Spill The Ink

Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.

Win and Keep In-House Clients: A General Counsel’s Insights for Law Firms 12/08/2025

Win and Keep In-House Clients: A General Counsel’s Insights for Law Firms Landing a new client is just the beginning. For law firms working with in-house counsel, the greater challenge lies in maintaining long-term relationships that evolve beyond transactional exchanges. Candisse Williamson, General Counsel at Hartbeat, Kevin Hart's global media company, brings a unique perspective to this challenge, having worked both in Big Law and built legal departments from the ground up at two entertainment companies. In this episode of "Spill the Ink," Candisse joins Michelle Calcote King to explore how general counsels evaluate outside firms and what drives them to become repeat clients. She explains why smart lawyering beats fancy dinners, how firms can stay present without being pushy and why accepting feedback is the difference between keeping clients and losing them. Candisse also shares the trademark over-lawyering trap that ruins relationships, the creative pricing conversation that sealed a deal for her and why diversity initiatives remain non-negotiable for clients who have hiring power. Here’s a Glimpse of What You’ll Learn How in-house counsel select outside law firms to partner with and why trusted referrals from peer companies outweigh cold outreach. The proactive relationship maintenance tactics that demonstrate industry expertise and create value between active legal matters. The importance of accepting and implementing client feedback in nurturing long-term relationships. Why prioritize billing over strategic guidance can quickly erode client trust. The difference between staying present through value-add touchpoints versus self-promotional check-ins that feel transactional. What makes client events and alumni networks effective at building lasting connections. Three priorities for winning and keeping sophisticated in-house counsel clients. Why diversity initiatives and inclusive hiring practices are top-of-mind factors in Candisse’s selection decisions. About Our Featured Guest Candisse Williamson is an accomplished entertainment lawyer, strategic business advisor and dealmaker known for navigating complex transactions and driving business growth. As General Counsel and Corporate Secretary at Hartbeat, she leads the company’s business and legal affairs strategy across film, television, audio, digital content, distribution, live events and branded entertainment. Her focus is to ensure that creative projects remain both profitable and protected. Candisse started her career in private practice, focusing on mergers and acquisitions and private equity, before moving in-house to a leading global entertainment company. She then transitioned into building and leading legal departments from the ground up, developing operational frameworks and guiding growth-stage companies through rapid expansion and major transitions. A strategic leader, Candisse drives results through trust, accountability, clear communication, and a commitment to collaboration and mentorship. She fosters high-performance teams and colleagues often follow her to new opportunities, which is evident of the impact, trust and growth she inspires. Beyond her legal and business acumen, Candisse is a bold advocate for diversity and is committed to ensuring that boardrooms, deal tables and leadership teams reflect the diversity of the audiences they serve. Resources Mentioned in This Episode Check out Follow Hartbeat on and Connect with Candisse Williamson on Say hello to Michelle Calcote King on Sponsor For This Episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/39306525

AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter 11/17/2025

AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of "Spill the Ink," Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how AI is transforming legal marketing. Jennifer's team views AI as an enhancement of human capabilities, not a replacement, and has implemented a firmwide policy emphasizing its ethical use. In this interview, she highlights specific tools her team uses, including custom GPTs for website content and AI headshot tools for remote photography. Jennifer explains how she selects which tools to adopt, and considerations for maintaining a growth mindset and preserving institutional knowledge for long-term success when using AI in law firms. Here’s a glimpse of what you’ll learn Why treating AI as an accelerant rather than a replacement extends human expertise and creates space for higher-value thinking and relationship building. Which AI tools make Jennifer’s shortlist, including Aragon.ai, OpusClip, Picky and There's An AI for That How to develop custom GPTs that maintain brand voice consistency. How AI headshot tools solve professional photography challenges for remote and distributed law firms. How to use AI to establish historical knowledge so teams can access past decisions and processes. Why starting with one key pain point and conducting small pilots leads to more sustainable AI adoption than trying to implement everything at once. The resources legal marketers can use to discover new AI tools and learn from peers implementing similar solutions across the industry. How the shift in client attitudes toward AI from resistance to expectation is creating competitive advantages for firms that embrace innovation. About our featured guest A relentless innovator and true change agent, Jennifer Scotton serves as Constangy's chief marketing officer. In this role, she guides the firm's marketing and business development strategy, leading a team of highly skilled marketing professionals. With 20 years of experience in legal marketing, Jennifer has enjoyed multiple leadership positions at both the regional and international levels of the Legal Marketing Association, as well as serving on the American Marketing Association's Board of Directors. An award-winning marketing professional, she was named to Triad Business Journal's "Top 40 Professionals Under 40" list in 2022, selected as an "Unsung Legal Hero" by North Carolina Lawyers Weekly in 2018 and has led her team to win multiple "Your Honor" awards from the LMA. Resources mentioned in this episode Check out Follow Constangy on and Connect with Jennifer Scotton on Say hello to Michelle Calcote King on Use JENNIFER15 to get 15% off Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/39066410

The Science Behind Best Lawyers: Insights to Maximize Your Law Firm's Recognition 10/27/2025

The Science Behind Best Lawyers: Insights to Maximize Your Law Firm's Recognition Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this "Spill the Ink" episode, Elizabeth Petit, Vice President of Research and Development at Best Lawyers, pulls back the curtain on the peer-review process that has been the rankings program’s foundation since 1983. Michelle and Elizabeth also discuss the transition path from the “Ones to Watch” list to “Best Lawyers” recognition, the role of AI in improving rankings visibility without impacting the methodology itself and critical action steps firms should take before the December 12 nomination deadline to ensure their lawyers are positioned in the correct practice areas. Here’s a Glimpse of What You’ll Learn Strategic considerations for nomination decisions, including experience thresholds and practice area selection approaches. The distinct pathways and requirements for lawyers at different career stages, from emerging talent to established practitioners. What law firms should understand about the relationship between the “Ones to Watch” list and “Best Lawyers” recognition. Critical timing and accuracy considerations for the nomination process to avoid common classification pitfalls. The methodology that distinguishes Best Lawyers' peer-review process from popularity voting and client satisfaction measures. The ways Best Lawyers incorporates AI technology while maintaining the integrity of its quantitative ranking methodology. About Our Featured Guest Elizabeth Petit gave serious consideration to pursuing a legal career, but a twist of fate brought her to the research department of Best Lawyers' parent company in 2010. She remained with the organization and has led the Research and Development department since 2012. Guided by the long-respected transparent methodology of Best Lawyers, Elizabeth has established the consistency of the quality of research throughout the organization's platforms and services, most notably its three institutional programs: Best Lawyers, Best Law Firms and Lawyer Directory. Elizabeth initiates many Best Lawyers products and plays a pivotal role in guiding their execution. She has found it particularly rewarding to have maintained the original mission of the company while enhancing it in new and creative ways. Elizabeth earned her Bachelor of Arts degree from Tulane University before receiving her Master of Arts from the University of South Carolina. Additionally, she holds certificates in Project Management (2019) and Non-Profit Management (2009) from the University of South Carolina, where she also served as adjunct faculty member from 2009-2020. Resources Mentioned in This Episode Check out Follow Best Lawyers on , and Connect with Elizabeth Petit on Say hello to Michelle Calcote King on /episode/index/show/rep-ink/id/38799880

