the launchpad for your real estate empire? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Julianne Grant-Johnson, a top-producing real estate agent in Northeast Florida, for her second appearance on the show. This time, they dive deep into the business side of her success, exploring how she built the Grant Johnson Group while on pregnancy bedrest, leveraged her military ties to dominate the VA market, and now leads a thriving, multi-location real estate team. Julianne gets real about the challenges of growing a team, setting boundaries, and leading with transparency and grit. Julianne drops actionable insights on handling VA loans, educating new agents, and navigating the current real estate market. Whether you’re a seasoned agent or just starting out, this episode is packed with honest, no-fluff advice on scaling with intention, managing clients with clarity, and building a brand that clients trust—even from across the country. Loved Julianne’s insights? Follow her journey and reach out if you're a new agent looking to learn or a veteran buyer ready to maximize your VA benefits. Don’t forget to subscribe, leave a 5-star review, and share this episode with a fellow realtor! Highlights: 00:00 - 10:00 Real Relationships Drive Real Results • Why being relatable wins clients • Understanding the VA buyer mindset • Leveraging shared life experiences • Social media as a credibility tool • Tapping into the Naval Academy network 10:01 - 20:00 Launching the Grant Johnson Group • Starting a team while on bedrest • Broker’s role in team formation • Trusting the organic process • Creating a team with shared values • Making a leap with confidence 20:01 - 30:00 Structuring and Leading a New Team • Hiring green agents intentionally • Trial periods to measure fit • Complementing strengths and weaknesses • Setting performance and branding standards • Defining internal roles and expectations 30:01 - 40:00 Breaking the Solo Ceiling and Expanding • Recognizing when you hit your capacity • Delegating without losing client experience • Balancing motherhood and leadership • Expanding strategically into Pensacola • Using referrals to build outside markets 40:01 - 53:00 Market Shifts and Setting Expectations • Having tough pricing conversations • Educating sellers on timelines • The power of honest consultations • How buyers behave in a high-rate market • Importance of response systems within the team 53:01 – 01:07:14 VA Loan Myths and Tactical Strategy • Common misconceptions about VA loans • Appraisal and repair realities • Winning seller trust with VA offers • VA renovation loans as a solution • Advocating fiercely for veteran clients Quotes: "You can’t delegate your brand—so your team has to reflect your standards." – Julianne Grant-Johnson "If you’re gonna lean on our stats, you better follow our process." – Julianne Grant-Johnson "You’re not going to see homes unless you’re ready to buy them." – Julianne Grant-Johnson "VA buyers are my favorite—they’ve earned that benefit and I’ll fight for it every time." – Julianne Grant-Johnson To contact Julianne Grant-Johnson, learn more about her business, and make her a part of your network, make sure to follow him on his website, Instagram, and Facebook. Connect with Julianne Grant-Johnson! Website: Instagram: Facebook: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealEstatePodcast #VAloans #MilitaryRealtor #WomenInRealEstate #RealEstateTips #TeamBuilding #RealEstateMarketing #RealtorSuccess #NortheastFlorida #RealEstateExcellence #AgentLeadership #RealEstateGrowth #PensacolaRealtor #VAHomeLoans #HomeBuyingTips #RealtorLife #HouseHacking #RealEstateMentor #BuyerConsultation #MilitarySpouseBusiness
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Dana Johnson: Top Jacksonville Agent "She's Owning It"
07/28/2025
Dana Johnson: Top Jacksonville Agent "She's Owning It"
How can one woman’s mission to stabilize families through homeownership ripple out to transform entire communities—and even the world? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Dana Johnson, a dynamic leader in real estate and economic empowerment. Dana shares her journey from aspiring fighter pilot to real estate mogul, highlighting how owning a home can offer not just wealth but stability, resilience, and generational impact. She delves into her work with the "She's Owning It" Home Buyers Club, a 10-module course that arms women with the tools to leverage real estate for financial growth. Dana also talks about graduating from Goldman Sachs’ One Million Black Women program, revealing how it enhanced her business acumen and helped scale her mission to close the wealth gap. She opens up about mentoring agents, the power of RPAC, and how grit, education, and community are foundational for success in today’s real estate climate. A must-listen for anyone ready to break ceilings and build legacy. Inspired by Dana’s mission? Reach out, join the “She’s Owning It” movement, and take that first step toward building generational wealth through real estate. Follow Dana Johnson on social media and get involved with your local real estate associations! Highlights: 00:00 - 13:30 Foundations of Impact Dana’s passion for real estate Power of homeownership for community stability Insights from Goldman Sachs 1MBB program Social impact and access to capital Transformational success stories 13:31 - 27:50 She's Owning It Movement Creation of She's Owning It Home Buyers Club 10-step homeownership and investing course Faith-based approach to financial empowerment Addressing the wealth gap for women Real-life results and community accountability 27:51 - 41:10 From IT to Real Estate Dana’s journey from tech to real estate Lessons from buying her first home at 23 Passion for education and mentorship Surviving the 2008 market crash Grit and consistency as career anchors 41:11 - 54:10 Coaching and Connection