Real Estate Investor Huddle
Real Estate Investor Huddle, helping real estate investors hit acceleration, eliminate distraction and avoid disaster. Featuring masterminds and in-depth conversations with some of the top investors and experts from around the country, you'll get actionable strategies and tactics to grow your real estate investing business, focus on systems and profits while preventing costly mistakes and setbacks. Hosted by Gary Boomershine, real estate investor, Fortune 500 consultant and CEO of RealEstateInvestor.com.
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The Private Money Authority's Guide to Raising Capital the Non-Traditional Way w/Jay Conner
08/26/2021
The Private Money Authority's Guide to Raising Capital the Non-Traditional Way w/Jay Conner
If you’re a real estate investor, using private money is the best move you can ever make. However, many investors shy away from it because it sounds too good to be true. Where can we find private money lenders, and why would they be willing to give us their money in the first place? Where’s the catch? In this episode, President of The Private Money Authority and author of Where To Get The Money Now, Jay Conner addresses investors’ most common concerns. Three Things You’ll Learn In This Episode - What makes private money such a great choice What’s the difference between hard money and private money, and why is it always a smarter idea to pick the latter? - 3 places to find private lenders Where are we most likely to find the people willing to loan us what we need? - How to get access to private money WITHOUT ASKING FOR IT Working with a private lender sounds like a dream come true, as is, but is it possible to do that without even asking for it? Guest Bio- Jay Conner is the President of The Private Money Authority and the author of Where To Get The Money Now. After spending years raising money for deals in the traditional way, Jay turned to private money once it became tougher to get a secure line of credit, but it turned out to be a blessing in disguise, and he’s never looked back since. Today, he’s passionate about teaching investors how to access private money through coaching, his book, and his podcast, The Private Money Academy. To find out more, go to:
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Senior Living is the Best Lead Source: 6 Reasons Why You Should Be Going After This Niche w/Phillip Vincent
08/19/2021
Senior Living is the Best Lead Source: 6 Reasons Why You Should Be Going After This Niche w/Phillip Vincent
Investors are always looking for a lead source with low competition, and low running costs - senior living is that lead source. If you do it right, it can be the arrow in your quiver that you can use for the next 20 years. Better yet, senior living is a channel that allows us to make an impact, and solve the pain points of a community that needs it most. What makes this investing niche so great? How can you get started? In this episode, I’m joined by entrepreneur, speaker, coach and CEO of Mom’s House, Phillip Vincent. We talk about investing in the senior living niche, and how to get started. Three Things You’ll Learn In This Episode What makes senior living such a great lead sourceHow can you generate senior living leads without paying for marketing? How to approach prospects in this nicheWhy will you struggle if you approach senior living leads as an investor, or even as a real estate agent? The most important part of the senior living lead sourceThe people who win in the senior living niche actually have a heart for the people they are buying from. How do you know that this niche is right for you?
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The Rise of Residential Assisted Living: Unlocking Massive Legacy Wealth Helping Super Senior Citizens w/Gene Guarino
08/12/2021
The Rise of Residential Assisted Living: Unlocking Massive Legacy Wealth Helping Super Senior Citizens w/Gene Guarino
Residential assisted living is the trailblazing, high cash-flow, investment niche most people are unaware of. Not quite a nursing home, but not quite the Golden Girls, single family homes for senior care are in demand. Super senior citizens are the fastest-growing demographic, with millions seeking a real estate solution that keeps them in their own home, while providing the care they need. How did one investor turn this pain point into an impactful and profitable service? In this episode, investor, author, founder and CEO of Residential Assisted Living, Gene Guarino shares how he is creating massive opportunity and making a difference in a little known niche with a ton of potential. Three Things You’ll Learn In This Episode How to solve a pain point for an underserved demographicThe super senior citizen demographic grows by 1.4 million people every year. Why do they want something different from nursing homes, and how can investors provide it? The residential assisted living that earns Gene $7k a monthHow can you implement an investing strategy that multiplies your income without multiplying your work? Why we need to put our money to work NOWRight now, buy and hold is the smartest play for investors. What’s at stake if we take too long to make a move? Guest Bio Gene Guarino is an entrepreneur, author, real estate investor, coach and the founder of Residential Assisted Living Academy. He has over 30 years experience in real estate investing and business and now is focused on just one thing... investing in the mega-trend of senior assisted housing. Having trained tens of thousands of investors and entrepreneurs over the past 25 years, he now specializes in helping others take advantage of this mega-trend opportunity. For more information, to sign up for coaching, get Gene’s book or get in touch, visit .