Breaking Down Silos: How to Build a Culture of Sharing in Law Firms 10/13/2025

Breaking Down Silos: How to Build a Culture of Sharing in Law Firms Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm's reputation in the market. In this episode of "Spill the Ink," Brittany Lewis, Head of Marketing at Bell Nunnally, joins Michelle Calcote King to discuss how a 70-attorney firm transformed its internal culture from keeping accomplishments under the radar to actively celebrating and sharing successes. With 15 years of legal marketing experience, Brittany shares the specific initiatives that shifted attorney mindsets — from leveraging social media more actively to launching a quarterly internal newsletter that highlights colleague achievements. She also reveals how Bell Nunnally's annual report captures the entire year's successes in one polished publication, and why making it easy and safe for attorneys to share is the key to overcoming their natural resistance. Here’s a glimpse of what you’ll learn Why attorneys resist sharing their achievements and how it differs from the marketer's natural instinct to publicize successes. Three key initiatives that transformed Bell Nunnally's culture around sharing successes. Strategies for navigating client confidentiality concerns, avoiding boasting and managing time constraints when sharing wins. Training attorneys to approach social media as a natural extension of their existing work rather than something foreign. Why small, consistent changes are the best path to lasting cultural transformation within a firm. About our featured guest Brittany Lewis is a marketing and business development leader with nearly 15 years of experience in professional services marketing for law firms. Currently driving comprehensive marketing strategy for Bell Nunnally, a Dallas-based firm with 70 attorneys, she oversees all communications, business development initiatives and marketing operations. Her experience includes managing high-profile events, creating impactful marketing campaigns, developing compelling proposals and significantly enhancing firm visibility and recognition. Brittany excels at aligning programs with organizational goals, coaching attorneys on client development and elevating brand presence across digital channels. She is passionate about creating authentic approaches that showcase attorney expertise while delivering measurable results. Her work combines thoughtful planning with hands-on execution to strengthen client relationships and support firm growth. As an active member of the Legal Marketing Association (LMA), Brittany served in volunteer roles for eight years, most recently as Director of Communications on the LMA Southwest Region Board. This involvement has expanded her industry network and deepened her expertise in legal marketing best practices. Resources mentioned in this episode Check out Follow Bell Nunnally on , and Connect with Brittany Lewis on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/38568405

The Art of Alignment: Branding in Decentralized AEC Firms 09/09/2025

The Art of Alignment: Branding in Decentralized AEC Firms When AEC firms grant decentralized offices free rein to create their own messaging, the results can be damaging: wasted resources, confused clients, weakened competitive positioning and marketing teams that unknowingly sabotage each other's work. Yet many firms continue operating this way, treating brand fragmentation as an inevitable cost of doing business across multiple markets. In this episode of "Spill the Ink," Michelle Calcote King sits down with Amy Zelenka, Director of Marketing at Affiliated Engineers, Inc. (AEI) to explore what happens when AEC firms allow their decentralized structure to fragment their brand identity across offices, markets and practice areas. According to Amy, the solution isn't centralized control, but rather strategic alignment that preserves regional flexibility while ensuring consistent messaging. Here’s a glimpse of what you’ll learn Who Amy Zelenka is and her journey from Fortune 100 companies to AEC marketing. About Affiliated Engineers and how the 900-person MEP firm tackles complex building challenges. Why decentralization can create bigger brand challenges for AEC firms than for other industries. The hidden costs of brand fragmentation, including wasted time, lost credibility and weakened differentiation. How the seller-doer model can contribute to inconsistent messaging across offices. Why a hybrid approach works better than purely centralized or decentralized marketing. Why effective brand guidelines must go beyond visual identity to include strategic messaging. About our featured guest Amy Zelenka has spent 25 years building marketing expertise across diverse industries, from Fortune 100 companies to startups, before finding her calling in architecture and engineering. She previously served as Global Marketing Director at Jensen Hughes and led marketing across three business units at Johnson Controls International. At AEI, where she's Director of Marketing, she drives brand development, digital strategy, communications and marketing database management. Amy holds an MBA from the University of Wisconsin and combines strategic thinking with hands-on execution for AEI's 900-person organization. Her approach blends creativity with data-driven insights, connecting AEI's engineering talent with opportunities to tackle the industry's most complex building challenges. Resources mentioned in this episode Check out Follow AEI on , and Connect with on LinkedIn Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/38145805

How to Get Attorneys to Buy In on Legal Marketing Plans 08/21/2025

How to Get Attorneys to Buy In on Legal Marketing Plans Good marketing ideas alone won't get attorneys to follow through. In this "Spill the Ink" episode, Michelle Calcote King talks to Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, who reveals her proven strategies for transforming attorney resistance into marketing commitment. Sheenika started her career wanting to be a lawyer, went to law school and took the bar exam before discovering legal marketing. Her law school credentials encourage attorneys to listen to her openly, as she gets their world and speaks their language. Bringing her unique perspective to the table, Sheenika shares her systematic approach to overcoming common resistance points with attorneys involved in marketing-related tasks. Through monthly coaching calls and carefully crafted marketing plans, she's built a framework that balances billable hour pressures with business development goals while advocating successfully for additional resources by tracking data and demonstrating measurable value. Here’s a glimpse of what you’ll learn Why attorneys resist marketing and how to address their biggest fears. The steps to building internal credibility that gets attorneys excited to work with you. How Sheenika Gandhi structures her monthly coaching calls for optimal results. Tactics for working around billable hour pressures without compromising client work. Strategies to make marketing feel effortless for busy lawyers. How to collaborate while protecting your marketing team from becoming the firm catch-all. Key data to track when advocating for marketing resources. About our featured guest Sheenika S. Gandhi is the Chief Marketing Officer at Greenberg Glusker. She leads the firm’s marketing and business development strategy, lateral partner recruiting and corporate social responsibility initiatives. She serves as a trusted advisor to the firm and works seamlessly alongside the rest of the C-Suite to view the firm holistically, using this unique vantage point to pinpoint growth areas. She oversees a high-performing team responsible for sponsorships, events, communications, public relations, rankings and recognition, digital marketing, marketing technology, business development and client service. Sheenika maintains a strong network and vigilantly monitors trends and breakthroughs in legal marketing. In 2024, she joined the International Board of Directors for the Legal Marketing Association (LMA), the preeminent organization for legal marketing professionals, after previously serving as the Co-Chair of the Small Firm / Solo Team Shared Interest Group (SIG). She was a member of the LMA’s 2021 Annual Conference Advisory Committee and previously served as the Chair of the Southern California Chapter of LMA. She is a sought-after voice on marketing and leadership trends. She regularly speaks at conferences for organizations, including the LMA, California Lawyers Association and LegalWeek, and authors articles on strategy, professional development and diversity, equity and inclusion (DEI). She has also appeared as a guest on numerous podcasts, often describing her career journey and lessons learned. Resources mentioned in this episode Check out Follow Greenberg Glusker on Connect with Sheenika Gandhi on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/37904010

Ending the Standoff: AEC Marketers vs. Technical Experts 08/07/2025

Ending the Standoff: AEC Marketers vs. Technical Experts In this episode of "Spill the Ink," Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie Engineers, to explore what happens when technical experts dictate marketing decisions and marketing teams get buried in proposal work. According to Gabe, the results are ineffective communication, missed opportunities for business development and frustrated professionals on both sides. Gabe brings a unique perspective to AEC marketing, having grown up in the industry with a father who was a civil engineer and business owner. This background gives him deep insight into both the technical and business sides of engineering firms, which he leverages to bridge the gap between engineers and marketers to drive results for his firm. Here’s a glimpse of what you’ll learn Who Gabe Lett is and his unique path into AEC marketing. About Prairie Engineers and their multidisciplinary approach. The biggest misconceptions between technical professionals and marketers. Why engineers need to move from communicating "how" to "why." How to push back on technical leaders' marketing ideas using genuine curiosity. The difference between proposals and marketing (and why it matters). Why marketing deserves a seat at the leadership table. How to establish marketing as business-critical rather than a convenience function. About our featured guest Gabe Lett began marketing engineering services in 2003 for Tri-State Engineering, a family business in Joplin, MO. He had marketing and business development roles for two other engineering firms. He joined Prairie Engineers as Chief Marketing Officer in 2024. Gabe creates strategy for Prairie Engineers’ marketing and business development activities. In leading these teams, he provides inspiration and insight to help achieve growth and work satisfaction for employees. Gabe enjoys active community service. He is an Elder at his church and serves on several community non-profit boards. In 2021, Gabe published the book, “The AEC Professional’s Guidebook: 70 Lessons to a Stronger Career.” Gabe is an avid mountain lover and regularly hikes Colorado peaks every summer. Gabe and his wife, Jamie, have three daughters. Resources mentioned in this episode Check out Follow Prairie Engineers on and Connect with Gabe Lett on Say hello to Michelle Calcote King on Find Gabe Lett’s book, “The AEC Professional's Guidebook: 70 Lessons to a Stronger Career,” on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/37722865

