Reimagining Success® with Anna Lundberg
In a world where traditional work no longer fits how we actually want to live, the Reimagining Success podcast helps you design a business that works for you - not the other way around. Hosted by Anna Lundberg, solopreneur business coach, strategist, and former Fortune 500 leader, the show is for independent experts and founders who have outgrown the old model and want more clarity, capacity, and calm in their business. Each week, Anna shares practical tools and thoughtful perspectives to help you redesign the way your business runs - from your business model and operating rhythm to your pricing, positioning, and delivery. No hustle culture, no pressure - just grounded, strategic support. What you’ll learn inside the show: • How to create a business model that truly fits your life and capacity • How to simplify your offers, pricing, and delivery without losing revenue • How to build a visibility rhythm that brings clients consistently (without more hours online) • Tools for managing time, energy, and attention as a solopreneur • Real stories from experts who redesigned their business for sustainability and success If you’re ready for more clarity, cleaner margins, and a way of working that feels spacious rather than overwhelming, Reimagining Success will help you build a solopreneur business you can grow - sustainably. Start listening, and explore more at ReimaginingSuccessPodcast.com.
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RS376 - Business redesign: when optimisation isn't enough
01/12/2026
RS376 - Business redesign: when optimisation isn't enough
If you’ve been optimising for months but the day-to-day still feels heavy, this episode will help you spot when you need business redesign — not more effort. Anna unpacks optimisation vs redesign and shares how to step back and rethink the architecture of your business, with an invitation to her Solopreneur OS workshop on Tuesday 13 January 2026. Optimisation is useful — but only when the underlying business architecture still fits. Repeating the same problems (positioning, offers, capacity) is often a redesign signal, not a discipline problem. Redesign starts with deeper questions about identity, boundaries, capacity and the life you want now. You don’t need to burn everything down — you need a thoughtful recalibration of the structure you’re working within. Register for the Solopreneur OS workshop at .
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RS374 - Outgrowing your business model: the 4Rs framework
12/29/2025
RS374 - Outgrowing your business model: the 4Rs framework
If your business is working objectively but feels tighter or heavier on the inside, you may be operating inside a model that’s past its natural life cycle. Anna unpacks why “optimising the old” won’t solve deeper friction, and shares a practical 4Rs framework to recognise the signals, review the scripts keeping you stuck, redesign the blueprint, and rebuild in a way that fits who you are now. Key takeaways: Outgrowing your business model is a normal stage: business structures have life cycles, and misalignment is often a signal of growth. If the business only works when you overextend, the issue is structural resilience — not your motivation, discipline, or capability. Small tweaks can become a “Frankenstein model”: complexity that patches today’s problem while compounding tomorrow’s. The shift is from optimising the old to redesigning the blueprint: who you are now, what you want to deliver, and what container fits. Rebuilding isn’t starting over: it’s evolving boundaries, offers, delivery, pricing, systems and visibility so the business supports your life. Join the waitlist at if you’re ready to explore a more intentional structure for your next chapter.
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RS373 - Design rest into your business with seasonal business rhythm
12/22/2025
RS373 - Design rest into your business with seasonal business rhythm
If the holiday season highlights what feels heavy or unsustainable in your work, this episode will help you use seasonal business rhythm to design rest into your business — not as a reward, but as a foundation. Key takeaways Seasonal business rhythm helps you stop fighting your energy and start designing around it — so your business can support you year-round. Rest becomes a powerful diagnostic: when you slow down, you can finally see what’s demanding, resistant, or no longer sustainable. “Being busy” isn’t the same as moving forward — and filling every gap with doing keeps you disconnected from clarity. Hustling to “earn” rest often backfires, making it harder to switch off and recover (and sometimes crashing your body when you finally stop). A compassionate January plan beats an intense January plan — consistent, incremental action wins in the long haul. Join the waitlist at to explore a more intentional, human-first way of building your business.
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RS371 - 10 Intentional solopreneur resolutions for 2026
12/15/2025
RS371 - 10 Intentional solopreneur resolutions for 2026
If you want 2026 to feel more intentional, spacious, and aligned with how you actually want to work, this episode is for you. Anna shares ten powerful solopreneur resolutions designed to help you build a calmer, more strategic business that fits the season you're in—without the pressure, hustle, or hype. Key Takeaways Intentional over automatic: These resolutions help you choose what truly matters rather than defaulting to old habits or outdated strategies. Simplicity wins: From offers to content to pricing, simplifying creates clarity, traction, and ease. Prioritise resonance: Your business grows more from relationships and meaningful messages than from chasing reach. Build supportive rhythms: A sustainable business needs structure, processes, and weekly rhythms that protect your time and energy. Self-leadership is the foundation: Boundaries, self-compassion, and treating your energy like an asset are essential for long-term success. Join the waitlist for the Solopreneur Operating System at to get support redesigning how your business actually works.
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RS372 - How to design your business operating system for 2026
12/15/2025
RS372 - How to design your business operating system for 2026
If you’re craving a more intentional, streamlined and sustainable way to run your business next year, this episode is for you. Anna introduces a new way of thinking about how your business works behind the scenes - and what it takes to design your business operating system for 2026. Key Takeaways Your early business setup wasn’t designed to support where you are now—your operating system must evolve. Someone else’s blueprint can’t account for your life, energy, responsibilities or goals. A solid business operating system has three parts: an intentional business model, authentic marketing and resonant sales, and simple systems. Reducing complexity and decision fatigue is essential for consistency and calm in 2026. Small strategic tweaks create more clarity and space than big dramatic overhauls. Join the free January workshop to design your Solopreneur Operating System at .