Mentoring new agents with systems and strategy Identifying agent and client personas Importance of organic networking Leveraging technology for follow-up Staying visible and intentional 54:11 - 1:08:00 Advocacy and Mindset The power of mindset in down markets RPAC advocacy and agent involvement Collaborating with top producers Real estate as a service ministry Free resources and relationship building 1:08:01 - 1:21:40 Branding with Purpose Everyday branding and marketing tips Leveraging identity and visibility Practical networking scenarios Building consistency with community Final thoughts on service and impact Quotes: "If you stabilize a family, you'll stabilize a community. If you stabilize a community, the world is going to be better." – Dana Johnson "We don’t just sell homes—we teach women how to emotionally and financially own them." – Dana Johnson "I was my worst client. If someone takes longer than four years to buy a home, I’m retiring." – Dana Johnson "I’m just a speck of dust with a shelf life, but the impact I help make can last generations." – Dana Johnson To contact Dana Johnson, learn more about her business, and make him a part of your network, make sure to follow him on his website, Instagram, Facebook. Connect with Dana Johnson! Website: Facebook: YouTube: LinkedIn: TikTok: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #DanaJohnson #HomeBuyersClub #SheOwnsIt #WomenInRealEstate #GenerationalWealth #BlackWomenInBusiness #RealEstateMentor #RPAC #CommunityHousing #FaithAndFinance #WealthBuilding #JacksonvilleRealEstate #FirstTimeHomeBuyer #WomenInvestors #EconomicEmpowerment #LuxuryRealEstate #RealEstateEducation #RealEstateLeadership #MortgageMindset
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Willie Lane: Building Trust Top Agent Jacksonville Beach
07/25/2025
Willie Lane: Building Trust Top Agent Jacksonville Beach
How do you gain trust and authority in a high-stakes industry when you're young, inexperienced, and just starting out? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Willie Lane—northeast Florida native, luxury real estate expert, and founder of the Willie Lane Group at Compass Realty. Willie reveals how he built a successful real estate business from the ground up starting at just 22, facing skepticism, inexperience, and a tough market. He discusses the power of consistency, networking over coffee (or beer), and the importance of putting your head down and doing the work—even when the results are 18 months away. Willie also dives into the structure of his team, how to guide young agents, why trust is the currency of the business, and how social media and mentorship have transformed his growth. From door knocking in a suit to managing a thriving real estate group, Willie’s story is a blueprint for every aspiring agent wondering if they have what it takes. Love this episode? Share it with a young real estate hustler or someone who needs to hear that perseverance pays off. Don’t forget to subscribe, rate, and follow the Real Estate Excellence Podcast for more behind-the-scenes insights from top-producing agents! Highlights: 00:00–10:58 From Clueless to Compass Willie’s college years and first exposure to sales Landing in real estate “by accident” Facing the fear of selling homes while living with his parents Being the youngest agent in the office Struggling to gain client trust at 22 10:59–21:27 The Grit Behind the Growth Reflecting on the emotional rollercoaster of early years Preaching patience: why it takes 12–18 months to pay off Advice Willie would give his younger self Why some agents rocket ahead—and others burn out The importance of having a relentless mentor 21:28–32:10 Systemize or Stall Why most agents hit a ceiling by year 5 Building a scalable business model The birth of the Willie Lane Group Recruiting your first team member (even if it's a friend) The hard truth about bringing on brand-new agents 32:11–43:04 Face-to-Face, The Real Strategy Creating daily habits for consistent outreach Why you should never eat lunch alone Building trust without pitching How to own the room (and the driveway) Real-world tips for converting casual chats into business 43:05–56:37 Pricing in the Reality Check Era Coaching sellers in a buyer’s market The real reason homes sit: it’s not the photos Navigating pricing wars with builder competition When to walk away from a listing Prepping your team for tough client conversations 56:38–1:13:22 Construction Clarity & Final Gold Nuggets Why every new construction deal needs a second set of eyes Inspectors vs. supers: behind-the-scenes stories Custom vs. tract homes: what buyers need to know Forecasting market shifts and adjusting tactics Willie’s #1 philosophy for scaling with excellence Quotes: "Put your head down, do the work, and trust the process—it’ll pay off in 12 to 18 months." – Willie Lane "I was door knocking in a suit on Saturdays, sweating—but I was doing the work." – Willie Lane "You want someone to trust you? Be genuine and ask about them." – Willie Lane "Your goal is to walk into a party and have someone ask you how the market is—that’s when you know your brand is working." – Willie Lane To contact Willie Lane, learn more about her business, and make him a part of your network, make sure to follow him on his website, Instagram, Facebook. Connect with Willie Lane! Website: Instagram: Facebook: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #WillieLaneGroup #LuxuryRealEstate #YoungAgentSuccess #RealEstatePodcast #TrustTheProcess #RealEstateMentorship #AgentGrit #FromInternToTopProducer #RealEstateTips #FirstTimeHomebuyer #RealEstateJourney #FloridaRealtor #SocialSelling #MarketPositioning #RealEstateNetworking #TeamBuilding #LeadWithTrust #HomeSellingStrategy #NewAgentAdvice
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Mandy Morrow: Top Ponte Vedra Luxury Agent
07/21/2025