The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm 07/17/2025

The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner, observed this cycle happening firsthand at her firm and set out to develop a psychology-based system that would produce lasting results. Anna joins Michelle Calcote King on this “Spill the Ink” episode to discuss the “Most Important Things” (MIT) program, which has increased attorney matter originations by 82% on average at Cranfill Sumner. The disciplined 15-minute biweekly meeting requires attorneys to commit to three specific business development actions and leverages peer accountability to ensure consistency. In this episode, Anna discusses the psychological principles behind lasting behavior change, shares real examples of effective MITs, explains her “no assumptions” rule for client development, and discusses the unexpected benefits of cross-office collaboration. Here’s a glimpse of what you’ll learn Why business development coaching often fails after the initial year and how to spot when programs are losing effectiveness. The psychology behind limiting goals to three “Most Important Things” and why this creates sustainable habits. How 15-minute biweekly peer accountability calls outperform traditional solo coaching approaches. The “no assumptions” rule for business development and why questioning beats assuming client knowledge. Implementation advice for keeping programs simple, honoring time commitments and building attorney trust. The science behind written goals and peer accountability in professional settings. How the program creates unexpected cross-office collaboration and lateral integration benefits. Why forward-looking focus beats backward-looking performance reviews for habit formation. About our featured guest Anna Hedgepeth is a dynamic leader at the intersection of law, business development and strategic growth. With a strong foundation in public relations and legal education coupled with extensive experience in law firm marketing and strategy, she specializes in translating ideas into actionable business development plans that drive client engagement and organizational success. As Cranfill Sumner’s first Chief Strategy Officer, Anna plays a pivotal role in shaping the firm’s growth. She serves on the Management Committee, leads the business development and marketing team, and oversees firm-wide strategic initiatives. Anna is an active leader in the legal marketing and business development community. She serves on the Legal Marketing Association Southeast (LMASE) Regional Board of Directors and previously chaired the 2023 LMASE Regional Conference in Nashville, Tennessee. Additionally, she has chaired the LMA Raleigh City Group and served on its advisory board. She regularly speaks on various topics including law firm business and development. Resources mentioned in this episode Check out Follow Cranfill Sumner on and Connect with Anna Hedgepeth on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/37435320

The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients 07/07/2025

The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients You can’t sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal services, legal marketers need to invest in not just learning the firm’s clients and industries, but also the nuances of the attorneys they support and the economics that drive their daily decisions. In this episode of “Spill the Ink,” Powers Tanis, Senior Director of Strategic Initiatives at McAngus Goudelock & Courie and 2025 Legal Marketing Association Southeast Region President, joins us to discuss how grasping attorney pain points, billing pressures and case lifecycles enables marketers to do their jobs better, build stronger relationships and manage expectations effectively. Powers and Michelle Calcote King also explore how to navigate the "say yes to everything" culture by reframing requests instead of rejecting them, and why creating psychological safety for calculated risks is essential in risk-averse legal environments. Here’s a glimpse of what you’ll learn Why treating attorneys as internal clients transforms marketing relationships and leads to better collaboration and realistic expectations. How understanding law firm economics and billing pressures gives marketers the context needed to make strategic decisions. The mentorship strategy that unlocks insider knowledge about the business of law from financial services teams and practice group leaders. How to transition from "yes person" to strategic partner by aligning marketing initiatives with firm-wide goals and objectives. The framework for balancing urgent requests with high-impact projects while navigating law firm partnership hierarchy and management dynamics. Why creating a "fail forward" culture drives innovation even in the traditionally risk-averse legal environment. The scheduling and prioritization practices that separate strategic legal marketers from those who remain stuck in reactive, task-oriented roles. About our featured guest With two decades of experience in branding, strategy and project management, Powers Tanis leads the marketing, client engagement and employee engagement and experience teams at McAngus Goudelock & Courie (MGC), a nationally-recognized insurance law firm with 22 offices across 12 states. As the Senior Director of Strategic Initiatives, Powers plays a pivotal role in shaping and executing the firm’s long-term strategic vision. This includes spearheading and managing high-impact projects, developing and managing long-term strategic plans for the firm and its practices and partnering with the management committee on organizational goals and objectives. Powers is also responsible for developing and executing strategic marketing initiatives that enhance the firm’s brand, expand the client base and drive business growth, as well as implementing strategies to foster a positive and inclusive organizational culture. As a strategic communications professional, Powers aims to help organizations tell their stories through branding, digital and traditional media, and organizational culture. Powers has expertise in branding, marketing strategies, event planning, and fundraising, with specialties in social media strategy, graphic design, event planning, brand roll-out, and strategic communications. Powers is dedicated to defining, building and maintaining an organization’s culture, understanding that a well-defined culture is crucial for the success of both the organization and its clients. At MGC, Powers is heavily involved in building and maintaining the firm’s culture through internal employee engagement efforts, community impact, diversity, equity and inclusion initiatives, and leadership development programs. Since 2012, Powers has been actively involved in the Legal Marketing Association, transitioning to the legal sector after nearly a decade in the nonprofit sector. Powers currently serves as President-Elect for the LMA Southeast (LMASE) Regional Board of Directors, and is the past co-chair for the 2022 LMASE Regional Conference and LMA's Regional Conference Task Force. Powers has also served on the Local Steering Committee (LSC), most recently as the LSC Chair for the Columbia group. Additionally, Powers has dedicated over 15 years to the Junior League of Columbia, serving on both the Board of Directors and the Executive Management Team in various roles. Resources mentioned in this episode Check out Follow McAngus Goudelock & Courie on Learn more about the Connect with Powers Tanis on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/37308225

Challenging AEC’s Myth That “Anyone Can Do Marketing” 06/11/2025

Challenging AEC’s Myth That “Anyone Can Do Marketing” The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical roles rather than strategic business partners. In this “Spill the Ink” episode, Michelle Galindez, Director of Marketing and Communications at Syska Hennessy Group, discusses practical strategies for marketing leaders to find their voice, challenge assumptions and demonstrate value in terms that resonate with technical executives. Michelle has spent nearly a decade reinforcing Syska Hennessy's global marketing function into a trusted strategic business driver. She covers actionable tips to help marketers build technical fluency and gain the confidence to reshape conversations with seasoned technical experts, such as prioritizing hands-on learning through site visits, attending technical training alongside firm engineers and systematic relationship-building with internal champions who understand marketing's strategic value. Michelle also shares examples of the advice in practice at Syska Hennessy. Here’s a glimpse of what you’ll learn How to overcome the misconception that "anyone can do marketing" in AEC firms. Strategies for learning the technical aspects of an AEC firm without becoming an engineer. Practical approaches to finding your voice in rooms full of technical experts. How to challenge assumptions and ask strategic questions that drive results. Methods for demonstrating marketing ROI and tying efforts to firm goals. The importance of starting small and building a team of marketing champions. How to transition from order-taker to strategic partner. About our featured guest Michelle Galindez joined Syska Hennessy Group in 2017 to refine, realign and evolve the firm's marketing and communications strategy to establish a best-in-class, in-house marketing agency. This agency supports the firm's technical expertise and thought leaders while serving as a backbone for business development and client care. Previously, she served as the national marketing and communications lead for a global management and consulting firm for engineering services, where she developed and enhanced the brand by creating and implementing successful marketing, staffing, branding, communications and public relations campaigns. In 2016, she was featured in Hispanic Executive for her role in rebranding. She has served as past president of the Society for Marketing Professional Services (SMPS) and is part of the group's mentorship program. Based in New York, Michelle's areas of expertise include branding, staff development, strategic marketing, communications, public relations, graphics analytics and client care. She holds a bachelor's degree in business management with a concentration in marketing and psychology from City University of New York and attended Shillington College for Graphic Design. She is also a LEED Accredited Professional. Throughout her career, Michelle has successfully navigated the challenge of establishing marketing credibility in technically dominated environments. She's known for her hands-on approach to learning technical aspects, from riding construction elevators in buildings without walls to taking technical training courses alongside engineers. Her collaborative approach has led to innovative successes, including the development of a top-performing app through strategic marketing and technical team partnerships. A born-and-bred New Yorker, Michelle is a passionate Yankees fan. When she's not at a game, you can find her baking and decorating cakes for family and friends. Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/36960510