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RS370 - Solopreneur trends that shaped 2025 (and how to respond)
12/01/2025
RS370 - Solopreneur trends that shaped 2025 (and how to respond)
If your content has stopped landing, leads feel slower, or business just feels heavier than it used to, you’re not alone. In this episode, Anna unpacks the major solopreneur trends of 2025 - and what they mean for how you work, sell, and show up as you prepare for 2026. Key Takeaways Visibility is changing: Even strong, thoughtful content underperformed on LinkedIn this year—and it’s not about your quality, but the context. AI raised the bar: With content creation easier than ever, your differentiation now comes from clarity of message and point of view. Sales cycles slowed: Corporate budgets shrank, hesitations increased, and “maybe next quarter” became the norm. Trust takes more time: Warm leads, referrals, and real relationships outperform cold funnels and algorithm-chasing. Solopreneurs want sustainability: Many don’t need bigger businesses—just clearer, simpler, more spacious ones. Call to Action Join the waitlist for the Solopreneur Operating System at to build a clearer, calmer way of working in 2026.
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RS369 - Compassionate leadership for a more human workplace with Nigel Kilpatrick
11/24/2025
RS369 - Compassionate leadership for a more human workplace with Nigel Kilpatrick
What if the biggest barrier to thriving at work isn’t performance - but the way we lead? In this episode, Anna speaks with Nigel Kilpatrick, co-founder of The Compassion Exchange, about his dramatic journey from toxic leadership habits to human-centred, compassionate leadership. It’s an honest, hard-hitting look at why old models of authority are failing - and what truly creates change. Key Takeaways: The cost of old leadership models: Nigel shares how fear-driven, authoritarian cultures harm both companies and people - and why compassion is now essential for performance. From toxic habits to wise compassion: Hear how Nigel went from being “too empathetic,” to adopting unhealthy behaviours, to finally finding grounded, human leadership. Why leaders resist change: A candid look at the identity crisis behind “I’m an SVP, don’t you know?” attitudes - and what can shift them. Human at home, human at work: Learn how blending personal and professional wellbeing became the foundation of The Compassion Exchange. If you’re on a mission to create a business - and a life - rooted in compassion rather than pressure, subscribe and share this episode with someone who needs it.
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RS368 - Sustainable business growth: Redefining success on your terms
11/17/2025
RS368 - Sustainable business growth: Redefining success on your terms
Are you ready to grow your business without sacrificing what matters most? In this episode, Anna Lundberg unpacks a radically different approach to success - one powered not just by financial gain, but by freedom, flexibility, and fulfilment. Whether you're curious about four-hour days, want an ambitious yet sustainable path, or simply crave more time for family and personal priorities, Anna shares real-world strategies and thought-provoking questions to help you build a business that works for your life, not just your bank account. Key takeaways: Redefining Success: Success isn’t just about income or scaling numbers — it’s about crafting a business that supports your values, priorities, and preferred lifestyle. Sustainable Growth: You can keep growing without overworking; think term-time schedules, four-day weeks, or even the innovative concept of the four-hour day. Intentional Reviewing: Anna encourages taking time to pause, assess what’s working (and what’s not), and make thoughtful plans for the future instead of chasing endless busyness. Groundwork Sprint Opportunity: There’s a final chance to join the 10-day Groundwork Sprint to recalibrate your business with expert guidance, practical prompts, and a supportive community. Clarity on Your Vision: Having a clear picture of what success looks like for you is vital for setting effective strategies and making meaningful progress. Ready to reset before the year ends? Join Groundwork - a 10-day guided sprint to step back, get clear on what’s working, and make intentional decisions for 2026. Short daily videos, focused prompts, and the option to join a WhatsApp group and live coaching call. We start Monday 17th November.
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RS367 - Before you set goals for next year: Year-end business planning for solopreneurs
11/10/2025
RS367 - Before you set goals for next year: Year-end business planning for solopreneurs
Feeling overwhelmed by planning next year when your business still feels a bit messy beneath the surface? In this episode, Anna Lundberg shares why rushing headlong into goal-setting without strong business foundations is a recipe for frustration, and lays out a practical, simple approach to set yourself up for success in 2026. If you’re craving more clarity, smarter strategy, and a business that actually suits your life, this episode is tailor-made for you. Key takeaways: Brilliant Planning Starts with the Right Foundations: Setting new goals and colour-coded calendars is pointless if your underlying business model is misaligned or not delivering what you need. First, get clear on what’s working, what feels heavy, and what simply isn’t serving you. The Stop, Start, Continue Method: Anna advocates for the “stop, start, continue” framework—identify what to stop doing (low-ROI activities or things that drain you), what you must continue (your proven efforts), and a mindful approach to what new things you start (beware shiny-object syndrome!). Prioritise Simplicity Over Overwhelm: Avoid the trap of planning a million changes. Anna’s approach focuses on a light reset—refining your core priorities and picking only one or two key shifts for the first quarter, keeping things achievable and aligned. Check Your Business Model and Message: Review where your income comes from, what's profitable, and whether your delivery modes (coaching, mentoring, speaking, etc.) align with your capacity and energy. Sharpen your messaging so it stands out in a busy marketplace. Groundwork Business Recalibration: Anna introduces her 10-day “Groundwork” programme—an experiential reset to evaluate, recalibrate, and set an intentional path for the year ahead, focusing on clarity, confidence, and sustainable growth. Ready to reset before the year ends? Join Groundwork - a 10-day guided sprint to step back, get clear on what’s working, and make intentional decisions for 2026. Short daily videos, focused prompts, and the option to join a WhatsApp group and live coaching call. We start Monday 17th November.