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Work Like a True CEO: How to Level Up to $1000/hour Activities
08/05/2021
Work Like a True CEO: How to Level Up to $1000/hour Activities
Hustling and working yourself to the bone is meaningless if it’s not applied to the highest and most profitable use of your time. The activities of a real estate investor are worth upwards of $1000 per hour. If our calendars are filled with lower dollar value tasks, we’ll never get off the hamster wheel and elevate our businesses. What are the lower dollar value activities we need to get off our plates immediately? How do we stop micromanaging and start macromanaging? In this episode, you’ll learn how to elevate your business by stepping into the activities of a CEO. Three Things You’ll Learn In This Episode - How to deal with the tasks you’re not good at Instead of spending time on learning and improving skills you are lacking, how can you put your time and effort to better use? - Why we need to grow through systems How do we automate our businesses so that dedicated systems do the heavy lifting for us? - How to create more freedom by empowering our people What’s the difference between micromanaging and macromanaging?
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Investing in a Crazy Sellers Market: 3 Ways to Cut Out Your Competition & Find Deals When Homes are Selling FAST
07/22/2021
Investing in a Crazy Sellers Market: 3 Ways to Cut Out Your Competition & Find Deals When Homes are Selling FAST
It’s no secret that we’re operating in a historically low inventory environment. With homes selling as soon as they hit the MLS, and ridiculously high prices, do investors have a shot at profit in this market? How do you get ahead of your competitors, and still find opportunity in a market that’s proven so challenging for other investors? In this episode, we’re going to share 3 investing strategies for a market that seemingly has no sellers or leads. Three Things You’ll Learn In This Episode Your secret weapon in investing Why is data the secret ingredient to closing deals when there’s little to no inventory on the market? The power of driving for deals The key to finding off-market deals is identifying telltale signs of distress. What do you need to be looking for? How to create a valuable offer sellers will want When you come in as a solution to a pain point, you are guaranteed to close deals. How can you bolster your value by eliminating the challenges that come with a traditional listing?
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Mindset of a Scalable Investor: How to Wire Your Brain for Market Domination
07/09/2021
Mindset of a Scalable Investor: How to Wire Your Brain for Market Domination
When it comes to growth, expansion and scalability, most people are laser focused on systems and tactics - the things they can do to push forward. But it's impossible to grow ANYTHING without expanding your current mindset. What you think and what you believe always comes first. When you focus on tactics, you will inevitably hit a wall. However, when your mind is right and you are functioning at a high level, you can scale without limits. How do you rewire your brain and restructure your life to support your scalable real estate investing goals? In this episode, I talk about why you need to think like a top investor before you can become one. Three Things You’ll Learn In This Episode Mindset vs. tactics The first thing people think about when they want to grow their business is tools and systems, but what has to expand first? Why success starts with what we do everyday How do you create routines, rituals and rewards that support your business, and make scaling inevitable? How to put value at the center of your marketing How do we craft a strong service offering and bring value to the seller?
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The Mind of a Great Investor: How to Set Yourself Up for Success by Controlling the Space Between Your Ears
06/24/2021
The Mind of a Great Investor: How to Set Yourself Up for Success by Controlling the Space Between Your Ears
The biggest limit to your growth isn’t in your business or your marketing - it’s actually between your ears. At any level, the results you get come down to your mindset and your control of it. The most successful investors and entrepreneurs are masters of mindset - how can we achieve our own goals by emulating them? In this episode, I talk about the biggest limit to your growth, and how to break your own ceiling. Three Things You’ll Learn In This Episode The daily activities of a mindset master How do you free your mind of limiting beliefs, and tap into the fuel of successful investors through the actions you take everyday? How past experiences shape what we believe Why do our negative experiences turn into stumbling blocks to our growth if we don’t deal with them? Why you need to tap into your why What’s the one thing we can learn from children that will fuel our growth and mindset mastery?
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Neighbourhood Prospecting: How Granular Do You Have to Get to Generate the Right Seller Leads?
06/10/2021
Neighbourhood Prospecting: How Granular Do You Have to Get to Generate the Right Seller Leads?