Mandy Morrow: Top Ponte Vedra Luxury Agent
What happens when decades of tech experience collide with luxury real estate and the power of artificial intelligence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with real estate powerhouse Mandy Morrow, whose journey spans Fortune 50 leadership, tech innovation at IBM, and top-tier performance in Ponte Vedra’s luxury housing market. Mandy unpacks how her corporate and tech roots uniquely position her to serve high-net-worth clients with precision, authenticity, and deep local knowledge. They explore how Mandy integrates artificial intelligence into market analysis, listing presentations, and CRM to elevate client consultations and streamline operations. She shares priceless insights for new and seasoned agents alike, emphasizing the value of asking the right questions, building genuine relationships, and focusing on long-term client value—not just transactions. It’s a masterclass in leveraging experience, tech, and heart to build a real estate empire. Ready to elevate your real estate game? Subscribe to the Real Estate Excellence podcast for more industry masterclasses and connect with Mandy Morrow to learn how tech and trust can transform your client relationships. Highlights: 00:00 - 12:30 Tech Roots & Transition to Real Estate Mandy’s corporate background with IBM and tech sector Early involvement in AI and supercomputing Lessons from working at Watson Research Why her tech background benefits her real estate career Bridging high-tech skills into luxury real estate 12:31 - 24:30 AI as a Realtor’s Secret Weapon Using ChatGPT, Claude, and Gemini for data analysis Uploading MLS data and prompting for insights How AI improves listing presentations and consultations Building confidence for new agents through roleplay Sharon Alter’s AI-driven listing description strategy 24:31 - 36:30 The Art of Client Understanding Asking strategic questions to uncover client goals Tailoring presentations for high-net-worth individuals Case study: closing a $13M luxury sale Why authenticity beats canned pitches Handling fast-paced luxury consultations 36:31 - 48:30 Navigating Neighborhoods & New Construction Guiding buyers through area orientation tours Addressing misconceptions about CDDs and communities How lifestyle questions reveal true buyer preferences Analyzing lot direction, surroundings, and value Protecting clients from future resale risks 48:31 - 01:04:00 Choosing the Right Brokerage & Tools Why Mandy left other major firms for Compass Comparing Compass tech stack to legacy systems Agent-first vs. brokerage-first technology Compass AI initiatives and integrated CRM The ROI of tech tools vs. lead-buying traps 04:01 - 01:18:58 Agent Growth, Education & Longevity Leveraging AI for CRM, P&L reviews, and marketing The importance of lifelong learning and contract knowledge Stepping into the CEO mindset as an agent Mandy’s involvement in committees and state leadership Building a client-centered, relationship-first career Quotes: “I don't make the market—I just tell you what the market is and then strategize based on your goals.” – Mandy Morrow “The number one job is understanding your client—if you don’t ask the right questions, you could be blindsided.” – Mandy Morrow “AI lets me stop being the CIO of my business and focus on what matters: my clients.” – Mandy Morrow “This business is about long-term relationships, not transactions—do your clients right, and you’ll always stay in business.” – Mandy Morrow To contact Mandy Morrow, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, YouTube, LinkedIn, and Facebook. Connect with Mandy Morrow! Website: Instagram: YouTube: LinkedIn: Facebook: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #LuxuryRealEstate #AIInRealEstate #MandyMorrow #CompassRealEstate #PonteVedraRealEstate #ArtificialIntelligence #RealEstateTech #RealEstateTips #FloridaHomes #EliteAgents #RealtorSuccess #AskMoreQuestions #ClientFirst #ConsultativeSelling #RealEstatePodcast #TopRealtor #ModernRealtor #RealEstateAdvice #AIForAgents
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Bella Taazieh: All Things Real Estate AI
07/18/2025
Bella Taazieh: All Things Real Estate AI
What if your smartest, most efficient business partner was already on your laptop — and free? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who’s harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she’s blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she’s at the beach. From building her own GPT assistant to turning transcripts into podcasts and sending weekly AI-generated “Deals of the Week,” Bella’s strategies are not just innovative — they’re replicable. She breaks down how even the busiest solo agent can reclaim time and scale their impact by letting AI carry the heavy lift. Whether you're tech-curious or AI-obsessed, this is the blueprint episode you've been waiting for. If you're a realtor stuck in the hustle and grind, it's time to future-proof your business! Subscribe now, share this episode with your team, and follow Bella for game-changing content. Want Bella’s GPT tools? DM her now on Instagram @bellataazieh and unlock your AI-powered future! Highlights: 00:00 – 07:58 Bella’s AI Philosophy & Client-Centered Automation Why AI isn't impersonal—it's powerful Helping more clients without losing personal touch Fear vs. opportunity: why agents must adapt Hiring AI without payroll Examples of AI replacing team roles 10:11–21:16 ChatGPT as Your Smartest Assistant Bella’s “Who Am I” project: feeding ChatGPT her story Letting AI learn your tone, habits, and goals Using ChatGPT for negotiations and emotional intelligence AI-generated bios for branding Using AI like a personal coach or mentor 21:17–33:15 Building Lead Funnels: 250 Leads with Zero Ads Creating the “Deals of the Week” email funnel Turning weekly listings into relationship-building touchpoints