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RS366 - Why Your Business Needs a Reset Before the New Year (Even If It’s Working)
11/03/2025
RS366 - Why Your Business Needs a Reset Before the New Year (Even If It’s Working)
Ready to finish the year with clarity and set the stage for a smoother, more sustainable business in 2026? In this episode, Anna Lundberg guides you through the crucial process of reflecting on your work, recalibrating your offers, and designing a focused plan for next year – all without burning everything down. Tune in for practical advice and hear about a powerful new resource to help solopreneurs break free from overwhelm and move forward with confidence. Key takeaways: The Shift from Doing to Leading Anna shares her journey from relentless execution in both corporate and early business life, highlighting the necessity of moving from “doing it all” to taking a strategic leadership approach as your business grows. Signs It’s Time to Recalibrate Discover the subtle signals that indicate your business model or way of working needs an update—even if things look like they’re “working” on the surface. It’s OK to Pause for Reflection Learn why taking a strategic pause to reflect on what’s working and what’s not is essential for sustainable success, and how it can empower you to make wiser decisions. Groundwork: The 10-Day Business Reset Anna introduces her new 10-day Groundwork programme, designed to help you step back, assess your current model, and make intentional changes for the year ahead – with flexible options for community and coaching support. Practical Tools for Review & Planning Get Anna’s recommendations on scorecards, diagnostic tools, and her evolving workbook frameworks to guide your annual review. Ready to reset before the year ends? Join Groundwork - a 10-day guided sprint to step back, get clear on what’s working, and make intentional decisions for 2026. Short daily videos, focused prompts, and the option to join a WhatsApp group and live coaching call. We start Monday 17th November.
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RS365 - Proactive business design with James Healy: Building before burnout
10/27/2025
RS365 - Proactive business design with James Healy: Building before burnout
How do you achieve entrepreneurial success without sacrificing health, family, or hobbies? In this episode, Anna Lundberg sits down with James Healy, communications expert and co-founder of The Shift, to explore how he built a profitable business - all while never having a boss. Tune in for a candid conversation about redefining success, making intentional business choices, and ensuring work fits your life (not the other way around). Key takeaways: Success Is Personal and Intentional: James shares his early vision of work shaped by family history and how he deliberately built a business that values time, balance, and self-determination. Navigating Business Evolution: Learn how James strategically moved from a thriving solo consultancy to a partnership, embracing risk and new skills (especially tech and AI) for a sustainable future. Co-founder Dynamics and Clear Vision: The episode dives into the benefits and challenges of co-founder relationships, explaining why equitable ownership and aligned values are crucial for lasting success. Mindful Growth and Saying No: Discover how James manages business development, client selection, and personal boundaries, ensuring growth never comes at the cost of well-being. Blending Work, Family, and Joy: The conversation offers practical insights on maintaining interests, spending time with family, and designing a flexible, fulfilling lifestyle. If this conversation got you thinking about your own business model… let’s talk. You don’t have to wait for burnout to make a change. Book a call to explore what proactive business design could look like for you — so your business supports the life you actually want.
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RS364 - Business boundaries for solopreneurs: How to create a sustainable work life
10/20/2025
RS364 - Business boundaries for solopreneurs: How to create a sustainable work life
Is your business thriving on paper, but secretly leaving you tired and resentful? In this episode, Anna Lundberg reveals the critical role boundaries play in building a business that truly works for your life - not just your bank balance. Tune in for practical advice and eye-opening truths about why productivity might not be your problem, and how setting the right standards can bring you the freedom, fulfilment, and sustainability you’re longing for. Key takeaways: Boundaries Trump Productivity: If your business success is wearing you down, the issue likely lies with your boundaries, not your ability to “do more.” Four Essential Boundaries: Anna outlines four key areas—pricing, time, communication, and scope—to help you construct a business that's profitable, enjoyable, and sustainable. Resentment Rate vs Integrity Rate: Discover how to set a minimum price that keeps you motivated and prevents hidden resentment—plus how to identify your ideal “integrity rate.” Intentional Hours & Communication: Learn why defining your availability is a game-changer, and how clear policies around client access and expectations can create sanity and satisfaction for everyone. Enforcing Boundaries: The hardest part isn’t setting boundaries—it’s sticking to them! Anna shares tips for overcoming people-pleasing, scarcity thinking, and the fear of lost opportunities. Curious what this could look like in your own business? Book a free strategy call to explore how to set the right boundaries - around your time, your pricing, and your offers - so your business supports you.
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RS363 - The business model behind a four-hour day: what it really takes
10/13/2025
RS363 - The business model behind a four-hour day: what it really takes
What’s really standing between you and a business that lets you work less - without sacrificing impact or income? In this solo episode, Anna Lundberg dives into the all-too-common traps that keep solopreneurs working beyond their limits and outlines a path to greater freedom, profitability, and alignment. If you feel stuck in the cycle of overwork, feast-or-famine income, and business models that don’t quite fit, tune in to reimagine what success could look like for you. Key takeaways: The Four Traps of Expert Businesses: Anna explores how Frankenstein businesses, over-delivery spirals, feast-or-famine cycles, and the time-for-money trap keep solopreneurs tethered to unsustainable work habits. The Importance of an Intentional Business Model: Instead of a reactive approach, Anna stresses designing your business model with purpose, so it supports your lifestyle and ambitions—not just your bank balance. Redefining Success on Your Terms: Get clear on what success actually means to you, from minimum income goals and ideal working hours to non-negotiables—so you know when you’ve “made it.” Offers and Clients That Work for You: Learn why your offers should be energy-conscious, strategically priced, and tailored to deliver value without burning you out. Plus, discover how to attract and select dream clients who respect boundaries and value your expertise. Three Pillars for Sustainable Business Growth: Anna shares the simplified framework behind her approach: Intentional Business Model, Authentic Marketing & Sales, and Simple Systems & Processes. Curious what a four-hour day could look like in your business? Book a free strategy call to explore how your business model, offers, and boundaries could support more space - without compromising on financial rewards.