Beyond Business Cards: Authentic Networking for New Law Firm Partners 05/27/2025

Beyond Business Cards: Authentic Networking for New Law Firm Partners In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own journey from "networking-phobic" marketing professional to successful business developer, Megan demonstrates how connecting with people one-on-one transformed her career and led to connecting with 1,000 people in her first year of business. She identifies the two common mistakes lawyers make in business development: either being too transactional or building friendly relationships without ever asking for work. She shares practical techniques for initiating meaningful conversations, gracefully exiting interactions and creating effective virtual networking opportunities when in-person conferences aren't feasible. Here’s a glimpse of what you’ll learn Why finding your authentic networking style matters more than following prescribed business development formulas. The two common mistakes lawyers make in business development and how to avoid them. Practical conversation starters that bypass superficial small talk, including the "high-low buffalo" technique. Strategies for gracefully exiting conversations while maintaining professional relationships. How to create effective virtual networking opportunities when in-person conferences aren't feasible. The importance of being proactive in developing your own networking initiatives. How authenticity in professional communications can strengthen your network and visibility. About our featured guest Megan Senese is a seasoned legal marketing and business development professional with more than 16 years of experience in Big Law and the Big Four. She co-founded stage, a women-owned firm dedicated to helping lawyers and law firms enhance their client relationships, revenue and market visibility. Megan earned a Bachelor of Arts degree in corporate communications from Manhattan College, graduating magna cum laude. She began her career as a marketing intern at a law firm during college, which sparked her passion for legal marketing. Over the years, she has implemented client teams and launched industry programs at three different Am Law 100 firms. Known for her efficiency and problem-solving abilities, Megan is often referred to as "Super Speedy Senese." She is a certified Smart Collaborator and an accredited partner authorized to administer the Gardner & Co. Smart Collaboration Accelerator™, enabling her to assist teams and individuals in enhancing their collaboration and communication skills. Megan is a prolific writer and speaker. She has authored articles for Bloomberg Law and Law360, covering topics such as lateral partner integration and business development strategies. Additionally, she has been featured in various podcasts and speaking engagements, sharing her insights on authentic marketing and the power of collaboration in the legal industry. Megan resides on Long Island with her family and their dog, balancing her professional commitments with family life while sharing her insights on managing both. Resources mentioned in this episode Check out Follow stage on and Connect with Megan Senese on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/36739185

AEC Strategy Driven by True Connection, Not Transactional Relationships 05/05/2025

AEC Strategy Driven by True Connection, Not Transactional Relationships Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with the potential to completely change the game for decision-makers. Brad Thurman, Chief Marketing Officer at Wallace Design Collective, shares his experience to help firms nurture authentic relationships — and knock cold outreach down from the top of their priority list. Brad unpacks three relationship-building principles that helped transform his firm into a powerhouse with more than 300 professionals across eight offices: prioritizing responsive communication, celebrating client milestones and aligning authentic connection with the firm’s core values. As he puts it, "It's not just a product ... It's buying into the entire life of a project." Here’s a glimpse of what you’ll learn The ineffectiveness of cold outreach in the AEC industry, and the burden it puts on potential clients. Why technical competence is merely table stakes in winning business. Practical ways to celebrate client milestones and deepen connections. The importance of aligning relationship development with a firm's core values. Examples of simple gestures that can make big differences in nurturing long-term relationships. About our featured guest Brad Thurman, P.E., FSMPS, CPSM, is a Principal and Chief Marketing Officer of Wallace Design Collective, a professional consulting firm offering structural and civil engineering, landscape architecture, surveying and assessments. He joined Wallace in 1987 and is a licensed professional engineer. Since 1998, Brad has helped lead Wallace’s marketing and business development efforts across four disciplines and eight offices. He is a past president of the Oklahoma chapter of the Society for Marketing Professional Services (SMPS), served as the 2013-2014 President on the SMPS national board, and is a past president of the SMPS Foundation board of trustees. Brad is a certified professional services marketer, was named a Fellow of SMPS in 2009 and was inducted into the SMPS Oklahoma hall of fame in 2015. He was also elected to the National Academy of Construction in 2018. Resources mentioned in this episode Check out . Follow Wallace Design Collective on , , and Connect with Brad Thurman on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/36441275

Giving Up Carbon-Copy Market Entry Tactics in AEC Firms 04/22/2025

Giving Up Carbon-Copy Market Entry Tactics in AEC Firms "We didn't want to be somebody that just came in and it was about the bottom line and the revenue. It was about being a part of the community." In this episode, Michelle Calcote King sits down with Optima Engineering Director of Marketing & Growth Suzanne Epps to discuss why it is a mistake for AEC marketers to blindly transplant their existing strategies when entering new markets. Through Optima's recent launch in Greenville, South Carolina, Suzanne demonstrates how becoming a true community partner — not just a service provider — creates lasting relationships that outperform traditional advertising investments. She shares practical tactics for leveraging strategic differentiators, such as sustainable design expertise and local community involvement, to build trust and credibility in new markets. Here’s a glimpse of what you’ll learn Why simply replicating strategies from one market to another doesn't work and how Optima adapted its approach for the Greenville market. The strategic importance of establishing a physical office presence when entering a new market. How to identify and showcase measurable differentiators that resonate with clients in different markets. Effective ways to build brand awareness and community relationships without excessive marketing spend. The importance of asking questions and understanding what works in each unique community. How Optima leverages its expertise in sustainable design and net-zero energy solutions as a key differentiator. The balance between data-driven decisions and community engagement in market entry strategies. About our featured guest Suzanne Epps joined Optima Engineering in 2021 and is the Director of Marketing & Growth. With more than 20 years of industry experience, Suzanne is an accomplished marketing and recruitment professional with a passion for connecting top talent with exceptional opportunities. She has developed a deep understanding of both marketing strategies and the intricacies of talent acquisition. Suzanne has a proven track record of driving successful campaigns that generate brand awareness, increase customer engagement and boost revenue. She excels in crafting compelling marketing messages, developing comprehensive marketing plans and leveraging digital platforms to reach target audiences effectively. Suzanne’s collaborative and strategic approach to marketing and recruitment has enabled her to build strong relationships with clients, candidates and colleagues. Resources mentioned in this episode Check out Follow Optima Engineering on and Connect with Suzanne Epps on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/36265090

Attorney Work-Life Balance: Managing Boundaries and Client Relations 04/10/2025

Attorney Work-Life Balance: Managing Boundaries and Client Relations In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development at Brennan, Manna & Diamond (BMD), about navigating work-life balance in the demanding legal profession. Amanda shares her experiences developing her firm's inaugural maternity policy, advocating for flexible work arrangements and building authentic relationships with clients that respect boundaries. The conversation explores how law firms can better support women's careers through progressive policies, the importance of setting expectations with clients and practical strategies for maintaining professional excellence while prioritizing personal commitments. Amanda offers valuable insights for attorneys at all career stages on bringing their authentic selves to work while establishing healthy boundaries. Here’s a glimpse of what you’ll learn How to establish healthy boundaries with clients by building authentic relationships that allow for mutual respect and clear expectations. The importance of flexible work policies in law firms, including part-time arrangements and supportive maternity leave for both women and men. Strategies for saying “no” effectively while still maintaining excellent client relationships and personal well-being. How mentorship and transparency with junior attorneys help create cultures that support work-life balance in high-pressure legal environments. About our featured guest Amanda Waesch serves as Brennan, Manna & Diamond's Marketing and Business Development Chair. She operates a national healthcare practice, focusing on healthcare, employment law, corporate law and healthcare litigation. Waesch advises all types of employers on various matters, particularly healthcare providers including hospitals and physicians. She chairs the firm's litigation team, which is responsible for handling all reimbursement audits and appeals for healthcare clients and heads up BMD's Provider Relations, Audit, Appeals and Negotiations Unit (PRAAN). This unit manages all-payer audits, appeals, overpayments and payment extrapolations. Waesch has practiced law since 2008 and is licensed in Florida, Ohio and Tennessee. Resources mentioned in this episode Check out Follow Brennan, Manna & Diamond on and Connect with Amanda Waesch on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/36086360

