Leading Customer Loyalty with Sandy Rogers
The Remarkable Leadership Podcast
Release Date: 06/12/2019
The Remarkable Leadership Podcast
What if changing your culture didn’t require a massive initiative, but just twenty focused minutes at a time? In this special five-part podcast series, Kevin Eikenberry is joined by Jennifer Moss for a practical, thought-provoking exploration of how leaders can create meaningful cultural change through small, intentional actions. How can leaders rebuild a sense of community at work when time feels scarce and connection feels optional? In this episode, Kevin and Jennifer focus on how leaders can strengthen community by intentionally creating small but powerful opportunities for connection....
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info_outlineThere is a big difference between satisfaction with a product/service/organization and loyalty. Loyalty shows an emotional commitment. When someone is loyal, they promote for you. Sandy Rogers co-author of Leading Loyalty: Cracking the Code to Customer Devotion and the leader of FranklinCovey's Loyalty Practice. He chats with Kevin about the book and although much has been written about loyalty, this book provides simple, applicable principles, practices and a proven process for earning loyalty from your customers and colleagues and all the important people in your life. There isn’t just one thing. It’s all about listening for the real story, taking responsibility for the real job and following up. We need to move beyond process and empower our people to show empathy. Boosting external and internal loyalty will have an impact on your bottom line.