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RS362 - Could a Four-Hour Workday Be Enough to Build Your Dream Business?
10/06/2025
RS362 - Could a Four-Hour Workday Be Enough to Build Your Dream Business?
What if the secret to sustainable success wasn’t hustling harder, but actually embracing less? In this thought-provoking episode, Anna Lundberg invites you to imagine a work-life where four focused hours a day could be enough to thrive as a solopreneur or independent expert. Tune in to discover practical strategies, inspiring research, and a fresh perspective on productivity that could finally lead to the freedom and fulfilment you set out to create. Key takeaways: Redefining Productivity: Challenge the ingrained belief that longer hours mean greater results. Anna explores how quality deep work—over mindless busyness—can move the needle in your business. The Four-Hour Workday Concept: Drawing from research and real-world experiments, Anna proposes that four hours of focused, high-quality work is not only viable, but optimal for creative and knowledge-based professionals. Letting Go of Guilt & Burnout: Anna unpacks the guilt associated with not “being busy” all the time and highlights the dangerous work cultures that glorify overwork, urging listeners to prioritise wellbeing and sustainability. Designing for Your Lifestyle: You can build a business that supports your personal life and constraints—be it school hours, wellbeing, or simply a desire to avoid burnout. Anna shares how small strategic tweaks can help make this possible. Ambition Without Sacrifice: Adopting a four-hour workday isn’t about scaling back your dreams—it’s about being braver and more intentional in your business design, structuring offers and routines that work for you. Curious to explore how a four-hour workday could actually work for you? If you’re starting to feel like something needs to shift — whether it’s your hours, your offers, or your whole way of working — let’s talk. Book a free strategy call to explore what might be possible, and what your next step could be.
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RS361 - Building sustainable success with AI Strategist Aleksandra Osipova
09/29/2025
RS361 - Building sustainable success with AI Strategist Aleksandra Osipova
Ever wondered how you can create a sustainable business in a world obsessed with relentless productivity? In this powerful interview, Anna Lundberg sits down with AI strategist and Apricity Lab founder Aleksandra Osipova to unpack the journey from burnout to building an enterprise anchored in alignment, resourcefulness, and genuine human connection. Tune in to discover refreshing perspectives and practical advice for building a business you truly love - one that supports your wellbeing as much as your ambitions. Key takeaways: Redefining Success: Aleksandra shares the evolution of her definition of success, from chasing deliverables and relentless productivity to prioritising personal resourcefulness, wellbeing, and authentic relationships. Building with Alignment: Discover why aligning your work with your values and natural strengths is not just more enjoyable but also commercially effective, attracting better-fit opportunities and clients. Human Connection in the Age of AI: The discussion explores how AI can increase capacity for solopreneurs, but that lasting success relies on cultivating human connection and presence, not just automating outputs. Critical Thinking & Continuous Learning: Aleksandra’s forthcoming book emphasises the importance of critical thinking and practical experimentation with AI—skills relevant for all ages, especially as the digital and business landscape evolves. Sustainable Routines: Learn how Aleksandra handles the risk of burnout, balancing early starts, creative deep work, and even ballet classes to maintain energy, inspiration, and health as a solopreneur. Want to build a business that actually works - without burning out chasing the next big thing? Inside the Business Accelerator, we help independent experts like you design simple, sustainable strategies for growth - so your work supports your life, not the other way around. 🎯 Doors are closing as we speak - apply now or register your interest for the next intake at .
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RS360 - Simple systems for solopreneurs: How structure creates more freedom
09/22/2025
RS360 - Simple systems for solopreneurs: How structure creates more freedom
Are you resisting structure in your business because you’re craving freedom, creativity, and flexibility? In this episode, Anna Lundberg debunks the myth that structure stifles creativity and explains how the right systems actually give you more space to breathe, more focus, and more joy in your work. Tune in if you’re tired of juggling everything yourself and want your business to run more smoothly - without losing the freedom you left corporate to find. Key takeaways: Structure = Freedom Loose schedules feel freeing, but lack of structure can lead to decision fatigue, inconsistent income, marketing chaos, and, eventually, burnout. Simple systems set you free by eliminating wasted energy and providing consistency. The Cost of Chaos Not having systems actually keeps you stuck—leading to sporadic visibility, inconsistent clients, and being the bottleneck in your business. Professional, reliable processes attract high-calibre clients. Simple Systems to Set Up You don’t need complicated tech to start—simple, manual systems can transform your workflow. Anna recommends project management tools, onboarding/offboarding templates, streamlined invoicing, and content workflows. Start Small & Build as You Grow You can add structure bit by bit. Start by documenting repetitive tasks, creating templates, and introducing basic automation when you’re ready. This frees up more time for high-value work and creativity. Delegation & Boundaries Matter Use systems to delegate effectively (even recording your workflow for assistants or AI to follow!) and to reinforce boundaries—such as set working hours and strategic planning time. Ready to build a business that actually works - with simple systems that support sustainable growth? The Business Accelerator helps independent experts like you design offers, pricing, marketing, and rhythms that protect your time and increase your income - without burning out. 🔗 Applications for the next intake are closing soon:
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RS359 - How to earn more without working more
09/15/2025
RS359 - How to earn more without working more
Are you working tirelessly in your business, only to feel underpaid and overwhelmed? In this week’s episode, Anna Lundberg breaks down the real reasons independent experts find themselves overworked yet under-earning - and what you can do differently. Discover actionable strategies to design a business that pays you what you deserve, protects your time, and keeps you energised. Key takeaways: Ditch Frankensteined Offers Stop scattering your energy on bespoke, complicated services for every client—streamlining your offers and messaging leads to more clarity, easier marketing, and better sales. Break the Cycle of Undercharging and Overdelivering Learn how pricing based on fear leads to resentment and burnout, and why knowing your “integrity rate” (what you should earn) and “resentment rate” (the bare minimum) changes the game. Prioritise Relationships Over Reach Rather than chasing cold leads on LinkedIn or obsessing over follower counts, tap into existing clients, referrals, and close networks for immediate, reliable sales. Map Out Effort vs Reward Use Anna’s quadrant framework to identify which offers bring in high reward with less effort—and ruthlessly cut tasks and services that drain your time without decent returns. Refine Your Marketing—Less Is More Only invest in the platforms and activities that actually generate clients, not just likes or noise. Every hour counts! Ready to earn more without burning out? The Business Accelerator is open now. It’s a 12-month strategic reset for independent experts ready to simplify, grow, and build a business that actually works. Apply now at
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RS358 - You’re working hard - but here’s why your business isn’t growing
09/08/2025
RS358 - You’re working hard - but here’s why your business isn’t growing
Feeling like you’re hustling harder than ever, yet results just aren’t matching your effort? In this empowering episode, Anna Lundberg unpacks why working harder isn’t the answer in today’s tougher market for independent experts, solopreneurs, coaches, and consultants. Discover how to move beyond “busy work” to intentional business design - so your business works for you, not the other way around. Key takeaways: The Busy Work Trap More posts, more offers, more hustle often leads to burnout—not results. Anna explains why ceaseless activity keeps you reactive, scattered, and exhausted, rather than strategic and effective. The Time-for-Money Ceiling Trading hours for fees caps your income and makes true flexibility impossible. Anna discusses how to break free from hourly rates and build offerings that reflect value, not just time spent. Complexity Kills Clarity Adding more services or constantly reacting to every market shift creates confusion—for you and your clients. Simplicity and clear, repeatable offers are essential for expert positioning and sustainable growth. Intentional Business Design Anna outlines four elements for a more sustainable, fulfilling business: Fewer, clearer offers; value-based pricing; simple systems and processes; and seasonal, proactive planning. Practical Steps to Simplify and Scale Consider what your business could look like if you designed it on a blank sheet. Identify one offer or system you could simplify today to make everything else easier. Ready to stop spinning your wheels and build a business that actually works? The Business Accelerator is our 12-month programme for experienced experts who want strategic growth - without burnout, and without compromise. Applications are open now for the next cohort. →
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RS357 - How to sell in a tough market (without compromising your values or dropping your prices)
09/01/2025
RS357 - How to sell in a tough market (without compromising your values or dropping your prices)
Are you highly skilled, experienced, and passionate about your work, but still struggling to get fully booked with the right clients? In this refreshingly honest episode, Anna Lundberg unpacks why even top experts find it tough to thrive in today’s challenging market. Discover why this isn’t the time to wait for things to improve, but to sharpen your positioning, messaging, and visibility to stand out - even now. Tune in to reframe your strategy and uncover the real keys to business growth in uncertain times. Key takeaways: The Market Has Shifted—But Opportunity Remains The economic landscape is more demanding, with budget cuts and changing priorities making it harder to attract attention. However, clients are still investing—just more selectively, and with a focus on immediate, tangible results. Three Reasons You’re Not Booked Out Unclear or Uncompelling Offers: Vague, long-term, or “fluffy” messaging doesn’t resonate in a risk-averse market. Offers need to address urgent, concrete business needs. Positioning That Undersells You: Many experts, especially women, downplay their expertise instead of confidently owning their experience and value. Visibility That Lacks Consistency and Focus: Sporadic or unfocused marketing often leads to getting lost in the noise. Clear, intentional pathways to your ideal clients are essential. Mission vs. Messaging: What Sells Now Lead with what your client needs—typically profit, productivity or specific outcomes—then weave in your bigger mission once you’ve opened the door. Future-Proofing Your Business Stop accepting ‘just any client’ out of necessity. Position yourself for the work (and clients) you truly want, and start building that reputation now for real, lasting growth. Ready to build a business that actually works - even in a tough market? The Business Accelerator is for experienced coaches, consultants, and independent experts who want to grow sustainably, protect their time, and consistently attract the right clients - without hustle or compromise. 🗓 Applications open this month. 📩 to join the current intake.