Turning Data into Decisions: Research-Driven Strategies for AEC Firms 03/26/2025

Turning Data into Decisions: Research-Driven Strategies for AEC Firms Most AEC firms recognize research's potential and understand they can’t rely on assumptions or gut feelings to stay ahead of the curve. Still, many firms struggle to implement effective research programs that inform their strategic decisions. In this episode of “Spill the Ink,” Michelle speaks with Julie Witecki, Senior Consultant at FMI Consulting, about how research can shape market strategies and drive business growth in architecture, engineering and construction firms. Julie introduces the “Five C’s of Context” framework: a comprehensive approach to research that examines climate, customer, competitor, collaborator, and company dynamics and considerations. She explains how firms can overcome common barriers to research adoption and turn data into practical, actionable strategies that deliver measurable ROI. This conversation offers a preview of Julie’s upcoming session at the Society of Marketing Professional Services Southwest Regional Conference: “Navigating the Road Ahead: Translating Research into Strategy.” Here’s a glimpse of what you’ll learn The make-or-break role of research in AEC firm success and How to identify and overcome adoption barriers. How to utilize the “Five C’s of Context” framework for comprehensive market research. Balancing primary and secondary data sources for maximum insight. How to avoid common research pitfalls and ensure actionable outcomes. How to integrate research into strategic planning processes. Resources available through FMI Consulting to support your research efforts. About our featured guest With over 20 years in the construction industry, Julie is a strategy consultant, inspiring FMI’s clients to reshape market and business development practices for increased efficiency and effectiveness. She focuses on turning visionary ideas into actionable plans with measurable objectives and realistic budgets. Based in Denver, Julie has a coast-to-coast view of the construction industry. She is active in the Colorado chapter of SMPS and is a certified professional services marketer. She has also achieved the APMP Bid & Proposal Foundation-level certification and the University of Colorado Boulder Leeds School of Business customer experience certification. Julie holds an MBA from Regis University and a bachelor’s degree from the University of Colorado at Boulder. Resources mentioned in this episode Check out Follow FMI Consulting on , and Connect with Julie Witecki on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/35870515

The Rewards When DEI Drives Innovation in Law Firms 03/10/2025

The Rewards When DEI Drives Innovation in Law Firms Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of innovation. In this episode, Michelle Calcote King speaks with Terra Davis, Chief Diversity and Talent Development Officer at Knobbe Martens, about the business benefits of embracing DEI in law firms. She discusses how effective DEI work goes beyond the surface to create more welcoming and innovative workplaces where legal professionals want to build long-term careers. Terra emphasizes that when DEI becomes embedded in firm culture rather than existing as a separate initiative, innovation naturally follows. She shares concrete examples, including how law firms, traditionally homogenous, can benefit from mentorship programs, flexible policies and professional development initiatives. She highlights the importance of fostering a culture that values diverse perspectives as well as how it leads to stronger attorney retention, better client relationships and, ultimately, greater innovation across the legal industry. Here’s a glimpse of what you’ll learn The tangible ways diversity, equity and inclusion contribute to innovation in law firms. How mentorship programs connect people from different backgrounds and drive professional growth. The role of flexible work policies in supporting retention and work-life balance. How shifting DEI terminology can help navigate resistance and improve firm culture. The impact of qualitative data, like that collected during exit and stay interviews, on shaping DEI initiatives. How law firms can modernize policies, such as dress codes, to better align with client expectations. Steps anyone in a law firm can take to contribute to a more inclusive and innovative workplace. About our featured guest Terra Davis is the Chief Diversity and Talent Development Officer at Knobbe Martens, where she is responsible for leading and integrating the firm’s diversity, equity and inclusion, and professional development efforts, focusing on the recruitment, retention and progression of its attorneys. Outside of Knobbe, she served as the 2020-2022 co-chair of the Legal Marketing Association’s Diversity, Equity & Inclusion Shared Interest Group. In 2024, she was elevated to the Legal Marketing Association International Board of Directors. She is also a member of the Association of Law Firm Diversity Professionals, the only organization in the legal industry dedicated to diversity practitioners. In 2024, Terra was selected to serve the California State Bar’s 10-member Council on Access and Fairness. She is a proud graduate of Howard University and received her DEI certification from Cornell University. Terra is passionate about DEI, serving marginalized communities and pushing the needle forward for change. Resources mentioned in this episode Check out Follow Knobbe Martens on and Connect with Terra Davis on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/35608375

Exploring Mentorship Outside Traditional Channels as AEC Marketers 02/25/2025

Exploring Mentorship Outside Traditional Channels as AEC Marketers Professional learning and growth can bloom from unexpected relationships — and these opportunities are abundant in technical industries like architecture, engineering and construction. In this episode of “Spill the Ink,” Michelle Calcote King sits down with Reagan Branham, Chief Marketing Officer at HERA laboratory planners, to discuss the benefits of embracing mentorship opportunities outside the marketing department’s traditional hierarchy. Reagan tells us about a turning point in her AEC marketing career that led her to view each colleague, regardless of discipline or department, as a potential mentor. She also shares how this mindset shift is helping her build a culture of collaboration, knowledge-sharing and shared success at HERA. Here’s a glimpse of what you’ll learn About Reagan Branham transition from journalism to AEC marketing and what skills carried over. The importance of mentorship beyond traditional hierarchies and how to build symbiotic learning relationships across an organization. How AEC marketers can identify cross-departmental learning opportunities with their technical staff and make the most of them. How HERA laboratory planners leverages open communication and collaboration in its culture to improve employee retention and enhance professional growth. How to navigate billable-hour constraints to pursue impactful mentorship relationships. The role mentorship plays in empowering professionals to grow and succeed, especially in remote work environments. A real-world example of how constructive feedback can shape long-term career development. About our featured guest With more than 25 years of experience in AEC marketing and journalism, Reagan Branham’s diverse background includes graphic design, writing, editing, social media and product design. Reagan is an active member of the Society for Marketing Professional Services (SMPS), writing articles for its magazine and speaking at conferences. She also serves on the board of SMPS St. Louis as education director. Reagan has worked at HERA laboratory planners for eight years, starting as a marketing manager. She currently serves as the firm’s chief marketing officer. Resources mentioned in this episode Check out Follow HERA laboratory planners on , and Check out the Connect with Reagan Branham on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/35422410

Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field 02/11/2025

Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their influence and champion the value of their profession. Here’s a glimpse of what you’ll learn About John Byrne’s journey from journalist to becoming a leader in the legal marketing field. About the Legal Marketing Association and its current strategic plan to support and uplift marketers. The unique challenges of the legal marketing field and examples of how innovating marketers are tackling them. Advice for legal marketers to earn a seat at the table at their law firms. Why John encourages legal marketers to embrace relationship selling. The value of content marketing for law firms. How legal marketers are using data analysis to improve client retention. The importance of tracking your achievements and not being deterred by negative feedback. About our featured guest John Byrne is the Chief Marketing Officer of Gould & Ratner. John has spent nearly 30 years in the legal profession, with much of that time devoted to helping lawyers attract new clients and engagements. He has particular skill in business development and traditional sales, as well as writing, marketing communications and public relations. John's most valuable skill, though, is his ability to connect with lawyers and clients alike, listening to them and understanding their needs to create strategies for success. An active participant in the 4,000-member Legal Marketing Association, John is its president for 2025. His service on its International Board of Directors includes roles as president-elect, an at-large member, chair of the Regional Leaders Committee, treasurer-elect and treasurer. He has also served as president of the group's Midwest Region as well as co-executive editor of LMA's Strategies magazine from 2015 to 2016, and as co-chair of LMA's Annual Conference in 2014. John earned his law degree from Loyola University Chicago and his bachelor's degree from the Medill School of Journalism at Northwestern University, where he was the editor in chief of The Daily Northwestern. For the past few years, John has served as chair of the board of directors for Students Publishing Co., Inc., the independent nonprofit entity that owns and operates The Daily Northwestern. Resources mentioned in this episode Check out Follow Gould & Ratner on , and Check out the Connect with John Byrne on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/35237945