When it comes to our prospecting efforts, there are two approaches we can take - general or targeted. It’s easy to think that going general is better, cheaper and smarter, but that could contribute to a lack of results. Narrowing our focus and refining our data upfront will actually get us a higher return on our overall efforts. But how narrow and targeted can we get? How can we achieve more by refining the kind of properties we go after? In this episode, you’ll learn how to improve your marketing results by getting more specific. Three Things You’ll Learn In This Episode The key to finding the opportunities in our markets How do we identify a good neighborhood that has a wealth of opportunities for both traditional sales and investing deals? Why a targeted list leads to more opportunity How do we get a better ROI by spending more time and money upfront to get the most whittled-down targeted lists? When we should consider spending more on our marketing At what point in the lead gen process should we consider spending money on tip-of-the-spear marketing tactics.
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The More Customized, the Better: Do You Need a Different Funnel for Each Type of Seller Lead?
06/03/2021
The More Customized, the Better: Do You Need a Different Funnel for Each Type of Seller Lead?
Seller leads can be categorized into multiple buckets. But would you get better results if you tailored your campaigns and follow-up sequences accordingly? The more customized our follow up the better, but that only applies to the key data points that actually move the needle in your marketing. Some details investors focus on are completely irrelevant to the transaction and their ability to serve sellers at a high level. What are the things we need to customize in our campaigns and why? How do we shoot ourselves in the foot by customizing the wrong things? In this episode, we discuss how to deal with types of seller leads, and if we should be treating each of them differently in our marketing. Three Things You’ll Learn In This Episode What truly moves the needle in our follow up campaigns The type of seller they are or what list they came from is an irrelevant data point. What do we actually need to focus on? How to tailor your marketing to different transactions Why do we need to customize our seller lead funnels based on the kind of service we’re trying to offer and the type of transaction they are looking for? The importance of taking the seller’s lead in our communication How do we make our follow-up more effective by matching the prospect’s initial communication?
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Skip Tracing: How to Find the Prospects No One Else is Talking to
05/20/2021
Skip Tracing: How to Find the Prospects No One Else is Talking to
Data is the key to any good lead generation and marketing strategy. Imagine how a higher level of search could help you go after the right leads from the start. Skip tracing allows us to do just that. It provides us with the high quality data that puts us in front of sellers our competitors aren’t even thinking about. It can help us bring dead leads to life and create new opportunities. How does skip tracing blow other search models out of the water? How can we leverage it to boost our investing business? In this episode, you’ll learn how skip tracing works and how to use it effectively. Three Things You’ll Learn In This Episode How skip tracing supercharges your marketing From a front-end marketing perspective, what’s better than having multiple ways to reach sellers? Where skip tracing has the most power Your competitors are casting aside undelivered and returned mail. How can you gain a massive advantage by bringing these dead leads back to life? How to deal with sellers who ask us how we got their info How does skip tracing help us handle the biggest objection investors get when they call someone?
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Growth Mindset vs. Comfort Mindset: How to Win by Doing the Hard Things
05/13/2021
Growth Mindset vs. Comfort Mindset: How to Win by Doing the Hard Things
Is your mindset setting you up for success or keeping you complacent in your comfort zone? Our ability to do anything at a high level is governed by the actions we take every single day, and that’s driven primarily by our mindset. Successful people make a sustained habit of doing the hard things consistently because they know they produce results. If we’re not challenging ourselves in the same way, we’re doomed to remain comfortable. What are the differences between people who have a growth mindset, and people who have a comfort mindset? In today’s episode, I share why we can’t succeed without doing mindset work. Three Things You’ll Learn In This Episode You don’t just need habits for your physical, mental and emotional health. You need rituals and routines for lead generation, follow up and accountability in your business. When we have a growth mindset, we create a baseline of performance that moves the needle, and we have a non-negotiable commitment to it. Success is about doing the hard things. If we’re not deeply connected to our ‘Big Why’, we won’t be able to stay consistent when the going gets tough.