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RS356 - How to know when you have enough with Emma Steenson
08/25/2025
RS356 - How to know when you have enough with Emma Steenson
What if success wasn’t about more, but about enough? In this refreshingly honest conversation, Emma Steenson - former management consultant turned entrepreneur and executive coach - shares how selling a business and reaching financial security forced her to rethink success. If you’ve been running on autopilot - chasing “more” without stopping to ask what you really want - this episode will make you pause and rethink. Key Takeaways Success is Personal and Evolves Over Time: Emma’s journey highlights how definitions of success shift—from financial milestones to personal satisfaction and fulfilment. The episode explores letting go of traditional markers in favour of what genuinely matters to you. Understanding “Enough”: The conversation dives into what “enough” means financially and emotionally, the importance of identifying your own baseline, and resisting the endless chase for more. Practical Realities of Working for Yourself: Emma and Anna candidly discuss the gritty side of entrepreneurship—marketing yourself, facing uncertainty, and the often-unseen hard work behind “freedom.” Navigating the Noise: As Emma shares, finding your unique path and not getting distracted by fleeting trends or other people’s blueprints is vital, especially in a rapidly changing business landscape. Resilience Through the Tough Times: The episode closes with advice for those in a low point: keep going, trust the process, and remember that the tough patches make the successes all the sweeter. If Emma’s story has you questioning what enough really looks like for you - and how to design a business that delivers on that - let’s map it out together. It's time to build a business that funds the life you actually want. Book your call at
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RS355 - Year-End Business Strategy: How to refocus and feel proud by December
08/18/2025
RS355 - Year-End Business Strategy: How to refocus and feel proud by December
Feeling like the year’s flying by without the progress you hoped for? In this episode, Anna Lundberg shares how to use the summer slowdown as a powerful pause to reset your business focus and ensure you end the year feeling proud and accomplished. If you crave more intention, meaningful progress, and strategic action before December, this episode will give you practical prompts and inspiration to make it happen. Key takeaways: Summer as a Strategic Pause: Anna highlights the value of using the quieter summer months to reflect, recalibrate, and gain a fresh perspective, rather than hustling non-stop or feeling guilty for stepping back. Reflection Prompts for a Meaningful Year-End: Anna offers four key questions to help you identify what would truly make you proud come December. These prompts guide you to clarify your priorities, assess what’s missing, determine where to focus, and consider what support could ease your journey. Intentional Goal Setting Over Busywork: Instead of ticking off endless to-do lists, Anna encourages listeners to be intentional about their goals. Focusing on “needle-moving” actions leads to more fulfilment than staying busy for the sake of it. Support and Accountability Matter: Success isn’t a solo journey. Anna discusses how seeking support – whether through coaching, community, or structured programmes – can help you bridge the gap between intention and achievement. Ready to reset - and actually build the business you want? Doors to the next Business Accelerator intake open in September. If you’re an experienced expert ready to create a simpler, more sustainable business that actually works, .
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RS354 - How to Design a Term-Time Working Business Model
08/11/2025
RS354 - How to Design a Term-Time Working Business Model
Feeling frazzled trying to juggle work, family life, and the perpetual guilt of not giving enough to either? In this episode, Anna Lundberg breaks down the practical steps to designing a business that truly fits around your life - think working term time, taking summers off, and still earning what you deserve! Whether you’re a parent dreaming of school-hour working or simply someone craving more freedom and intentionality, this episode will show you how to make the maths (and mindset) work for you. Key takeaways: Design for Your Lifestyle, Not by Accident: Create your business with intention rather than reacting to opportunities as they arise. Decide your non-negotiables, from school hours to summer holidays, and build your business around them. Do the Maths: Anna walks through the numbers—calculating your annual working hours and required hourly rates—so you know exactly what it’ll take to reach your income goals within your chosen schedule. Reimagine Offers and Pricing: Shift away from selling your time by the hour. Build offers based on value or outcomes, consider group programmes, and design packages that fit both your clients’ needs and your own work-life boundaries. Seasonal and Systematic Planning: Tap into the power of mapping your business by academic terms or seasons and front-load your workload to take full advantage of quieter months. Systematise processes to save time and energy. Build for the Life You Want: Get concrete about your available hours, align your pricing and offerings, and work only with clients who respect your working preferences. Ready to make this real? If you're serious about designing a business that supports term-time working (or simply more time off without sacrificing income), let’s explore what that could look like for you. Book a free call at to map out your next step.
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RS353 - Summer Business Strategy: Set yourself up for a strong September
08/04/2025
RS353 - Summer Business Strategy: Set yourself up for a strong September
August can often feel like a strange limbo for solopreneurs and independent experts - a mix between wanting to relax and feeling pressured about what lies ahead in September. In this episode, Anna Lundberg shares practical strategies to help you enjoy the summer season, set realistic boundaries, and ensure you’re well-positioned both emotionally and financially for a strong return in the final quarter of the year. Whether you’re feeling guilty about slowing down or anxious about next month’s pipeline, this is the episode for you. Key takeaways: Normalise the August Slowdown and Release Guilt Many freelancers and business owners feel uneasy about taking a real break in August due to competing pressures — you’re not alone. Anna offers assurance and ways to reframe this period so you can truly pause and recharge. Set Intentional Goals for September Rather than hustling harder, focus on one clear goal to achieve by early September. Identifying a single top priority, whether it’s recharging, rebooting your business model, reconnecting with contacts, or realising a project, will increase your clarity and motivation. Balance Your Summer with Boundaries and Non-Negotiables Establish clear boundaries for work and family time. Anna discusses the importance of non-negotiables to ensure you avoid resentment and stay present, both at work and home. Asynchronous vs. Live Actions Plan your tasks according to what can be done flexibly (like responding to emails or creating content), and which require you to be ‘live’ (like calls or workshops). This allows you to stay productive without overloading your schedule. Cashflow Quick Wins and Seeding September Sales Anna provides actionable ideas to boost summer cashflow (such as chasing unpaid invoices or offering one-off services) and stresses that September sales need to be seeded now. Small, meaningful actions taken today can make autumn feel a world away from panic-driven. Ready to grow a business that actually works - for you, your clients, and your life? The Business Accelerator is a 12-month journey to design a sustainable, strategic business that supports your definition of success. Register your interest for the next intake at .
