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Advancing diversity, equity and inclusion opportunities in AEC

Spill The Ink

Release Date: 01/30/2024

Challenging AEC’s Myth That “Anyone Can Do Marketing” show art Challenging AEC’s Myth That “Anyone Can Do Marketing”

Spill The Ink

The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical roles rather than strategic business partners. In this “Spill the Ink” episode, Michelle Galindez, Director of Marketing and Communications at Syska Hennessy Group, discusses practical strategies for marketing leaders to find their voice, challenge assumptions and demonstrate value in terms that resonate with technical executives. Michelle has spent nearly a decade reinforcing Syska Hennessy's global marketing function into a trusted strategic business driver. She covers actionable...

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Beyond Business Cards: Authentic Networking for New Law Firm Partners show art Beyond Business Cards: Authentic Networking for New Law Firm Partners

Spill The Ink

In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own journey from "networking-phobic" marketing professional to successful business developer, Megan demonstrates how connecting with people one-on-one transformed her career and led to connecting with 1,000 people in her first year of business. She identifies the two common mistakes lawyers make in business...

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AEC Strategy Driven by True Connection, Not Transactional Relationships show art AEC Strategy Driven by True Connection, Not Transactional Relationships

Spill The Ink

Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with the potential to completely change the game for decision-makers. Brad Thurman, Chief Marketing Officer at Wallace Design Collective, shares his experience to help firms nurture authentic relationships — and knock cold outreach down from the top of their priority list. Brad unpacks three relationship-building principles that helped transform his firm into a powerhouse with more than 300 professionals across eight offices: prioritizing responsive...

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Giving Up Carbon-Copy Market Entry Tactics in AEC Firms show art Giving Up Carbon-Copy Market Entry Tactics in AEC Firms

Spill The Ink

"We didn't want to be somebody that just came in and it was about the bottom line and the revenue. It was about being a part of the community."  In this episode, Michelle Calcote King sits down with Optima Engineering Director of Marketing & Growth Suzanne Epps to discuss why it is a mistake for AEC marketers to blindly transplant their existing strategies when entering new markets.  Through Optima's recent launch in Greenville, South Carolina, Suzanne demonstrates how becoming a true community partner — not just a service provider — creates lasting relationships that...

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Attorney Work-Life Balance: Managing Boundaries and Client Relations show art Attorney Work-Life Balance: Managing Boundaries and Client Relations

Spill The Ink

In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development at Brennan, Manna & Diamond (BMD), about navigating work-life balance in the demanding legal profession. Amanda shares her experiences developing her firm's inaugural maternity policy, advocating for flexible work arrangements and building authentic relationships with clients that respect boundaries. The conversation explores how law firms can better support women's careers through progressive policies, the importance of setting expectations with clients...

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Turning Data into Decisions: Research-Driven Strategies for AEC Firms show art Turning Data into Decisions: Research-Driven Strategies for AEC Firms

Spill The Ink

Most AEC firms recognize research's potential and understand they can’t rely on assumptions or gut feelings to stay ahead of the curve. Still, many firms struggle to implement effective research programs that inform their strategic decisions. In this episode of “Spill the Ink,” Michelle speaks with Julie Witecki, Senior Consultant at FMI Consulting, about how research can shape market strategies and drive business growth in architecture, engineering and construction firms.  Julie introduces the “Five C’s of Context” framework: a comprehensive approach to research that examines...

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The Rewards When DEI Drives Innovation in Law Firms show art The Rewards When DEI Drives Innovation in Law Firms

Spill The Ink

Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of innovation. In this episode, Michelle Calcote King speaks with Terra Davis, Chief Diversity and Talent Development Officer at Knobbe Martens, about the business benefits of embracing DEI in law firms. She discusses how effective DEI work goes beyond the surface to create more welcoming and innovative workplaces where legal professionals want to build long-term careers.  Terra emphasizes that when DEI becomes embedded in firm culture rather than existing as a separate...

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Exploring Mentorship Outside Traditional Channels as AEC Marketers show art Exploring Mentorship Outside Traditional Channels as AEC Marketers

Spill The Ink

Professional learning and growth can bloom from unexpected relationships — and these opportunities are abundant in technical industries like architecture, engineering and construction. In this episode of “Spill the Ink,” Michelle Calcote King sits down with Reagan Branham, Chief Marketing Officer at HERA laboratory planners, to discuss the benefits of embracing mentorship opportunities outside the marketing department’s traditional hierarchy. Reagan tells us about a turning point in her AEC marketing career that led her to view each colleague, regardless of discipline or department, as...

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Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field show art Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field

Spill The Ink

In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their...

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The Benefits of Peer Relationships for Legal Professionals show art The Benefits of Peer Relationships for Legal Professionals

Spill The Ink

Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms. Their firms serve different geographic markets, so they aren’t in direct competition, but Emily and Lindsay say their peer relationship is invaluable. In this episode, they share the benefits this type of relationship offers law firms, how it enhances their professional development, and why they encourage others to build similar connections. Here’s a glimpse of what you’ll learn An introduction to...

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The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13% of the industry’s workforce but only hold 7% of its jobs. Meanwhile, white workers comprise 77% of the workforce and hold over 80% of all AEC jobs.

AEC Unites, a nonprofit membership organization, was founded in 2023 to advance DEI in the industry. The organization seeks to be a resource for Black talent to identify career paths and leadership opportunities and to create sustainable opportunities for Black-owned businesses to grow and thrive.

In this episode, Michelle Calcote King invites AEC Unites Executive Director Tia Perry to discuss the organization’s mission and ongoing initiatives to help workers and businesses and reflect on the challenges AEC firms face in closing diversity gaps.

(Editor’s note: This interview was recorded in November 2023 and published in 2024. When Michelle and Tia say “this year” and “next year,” they’re referring to 2023 and 2024, respectively.) 

Here’s a glimpse of what you’ll learn

  • Who Tia Perry is

  • About AEC Unites and the organization’s mission

  • AEC Unites’ ongoing initiatives, including for Black talent, Black-owned businesses and student populations

  • DEI issues that are prominent in the AEC industry 

  • What resources exist for workers and businesses

  • How diversity gaps can impact a company’s safety culture

  • How to improve hiring, advancement and retention practices

  • Impacts of unconscious bias on hiring and promotion practices, including during succession planning

About our featured guest

A diversity, equity and inclusion (DEI) leader with over 17 years of association experience, Tia Perry is tasked with bringing the vision for AEC Unites to life by driving equity and inclusion for Black talent and Black-owned businesses in the architecture, engineering and construction community.

Tia led DEI initiatives as a director at Associated Builders and Contractors (ABC), providing consultative support and leadership to ABC chapters and member companies. Perry began her association career in 2015 with the Transportation Intermediaries Association.

Tia is an enthusiastic mentor, volunteer and training partner in skilled trades education with the D.C. Construction Trades Foundation and is a youth basketball coach. She earned a bachelor’s degree in psychology from Old Dominion University and recently completed the diversity, equity and inclusion certificate program at the University of South Florida. Perry is also a certified unconscious bias trainer through FranklinCovey.

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.