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The Pros & Cons of Seller Lead Follow-Up Systems
05/06/2021
The Pros & Cons of Seller Lead Follow-Up Systems
In real estate investing, the gold is in the follow-up. It’s a critical step in the marketing process and closing more deals, but how do we choose the right method? There’s no such thing as a 100% perfect follow-up method, and whether we’re choosing phone calls, emails, or direct mail - there will always be a trade-off. Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside? In this episode, we talk about the pros and cons of different seller lead follow-up systems, and steps we can take to get the best of all of them. Three Things You’ll Learn In This Episode The biggest downside to email marketing is deliverability. It’s getting harder and harder to get into inboxes because there are so many spam prevention methods. If your front-end marketing included direct mail, it also has to be a part of your follow-up sequence. You need to have phone follow-up as part of your marketing system, but it doesn’t have to be you or your salespeople doing it.
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How to Stop Being the Bottleneck to Growth in Your Business
04/29/2021
How to Stop Being the Bottleneck to Growth in Your Business
When our businesses hit a ceiling, the knee jerk reaction is to attribute it to a lack of capital, resources, people, or the market. What if the truth is a lot simpler and closer to home? What if you’re the limiting factor? As the visionaries and owners of our businesses, there’s a highly profitable zone of tasks we need to work in. The time we spend outside that zone leads to less impact, less profit, and less freedom. What are the telltale signs that we’re the bottleneck to our own business? How do we unlock massive growth through leverage? In this episode, we dig into one of the biggest reasons investors fail to grow, and what to do about it. Three Things You’ll Learn In This Episode Leveraging the lower dollar value tasks multiplies our potential by leaps and bounds. We increase our own bandwidth for the revenue-generating activities that are vital to our success. Everything comes down to mindset. If we’re harboring mindsets and limiting beliefs that keep us busy in the wrong areas of our businesses, we’ll always be in our own way. It’s hard to have consistency in any system if we’re the only ones working it. Trying to do everything in the business creates a vicious start-and-stop cycle in our lead gen and conversion. How do we build a well-oiled machine that runs on efficiency?
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What's the Best CRM to Scale Your REI Business?
04/15/2021
What's the Best CRM to Scale Your REI Business?
As real estate investors, our CRM is the most important piece for our growth and scalability, but picking the right one can be a challenge. Do you choose a done-for-you system or something that allows you to code and build more integrations on your own? There is no one size fits all CRM - our choice is going to be heavily dependent on our needs, and how quickly we want to ramp up. What are the considerations we have to make when choosing a CRM? What is the difference between a platform like Podio and our very own Touch? In this episode, we discuss how to choose the right CRM for your needs and the vision you have for your business. Three Things You’ll Learn In This Episode The CRM we choose is going to be dependent on how quickly we want to ramp up. Podio has a longer ramp up time because there are a lot of different elements to integrate into it. With Podio, you’re always going to need someone to maintain the tech and help you integrate new things as you start to scale or expand your operations. Touch allows for a super simple setup, and in turn allows you to focus on deals.
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Paused Ads? How to Ramp Back Up
03/04/2021
Paused Ads? How to Ramp Back Up
Marketing is the lifeblood of a successful real estate investing operation. When we stop marketing, people stop knowing what we do and we throw a spanner into our entire lead generation. Sometimes we have to pause our marketing, and give ourselves the opportunity to improve something that wasn’t operating at 100%, but we can’t pause for too long. It’s critical that we get our marketing up and running again, and whether it’s online marketing, cold calling or direct mail, we have to get into action. What are the steps we need to take to get our marketing up and running again? In this episode, I talk about what you need to do after pausing your marketing. Three Things You’ll Learn In This Episode If you paused your lead generation, the first people you need to get in touch with are the ones who responded to the last marketing you ran. They are our best and warmest leads. When you set your marketing budget, make sure it’s an amount of money you’ll be comfortable not getting ROI on for 3 months. Don’t try to restart your marketing with every single channel. Focus your efforts on one channel or platform until you refine it and start doing it really well.