The Benefits of Peer Relationships for Legal Professionals 12/10/2024

The Benefits of Peer Relationships for Legal Professionals Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms. Their firms serve different geographic markets, so they aren’t in direct competition, but Emily and Lindsay say their peer relationship is invaluable. In this episode, they share the benefits this type of relationship offers law firms, how it enhances their professional development, and why they encourage others to build similar connections. Here’s a glimpse of what you’ll learn An introduction to and . How Emily and Lindsay met and built a strong peer relationship in a competitive industry. The mutual benefits legal marketers, business developers and firms gain from peer work relationships — even across different geographies and markets. Tips for establishing, maintaining and nurturing virtual peer relationships. How to navigate confidentiality and handle sensitive information while still advising each other. The importance of transparency and vulnerability in building authentic relationships. What to keep in mind as conference season approaches. Why Emily and Linsday want people to shift how they think about mentorship in the legal industry. About our featured guests Emily McKeown is the Business Development Director at Godfrey & Kahn and works out of the firm’s Milwaukee office. She partners with attorneys throughout the firm to strengthen relationships and enhance the client experience. Emily works closely with leaders across all offices to build the Godfrey & Kahn brand and work to ensure the firm remains the premier choice for business clients throughout Wisconsin. Emily’s work focuses on business development coaching, building client engagement, and strengthening ties between Godfrey & Kahn and the local community. She serves on the firm’s Pro Bono and Community Engagement Committee. Prior to joining Godfrey & Kahn, Emily worked in government administration. As Director of Marketing and Engagement at Wyrick Robbins, Lindsay Tiffany oversees the firm’s public relations and marketing efforts with an emphasis on connecting attorneys and clients through digital channels and live events. Leveraging the firm’s website, social media and email marketing platform, she develops strategies to share the firm’s collective knowledge and assists in soliciting client feedback and measuring client satisfaction. Prior to joining Wyrick Robbins, Lindsay enjoyed digital marketing and client-facing roles at a boutique transactional law firm, a growth-stage software company and the Council for Entrepreneurial Development. Lindsay is an active member of the Legal Marketing Association, where she presently serves as an advisor to the Raleigh chapter’s local steering committee. Resources mentioned in this episode Check out Follow Godfrey & Kahn on Connect with Emily McKeown on Check out Follow Wyrick Robbins on and Connect with Lindsay Tiffany on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/34365095

Marketing’s Role in Winning the War for AEC Talent 11/11/2024

Marketing’s Role in Winning the War for AEC Talent With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to talk about how marketing and HR departments are teaming up to attract top talent. Bryce gives us a glimpse into the state of the AEC hiring market and the top challenges hiring firms are navigating. She also covers how a strong employer brand impacts recruitment, why social media channels like LinkedIn should be a priority, the importance of internship programs, and more. Here’s a glimpse of what you’ll learn About Career Collective and Bryce Batts’ journey to launching a staffing firm dedicated to the AEC industry. Key factors driving the AEC talent shortage. How marketing and HR are collaborating to improve recruiting, engagement and retention strategies. The role of marketing in shaping a strong employer brand and how it can influence hiring. How candidates use social media and why it’s crucial for firms to convey authenticity online. Bryce’s advice on handling negative reviews on platforms like Glassdoor. How marketing assets, project spotlights and a modern website impact seller-doer recruitment. About our featured guest Bryce has been a recruiter in the AEC industry for over 15 years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. Bryce earned her bachelor’s degree at North Carolina State University and received her master of business administration from Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. Bryce is the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a singular vision: Providing both candidates and employers with premier access to the best in AEC industry opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo dedicated to enriching both the careers of individuals and the teams of employers they serve. Resources mentioned in this episode Check out Follow Career Collective on Connect with Bryce Batts on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/33888412

Planning Law Firm Events Where Authentic Relationships Flourish 10/16/2024

Planning Law Firm Events Where Authentic Relationships Flourish Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and learn” format simply doesn’t spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin, teaches us valuable lessons about creating unique and memorable law firm events. Gail shares examples from a 25-year career working with law firms, including a Cigars & Conversations event with cigar and bourbon tastings and an educational maritime law event outside a Southwest Florida yacht club. She also dives into planning Henderson Franklin’s latest event, a gala celebrating the firm’s 100th anniversary, her favorite AI tools for brainstorming creative event ideas, and the importance of incorporating a “Wow” factor in each event. Here’s a glimpse of what you’ll learn The difference a thoughtful event can make in helping attorneys build authentic connections with people in their community. How Henderson Franklin is celebrating and commemorating its 100th anniversary milestone. Why Gail champions “not doing the same things the same way all the time” in marketing and business development initiatives. Tips for organizing memorable legal events that get firms away from the traditional lunch and learn model — and why they don’t always have to be law-related. How Henderson Franklin balances and strategically manages over 100 charitable efforts. Gail’s favorite AI tools for enhancing event planning. About our featured guest With over 25 years of experience in law firms, Gail Lamarche serves as the Director of Marketing and Business Development for Henderson, Franklin, Starnes & Holt, P.A., a full-service firm with over 50 lawyers across three offices in Southwest Florida. Gail oversees the firm’s marketing strategies, encompassing advertising, branding, budgeting, business development, digital marketing, social media, seminars, events and community initiatives. In addition to her role at the firm, Gail works with an author, speaker and international wellness coach. A New England native and baseball enthusiast, Gail serves on the Boston Red Sox Celebrity Golf Classic Tournament Committee, which benefits the Golisano Children’s Hospital of Southwest Florida, and has raised over $15 million to date. She is also a member of the Southwest Florida Seminole Booster Club. Previously, Gail served on the Communications Task Force for the Horizon Council of Lee County, was an inaugural member of the Social Media Shared Interest Group Leadership Committee for the Legal Marketing Association, and co-founded the Social Media Club of Southwest Florida, where she also served as president. Resources mentioned in this episode Check out Follow Henderson Franklin on , , and Connect with Gail Lamarche on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, , creative services and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/33492047

The Path to Refreshing and Modernizing Gannett Fleming’s Brand 10/03/2024

The Path to Refreshing and Modernizing Gannett Fleming’s Brand To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms’ rich history and showcasing how they’re embracing innovation. Founded in 1915, Gannett Fleming has experienced its fair share of changes over the years. Marketing and Communications Director Justin Juley says he views brand refreshes as opportunities to better define the firm’s story, unify its voice and show employees, clients and prospects that they can honor their legacy while driving the future of the built environment. In this episode, Justin shares learnings from Gannett’s latest brand refresh, his thoughts on the digital marketing trends shaping his team’s work, and insights into the firm’s content strategy. Here’s a glimpse of what you’ll learn Gannett Fleming's history and evolution. Justin’s biggest learnings and takeaways from helping refresh Gannett Fleming TranSystems' brand and marketing strategy. Why firms shouldn’t be afraid to highlight and champion their talent. How to cultivate a stronger employer brand. Ways trends in marketing automation, data analytics and channel evolution are impacting AEC firms. Considerations for developing an effective brand positioning strategy for a government contracting audience. Why Justin believes facilitation is one of the most important skills a marketer can develop. About our featured guest Justin Juley, CPSM, is the Marketing and Communications Director at Gannett Fleming TranSystems, where he leads a high-performing team of 20 marketing, communications and graphic design professionals. With nearly 20 years of experience in the AEC industry, Justin is a strategic leader in driving the firm's branding, marketing, and communications efforts to new heights and measurable results. Joining the firm in late 2020, Justin helped redefine and roll out a revised transportation brand position within three months. Within a year, he was promoted to his current role and immediately helped the firm undertake a brand refresh that included a new website. This was quickly followed by leading the communications efforts on two of Gannett Fleming's largest acquisitions to date. Justin's professional journey is marked by significant contributions to industry organizations and community initiatives. A dedicated member of the Society for Marketing Professional Services (SMPS) since 2007 and a Certified Professional Services Marketer (CPSM), he has held numerous SMPS leadership roles, including President of the Wisconsin Chapter and co-chair of the 2022 SMPS Heartland Regional Conference. Beyond his professional endeavors, Justin is committed to charitable causes, notably having served on the Wisconsin State Leadership Board of the American Cancer Society. Resources mentioned in this episode Check out Follow Gannett Fleming TranSystems on , and Connect with Justin Juley on Say hello to Michelle Calcote King on and Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/33307512

