The Simple Framework to Start or Restart in Real Estate This Year
REI Deal Finders
In this episode of REI Deal Finders, I’m breaking down exactly how to launch—or relaunch—your real estate business in 2026 with focus, momentum, and clarity. If you’ve been stuck in research mode, bouncing between strategies, or just unsure where to start, this episode gives you a simple framework to move forward. I walk through the same approach we use with new investors inside our community: how to stop spinning your wheels, choose your lane, and build a business that can actually replace your income. Whether you’re just getting started or ready to grow, this is your...
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Stop Losing Deals: How to Convert More Sellers with a Repeatable Process with Jerry Green
REI Deal Finders
In this powerhouse training session, I’m joined by seasoned real estate investor and sales master Jerry Green, who shares his 30+ years of experience on how to master the acquisition process and close more deals. If you’re doing all the marketing but struggling to convert leads—or just want to improve your closing rate—this episode will change the way you think about sales in real estate. Jerry pulls back the curtain on why most investors leave money on the table and how adopting a repeatable, process-driven approach to seller conversations can completely change your results....
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The Mindset Mistake Most New Investors Make
REI Deal Finders
In this guest episode, I sit down with the Investor Syndicate Podcast to share how I went from working in hotel management to building two successful real estate businesses—Columbia Cash Home Buyers and the REI Deal Finders community. We unpack the mindset, marketing, and systems that helped me go from side-hustling rentals to leading a values-driven team doing consistent deals. This conversation is full of actionable insights—from how we hire based on DISC profiles to how we guide sellers through the “pain train” to find win-win outcomes. If you’ve ever felt stuck or...
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How to Access $250K in 0% Business Credit (Even with Average Credit) with Ari Page
REI Deal Finders
In this episode of The PETE Podcast, I sit down with Mike Banks, COO of Fund&Grow, to talk about how real estate investors and entrepreneurs can access 0% interest business credit to grow faster—without taking on risky personal debt. Mike breaks down the mechanics of business credit cards, how to qualify, and how Fund&Grow helps clients secure between $50K–$250K in funding—even with average credit. We discuss the most common misconceptions about credit, how to strategically use business cards for real estate deals, and what sets apart investors who scale from those who...
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How I Replaced My 9–5 with Real Estate in Under 2 Years
REI Deal Finders
In this episode, I share my story from being burnt out in hospitality to building a thriving real estate business and founding the Deal Finders Club. Originally featured on the Breakaway Wealth podcast with Jim Oliver, we dive into what it really takes to break away from the 9–5 and build lasting wealth through real estate—even if you’re starting with little money, limited time, and a whole lot of doubt. You’ll hear how I went from scraping together our first few rentals to scaling a portfolio that allowed my wife to retire in just two years. We talk about real numbers,...
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Using Data to Find BRRRR Deals (Without Guessing or Getting Burned)
REI Deal Finders
In this episode of REI Deal Finders, I’m showing you how to use data—not just gut feelings—to find real BRRRR deals that can help you build cash flow, equity, and long-term wealth. If you’re tired of scrolling endless MLS listings or feeling overwhelmed by lead sources, this episode walks you through exactly how to filter, focus, and find motivated sellers using the same tools and data we use in our business every day. Whether you’re in Columbia, SC, or anywhere else in the country, these steps will help you make smarter decisions faster—so you can stop researching and...
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How to Find Flip Properties That Actually Make Money
REI Deal Finders
In this episode of REI Deal Finders, I walk you through the exact criteria, tools, and local data you need to find profitable flip properties—especially if you’re new or looking to do a handful of smart, high-return deals each year. We break down the “Four F’s” of flipping—Find, Fund, Fix, and Flip—and zoom in on the first (and most important) one: how to find the right properties in today’s market. You’ll learn how to use your local MLS, public data, and smart investing filters like school ratings, average sale price, and buyer demand to narrow in on the best...
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How to Find Real Estate Deals Online (Without Leaving Your House)
REI Deal Finders
In this episode of REI Deal Finders, I’m teaching you exactly how to use free and paid data sources to uncover motivated sellers and discounted properties—without ever stepping foot outside your house. Whether you’re new to real estate or looking to scale your deal flow, this deep dive into digital lead generation will equip you with the tools and mindset to take action right away. I walk through the best public records, online tools, auction sites, and apps that our team uses every day. You’ll learn how to avoid wasting time down research rabbit holes, stay compliant with...
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Building a Real Estate Business as a Married Couple with Michelle Lucas
REI Deal Finders
In this heartfelt and hilarious episode of REI Deal Finders, I sit down with my favorite guest ever—my wife, Michelle Lucas. We’re taking you behind the scenes into how we stumbled into real estate, learned by doing (and sometimes failing), and built a business that now supports our family of five. From painting cabinets in our first home to managing flips, rentals, and a team of deal finders, Michelle shares the real story of how we went from weekend warriors to full-time investors. You’ll hear the messy, beautiful reality of working with your spouse, raising kids, and...
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The 5 D’s That Every Real Estate Investor Must Overcome
REI Deal Finders
In this episode of REI Deal Finders, I break down the real challenges that every investor faces—no matter how long they’ve been in the game. We call them the “5 D’s of Real Estate Investing,” and they’re not about deals or dollars—they’re about mindset, momentum, and staying in the game when things get tough. This is the first live training of the year, and it’s all about helping you push through the things that stop most investors: Doubt, Discomfort, Disappointment, Distraction, and ultimately Discovery. Whether you’re brand new or already doing deals, these...
info_outlineIn this special episode of the REI Deal Finders Podcast, I’m flipping the script—I recently joined my good friend Josh Culler on his show REI Marketing Weekly, and now I’m sharing that value-packed conversation with you here. We dug deep into what’s truly working in today’s real estate marketing landscape, with a sharp focus on how to generate consistent referral leads and maximize the ROI of TV advertising.
This isn’t about chasing trends. It’s about refining the fundamentals—building trust, delivering on promises, and creating a brand that sellers want to share. From systemizing your post-close follow-ups to discovering the power of family-friendly, on-brand TV ads, we covered practical strategies that can seriously boost your deal flow, even without blowing your budget.
Timeline Summary:
[0:00] Introduction
[0:45] Why referrals are one of the most underrated lead sources in real estate investing
[2:11] A look into our four primary lead channels—TV, postcards, website, and referrals
[4:26] The moment we realized referrals were showing up in our P&L and built a system to scale them
[6:25] The words and phrasing we use to naturally ask sellers for testimonials and referrals
[10:06] How we stay top of mind post-closing through follow-ups, cards, and holiday touches
[15:17] The secret sauce behind our TV ads and why our kids play a starring role
[19:39] Adding credibility with a scrolling list of seller names on our TV spots
[22:09] Why cold calling and text blasting clashed with our brand—and what that taught us
[24:44] How setting clear values helps us say no to off-brand marketing, even if it’s trendy
5 Key Takeaways:
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Referrals are not accidental—they’re the result of intentional service and systemization.
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A great seller experience is your best marketing asset—happy clients will market for you.
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TV ads still work—if they’re personal, authentic, and crafted for your target audience.
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Staying “on brand” matters more than following marketing trends—consistency builds trust.
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Your core values should guide your marketing strategies, helping you say no with confidence.
Links & Resources:
Deal Finders Club — Free local meetups and community
Connect directly: (803) 216-5750
If you found value in this episode, don’t forget to rate, review, and follow the show. It helps us grow and keeps the real estate marketing wisdom flowing!