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Why Data Stacking Is The Secret Weapon of Successful Investors w/Jeff Cohn
02/25/2021
Why Data Stacking Is The Secret Weapon of Successful Investors w/Jeff Cohn
The most effective and successful marketing campaigns for real estate investors don’t happen by chance - they are the result of the right data, the right medium, the right message, and most importantly going after the right people. The investors with the right tools are the ones who will win and scale, especially when they are backed by sophisticated marketing systems. Data stacking is one of the most powerful ways to zone into the avatar properties and sellers who will take action on our direct mail marketing. What products do we need to be taking advantage of to scale? How can we clearly define the properties we need to be going after? In this episode, we talk to CEO of KWElite and host of The Team Building podcast, Jeff Cohn. We share the tools that can help agents and investors market more effectively. Three Things You’ll Learn In This Episode Why direct mail still works so wellA lot of businesses are missing out on opportunities by just being digital. Direct mail is still a highly effective marketing channel, especially when it’s done with the right technology, the right software and targeted to the right people. Direct mail is the perfect way to generate seller leads that aren’t already actively listed with somebody. The power of data stackingSuccess in investing starts with the data we’re feeding our lead generation and follow up engine. Data stacking allows us to target people based on multiple pain points or points of value. Predictive analytics and data stacking gives us refined information and details so we’re not wasting our direct mail on the wrong people. How the tools of investors also serve agentsThe same data stacking tools that benefit real estate investors looking for off-market deals also benefit agents looking for homes to list. The same marketing channel used by investors can still bring in people who are more interested in listing traditionally than selling to an investor. Guest Bio- Jeff Cohn, a nationally renowned speaker and host of The Team Building Podcast, is CEO of a tech-powered Keller Williams market center in Omaha, NE. As founder of Omaha’s Elite Real Estate Group, now kwELITE, he led his team from 70 to 700 transactions in 6 years, and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019. Since beginning his real estate career in 2006, Jeff’s team has closed over 5,000 sales, totaling over $1 billion in volume. For more information visit and listen to the Team Building Podcast on your platform of choice. Follow on Instagram.
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The 3 Best Places to Look for New Seller Leads
02/18/2021
The 3 Best Places to Look for New Seller Leads
To scale our operation, generate more leads, and grow our income, we have to learn, own and know a local market. But what happens when we’ve tapped out all the leads in our market of choice? The answer is to expand in 3 specific ways. If we’re doing a good enough job of collecting all the data, we’ll discover more houses that we can effectively target beyond our own local area. How do we find opportunities in other locales? Can we successfully scale our business without having to learn a completely new market? In this episode, I share places you may not have considered for seller leads, and how to go after them. Three Things You’ll Learn In This Episode You don’t have to stay in the same zip code. Before considering another market, expand upon where you already are. Expanding into a new city should only be the option once you’ve exhausted the metro areas, suburbs and rural areas around your market of choice. Don’t go into a completely new market blind. Reverse engineer the market to see what’s selling so you know how to tailor your approach.
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Fortune Favors The Bold In Real Estate Investing
02/04/2021
Fortune Favors The Bold In Real Estate Investing
Scaling an investing operation is a bold move, but it’s one worth making. There are personal and business risks involved in scaling but they shouldn’t stop us if we lay the right foundation. When we become more focused on the risk involved in scaling, we can hold ourselves back from propelling our businesses and gaining the freedom we seek. How do we change our mindset and increase our readiness for scaling our investment operation? What are the limiting beliefs around hiring people, and how do they curb our growth? In this episode, I share why we have to overcome our fear if we really want to take our businesses to the next level. Three Things You’ll Learn In This Episode Lack of time is one of the fears people have about being able to scale, which comes from the perspective of thinking we have to accomplish everything in our business. Even if you’re the best salesperson in the world, if you don’t hire other salespeople, it’s impossible to scale. Set a threshold for how much risk you’re willing to take. That way you cap your downside so you are free to take more bold action.
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The Keys to Success and Closing More Leads Right Now w/ Greg Helbeck
01/21/2021
The Keys to Success and Closing More Leads Right Now w/ Greg Helbeck
In this industry, we talk about marketing and generating leads, but if we can’t consistently convert those leads into profitable deals, we can become frustrated. Leads need to become opportunities, and that only happens when we perfect our marketing. If we don’t know how to work leads, we will always lose money, but if we develop a system that helps us nurture leads effectively, success is guaranteed. How do we reverse engineer our sales and marketing so we can reach our goals? What is the difference between leads and opportunities? How do we identify the opportunities in a pool of leads? In this episode, entrepreneur, investor and owner of Velocity House Buyers, Greg Helbeck shares the secrets and tactics for closing more deals, and how to start seeing massive results. Three Things You’ll Learn In This Episode Why the bottom line is the number that matters There’s a lot of chest pounding about volume in this business, but if we want to move the needle, our focus needs to be the bottom line. When our priority is the long-term vision, we see beyond the number of transactions and become more concerned with profit. Think about the type of lifestyle you want to have, how much that will cost and what you need to do business-wise to fulfill it. The role marketing plays in our success The reason investors struggle to generate enough leads to scale their business is not putting enough money, time and resources towards marketing. If we aren’t pushing out enough marketing, it’s hard to build a real system. It’s also hard to get the feedback that helps us improve and double down on what’s working. How to be an effective salespersonOur primary purpose as real estate investors is helping people solve a problem by selling a property. When we nurture and get into conversation with leads, we’re able to peel back the layers, and discover their pain point. Being an effective salesperson is about asking open ended questions and tailoring our approach to provide the solution. Guest Bio Greg Helbeck is an entrepreneur, investor and owner of Velocity House Buyers and host of the podcast, Pave the Way. His company Velocity House Buyers purchases real estate investments in the greater Hudson Valley region of New York and Dallas, Texas. To connect with Greg follow on Instagram and listen to the podcast or on your preferred podcast platform.