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RS352 - Balancing purpose and profit with Toni Finnimore
07/28/2025
RS352 - Balancing purpose and profit with Toni Finnimore
Can you build a business that truly makes a difference and pays you well? In this episode, Toni Finnimore, founder of The Social Society, shares how she’s balancing purpose and profit by designing a values-driven business model that delivers real community impact without sacrificing boundaries or wellbeing. We talk about why consistency matters more than quick wins, how to stay true to your vision when the world says otherwise, and what redefining success really looks like after corporate life. Key takeaways: Redefining Community & Charity Work: Toni Finnimore shares how The Social Society is bringing a fresh approach to volunteering, blending the best of community, connection, and values while sidestepping burnout and traditional charity pitfalls. Purpose & Profit, Not Either–Or: Learn how Toni refuses to accept that you must choose between making a difference and making a living, and how holding firm to this belief has shaped her business model. Boundaries Against Burnout: Both Toni and Anna discuss the challenge of “giving” professions, showing how healthy boundaries and prioritising your own wellbeing are essential to creating lasting impact—both for yourself and the organisations you support. Building a Sustainable Business Model: Discover Toni’s innovative approach to business sustainability through subscription-based volunteering platforms and meaningful, skill-based event days—all while staying true to her core values and not chasing trends for the sake of it. The Power of Consistency and Authenticity: Toni reveals the joys and struggles of growing her personal brand and business, underscoring why showing up regularly and speaking honestly matters more than hacks, trends, or going viral. If Toni’s story has you rethinking how you want to build your own business - one that protects your time, reflects your values, and actually works - let’s talk. I help independent experts (re-)design their business models so they’re strategic, sustainable, and built for enough. Book a call to explore what that could look like for you:
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RS351 - LinkedIn Lurkers: Why quiet followers are often your best clients
07/21/2025
RS351 - LinkedIn Lurkers: Why quiet followers are often your best clients
Ever felt deflated by low interaction on your posts or wondered whether your content is actually reaching anyone? This episode of is all about challenging the obsession with likes and public engagement. Anna Lundberg reveals why your true business growth might come from the quiet “lurkers” - those who never like or comment, but are listening, learning, and ready to buy when the time is right. Listen in to learn how to spot and serve these invaluable silent followers. Key takeaways: Redefining Success Metrics Vanity metrics like likes and comments often mislead—true business traction frequently happens quietly. It’s more important to focus on meaningful metrics such as inbound messages and discovery calls. Who Are the Lurkers? Lurkers are thoughtful, discerning potential clients who do not engage publicly, but are your target audience. They notice your content, and when the moment is right, they get in touch quietly. Marketing with Depth Over Noise Instead of chasing trends and performative content, focus on creating consistent, quality posts that speak directly to your ideal client’s real pains and desires—even if engagement appears minimal. Track What Matters Monitor real indicators of business growth—such as inbound client contact, booked calls, and message responses—instead of relying on surface-level stats. Celebrate Quiet Conversions Building trust with “lurkers” leads to sustainable, long-term business—not just short-lived popularity or algorithm-driven reach. Think your content isn’t working because you’re not getting likes or comments? Think again. If you’re ready to stop chasing engagement and start building a business that converts consistently - the Business Accelerator is for you. It’s a 12-month strategic journey for independent experts who want to grow with clarity, consistency, and calm momentum. Join the waitlist at .
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RS350 - Sales vs Marketing: Why content alone won’t grow your business
07/14/2025
RS350 - Sales vs Marketing: Why content alone won’t grow your business
Are you posting consistently on LinkedIn or Instagram but still struggling to turn your audience into paying clients? This episode is for independent experts who want to move beyond random content and start building relationships that actually lead to business - without feeling pushy or “salesy.” Anna Lundberg shares hard-won sales insights and practical steps for converting interest into income in a way that feels authentic, human, and strategic. Key takeaways: 1. The Difference Between Marketing and Sales Marketing promotes visibility and builds your brand, but sales is about having real conversations and converting interest into action. For lasting business growth, you need both visibility and a thoughtful sales system. 2. Why 'Selling' is Actually 'Serving' Selling isn’t about manipulation; it’s about helping. If you believe in what you offer, guiding people to work with you is an act of service, not of pressure. Relationships (not long sales pages or viral posts) matter most—especially for high-trust services and B2B. 3. Reimagining the Traditional Sales Funnel It’s no longer a simple linear path; instead, think of it as a tapestry or ecosystem, with many touchpoints (referrals, workshops, posts, conversations) leading up to a client’s decision. 4. The Power of Follow-up Only a small percentage of people are ready to buy right now; regular, kind follow-up keeps you top of mind for when they are ready. Tracking conversations and continuing gentle outreach is necessary, not “pushy.” 5. Create Your Own Sales System There’s no one-size-fits-all template—map out discovery, experience, and purchase stages that suit you and your clients. Consistently focus on your “momentum moves”: those daily or weekly actions that build relationships and sustain your pipeline. If you’re ready to move beyond posting and hoping - and start building a business that actually converts - the Business Accelerator is for you. It’s a 12-month journey for independent experts who want to grow strategically, sell with integrity, and create a business that truly works for them. Join the waitlist to be first to hear when doors open again:
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RS349 - How to Escape LinkedIn Overwhelm and Build Real Authority
07/07/2025
RS349 - How to Escape LinkedIn Overwhelm and Build Real Authority