What other sectors teach us about legal marketing 09/04/2024

What other sectors teach us about legal marketing It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy’s director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail, nonprofit and construction sectors. In this episode, Jennifer discusses how she’s strengthening brand awareness for “strategically midsize” law firm Strauss Troy, including by developing a new tagline, launching a video strategy and guiding a website redesign. Here’s a glimpse of what you’ll learn How Jen Gault’s experience in the retail, nonprofit and construction sectors shapes her approach to legal marketing. Why midsize law firm Strauss Troy has focused its marketing strategy on brand awareness. Why powerful, human-led stories are essential no matter the industry, and how to make them work for law firms. Key considerations for redesigning a law firm’s website and branding. How to balance firmwide initiatives with individual attorneys’ community and pro bono interests. About our featured guest Jen Gault is the director of marketing at Strauss Troy, where she leads the development and execution of marketing strategies at one of the Midwest’s top midsize firms. With over 12 years of diverse marketing experience spanning retail, nonprofit, construction and legal industries, Jen brings a wealth of knowledge and versatility to her role. With a strong background in content marketing, graphic design and social media management, she enjoys creating compelling and impactful content that showcases the firm's values, expertise and achievements. Jen is a passionate communicator and empathetic listener who believes in the power of people to communicate and influence. Resources mentioned in this episode Check out Follow Strauss Troy on , , and Connect with Jennifer Gault on Say hello to Michelle Calcote King on and Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/32899937

Crafting AEC content that captivates and inspires learning 08/13/2024

Crafting AEC content that captivates and inspires learning With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a hard sell. As Kleinschmidt’s marketing and communications director, GinaRenee Autrey pursues opportunities where her engineers can blend creativity and technical expertise. Their goal isn’t to merely distribute information, but rather to inspire audiences to want to learn. In this episode, GinaRenee discusses how engineering firms can think outside the box to captivate their audiences’ attention, including sharing Kleinschmidt’s recent success with a . She also reflects on the importance of marketing engineering firms by offering clients easy-to-understand solutions to their complex problems. Here’s a glimpse of what you’ll learn What trends are influencing how engineering firms market their services How prioritizing a creative execution has enhanced Kleinschmidt’s approach to thought leadership What B2B buyers care about when choosing an engineering partner and how to align your marketing strategy to meet their needs How to use webinars to position employees and firms as experts in niche engineering topics How Kleinschmidt’s marketing team supports and trains its engineers to become better speakers, even when they’re nervous about appearing in front of crowds Why you should incentivize your field teams to take pictures and videos at jobsites About our featured guest GinaRenee Autrey is a seasoned marketing maestro with over 24 years of curating and executing comprehensive marketing strategies to elevate business goals. Her approach is results-driven, creative and ever-evolving, aligning with the rapid pace of the A/E/C marketing landscape. GinaRenee has honed a diverse set of skills over the years — from managing successful marketing initiatives and campaigns to public relations and advertising to implementing strategic projects that have fueled growth in targeted markets. GinaRenee currently serves as program manager for the Kleinschmidt Justice, Equity, Diversity, and Inclusion (JEDI) Council. This role is purpose-driven and close to her heart. GinaRenee is an active member of the Society for Marketing Professional Services (SMPS) and one of the Program Chairs for the 2024 Amplify A|E|C Conference. She is also a member of the Public Relations Society of America (PRSA), and the American Marketing Association (AMA). GinaRenee began her public speaking journey on the stage at the SMPS SERC Conference in 2022. Since then, she’s had the pleasure of engaging audiences at numerous SMPS conferences and webinars, enriching her professional journey even further. GinaRenee hopes to help other marketers through these engagements to realize their full potential and view themselves as “technical experts” in their field. Resources mentioned in this episode Check out Follow Kleinschmidt on , and Connect with on LinkedIn Say hello to Michelle Calcote King on and Read Kleinschmidt’s article, “” Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/32558362

Why your attorneys should feel like part of the marketing team 07/24/2024

Why your attorneys should feel like part of the marketing team On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem with more than 100 unofficial marketers. Yep — attorneys and staff have a crucial supporting role to play as advocates for their firm and its brand, and Julia has made it her mission to empower them. In this episode of Spill the Ink, Julia discusses how her approach to legal marketing creates a culture of shared responsibility and reveals what she’s learned about helping busy attorneys stay engaged with community-focused initiatives. And with 20 years of experience in global, national, regional and local marketing roles across the legal, accounting and construction sectors, she’s learned a thing or two. Here’s a glimpse of what you’ll learn Why Dean Mead’s marketing director Julia Thomas views all attorneys and staff as unofficial marketers About Florida-based Dean Mead, a commercial law firm founded in 1980 What a 20-year career in global, national, regional and local marketing roles in various industries has taught Julia about using internal communications to support external communications — and surviving debates with attorneys How law firms can approach strategic partnerships in the local community and engage attorneys to participate Julia’s advice to busy legal professionals pursuing pro bono and community work Why thought leadership doesn’t necessarily mean writing a long, in-depth article (and, in fact, that’s often less effective) The impact of reputable law firm awards and rankings in building credibility with prospects About our featured guest Julia Thomas is Dean Mead’s director of marketing and business development, based in Orlando, Florida. With 20 years of experience designing, implementing and directing initiatives that support consistent internal and external communications, Julia brings a thorough understanding of marketing and business development to the firm. Leveraging her experience serving Fortune 100, national and regional companies, she is the chief marketing strategist for Dean Mead and each of its offices, departments and industry teams. Julia works closely with the president, board, department chairs and industry team leaders to develop and implement marketing and business development activities. Resources mentioned in this episode Check out Follow Dean Mead on , and Connect with Julia Thomas on Say hello to Michelle Calcote King on and Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/32275102

Lessons from marketing a legacy construction firm on its 100th anniversary 07/03/2024

Lessons from marketing a legacy construction firm on its 100th anniversary Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana Galvin Lancour leads Barton Malow’s centennial marketing campaign, she joins us to discuss the challenges and opportunities in marketing a legacy construction firm with deep community roots. In this episode of Spill the Ink, Michelle interviews Dana, Barton Malow’s VP of branding and communications, about the strategic planning behind the firm’s 100th anniversary. They discuss how Barton Malow structures its team to facilitate cross-functional collaboration, the firm’s forward-thinking approach to thought leadership and the importance of getting internal communications right. Dana also opens up about her 17 years working in construction marketing and explains how participating in the Society for Marketing Professional Services (SMPS) shaped her career. Here’s a glimpse of what you’ll learn About Barton Malow Insights from Dana’s rich career managing and marketing Barton Malow’s legacy brand Do’s, don’ts and ideas when planning your firm’s anniversaries and milestones Why Barton Malow decided to capture its history with a digital archive program How to encourage cross-functional collaboration across multiple offices, geographies and brand families while maintaining messaging consistency The ways Barton Malow demonstrates its values (rather than simply talking about them) Using thought leadership to advance your firm’s strategic business goals, including how to improve buy-in with busy subject-matter experts The importance of internal communications, especially for geographically dispersed teams How Barton Malow is integrating artificial intelligence into its work Why making time to actively participate in professional organizations, such as SMPS, is a worthwhile investment About our featured guest As Barton Malow Holdings’ Vice President of Branding and Communications, Dana Galvin Lancour provides creative and strategic direction to the Barton Malow Family of Companies’ brands while overseeing a talented team of marketing and communication professionals across North America. She brings a vision that inspires her team to continually strengthen Barton Malow’s brand, reputation and unique approach to marketing Barton Malow’s services. Throughout her 17-year tenure, Dana has reimagined the company’s marketing strategy, helping modernize and bring the enterprise’s marketing and communications efforts to the forefront of the industry. She helped implement an email marketing platform to design and optimize targeted campaigns, redesign the Barton Malow intranet and create a vision for the first all-employee conference. Dana is a certified professional services marketer (CPSM) and a dedicated member of the Society for Marketing Professional Services (SMPS), acquiring the prestigious Fellow designation in 2013. She was appointed as President of the Board of Directors in 2022, where she plays a key role in ensuring the organization continues to positively impact marketing and business development in the industry. Resources mentioned in this episode Check out Barton Malow Follow Barton Malow on , and Connect with Dana Galvin Lancour on Say hello to Michelle Calcote King on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/31998427