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3 Ways To Increase Your Close Rate
01/14/2021
3 Ways To Increase Your Close Rate
Closing more deals allow us to increase our profitability and scale our investment operation, and investors are always looking for the next best tactic to do it. There are no shiny new leads, magic lists, scripts, or contracts that will get you more deals if your fundamentals aren’t in place first. There are 3 key dimensions we need to improve to increase our close rate, and all of them are actually easy to implement. What mistakes are costing us valuable deals? How can communicating more effectively make us more efficient at closing deals? In this episode, I share the things you need to do today to start turning more leads into deals. Three Things You’ll Learn In This Episode People don’t usually do business with us on the first call. If we don’t have a plan in place to follow up with them, those leads will keep falling through the cracks and into the hands of investors who care enough to follow up. The best salespeople in the world are really good at listening to what people need and solving their problems. Stacking your data increases your close rate by helping you go after the best and highest quality leads and the people who are most likely to sell.
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Are You Positioned to Scale in 2021?
12/24/2020
Are You Positioned to Scale in 2021?
As we head into a new year, we’re also very likely heading into a different market. If we’re planning on scaling our businesses, we need to position ourselves for this market. The investors who are going to win when the market shifts are the ones who have a solid foundation of marketing and follow up. They are the ones using this time to line up capital so they are ready to hit the ground running next year. What market indicators do we need to be paying attention to? How do we avoid getting caught in a market implosion? In this episode, I talk about the strategies that will set you up for success in 2021. Three Things You’ll Learn In This Episode - If you want to have a lead flow, you need to be marketing consistently. You need to put the messaging out there that you buy houses, and that you sell to wholesalers. - If you have access to money, you’re better situated for what’s coming in 2021. - Avoid any deals that expose you to the risk of market implosion. Focus on building a stockpile of cash quickly.
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Selling During the Holidays
12/17/2020
Selling During the Holidays
The holiday season is a time when a lot of people dial back on revenue-generating opportunities because they don’t think there’ll be any business, but there are actually more investing opportunities now than at any other time in the year. While everyone else has already settled in for the holiday break, we still have a lot of time left to work on our business goals. What are some of the things we need to do during this time to maximize our opportunities? Why do many investors have their best month of business in December? In this episode, I talk about why we shouldn’t halt our business just because it’s the holidays. Three Things You’ll Learn In This Episode - In December, a lot of people get busier with holiday activities, including our competition. Instead of dialing back, if we keep doing revenue-generating activities, we’ll actually capture more market share. - To keep yourself motivated during the holiday season, focus on your vision for next year. What do you want to have accomplished by this time next year? - A lot of people stop following up because they think they’d be bothering people by reaching out. Sellers still want to sell, and buyers are still looking for homes. People are going to do business with the people who stay in front of them and follow up.
