RS353 - Summer Business Strategy: Set yourself up for a strong September
Reimagining Success® with Anna Lundberg
Release Date: 08/04/2025
Reimagining Success® with Anna Lundberg
If the start of the year is already showing you what feels easy — and what feels heavy or out of step — this episode will help you make sense of what you’re seeing. Anna explores why the landscape feels noisier, why capacity matters more than ever, and how a simpler, more coherent business structure can create clarity, stronger boundaries, and easier demand. A noisy market and more discerning buyers make coherence more valuable than ever. Capacity is a key constraint — piling on productivity (or AI content) often adds complexity. The friction you feel is usually architectural,...
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If you’ve been optimising for months but the day-to-day still feels heavy, this episode will help you spot when you need business redesign — not more effort. Anna unpacks optimisation vs redesign and shares how to step back and rethink the architecture of your business, with an invitation to her Solopreneur OS workshop on Tuesday 13 January 2026. Optimisation is useful — but only when the underlying business architecture still fits. Repeating the same problems (positioning, offers, capacity) is often a redesign signal, not a discipline problem. Redesign starts with deeper questions...
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If your business looks successful on paper but feels heavier than it should, this episode is for you. Anna shares a high-level way to think about business model alignment so you can identify what’s out of sync and rebuild for the next season. Friction in a “working” business is often structural misalignment, not a motivation problem. As you evolve, your offers, messaging and delivery can stay stuck in an earlier version of you. Values and capacity aren’t nice-to-haves — they’re practical design constraints that protect quality and wellbeing. A coherent structure reduces the...
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If your business is working objectively but feels tighter or heavier on the inside, you may be operating inside a model that’s past its natural life cycle. Anna unpacks why “optimising the old” won’t solve deeper friction, and shares a practical 4Rs framework to recognise the signals, review the scripts keeping you stuck, redesign the blueprint, and rebuild in a way that fits who you are now. Key takeaways: Outgrowing your business model is a normal stage: business structures have life cycles, and misalignment is often a signal of growth. If the business only works when you...
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If the holiday season highlights what feels heavy or unsustainable in your work, this episode will help you use seasonal business rhythm to design rest into your business — not as a reward, but as a foundation. Key takeaways Seasonal business rhythm helps you stop fighting your energy and start designing around it — so your business can support you year-round. Rest becomes a powerful diagnostic: when you slow down, you can finally see what’s demanding, resistant, or no longer sustainable. “Being busy” isn’t the same as moving forward — and filling every gap with doing keeps...
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If you want 2026 to feel more intentional, spacious, and aligned with how you actually want to work, this episode is for you. Anna shares ten powerful solopreneur resolutions designed to help you build a calmer, more strategic business that fits the season you're in—without the pressure, hustle, or hype. Key Takeaways Intentional over automatic: These resolutions help you choose what truly matters rather than defaulting to old habits or outdated strategies. Simplicity wins: From offers to content to pricing, simplifying creates clarity, traction, and ease. Prioritise resonance: Your...
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If you’re craving a more intentional, streamlined and sustainable way to run your business next year, this episode is for you. Anna introduces a new way of thinking about how your business works behind the scenes - and what it takes to design your business operating system for 2026. Key Takeaways Your early business setup wasn’t designed to support where you are now—your operating system must evolve. Someone else’s blueprint can’t account for your life, energy, responsibilities or goals. A solid business operating system has three parts: an intentional business model, authentic...
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If your content has stopped landing, leads feel slower, or business just feels heavier than it used to, you’re not alone. In this episode, Anna unpacks the major solopreneur trends of 2025 - and what they mean for how you work, sell, and show up as you prepare for 2026. Key Takeaways Visibility is changing: Even strong, thoughtful content underperformed on LinkedIn this year—and it’s not about your quality, but the context. AI raised the bar: With content creation easier than ever, your differentiation now comes from clarity of message and point of view. Sales cycles slowed:...
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What if the biggest barrier to thriving at work isn’t performance - but the way we lead? In this episode, Anna speaks with Nigel Kilpatrick, co-founder of The Compassion Exchange, about his dramatic journey from toxic leadership habits to human-centred, compassionate leadership. It’s an honest, hard-hitting look at why old models of authority are failing - and what truly creates change. Key Takeaways: The cost of old leadership models: Nigel shares how fear-driven, authoritarian cultures harm both companies and people - and why compassion is now essential for performance. From toxic...
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Are you ready to grow your business without sacrificing what matters most? In this episode, Anna Lundberg unpacks a radically different approach to success - one powered not just by financial gain, but by freedom, flexibility, and fulfilment. Whether you're curious about four-hour days, want an ambitious yet sustainable path, or simply crave more time for family and personal priorities, Anna shares real-world strategies and thought-provoking questions to help you build a business that works for your life, not just your bank account. Key takeaways: Redefining Success: Success isn’t just...
info_outlineAugust can often feel like a strange limbo for solopreneurs and independent experts - a mix between wanting to relax and feeling pressured about what lies ahead in September. In this episode, Anna Lundberg shares practical strategies to help you enjoy the summer season, set realistic boundaries, and ensure you’re well-positioned both emotionally and financially for a strong return in the final quarter of the year. Whether you’re feeling guilty about slowing down or anxious about next month’s pipeline, this is the episode for you.
Key takeaways:
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Normalise the August Slowdown and Release Guilt
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Many freelancers and business owners feel uneasy about taking a real break in August due to competing pressures — you’re not alone. Anna offers assurance and ways to reframe this period so you can truly pause and recharge.
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Set Intentional Goals for September
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Rather than hustling harder, focus on one clear goal to achieve by early September. Identifying a single top priority, whether it’s recharging, rebooting your business model, reconnecting with contacts, or realising a project, will increase your clarity and motivation.
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Balance Your Summer with Boundaries and Non-Negotiables
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Establish clear boundaries for work and family time. Anna discusses the importance of non-negotiables to ensure you avoid resentment and stay present, both at work and home.
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Asynchronous vs. Live Actions
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Plan your tasks according to what can be done flexibly (like responding to emails or creating content), and which require you to be ‘live’ (like calls or workshops). This allows you to stay productive without overloading your schedule.
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Cashflow Quick Wins and Seeding September Sales
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Anna provides actionable ideas to boost summer cashflow (such as chasing unpaid invoices or offering one-off services) and stresses that September sales need to be seeded now. Small, meaningful actions taken today can make autumn feel a world away from panic-driven.
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Ready to grow a business that actually works - for you, your clients, and your life?
The Business Accelerator is a 12-month journey to design a sustainable, strategic business that supports your definition of success.
Register your interest for the next intake at onestepoutside.com/accelerate.