Why Data Stacking Is The Secret Weapon of Successful Investors w/Jeff Cohn
Release Date: 02/25/2021
The Private Money Authority's Guide to Raising Capital the Non-Traditional Way w/Jay Conner
Real Estate Investor Huddle
If you’re a real estate investor, using private money is the best move you can ever make. However, many investors shy away from it because it sounds too good to be true. Where can we find private money lenders, and why would they be willing to give us their money in the first place? Where’s the catch? In this episode, President of The Private Money Authority and author of Where To Get The Money Now, Jay Conner addresses investors’ most common concerns. Three Things You’ll Learn In This Episode - What makes private money such a great choice What’s...
info_outline
Senior Living is the Best Lead Source: 6 Reasons Why You Should Be Going After This Niche w/Phillip Vincent
Real Estate Investor Huddle
Investors are always looking for a lead source with low competition, and low running costs - senior living is that lead source. If you do it right, it can be the arrow in your quiver that you can use for the next 20 years. Better yet, senior living is a channel that allows us to make an impact, and solve the pain points of a community that needs it most. What makes this investing niche so great? How can you get started? In this episode, I’m joined by entrepreneur, speaker, coach and CEO of Mom’s House, Phillip Vincent. We talk about investing in the senior living...
info_outline
The Rise of Residential Assisted Living: Unlocking Massive Legacy Wealth Helping Super Senior Citizens w/Gene Guarino
Real Estate Investor Huddle
Residential assisted living is the trailblazing, high cash-flow, investment niche most people are unaware of. Not quite a nursing home, but not quite the Golden Girls, single family homes for senior care are in demand. Super senior citizens are the fastest-growing demographic, with millions seeking a real estate solution that keeps them in their own home, while providing the care they need. How did one investor turn this pain point into an impactful and profitable service? In this episode, investor, author, founder and CEO of Residential Assisted...
info_outline
Work Like a True CEO: How to Level Up to $1000/hour Activities
Real Estate Investor Huddle
Hustling and working yourself to the bone is meaningless if it’s not applied to the highest and most profitable use of your time. The activities of a real estate investor are worth upwards of $1000 per hour. If our calendars are filled with lower dollar value tasks, we’ll never get off the hamster wheel and elevate our businesses. What are the lower dollar value activities we need to get off our plates immediately? How do we stop micromanaging and start macromanaging? In this episode, you’ll learn how to elevate your business by stepping into the activities of a CEO. ...
info_outline
Investing in a Crazy Sellers Market: 3 Ways to Cut Out Your Competition & Find Deals When Homes are Selling FAST
Real Estate Investor Huddle
It’s no secret that we’re operating in a historically low inventory environment. With homes selling as soon as they hit the MLS, and ridiculously high prices, do investors have a shot at profit in this market? How do you get ahead of your competitors, and still find opportunity in a market that’s proven so challenging for other investors? In this episode, we’re going to share 3 investing strategies for a market that seemingly has no sellers or leads. Three Things You’ll Learn In This Episode Your secret weapon in investing Why is data...
info_outline
Mindset of a Scalable Investor: How to Wire Your Brain for Market Domination
Real Estate Investor Huddle
When it comes to growth, expansion and scalability, most people are laser focused on systems and tactics - the things they can do to push forward. But it's impossible to grow ANYTHING without expanding your current mindset. What you think and what you believe always comes first. When you focus on tactics, you will inevitably hit a wall. However, when your mind is right and you are functioning at a high level, you can scale without limits. How do you rewire your brain and restructure your life to support your scalable real estate investing goals? In this episode, I...
info_outline
The Mind of a Great Investor: How to Set Yourself Up for Success by Controlling the Space Between Your Ears
Real Estate Investor Huddle
The biggest limit to your growth isn’t in your business or your marketing - it’s actually between your ears. At any level, the results you get come down to your mindset and your control of it. The most successful investors and entrepreneurs are masters of mindset - how can we achieve our own goals by emulating them? In this episode, I talk about the biggest limit to your growth, and how to break your own ceiling. Three Things You’ll Learn In This Episode The daily activities of a mindset master How do you free your mind of limiting beliefs,...
info_outline
Neighbourhood Prospecting: How Granular Do You Have to Get to Generate the Right Seller Leads?
Real Estate Investor Huddle
When it comes to our prospecting efforts, there are two approaches we can take - general or targeted. It’s easy to think that going general is better, cheaper and smarter, but that could contribute to a lack of results. Narrowing our focus and refining our data upfront will actually get us a higher return on our overall efforts. But how narrow and targeted can we get? How can we achieve more by refining the kind of properties we go after? In this episode, you’ll learn how to improve your marketing results by getting more specific. Three Things...
info_outline
The More Customized, the Better: Do You Need a Different Funnel for Each Type of Seller Lead?
Real Estate Investor Huddle
Seller leads can be categorized into multiple buckets. But would you get better results if you tailored your campaigns and follow-up sequences accordingly? The more customized our follow up the better, but that only applies to the key data points that actually move the needle in your marketing. Some details investors focus on are completely irrelevant to the transaction and their ability to serve sellers at a high level. What are the things we need to customize in our campaigns and why? How do we shoot ourselves in the foot by customizing the wrong things? In...
info_outline
Skip Tracing: How to Find the Prospects No One Else is Talking to
Real Estate Investor Huddle
Data is the key to any good lead generation and marketing strategy. Imagine how a higher level of search could help you go after the right leads from the start. Skip tracing allows us to do just that. It provides us with the high quality data that puts us in front of sellers our competitors aren’t even thinking about. It can help us bring dead leads to life and create new opportunities. How does skip tracing blow other search models out of the water? How can we leverage it to boost our investing business? In this episode, you’ll learn how skip tracing works...
info_outlineThe most effective and successful marketing campaigns for real estate investors don’t happen by chance - they are the result of the right data, the right medium, the right message, and most importantly going after the right people.
The investors with the right tools are the ones who will win and scale, especially when they are backed by sophisticated marketing systems. Data stacking is one of the most powerful ways to zone into the avatar properties and sellers who will take action on our direct mail marketing.
What products do we need to be taking advantage of to scale? How can we clearly define the properties we need to be going after?
In this episode, we talk to CEO of KWElite and host of The Team Building podcast, Jeff Cohn. We share the tools that can help agents and investors market more effectively.
Three Things You’ll Learn In This Episode
Why direct mail still works so well
A lot of businesses are missing out on opportunities by just being digital. Direct mail is still a highly effective marketing channel, especially when it’s done with the right technology, the right software and targeted to the right people. Direct mail is the perfect way to generate seller leads that aren’t already actively listed with somebody.
The power of data stacking
Success in investing starts with the data we’re feeding our lead generation and follow up engine. Data stacking allows us to target people based on multiple pain points or points of value. Predictive analytics and data stacking gives us refined information and details so we’re not wasting our direct mail on the wrong people.
How the tools of investors also serve agents
The same data stacking tools that benefit real estate investors looking for off-market deals also benefit agents looking for homes to list. The same marketing channel used by investors can still bring in people who are more interested in listing traditionally than selling to an investor.
Guest Bio-
Jeff Cohn, a nationally renowned speaker and host of The Team Building Podcast, is CEO of a tech-powered Keller Williams market center in Omaha, NE. As founder of Omaha’s Elite Real Estate Group, now kwELITE, he led his team from 70 to 700 transactions in 6 years, and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019.
Since beginning his real estate career in 2006, Jeff’s team has closed over 5,000 sales, totaling over $1 billion in volume. For more information visit https://www.kwelite.com and listen to the Team Building Podcast on your platform of choice.
Follow @jeffmcohn on Instagram.