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You Deserve to Delegate
12/10/2020
You Deserve to Delegate
For many business owners, it’s difficult to replace ourselves in certain tasks in our businesses, but having too many things on our plates holds us back and keeps us from getting to the next level. Delegating isn’t a luxury afforded only to a few leaders. It’s critical to our effectiveness and ability to keep growing our business. As the owner of the company, you deserve to build the systems around you that take the pressure off. You deserve to have time and space to replenish and refresh your energy. What are the benefits of delegating? How do we determine which tasks to delegate? In this clip, I talk about why delegation is something we should implement in all our businesses. Three Things You’ll Learn In This Episode - If a task is repetitive and mundane, we can document and delegate it. If it’s too difficult, time consuming and hard to document, we should try to eliminate it. - We deserve the time and space that allows us to be creative and reflect on what will get our businesses to the next level. If we don’t delegate, we’ll never have the time and space to come up with these ideas. - Instead of thinking about how to do something, change your mindset to finding who can do it. Think of how someone else can do a task more effectively than you can. Watch the On-Demand Replay:
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Why You Need to Join a Challenge
11/26/2020
Why You Need to Join a Challenge
Achieving our goals comes down to saying yes to the things that matter, and no to anything that takes us off that path. That’s why we should actively seek structured challenges that focus our effort and attention. They help us implement the consistent action that makes our goals attainable. Whether we want to improve our health or fine tune the things that matter in our businesses, challenges create accountability, structure and ultimately, momentum. In our real estate investing business, follow-up most directly impacts our ability to close more deals. Committing to our follow up within a challenge can be just the thing our business needs to multiply our results. How can we combine the power of challenges with the results we get from follow-up? What are the psychological benefits of challenges? In this episode, I share why challenges are so necessary for entrepreneurs and The One Follow-Up Away Challenge. Three Things You’ll Learn In This Episode - We don’t fail at your year-long goals in December. We fail right at the beginning of the year when we don't commit to the daily actions and activities that make up that goal. - The biggest thing we’re going to get from a challenge is the result that’s promised by following the steps, but there are always additional benefits to a challenge. Challenges can improve our mindset, our health and our habits. - Consistent follow-up multiplies our ability to close more deals. The One Follow-Up Away Challenge will help you build an automated machine that ensures every lead you pump into it is being touched until they are ready to do a deal.
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One Thing Keeping Investors From Closing More Deals
11/19/2020
One Thing Keeping Investors From Closing More Deals
When investors are so focused on the deal and the transaction, they skip a critical step, and create a barrier to closing the deal. They frequently miss the critical part in the process that will turn a seller lead into a transaction. The conversation and the relationship aspect is the part we simply can’t skip. It’s the part that turns leads into deals and dollars. How we approach and talk to the seller is the crucial part we must master. Sellers don’t want to be sold to or at, they want to be listened to and understood. They want investors to solve their pain points and genuinely care about them and their lives. That’s why being empathetic is one of the most powerful skills we can have in sales. How do we find out what sellers really want so we can step in and help them? Why is listening the key to converting leads? In this episode, I share 3 effective ways to communicate with and listen to the seller, and why that’s one of the most crucial parts of converting leads. Three Things You’ll Learn In This Episode - The more we allow someone to talk about themselves and their situation, the more they get to know, like and trust you. That’s where the sale occurs. - Develop and nurture the skill of listening to sellers. The more a seller talks, the more you’ll learn about them, the problem they have and how to step in and solve it by buying their home. - Sellers will talk about the problem they want to solve if we ask them simple questions and leave room for them to open up. Ask simple questions, listen and that will allow them to open up and go deeper.
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75 Hard and Setting Short Term Goals
11/12/2020
75 Hard and Setting Short Term Goals
The biggest reason we fail to achieve our goals is a disconnect between our long-term vision and the small actions that will get us there. We’re often so focused on the future that we overlook what we need to do in the present. If we don’t have a plan that governs what we do daily, weekly, monthly and quarterly, it’s hard to create any meaningful momentum. The short-term is what sets the pace and accumulates the results that will get us to our super long-term goals. 75 hard is a system that can catapult us in the moment and create the path to our long-term future. It allows us to focus on the smaller sprints that will help us run the entire marathon. What is the first step we need to take if we want to achieve our goals? How do we determine the smaller things we need to do consistently if we want to create long-term momentum? In this episode, I share a method we can use to govern our goal setting and priorities in order to achieve our bigger goals. Three Things You’ll Learn In This Episode - Your big goal should be something that stretches your ability and makes you a bit uncomfortable. It should go beyond the abilities you have now, and require you to improve yourself to get there. - Don’t set a long term goal that’s really a disguised short term goal. Define your big goal and then set short-term milestones that fit into the bigger vision. This approach builds the foundational momentum. - Honestly evaluate where you are right now, so that you are clear on what your big vision is and the smaller benchmarks you need to achieve to get there.