Mass emails that feel personal Workshop results: leads within 11 minutes Why simple formatting and real-time data beat Canva graphics 33:16–45:00 Custom GPTs & Gamma AI for Seller Presentations What a custom GPT is and why you need one Bella’s Control+Me GPT and its four powerful commands How she created presentations in 5 minutes with Gamma AI Real-world example of winning a listing on short notice Beat experienced agents using speed + AI insights 45:01–57:45 Notebook LM & The AI Podcast Hack What is Notebook LM and how to use it Turning training sessions into listenable podcasts AI-generated conversation between two fake hosts Training your team with AI audio content Brainstorming business models from knowledge conversion 57:46–01:09:35 Automating as a Solo Agent: Scaling with Systems Using Trello + Zapier + ChatGPT for email workflows Email funnels that feel personal but are fully automated Creating daily motivation prompts from AI Monday GPT: the brutal but honest motivator Why AI saves time, energy, and sanity 1:09:36–01:18:51Branding, Follow-Up & Where Agents Waste Time Branding is not your logo—it’s your legacy Using AI to stay top-of-mind with leads weekly Automating touchpoints without sounding generic Following up with 200+ leads in 5 minutes Top two AI strategies every agent should implement now Quotes: “Every single one of my clients feels loved—because I use AI to give them more of me, not less.” – Bella Taazieh “I created a GPT called Control+Me. It’s my assistant, strategist, and motivator all in one.” – Bella Taazieh “I built a Deals of the Week system that gave me 250 leads, 5 consultations, and didn’t cost me a dime.” – Bella Taazieh “AI isn’t here to replace agents—it’s here to empower the ones who are willing to lead.” – Bella Taazieh To contact Bella Taazieh, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram. Connect with Bella Taazieh! Instagram: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateAI #BellaTaazieh #ChatGPTForRealtors #ControlPlusMe #AIRealtor #DealsOfTheWeek #LeadGenerationTips #RealEstateInnovation #AIWorkflows #SoloAgentSuccess #RealtorMarketing #DigitalRealEstate #AIProductivity #NotebookLM #GammaAI #CustomGPT #RealEstateBranding #ModernRealtor #AutomatedSystems #TimeSavingTools
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Sharon Alters: Excellence In Real Estate Top Jacksonville Agent
07/14/2025
Sharon Alters: Excellence In Real Estate Top Jacksonville Agent
Can mastering storytelling and creative production turn you into a top-performing real estate agent? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sharon Alters—one of Northeast Florida’s most respected and dynamic real estate agents. With a unique background in advertising and film production, Sharon shares how her creative roots shaped her customer-first philosophy in the competitive real estate landscape. Through storytelling, staging, and strategic mindset work, she has transformed hundreds of lives and homes, becoming a community pillar in Fleming Island and beyond. From filming commercials at Old Faithful to managing luxury listings with precision, Sharon reveals her journey and powerful mindset shifts that shaped her business success. She offers listeners wisdom on handling the shifting market, leveraging AI for listings, and the crucial role of culture and coaching in building a lasting real estate career. Whether you're a new agent or a seasoned pro, this episode is packed with valuable insights on what true excellence looks like in real estate. Love hearing stories from industry leaders like Sharon? Subscribe to the Real Estate Excellence Podcast now and leave a review! Share this episode with a fellow real estate agent who needs inspiration to keep pushing forward! Highlights: 00:00 – 07:58 Mastering the Market Basics Location, condition, and price High rates vs. historical norms Why homes still hold value Buyer fears explained Market cycles then and now 07:59 – 18:28 From Film Sets to Sales Breaking into advertising Clio award-winning work Creative skills in real estate Excellence from production days Blending art and business 18:29 – 31:08 Starting in Real Estate Why Sharon got licensed Turning skills into sales Building confidence fast Early wins with relocation Never fail mindset 31:09 – 38:22 Tech Tools and Tactics AI for listings and ads Collaborating with sellers Writing for target buyers Smart home upgrade advice Power of staging 38:23 – 45:19 Choosing the Right Brokerage Culture over commissions Why cloud offices fall short Asking the right questions Mentorship matters Learning by collaboration 45:20 – 1:15:28 Mindset and Client Success Ninja Selling system Routines and follow-up Understanding personality types Going the extra mile Service with heart and hustle Quotes: “Failure is not an option. I was not going to fail. No matter what.” – Sharon Alters “Every real estate transaction is a mini-production.” – Sharon Alters “I treat my business like a ministry—if I make a mistake, I pay for it.” – Sharon Alters “Photography may not sell a home, but it gets them in the door.” – Sharon Alters To contact Sharon Alters, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram and Facebook. Connect with Sharon Alters! Instagram: Facebook: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #SharonAlters #NortheastFloridaHomes #LuxuryRealEstate #RealEstateMindset #WomenInRealEstate #NinjaSelling #AIinRealEstate #ListingStrategies #RealEstateCoach #ColdwellBanker #SothebysRealty #WatsonRealty #HomeBuyersTips #RealtorLife #RealEstatePodcast #FromFilmToRealty #CustomerFirst #RealEstatePhotography #CreativeSelling
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Sharon Mills: Set Yourself Apart Top Jacksonville Agent
07/11/2025
Sharon Mills: Set Yourself Apart Top Jacksonville Agent