Have you ever spent ages crafting the perfect LinkedIn post, only to delete it in a moment of self-doubt? In this episode, Anna Lundberg dives into the so-called 'LinkedIn spiral' - the cycle of comparison, perfectionism, and performative posting that can leave even seasoned experts feeling deflated. Tune in as Anna shares practical strategies for building your authority, setting healthy boundaries online, and creating a content rhythm that feels authentic (and gets results). Key Takeaways LinkedIn's Unique Power for Experts: LinkedIn remains the best platform for independent experts to position themselves as authorities and connect with ideal clients—when used with intention. Understanding the LinkedIn Spiral: Anna unpacks three common traps: comparison, perfectionism, and performative posting, explaining how each can drain your energy, sap confidence, and distract from your real business goals. Metric Misalignment: Chasing 'likes' and comments isn’t the same as building real value or winning clients. Anna highlights the importance of focusing on the metrics that actually matter for your business. Practical Ways to Regain Control: Tips include batching content, separating creation from scrolling, setting boundaries, unfollowing/muting comparison triggers, being strategic with engagement, and sticking to a sustainable, authentic cadence. Permission to Show Up Your Way: True success comes from doing things your way—not following algorithm hacks or exhausting routines. Clarity, consistency, and authenticity are key. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://
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RS348 - Rethinking visibility: Quiet authority without chasing virality
06/30/2025
RS348 - Rethinking visibility: Quiet authority without chasing virality
In a world obsessed with going viral, what if your quiet consistency was your biggest asset? In this episode, Anna Lundberg unpacks what it really means to be visible - without losing your integrity, burning out, or contorting yourself into a brand you barely recognise. This is your invitation to build quiet authority - and grow your business, your way. Key takeaways Visibility Isn’t About Volume Anna explains why chasing quantity won’t build meaningful authority or a real business, and why thoughtful, intentional presence trumps endless posting. The Power of Positioning & Intentionality Learn why clear positioning, your ‘signal sentence’, and consistent messaging are more powerful than trying to go viral. Quality Conversations Drive Business Engagement doesn’t have to mean public likes; many ideal clients are silent lurkers who’ll reach out when ready, so don’t judge success by comments and shares alone. Content Pillars Anchor Your Message Anna shares her system of content pillars to keep your message focused, making content creation easier and more strategic. Don’t Trade Integrity for Impressions It’s easy to get caught up in the algorithm game—Anna urges you to stay true to your values, and reassures you that you don’t need massive numbers to have a thriving business. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://
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RS347 - Redefining success as an entrepreneur with Stephanie Melodia
06/23/2025
RS347 - Redefining success as an entrepreneur with Stephanie Melodia
Anna Lundberg sits down with entrepreneur, strategist, and podcast host Stephanie Melodia. Stephanie shares her unconventional career journey from art school to building a successful business, discusses how she’s rethinking success at a pivotal life stage, and unpacks the power and pitfalls of metrics, personal branding, and living a “multi-hyphenate” career. Tune in for candid insights on balancing ambition with gratitude, redefining what success truly means, and practical strategies to create a work-life blend on your own terms. Key Takeaways 1. Redefining Success Is an Ongoing Journey Success isn’t a fixed goalpost—you’ll keep evolving your definition as your life and ambitions change. Gratitude and self-reflection are key to enjoying the journey and avoiding endless “what’s next?” thinking. 2. Embracing Nuance and Balance True fulfilment lies in balancing achievement with appreciation for what you already have. Stephanie’s mantra: “How do I stay hungry yet full at the same time?” 3. The Power of Personal Brand & Experimentation Building your personal brand—even accidentally—can be crucial for business growth and client attraction. Experimenting and “accidentally” discovering what works is often the best route forward; action trumps perfection. 4. Rethinking Metrics and Social Media Influence Metrics can be motivating, but beware of linking self-worth to numbers—focus on meaningful impact over vanity stats. Connection beats collection: quality of relationships trumps number of followers. 5. Creating Your Ideal Day—and Life Stephanie offers a practical glimpse into designing a work-life blend that reflects your values, ambitions, and joy. It’s possible to curate your day-to-day around the things you love, with structure enabling freedom. Ready to redefine success on your own terms? If you’ve outgrown the business model you started with - or you’ve hit your goals but it still doesn’t feel quite right - it’s time to recalibrate. Inside the Business Accelerator, you’ll redesign your expert business for more revenue and more freedom - with a smarter strategy, sustainable offers, and a business model that’s aligned with what success looks like now. Apply now at
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RS346 - How to Recalibrate Your Business Before Burnout (or Boredom) Hits
06/16/2025
RS346 - How to Recalibrate Your Business Before Burnout (or Boredom) Hits
Are you feeling a quiet nudge in your business, even though everything looks “fine” on the surface? This episode is for entrepreneurs and independent experts whose business is ticking along, but something just feels off. Join Anna Lundberg as she explores how to recognise these subtle signals and take strategic action - before burnout or boredom kicks in. Tune in to discover how to recalibrate your business for greater clarity, alignment, and fulfilment. Key Takeaways Recalibration doesn’t require crisis You don’t need to wait for things to fall apart to want more from your business. Proactive, strategic evolution helps you stay aligned and engaged. Recognise the subtle signs Even when work is steady, you may feel unchallenged, creatively flat, or notice your ideal clients are shifting. These aren’t red flags—they’re invitations to grow. You’ve outgrown your original business model As you and your lifestyle evolve, so should your offers, pricing, and positioning. Intentional recalibration ensures your business continues to serve your current goals and values. Strategic action over dramatic change Recalibration is about refining, not starting over. Shift your structure, update your messaging, and build for your next chapter—without burning everything down. Support and structure accelerate growth Having a supportive community and clear, intentional strategy (like Anna’s Business Accelerator) helps translate fresh ideas into purposeful action. Ready to recalibrate before burnout or boredom hit? If your business looks ‘successful’ on paper but no longer feels aligned, it’s time to pause, reflect, and evolve. Inside the Business Accelerator, you'll redesign your expert business for more clarity, more confidence, and more freedom - with strategic support, a smarter model, and a clear plan to grow in a way that actually works for you. ⚠️ Doors are closing - apply now to join us this intake:
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