RS351 - LinkedIn Lurkers: Why quiet followers are often your best clients
Reimagining Success® with Anna Lundberg
Release Date: 07/21/2025
RS377 - A simpler business: clarity, coherence and capacity
Reimagining Success® with Anna Lundberg
If the start of the year is already showing you what feels easy — and what feels heavy or out of step — this episode will help you make sense of what you’re seeing. Anna explores why the landscape feels noisier, why capacity matters more than ever, and how a simpler, more coherent business structure can create clarity, stronger boundaries, and easier demand. A noisy market and more discerning buyers make coherence more valuable than ever. Capacity is a key constraint — piling on productivity (or AI content) often adds complexity. The friction you feel is usually architectural,...
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RS376 - Business redesign: when optimisation isn't enough
Reimagining Success® with Anna Lundberg
If you’ve been optimising for months but the day-to-day still feels heavy, this episode will help you spot when you need business redesign — not more effort. Anna unpacks optimisation vs redesign and shares how to step back and rethink the architecture of your business, with an invitation to her Solopreneur OS workshop on Tuesday 13 January 2026. Optimisation is useful — but only when the underlying business architecture still fits. Repeating the same problems (positioning, offers, capacity) is often a redesign signal, not a discipline problem. Redesign starts with deeper questions...
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RS375 - Business model alignment: why success feels heavy
Reimagining Success® with Anna Lundberg
If your business looks successful on paper but feels heavier than it should, this episode is for you. Anna shares a high-level way to think about business model alignment so you can identify what’s out of sync and rebuild for the next season. Friction in a “working” business is often structural misalignment, not a motivation problem. As you evolve, your offers, messaging and delivery can stay stuck in an earlier version of you. Values and capacity aren’t nice-to-haves — they’re practical design constraints that protect quality and wellbeing. A coherent structure reduces the...
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RS374 - Outgrowing your business model: the 4Rs framework
Reimagining Success® with Anna Lundberg
If your business is working objectively but feels tighter or heavier on the inside, you may be operating inside a model that’s past its natural life cycle. Anna unpacks why “optimising the old” won’t solve deeper friction, and shares a practical 4Rs framework to recognise the signals, review the scripts keeping you stuck, redesign the blueprint, and rebuild in a way that fits who you are now. Key takeaways: Outgrowing your business model is a normal stage: business structures have life cycles, and misalignment is often a signal of growth. If the business only works when you...
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RS373 - Design rest into your business with seasonal business rhythm
Reimagining Success® with Anna Lundberg
If the holiday season highlights what feels heavy or unsustainable in your work, this episode will help you use seasonal business rhythm to design rest into your business — not as a reward, but as a foundation. Key takeaways Seasonal business rhythm helps you stop fighting your energy and start designing around it — so your business can support you year-round. Rest becomes a powerful diagnostic: when you slow down, you can finally see what’s demanding, resistant, or no longer sustainable. “Being busy” isn’t the same as moving forward — and filling every gap with doing keeps...
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RS371 - 10 Intentional solopreneur resolutions for 2026
Reimagining Success® with Anna Lundberg
If you want 2026 to feel more intentional, spacious, and aligned with how you actually want to work, this episode is for you. Anna shares ten powerful solopreneur resolutions designed to help you build a calmer, more strategic business that fits the season you're in—without the pressure, hustle, or hype. Key Takeaways Intentional over automatic: These resolutions help you choose what truly matters rather than defaulting to old habits or outdated strategies. Simplicity wins: From offers to content to pricing, simplifying creates clarity, traction, and ease. Prioritise resonance: Your...
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RS372 - How to design your business operating system for 2026
Reimagining Success® with Anna Lundberg
If you’re craving a more intentional, streamlined and sustainable way to run your business next year, this episode is for you. Anna introduces a new way of thinking about how your business works behind the scenes - and what it takes to design your business operating system for 2026. Key Takeaways Your early business setup wasn’t designed to support where you are now—your operating system must evolve. Someone else’s blueprint can’t account for your life, energy, responsibilities or goals. A solid business operating system has three parts: an intentional business model, authentic...
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RS370 - Solopreneur trends that shaped 2025 (and how to respond)
Reimagining Success® with Anna Lundberg
If your content has stopped landing, leads feel slower, or business just feels heavier than it used to, you’re not alone. In this episode, Anna unpacks the major solopreneur trends of 2025 - and what they mean for how you work, sell, and show up as you prepare for 2026. Key Takeaways Visibility is changing: Even strong, thoughtful content underperformed on LinkedIn this year—and it’s not about your quality, but the context. AI raised the bar: With content creation easier than ever, your differentiation now comes from clarity of message and point of view. Sales cycles slowed:...
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RS369 - Compassionate leadership for a more human workplace with Nigel Kilpatrick
Reimagining Success® with Anna Lundberg
What if the biggest barrier to thriving at work isn’t performance - but the way we lead? In this episode, Anna speaks with Nigel Kilpatrick, co-founder of The Compassion Exchange, about his dramatic journey from toxic leadership habits to human-centred, compassionate leadership. It’s an honest, hard-hitting look at why old models of authority are failing - and what truly creates change. Key Takeaways: The cost of old leadership models: Nigel shares how fear-driven, authoritarian cultures harm both companies and people - and why compassion is now essential for performance. From toxic...
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RS368 - Sustainable business growth: Redefining success on your terms
Reimagining Success® with Anna Lundberg
Are you ready to grow your business without sacrificing what matters most? In this episode, Anna Lundberg unpacks a radically different approach to success - one powered not just by financial gain, but by freedom, flexibility, and fulfilment. Whether you're curious about four-hour days, want an ambitious yet sustainable path, or simply crave more time for family and personal priorities, Anna shares real-world strategies and thought-provoking questions to help you build a business that works for your life, not just your bank account. Key takeaways: Redefining Success: Success isn’t just...
info_outlineEver felt deflated by low interaction on your posts or wondered whether your content is actually reaching anyone? This episode of is all about challenging the obsession with likes and public engagement. Anna Lundberg reveals why your true business growth might come from the quiet “lurkers” - those who never like or comment, but are listening, learning, and ready to buy when the time is right. Listen in to learn how to spot and serve these invaluable silent followers.
Key takeaways:
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Redefining Success Metrics
Vanity metrics like likes and comments often mislead—true business traction frequently happens quietly. It’s more important to focus on meaningful metrics such as inbound messages and discovery calls. -
Who Are the Lurkers?
Lurkers are thoughtful, discerning potential clients who do not engage publicly, but are your target audience. They notice your content, and when the moment is right, they get in touch quietly. -
Marketing with Depth Over Noise
Instead of chasing trends and performative content, focus on creating consistent, quality posts that speak directly to your ideal client’s real pains and desires—even if engagement appears minimal. -
Track What Matters
Monitor real indicators of business growth—such as inbound client contact, booked calls, and message responses—instead of relying on surface-level stats. -
Celebrate Quiet Conversions
Building trust with “lurkers” leads to sustainable, long-term business—not just short-lived popularity or algorithm-driven reach.
Think your content isn’t working because you’re not getting likes or comments? Think again.
If you’re ready to stop chasing engagement and start building a business that converts consistently - the Business Accelerator is for you.
It’s a 12-month strategic journey for independent experts who want to grow with clarity, consistency, and calm momentum.
Join the waitlist at onestepoutside.com/accelerate.