If your client was riding in your car all day, would they see you as a dedicated professional, or just someone running errands? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Sharon Mills. Sharon is one of Northeast Florida's leading realtors. Sharon dives deep into her journey, highlighting how her early corporate experiences at General Motors shaped her into a meticulous professional dedicated to client service and relentless attention to detail. She shares invaluable lessons learned from transitioning through multiple industries—including owning an interior design firm—to becoming a top-producing luxury real estate agent. Throughout the conversation, Sharon emphasizes the importance of treating real estate like a true profession, investing deeply in self-education, and knowing your market inside and out. From setting clear boundaries with clients to maintaining consistent work ethics even during downturns, Sharon delivers actionable advice on building resilience and establishing yourself as a go-to realtor for life. Want to set yourself apart in the competitive world of real estate? Tune in, learn Sharon’s proven strategies, and commit to investing in yourself. Subscribe to the Real Estate Excellence Podcast now and elevate your real estate career! Highlights: 00:00 - 14:20 Sharon Mills Early Career and Life Experiences Sharon’s journey from Buffalo to Jacksonville Working at Liberty Mutual as a teenager Corporate growth at General Motors Importance of mentors and early responsibilities Transition from corporate America to entrepreneurship 14:21 - 28:50 Building a Real Estate Career Amid Challenges Entering real estate during the 2006 downturn Consistency and discipline during tough markets Learning short sales and foreclosures Rising to the top 1% of agents Reinventing yourself to stay relevant 28:51 - 43:15 Treating Real Estate as a Serious Profession Structuring your business day effectively Setting clear professional boundaries with clients Defining work hours and customer expectations Importance of business mindset and planning Creating worklife balance through scheduling 43:16 - 58:00 Importance of Continuous Learning and Preparation Educating yourself beyond basic real estate skills Understanding the nuances of luxury homes Attending seminars and training events nationwide Developing confidence through knowledge Building relationships through informed conversations 58:01 - 01:11:40 Establishing a Loyal Client Base Providing genuine value and consistent followup Understanding client needs and preferences Becoming the go-to real estate professional for life Maintaining integrity and honesty in transactions Using knowledge as the foundation of relationships 01:11:41 - 01:26:43 Advice for New and Growing Agents Developing market expertise early Managing downtime effectively Leveraging your network and community involvement Avoiding comparison and focusing on personal growth Committing to continuous selfimprovement and adaptability Quotes: "You have to have a passion for what you do and keep reinventing yourself." – Sharon Mills "Customer service isn't just customer service—it's people service." – Sharon Mills "The biggest mistake agents make is assuming success will just fall into their laps." – Sharon Mills "If you don't know your value, others will define it for you." – Sharon Mills To contact Sharon Mills, learn more about her business, and make her a part of your network, make sure to follow her on her Website and Instagram. Connect with Sharon Mills! Website: Instagram: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #SharonMills #LuxuryRealEstate #RealEstateCareer #TopAgent #CustomerService #RealEstateAdvice #FloridaRealEstate #MillionDollarAgent #AgentTips #RealEstateSuccess #RealtorLife #RealEstatePodcast #JacksonvilleRealtor #RealEstateEducation #BusinessMindset #RealEstateAgent #HomeSellingTips #ContinuousLearning #PodcastEpisode
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Bobbie Jean DeMunck: Top Realtor Ponte Vedra Sets Expectations
06/27/2025
Bobbie Jean DeMunck: Top Realtor Ponte Vedra Sets Expectations
Are your real estate deals falling apart because you're not mastering the art of negotiation and timing? In this episode of the Real Estate Excellence Podcast, Bobbie Jean DeMunck joins Tracy Hayes to unpack what it takes to thrive in today's volatile real estate market. With over 15 years in the business and a background in interior design and banking, Bobbie shares how blending aesthetics with strategy helps her listings stand out and sell faster—even in a slower market. She reveals her unique approach to negotiation, how she wins offers by shortening inspection periods and timelines, and why building strong relationships with inspectors, lenders, and other agents is key to closing. This episode is a masterclass for agents seeking to elevate their game with real-world tips on marketing, client psychology, and leveraging AI tools to stay ahead. If you're a real estate pro looking to upgrade your strategy or a buyer/seller wanting to navigate the market smartly, subscribe now and share this episode with a colleague or friend! Highlights: 00:00–06:12 From Banking to Real Estate: Bobbie Jean's Journey Transitioning from a banking career into real estate Leveraging past experiences for success Discovering sales is about building trust How design and finance shaped her real estate style Learning to listen to what clients really want 06:13–14:01 Winning Strategies in Today’s Housing Market Why timelines can make or break an offer Creating trust with clean and quick contracts Avoiding the “back on market” scenario Using home inspections to gain leverage Reading between the lines in buyer-seller motivations 14:02–21:05 Design, Decluttering, and Staging for the Win Using interior design to create buyer connection The power of removing distractions Helping clients understand market presentation How staging can affect appraisal value