257. Progress Over Perfection: Lessons from Your Year in Business
Resilient by Design with Rebecca Hay
Release Date: 11/28/2024
Resilient by Design with Rebecca Hay
Is your pricing keeping you stuck in a loop of burnout, resentment, and budget clients? In this solo episode, Rebecca reveals why most interior designers fear raising their rates — and how that fear is rooted in impostor syndrome, lack of industry standards, and the false idea that clients won’t pay more. She breaks down the real cost of underpricing (spoiler: it’s not just about money), and shares a four-step framework to help you charge what you're worth — with confidence. You’ll walk away with tangible interior design pricing strategies and new ways to talk about your value that...
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Designers — ever wonder how real estate agents could help grow your business? 🏡 In this episode, I chat with Wendy Smith, a Toronto-based realtor and founder of Matter Homes, about real estate strategies every interior designer should know. We talk about what buyers really want in today’s market, how move-in-ready design impacts resale value, and why partnering with real estate professionals can be a total game-changer for your business. Wendy even shares how she gifts interior design consultations (with one of our own POP alums!) as part of her closing strategy — it’s marketing...
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Before this episode, I didn’t believe you could take professional-quality design photos with a smartphone. Now? I’m rethinking everything… Linda Holt is a former pro photographer turned educator who teaches designers how to shoot amazing photos with just their phones. In this episode, she explains why smartphones are more powerful than you think—and why owning your own photos might just save you from a lawsuit. We talk about: The 3 keys to professional-looking phone photos Why hiring a photographer isn’t always the best move The hidden risks of copyright (and how to avoid them)...
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Time is your most valuable asset. In this episode, Rebecca shares 5 simple, impactful automations every designer should implement to save time and reduce overwhelm. From client intake to content planning and communication, these tips are designed to help you streamline your systems—without relying entirely on tech. Whether you're managing a growing design firm or flying solo, these are the processes that can free you up to focus on the parts of your business you love most. What You’ll Learn: How to automate your client intake The power of canned email templates Smart tips for...
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Thinking about hiring but feeling overwhelmed by where to start? In this episode, I sit down with Katie Decker-Erickson, founder of the multi-million dollar remote design firm Color Works and host of Success by Design. We dive into how to know when it's time to hire, the difference between contractors and employees, and how to create a strong company culture—even with a fully remote team. Katie shares her real-life experiences, from the moment she had to hire to the tough lessons learned through team transitions. We also talk about the financial mindset around hiring, the power of...
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If you missed my last Standout Designer Bootcamp—or even if you didn’t—don’t skip this episode! One of the most powerful tools I shared in my recent bootcamp is the Investment Guide—a game-changer for interior designers looking to secure the right clients. In this episode, I break down exactly what an Investment Guide is, how to use it effectively, and why it’s key to pre-qualifying your clients and avoiding time-wasters. I’ll share a personal story from my own journey, the biggest mistakes to avoid, and actionable steps to implement this strategy in your business. The truth is,...
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Every client wants to know what their project will cost ASAP, and guessing and throwing out a number will only do you and your client a disservice. This episode is going to help you dial in on your expertise and experience to remove the guesswork and the regret for project estimates. I dive into how you can find out what it costs to decorate or renovate a space without relying on simple guessing or giving the client a number that isn’t fair or profitable for your business. As a business owner, I’m always looking for a better way for the aspects of my business where I feel there can...
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Is it ever too late to start over? Our guest, Natalie Froom, proves that the answer is a resounding NO! This episode is all about why it’s NEVER too late to follow your passion in interior design. Natalie, founder of Studio 180 Design, took a bold leap in her 40s to launch her interior design firm, leaving behind a career in psychology and nutrition. In this episode, she shares how she went from helping friends for free to building a thriving business, why she believes creativity thrives within structure, and how she balances artistry with the practical demands of running a business. A Power...
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This episode explores the journey of launching a new interior design business after stepping away from an existing and thriving design-build. Keely Gow, co-founder of the newly launched JK Studio in Muskoka, Ontario, shares her infectious passion as she talks about the decision behind her new business launch, why she chose to work with a partner, and what led her to shift her focus exclusively to offering full-service interior design. Keely opens up about some of the hard truths and realizations she had before making these major career moves, as well as the specific goals she set—goals that...
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Success in business isn’t about working harder—it’s about working smarter. In this episode, Rebecca Hay sits down with Anika Schachtler, a rising star in the interior design world, to discuss how she has built a thriving interior design business by refining her processes, niching down, and hiring early. Since her last appearance on the podcast, Anika has made incredible strides—shifting her business model, growing her team, and eliminating unnecessary client emails by communicating less but better. She shares the mindset shifts that helped her scale, how she refined her process to...
info_outlineThe best plans are made ahead of time! Even though 2024 is not over yet, it’s the perfect time to take a look back at the year, assess, and start planning for a successful 2025 now!
In this episode, I list key questions that will help you review your year in business as a business owner and human. Your end-of-year review should not only look at your financials but also your livelihood, because what’s the point of running your own business if you aren’t growing and making positive changes in your life?
You’ll determine what worked and what didn’t in 2024 and use those insights moving into 2025. I share some of my own answers, a few more vulnerable than others, and how I'm using that introspection to inform my business next year.
Some of these questions will be easier than others, but each one is worth taking the time to answer because I believe digging into those can only benefit us in the long run as long as we concentrate on progress over perfection.
Before the end of the year, I encourage you to take time to reflect, question, and assess so you are better prepared for a successful year in business in 2025.
Get your pen and paper ready because this episode has some notes and homework for you to do!
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