What non-attorney CEOs bring to law firm operations 06/17/2024

What non-attorney CEOs bring to law firm operations It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do wonders for streamlining operations, enhancing the client experience and strengthening team culture. But it’s not without its challenges — as our guest discovered when he built a law firm from the ground up (with the help of a team of attorneys) in just two weeks. Before Jonathan Delk was CEO of Colorado-based JVAM, he was a ski instructor-turned-digital marketer with a Master of Business Administration. In this episode, he tells Michelle Calcote King how he leveraged those skills and experiences to support and enhance the firm’s legal work by finding new ways to innovate and build a team culture that attracts talent from around the country. Jonathan also shares his take on how technology will disrupt the legal industry in the coming years. Here’s a glimpse of what you’ll learn How Jonathan went from ski instructor to digital marketer to law firm CEO. About Colorado-based law firm JVAM, which believes in specialization (no one team member should do everything all the time). The benefits of allowing a non-attorney (or non-practicing attorney) to call the shots. The biggest hurdles of leading a firm without a law degree, including navigating the occasional, “Wait, you’re not a lawyer?!” How to obtain buy-in as a non-attorney leader. Why marketing skills are the special sauce for client experience and firmwide communication. How artificial intelligence and automation will disrupt how law firms operate. About our featured guest Jonathan Delk is responsible for all facets of JVAM’s business outside the practice of law, including general management of finance, human resources, location management, information services and business development. Specializing in legal management, Jonathan works to keep JVAM at the forefront of practice management and an employer of choice in the legal field. Jonathan attended the University of Colorado, Boulder, where he double majored in Economics and Political Science. Later, he earned a Master of Business Administration at Colorado State University, focusing heavily on finance and leadership. Before starting his career in the legal industry, Jonathan worked in the outdoor industry as a professional ski and snowboard instructor, and a trail guide and coach for downhill and cross-country mountain biking. For years, he tallied 200-plus days a year on snow between Aspen, Colorado and Queenstown, New Zealand. Now, he takes his ski days with his wife, Erin, and daughter, Amelia. Resources mentioned in this episode Check out Follow JVAM on and Connect with Jonathan Delk on and Say hello to Michelle Calcote King on and . Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/31777112

Marketing analytics, photography and a people-centric strategy 05/21/2024

Marketing analytics, photography and a people-centric strategy Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017. Coming from a New York City digital marketing and advertising agency, he brought a data-driven, people-centric approach to the firm’s marketing and content creation strategies. As marketing director, he leads the firm with the same values and elevates its brand storytelling through his photographer’s eye. In this episode, Michelle chats with Michael about tools and strategies for cutting-edge architecture marketing, content ideation and amplification, and how marketing departments can leverage analytics and technology. Michael also shares how his photography background influences his marketing work, including ways marketers can collaborate with photographers to tell better project stories. Here’s a glimpse of what you’ll learn Who is Michael Mantese is About Eskew Dumez Ripple The growing importance of data analytics in effective marketing Insights into Eskew Dumez’s research-based content ideation approach How to repurpose project case studies and proposals into omnichannel content Ways thought leadership can support proposal writing (and vice-versa) How Eskew Dumez leverages technology as a competitive advantage New ideas for leveraging photography to tell better project stories About our featured guest Michael Mantese brings a storyteller’s craft to communicating Eskew Dumez Ripple’s brand identity and mission. A writer at heart, he expands this skillset with a background in user experience design — letting market insights, data and analytics drive his decision-making, rather than assuming he knows what every audience is thinking. He augments this storytelling with a keen visual eye and maintains a particular fondness for photography and typography. Before joining Eskew Dumez Ripple, Michael worked in the tech industry, designing digital experiences for some of the world’s biggest brands, including Marriott, Amex and City University of New York (CUNY). Resources mentioned in this episode Check out Follow Eskew Dumez Ripple on , , and Connect with Michael Mantese on Say hello to Michelle Calcote King on and Read the latest on Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/31410227

Mental health in law: Strategies for firm leaders 05/06/2024

Mental health in law: Strategies for firm leaders Reports of attorneys grappling with issues like as the legal industry continues fighting for ground in the battle against mental health and well-being issues. This and , we’ve invited well-being consultant Tara Antonipillai to discuss the state of the legal industry and actionable strategies law firms can implement to expand wellness programs and enact positive change at their firms. Here’s a glimpse of what you’ll learn Who Tara Antonipillai is About Cultivate and The Institute for Well-Being in Law The common mental health challenges attorneys and legal professionals experience Practical strategies for sparking positive change at your law firm How to spot signs that your attorneys may be struggling, and what you can do to help Tips for leaders on fostering a supportive work environment Why following through is the most crucial step in promoting mental health at work What loneliness in the workplace looks like and how it affects attorneys Whether mental health and well-being programs can influence a firm’s ability to grow business and revenue About our featured guest The founder of Cultivate, Tara Antonipillai's experience in professional well-being comes from a career in Big Law, a master's degree in applied psychology and ongoing research in the field. Tara is a consultant, speaker and coach who combines her unique set of skills to introduce topics that include the science of well-being, job satisfaction, communication, stress management, compassionate leadership, mindfulness, resilience, mindset, and engagement and belonging to law firms and other organizations. Tara received her J.D. and undergraduate degree from Georgetown University and was a tax lawyer at Arnold & Porter’s DC office. She also holds a master’s degree in applied positive psychology from the University of Pennsylvania. Tara is a certified leadership and performance coach through Brown University. She is also a certified yoga instructor and meditation teacher, as well as a certified Mental Health First Aid instructor. Resources mentioned in this episode Check out and Follow Cultivate on Follow The Institute for Well-Being in Law on , and Connect with Tara Antonipillai on Say hello to Michelle Calcote King on and Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/31162408

Architecture marketer spotlight: Benefits of niche marketing for architecture firms 04/23/2024

Architecture marketer spotlight: Benefits of niche marketing for architecture firms Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined while watching HGTV as a kid. So she adjusted her path. Today, she’s the marketing director at Pfluger Architects, a design firm specializing in the education market. Heather joins us to discuss owning your niche, market expansion and building an effective team with diverse skills. She shares why Pfluger encourages architects to use LinkedIn and how a strong brand supports proposal development, boosts employee engagement and amplifies recruitment efforts. Here’s a glimpse of what you’ll learn Who Heather Blazi is About Pfluger Architects How Heather’s architecture background influences her work as a marketer Insights into the growing intersection between marketing and business development The benefits of niche marketing How to effectively leverage your niche during proposal writing and market expansion Why use thought leadership to market your team’s knowledge, expertise and capabilities The importance of a strong firm brand and positioning About Pfluger’s recent successes with strategic email marketing Why Pfluger encourages its architects to use LinkedIn How people-centric social media posts aid in attracting prospective clients and architecture talent About our featured guest Heather Blazi is the principal-in-charge of marketing at Pfluger Architects, a firm on a mission to inspire people to create a more meaningful human experience. With nearly 10 years of experience, Heather has planned and executed marketing initiatives contributing to Pfluger's growth and expansion across Texas. Beyond the world of architectural marketing, Heather has two daughters who bring boundless inspiration (and chaos) to her every day, reminding her of the importance of creativity, adaptability and being open to a fresh perspective. Heather enjoys volunteering and crafting anytime she can. With a heart for service, a commitment to her family and a flair for strategic thinking, she hopes to continue making a positive impact on those around her. Resources mentioned in this episode Check out Follow Pfluger Architects on , , and Connect with Heather Blazi on Say hello to Michelle Calcote King on and Sponsor for this episode This episode is brought to you by . Founded by , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including , , , social media, podcasting, and more. To learn more, visit or email them at info@rep-ink.com today. /episode/index/show/rep-ink/id/30958823

Spill The Ink

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