Creating emotional impact in showings 21:06–28:39 The Power of Vendor Relationships Building a reliable and fast-moving vendor list The importance of vendor-client-agent synergy Keeping transactions smooth with the right contacts Elevating client experience through preparedness When your reputation opens vendor doors 28:40–36:11 Using AI to Elevate Real Estate Marketing Writing listing descriptions with AI support Automating bios, captions, and social content Enhancing Google and SEO strategy through tech How AI helps agents work smarter, not harder Avoiding the common traps of lazy automation 36:12–01:20:18 Market Psychology, Buyer Hesitation & Agent Advice Explaining value over fear of high rates Handling “forever home” myths with clarity Empowering buyers to act in uncertain conditions What great agents do differently in communication Bobbie’s final take on effort, presence, and professionalism Quotes: “Timeline is the most important thing—you win by tightening it.” – Bobbie Jean DeMunck “If you listen to your buyers and sellers, you can usually figure out what they really want.” – Bobbie Jean DeMunck “You’re never too busy in life—it’s what you choose to make time for.” – Bobbie Jean DeMunck “I can walk into a house and immediately see what walls to knock down.” – Bobbie Jean DeMunck To contact Edwina Burch, learn more about her business, and make her a part of your network, make sure to follow her on her Website and Instagram. Connect with Bobbie Jean DeMunck! Website: Twitter: Instagram: YouTube: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #JacksonvilleRealtor ##RealEstatePodcast #TopRealtorTips #RealEstateStrategy #InteriorDesignInRealEstate #TimelineNegotiation #HomeSellingTips #AIInRealEstate #FloridaRealtor #RealEstateMarketing #RealEstateExcellence #ListingAgentLife #RealEstateSuccess #JacksonvilleHomes #RealEstateDeals #RealtorMindset #NegotiationTips #HomeSellingStrategy #PonteVedraRealEstate #MarketShift2025 #RealtorRelationships
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Edwina Burch: Top Jacksonville Agent Thru Consistency and Mindset
06/26/2025
Edwina Burch: Top Jacksonville Agent Thru Consistency and Mindset
What if your side hustle became your true calling? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Edwina Burch. Edwina Burch is a dynamic Jacksonville real estate agent, shares her journey from aspiring attorney to becoming one of the top real estate agents in northeast Florida. Starting her career in education administration, Edwina transitioned to real estate after being inspired by a colleague’s challenging real estate deal. Quickly realizing that selling real estate was not as simple as HGTV portrayed, Edwina embraced the challenge and soon achieved significant success by focusing on building authentic relationships and mastering the art of negotiation. Throughout the episode, Edwina emphasizes the importance of authenticity, consistency, and mindset in her career. She highlights pivotal decisions, such as hiring a transaction coordinator and leveraging social media effectively, which propelled her rapid rise in the industry. Her story illustrates that with the right mindset, grit, and genuine connections, rapid success in real estate is attainable even for newcomers. Listen now to discover Edwina’s secrets to quick and sustainable success in real estate. Don't forget to subscribe and leave a review if her story inspired you! Highlights: 00:00–06:07 Intro & Career Beginnings Choosing Real Estate Over Law Moving to Jacksonville From Education to Real Estate First Brokerage Experience The Importance of Initial Training 06:08–13:54 Making the Shift to Full-Time Real Estate Realizing Real Estate Wasn’t HGTV Building Initial Relationships First Transactions and Key Learnings Transitioning from Boutique Brokerage to Keller Williams Importance of Brokerage Choice 13:55–20:25 Strategies and Negotiations Learning to Negotiate Adapting to Market Changes Seller Pricing Strategies Buyer’s Market Realities Challenges Competing with New Builds 20:26–26:00 Leveraging AI and Technology Adopting AI for Listing Descriptions AI Impact on Real Estate Searches Tech Integration in Business Utilizing LinkedIn and SEO Advantages of AI 26:01–36:45 Scaling with Support Importance of Transaction Coordinators How Support Staff Elevates Productivity Delegation for Success Interviewing the Right Coordinator Expanding Through Mentorship 36:46–01:15:54 Edwina’s Secrets to Success Personality and Consistency Pivoting in Changing Markets Staying Authentic and Engaged Love for Real Estate and Community Creating Organic Connections Quotes: “Real estate was my calling, not law school. It should have been my goal at age 13 or 14.” – Edwina Burch “It’s all about relationships—authenticity always wins.” – Edwina Burch “A good transaction coordinator is a game changer. They let you focus on income-producing activities.” – Edwina Burch “You have to pivot in real estate; the market changes, and so must you.” – Edwina Burch To contact Edwina Burch, learn more about her business, and make her a part of your network, make sure to follow her on her Website and Instagram. Connect with Edwina Burch! Website: Instagram: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #JacksonvilleRealtor #RealEstateSuccess #JacksonvilleRealEstate #EdwinaBurch #RealEstatePodcast #RealEstateMindset #RealEstateTips #KellerWilliams #Authenticity #RealEstateStrategy #HomeBuying #HomeSelling #RealEstateLife #TransactionCoordinator #FirstTimeHomeBuyer #RealEstateCareer #RealEstateJourney #AgentLife #AIinRealEstate #BusinessGrowth #WomenInRealEstate
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Beverly Hecht: Top Jacksonville Agent
06/20/2025
Beverly Hecht: Top Jacksonville Agent
