The Benefits of Peer Relationships for Legal Professionals

Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms.

Their firms serve different geographic markets, so they aren’t in direct competition, but Emily and Lindsay say their peer relationship is invaluable. In this episode, they share the benefits this type of relationship offers law firms, how it enhances their professional development, and why they encourage others to build similar connections.

Here’s a glimpse of what you’ll learn

• An introduction to Godfrey & Kahn and Wyrick Robbins.

• How Emily and Lindsay met and built a strong peer relationship in a competitive industry.

• The mutual benefits legal marketers, business developers and firms gain from peer work relationships — even across different geographies and markets.

• Tips for establishing, maintaining and nurturing virtual peer relationships.

• How to navigate confidentiality and handle sensitive information while still advising each other.

• The importance of transparency and vulnerability in building authentic relationships.

• What to keep in mind as conference season approaches.

• Why Emily and Linsday want people to shift how they think about mentorship in the legal industry.

About our featured guests

Emily McKeown is the Business Development Director at Godfrey & Kahn and works out of the firm’s Milwaukee office. She partners with attorneys throughout the firm to strengthen relationships and enhance the client experience. Emily works closely with leaders across all offices to build the Godfrey & Kahn brand and work to ensure the firm remains the premier choice for business clients throughout Wisconsin. Emily’s work focuses on business development coaching, building client engagement, and strengthening ties between Godfrey & Kahn and the local community. She serves on the firm’s Pro Bono and Community Engagement Committee. Prior to joining Godfrey & Kahn, Emily worked in government administration.

As Director of Marketing and Engagement at Wyrick Robbins, Lindsay Tiffany oversees the firm’s public relations and marketing efforts with an emphasis on connecting attorneys and clients through digital channels and live events. Leveraging the firm’s website, social media and email marketing platform, she develops strategies to share the firm’s collective knowledge and assists in soliciting client feedback and measuring client satisfaction. Prior to joining Wyrick Robbins, Lindsay enjoyed digital marketing and client-facing roles at a boutique transactional law firm, a growth-stage software company and the Council for Entrepreneurial Development. Lindsay is an active member of the Legal Marketing Association, where she presently serves as an advisor to the Raleigh chapter’s local steering committee.

Resources mentioned in this episode

• Check out Godfrey & Kahn

• Follow Godfrey & Kahn on LinkedIn

• Connect with Emily McKeown on LinkedIn

• Check out Wyrick Robbins

• Follow Wyrick Robbins on LinkedIn and X

• Connect with Lindsay Tiffany on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [e-mail] today.