Episode #283 - Encore: The REI Lead Gen Strategy Matrix: How You Can Use It To Improve YOUR Marketing
Release Date: 09/04/2024
REI Marketing Nerds
Most investors are more interested in finances, management and processes than online marketing. While all those skills are useful, marketing leaves a big gap. That gap is often filled by bad marketing advice from fake gurus, agencies who overpromise and underdeliver or marketing templates that haven’t worked since 1998. This week’s guest Josh Eberly started investing with a big marketing skill set. In this episode, he’ll show you how you can get practical marketing skills to boost your real estate investing business. Ready to learn the one skill you’re missing to build the...
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Are you closing 139 deals per year in your real estate investing company? If not, you’ll discover how to do that in this episode — whether you have years of experience or are brand-spanking new. In this episode, Andrew Newlon joins me to discuss how he scaled his company from working on a couple fix and flips a year to doing 139 deals a year. Best part? Andrew only works with two small markets in different locations. Listen to the episode now and unlock the keys to massive growth and success in your business. Show highlights include: Why your fear of...
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If you have door-to-door sales experience, you can crush it in the world of real estate investing. It pays better, requires less work, and gives you a better life. But what if you don’t have door-to-door sales experience? Then this episode is for you! In this episode, Michael Lee, a former door-to-door salesman turned real estate investor, joins me to reveal his sales secrets that help him net $75k from closed deals. Listen to the episode now to discover how to inject door-to-door sales strategies into your real estate investing company and close bigger deals. ...
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If you’re not running your REI business full-time (yet), it can seem impossible to catch up with full-time investors who have all the time in the world to generate leads and close deals. But the truth is: You can build and run a thriving real estate investing business in your free time. Today’s guest Erik Pinuelas has done just that. In today’s episode, you’ll find out how Erik has optimized his life and business to have plenty of free time, close deals and work a full-time job—all at the same time. Listen now if you’re ready to build a business that supports your...
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There are a ton of important things in real estate investing: Lead generation, sales, lead conversion, etc. But when it comes down to it, real estate investing is one thing: Getting the numbers right. No matter how great your marketing is, you’re not profitable if you spend more than you make. In this episode, Chris Music tells you how he makes sure he gets the numbers right every time. Show highlights include: The one book that sparked the success of many highly profitable investors (don’t read this if you’re comfortable and want to stay that way). (7:30) How Chris...
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When an investor generates leads online using any given method, they might just have gotten lucky or not have a lot of competition. Copying them might be like expecting to win by copying someone’s winning lottery numbers. But what if a strategy helps generate motivated seller leads online for 100 investors? In this episode, you’ll hear about the insights gained from working with 100 investors to generate more motivated seller leads. Listen now and find out what works across the board and how you can apply the learnings to improve your own lead generation process and close more deals!...
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What’s the best marketing channel? Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads. Many of the channels get a bunch of hype, but they might not be the best fit for you. Here’s the bad news: There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Facebook Ads generate a boatload of leads but not many sales. Whereas Google Ads generate a ton of deals, but not many leads. That’s why I put together the REI Lead Gen...
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You’ve probably realized that more and more investors are pouring into the market. This means more competition, but it also means more profit potential for people who target investors. When you want help with your marketing, tech or sales, you’ll have to hire service providers. But how do you know who’ll make you money and who will suck you dry? In this episode, you’ll find out how to use a little-known psychological effect to weed out the bad ones and find the people who’ll grow your business and help you run the business you wanted all along. Listen now! Show highlights...
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If you’ve tried paid ads, you know they’re a lot harder to pull off profitably than some people would have you believe. And it hurts to lose money and feel incompetent, especially when you thought the campaign would be the turning point for your investing business. It’s easy to say “I don’t get paid traffic” and walk away. In this episode, you’ll find out the 4 ways you can use to get more clicks from online marketing and how to get those clicks profitably. Show highlights include: Why clicks or views aren’t important—and the one metric that determines your success in...
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The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today. This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in the near future. But how do you create content and focus on SEO when you have a million other things to do and aren’t a great writer? In this episode, Tessah Aihara, SEO expert and owner of The SEO Mama, joins me to reveal simple...
info_outlineWhat’s the best marketing channel?
Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads.
Many of the channels get a bunch of hype, but they might not be the best fit for you.
Here’s the bad news:
There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Facebook Ads generate a boatload of leads but not many sales. Whereas Google Ads generate a ton of deals, but not many leads.
That’s why I put together the REI Lead Gen Strategy Matrix. It helps you identify which channels are the most profitable for your unique business so you don’t blow your budget on ads that don’t move you toward your goals.
Listen to the episode now before you spend another penny on marketing.
Show highlights include:
- The 2x2 Grid that reveals your most profitable lead gen strategies in an instant (2:12)
- Why Facebook Ads drown you in leads but not new deals (5:25)
- How SEO crushes Facebook Ads with the close percentage of your leads (9:02)
- The “Google Ads” trick for closing 1 out of every 12 people who visit your site (10:01)
- The counterintuitive way to close more deals by getting less leads (11:51)
Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.
Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.
For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/c/AdWordsNerds.