What does it take to build a thriving real estate business from scratch—while raising three kids as a single mom? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Beverly Hecht, a top Jacksonville Beach realtor, who shares her compelling journey from IT sales to becoming a real estate powerhouse. A Jacksonville native with deep community roots, Beverly dives into how her corporate discipline, single-mom tenacity, and relentless drive helped her transition into real estate and build a loyal client base along Florida’s First Coast. From navigating tough markets like 2008’s crash to today’s complex insurance landscape and evolving buyer expectations, Beverly offers rich insights and strategies that new and seasoned agents alike can benefit from. Her love for the beaches, community involvement, and commitment to lifelong learning truly set her apart in a competitive industry. Loved Beverly’s story? Subscribe now and leave us a review! Share this episode with someone who dreams of turning obstacles into opportunity in the real estate world. Highlights: 00:00 - 04:30 Beverly’s Early Career & Transition · Shifts in buyer behavior · Parenting perspectives on adulthood · Helping all age groups purchase homes · Insight into young vs. seasoned buyers · Real estate as a path to wealth 04:31 - 11:00 Navigating Generational Differences · Pursuing teaching for family time · Corporate-sponsored bachelor's degree · Missed opportunity at UF master's program · Management and HR experience · Reflection on shifting corporate values 11:01 - 20:00 Jacksonville’s Unique Real Estate Market · Geographic and lifestyle diversity · Schools’ influence on buying decisions · Customized client tours · Community needs: golf, beach, fitness · Real-life relocation scenarios 20:01 - 27:00 Insurance Woes & Structural Challenges · Florida's condo insurance chaos · Effects of new regulations · Firsthand experience with rising premiums · Advice for home buyers · Navigating inspections and requirements 27:01 - 00:38:00 Insurance, Market Challenges, and Pricing · Shifts in market dynamics · Personal sacrifices during 2008 crisis · Foreclosures and investor impact · Strategy for buyers in today’s market · Education on value vs. price 38:01 – 01:11:03 Agent Growth & New Market Realities · Helping buyers in a high-rate environment · Tips for new agents post-NAR changes · The power of open houses · Buyer rep agreements and their perception · Risk management in today’s market · Conclusion Quotes: “I feel very fortunate that I come from a corporate background where there were methods and procedures.” – Beverly Hecht “You’re not going to get the perfect storm—low rates and low home prices with the home you want.” – Beverly Hecht “My heart’s not in working with investors looking to take advantage of people.” – Beverly Hecht “Real estate does more for me than sometimes I think it does for them.” – Beverly Hecht To contact Beverly Hecht, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Beverly Hecht! Website: Instagram: Facebook: LinkedIn: Connect with me! Website: Website: SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #JacksonvilleRealtor #BeverlyHecht #BeachLifeHomes #RealEstatePodcast #WomenInRealEstate #RealEstateGrit #FloridaHomes #RelocationExpert #HousingMarket2025 #HomeBuyers #RealEstateTips #RealtorLife #SingleMomSuccess #MarketInsights #BuyersMarket #CondoLiving #RealEstateEducation #FloridaInsurance #LocalLeadership
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Cindy James: Empathy, Listen, Plan Top Agent Jacksonville
05/30/2025
Cindy James: Empathy, Listen, Plan Top Agent Jacksonville
What happens when you mix discipline, precision, and deep empathy into a real estate business? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Cindy James. Cindy is a licensed REALTOR, & Broker Associate, public speaker, and co-owner of Island Construction & Remodeling in Jacksonville, FL. With over 30 years in the corporate world and a background in real estate investing, Cindy blends business savvy, local expertise, and construction knowledge to help clients buy, sell, and transform homes with confidence. She’s built a standout brand by leading with heart, hustle, and an unwavering commitment to helping clients turn houses into homes—and investments into opportunities. From flipping homes and streamlining renovation projects to guiding emotional first-time buyers, Cindy emphasizes the power of listening, empathy, and having a process. She doesn’t just help clients buy and sell homes—she helps them achieve life goals with clarity and confidence. Whether she's organizing a move, catching missed home defects, or coordinating cleanouts, Cindy shows that elite real estate agents are much more than transaction managers—they're life facilitators. If you’re a real estate professional looking to elevate your client service or a buyer who wants a seamless and empathetic experience, follow Cindy James and stay connected! Highlights: 00:00 - 05:12 Military Discipline & Early Influences Life with a drill sergeant father Spanish at home, English at school Friday night inspections and household order Lessons from growing up in a military family How discipline shaped her professional habits 05:13 - 12:34 Corporate to Real Estate Evolution 30-year corporate tenure at Florida Blue First home at 22: love for new construction Real estate investment beginnings Applying Six Sigma to her business transition Passion for process and continuous improvement 12:35 - 21:45 Making Chaos Seamless for Clients Problem-solving in real estate transactions The unexpected moving day challenge Leveraging contractors for fast turnarounds Protecting clients from behind-the-scenes stress The goal: smooth closings and stress-free clients 21:46 - 33:59 Relationships, Referrals & Reputation Creating client advocates through service Going beyond the transaction Building trust through action, not just words Referrals from people she’s never even sold to Consistency and care over commissions 