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If You Do Nothing Else in Your Follow Up, Do This
10/29/2020
If You Do Nothing Else in Your Follow Up, Do This
As with any form of sales, follow up is absolutely the most critical element. While it’s important to have variety in our follow up methods - there’s one that stands above the rest, and is also the most effective at connecting with people. We must use the phone in our follow up, especially texting. Texting is the most effective, efficient, and scalable follow up method; and it’s most likely to elicit a response from people. This is a part of the follow-up system that we simply can’t skip. What makes texting such a powerful follow up tool? How can we build it into our marketing and outreach operations? In this episode, I share the one thing you should be doing in your follow up process. Three Things You’ll Learn In This Episode - Most deals are not done on the first contact. There should be multiple touch points included in our follow up sequence, including email, traditional mail, voicemail drops and text messages. - Texting is a simple way to gauge where someone is and if they’re ready to sell. By contacting them regularly, they get to know, like and trust us. - If we’re going to use text messages in our follow up, there has to be a consistent pattern of contact. Block out time in your schedule to make sure you’re always doing phone calls or voicemail drops. We can also hire someone to text for us.
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Voicemail Drops: Are They the Silver Bullets for Higher Closing Rates?
10/22/2020
Voicemail Drops: Are They the Silver Bullets for Higher Closing Rates?
As we scale our investing businesses, automation has to become a crucial part of our operations, especially on the lead generation and marketing front. One of the most effective ways to scale our lead generation is through the use of voicemail drops. On a lower level of business, we can get by with just calling people, but this is unsustainable as we grow. Voicemail drops can be as effective as actually having a conversation on the phone because they get to connect with us through our voices. Including voicemail drops in our follow-up sequence significantly boosts our business and gives us more opportunities to build a deeper connection with our leads. Where do voicemail drops fit into our 10X follow-up plan? How do they make our marketing feel more human and personal? In this episode, I talk about the power of using voicemail drops in our follow up. Three Things You’ll Learn In This Episode - Anytime you’re going to send a text message, you should be sending a voicemail within the same timeframe. It allows them to hear our voice and feel more connected with us even if we didn’t have an actual conversation with them. - Respond to people using the phone number we originally contacted them with. They have to see the same number and talk to the same person who first reached out. - The laws of voicemail drops differ from state-to-state. To be on the safe side, check with your TCPA attorney in your area to verify the restrictions and what you can do.
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3 Keys To Building A Team You Actually Trust
10/09/2020
3 Keys To Building A Team You Actually Trust
As you grow your business, it becomes critical to build a team around you that allows you to focus on the most productive use of your time. For this, we need to bring in the right kind of talent and if we want to hire and retain the best people, there are certain pieces that need to be in place first. Without these pieces, it’s hard for the people we hire to succeed and help us achieve our business goals. Why is it so important for us to have standardized procedures in our operations? What are the key metrics we need to focus on? How do we hold the people we hire accountable? In this episode, I discuss the 3 critical pieces your business needs to have so you can scale a trustable team. Three Things You’ll Learn In This Episode - Don’t wait to hire until you have problems and fires to put out. If you’re prepared, you’ll be able to spot a trend fast and hire people early. - You already have a way you run your day and things you do everyday in your business. That is your system, it already exists. If you document it, a hire can be trained on it. - If we bring in people without systems, processes and metrics, we’re putting them into a chaotic environment. They won’t succeed and they won’t last.
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Why You Don't Need More Leads
09/24/2020
Why You Don't Need More Leads
If you’re an active real estate investor looking for a way to scale, your first thought is to invest in more lead lists, and turn onto the next marketing channel. If you have a database or CRM, you don’t necessarily need more leads; there’s a ton of business already available to you that you can tap into. The truth is, many investors drop the ball when it comes to lead follow up, so we might be missing out on the gold that’s already in front of us. Going back and refreshing these leads is a highly productive activity. Where do we look for these leads and how do we reactivate them? In this episode, I share how to quickly and easily increase your leads without investing in new ones. Three Things You’ll Learn In This Episode - If you haven’t automated your outreach, you probably have many leads sitting in your CRM waiting for follow-up. These are the names you need to start re-engaging with. - Old leads in our databases are people who have already expressed interest at some point. That means we’re already in conversation with them, so we don’t have to ask them to opt in again. - Our databases are going to have people we didn’t follow up with, people no one has been in contact with or people who weren’t ready to sell before and are ready now. That’s why we have to re-engage with them consistently as their needs change.
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