34:00 - 46:02 Listening, Empathy & Emotional Sales Reading the room: listening with eyes and ears Understanding the story behind the sale Helping clients through trauma-driven moves The art of conversation and natural empathy Counseling clients while closing deals 46:03 - 01:10:01 Construction, Data & Dual Expertise How she became co-owner of a renovation firm Business structure meets on-site grit Seeing potential in properties others pass on Pricing renovations and value-add upgrades Targeted marketing using data and strategy Conclusion Quotes: "Everything is a process—we just don’t stop long enough to actually see it and map it out." – Cindy James "My clients don’t need to know about the chaos behind the scenes. They need to feel like it was simple." – Cindy James "I will talk you out of buying a house if it’s not the right thing to do." – Cindy James "I don’t pretend to be perfect. I’m here to help people achieve a goal—that’s what drives me." – Cindy James To contact Cindy James, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Cindy James! Website: Instagram: Facebook: LinkedIn: Connect with me! Website: Website: If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #CindyJames #JacksonvilleHomes #RealEstatePodcast #EmpathyInBusiness #WomenInRealEstate #HomeFlipping #RenovationExpert #SixSigma #TopAgent #RealEstateTips #HomeBuyers #RealEstateStrategy #LeadershipInRealEstate #ClientFirst #ConstructionToClosing #BilingualAgent #VAHomeLoans #ProcessImprovement #TrustedAdvisor #RealEstateJourney
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Sarah Olson: Time Tested Pro / Top Agent Nocatee
05/26/2025
Sarah Olson: Time Tested Pro / Top Agent Nocatee
What if the key to long-term success in real estate isn’t sales skills—but mentorship, purpose, and adaptability? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Sarah Olson, a powerhouse broker and mentor with over two decades of experience in Northeast Florida. From leading First Coast Collective at RE/MAX Unlimited to launching her own Real Estate Agent Success Academy, Sarah shares her journey of transformation—from a tax accountant to a top-tier agent and educator. With an innate ability to connect, teach, and inspire, she reveals the secrets behind her longevity in the business: personalized mentorship, entrepreneurial thinking, and building relationships that last decades. Sarah opens up about why most agents fail, the crucial mistakes they make when choosing brokerages, and how she’s leveraging both data and AI to coach her team effectively. Whether discussing the perils of kids on e-bikes in Nocatee or explaining the logic behind her successful lead tracker, Sarah offers a masterclass in running a real estate business like a business. Her passion for helping agents succeed shines through every story. If you’re an agent looking to level up your career or someone considering diving into the real estate world, follow Sarah Olson and dive into the Real Estate Agent Success Academy. Subscribe to the Real Estate Excellence Podcast and leave us a 5-star review if you’re inspired by Sarah’s story! Highlights: 00:00 – 07:59 From Burnout to Breakthrough: Knowing When to Delegate Understanding personal capacity and time limits Tracy’s AI-powered podcast intro strategy Tiffany’s take on ChatGPT in bios and branding How AI is reshaping home search and buyer interactions The future of conversational real estate websites 08:00 – 17:59 From Real Estate Legacy to Reluctant Heir Growing up in a small-town real estate family Why Tiffany originally rejected the real estate path How military life shifted her career vision Meeting Debbie Tufts and finding mentorship The early admin years and learning the business backend 18:00 – 26:59 Beacon Born: Building a Business Behind the Scenes Launching a transaction coordination company Supporting agents with scale and efficiency Tiffany’s behind-the-scenes role in 2,000+ transactions The value of TC systems and training Why she eventually shut down Beacon 27:00 – 38:59 Tools of the Trade: TC Systems and Outsourcing Smarts What to look for when hiring a TC The power of Open to Close software TCs vs. assistants—what agents should know Personality matching with transaction partners Vacation coverage, communication, and expectations 39:00 – 01:00:59 Growth Gaps: Breaking Through the Agent Ceiling Why so many agents plateau at $6–9M How TCs can free agents to grow Real client experiences and better service Overcoming the mental block of paying for help Transitioning from TC to front-end sales 01:01:00 – 01:29:52 Scaling with Intention: Teams, Tools & Real Talk Breaking income ceilings through delegation Hiring a marketing manager: Sarah’s first leap after 20+ years The difference a great TC can make Building systems that support consistent referral flow Choosing the right brokerage and leadership mindset Conclusion Quotes: “You’ve got to have a pillar—what you wake up in the morning and what you do.” – Sarah Olson “I have never sold a house in my life. I service my clients, and that’s why they refer me.” – Sarah Olson “It’s not about the sale; it’s about the story. The lifestyle. What’s your weekend look like?” – Sarah Olson “Be so good they never forget you—and track you down 15 years later.” – Sarah Olson To contact Sarah Olson, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Sarah Olson! Website: Instagram: Facebook: LinkedIn: Connect with me! Website: Website: If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealEstatePodcast #SarahOlson #MentorshipMatters #RealtorLife #TeamBuilding #AIInRealEstate #TransactionCoordinator #RealEstateSystems #DelegationWins #NocateeRealtor #GreenHomes #BrokerLeadership #ClientExperience #ReferralMarketing #RealEstateTips #ScalingSmart #RealEstateEducation #FemaleLeaders #LegacyBuilders #JacksonvilleRealEstate
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