Finding Authentic B2B Online Sample with Sharekh Shaikh
Conversations for Research Rockstars
Release Date: 12/07/2023
The Unsexy Blocker to AI Adoption Success
Conversations for Research Rockstars
In this episode, Kathryn Korostoff, market research thought leader and founder of Research Rockstar, tackles an often-overlooked challenge in successful AI deployment: organizational structure. While AI promises efficiency and innovation in market research and customer insights, many teams are still held back—not by technology, but neglecting the value of small wins and organizational silos. Kathryn shares key insights from her conversations with Benjamin de Seingalt, Esq., Corporate Counsel and Director of Compliance and Privacy, MarketVision Research. We explore: Why research teams miss...
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Jobs to be Done as a Framework for Customer Insights
Conversations for Research Rockstars
In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than...
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What Really Drives Brand Connection? The Power of Authenticity.
Conversations for Research Rockstars
Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research, learn how authenticity impacts consumer decision-making and brand loyalty, and how these factors vary across different demographics. Dan introduces Breakthrough Research's innovative approach to measuring brand authenticity, offering new...
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From Basic to Bold: AI Adoption Scenarios for Market Research & Insights Professionals
Conversations for Research Rockstars
What is your team's position on the continuum from basic to bold of AI so far? Is the status on the basic end, with AI used for personal productivity but not much else? Or is your team looking to leapfrog conventional methods with new AI-driven customer insights-driving products and services? Hint: your team is more on the bold end if it is already piloting solutions that include components such as avatars/conversational AI, data-to-text, image analysis, or synthetic data. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market...
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Avoiding Analysis Bias in Global Research Studies
Conversations for Research Rockstars
Learn how to avoid analysis bias in global market research studies. Conducting global studies requires careful planning and data collection, but analyzing the results can be even more challenging. Human beings have inherent biases that can impact data analysis, compromising the quality and accuracy of research reports. In this video, we share three types of bias that can infiltrate our research reports. Enhance your market research skills and deliver an unbiased and reliable analysis of your quantitative and qualitative studies by being aware of these common analysis pitfalls. This episode...
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Finding Authentic B2B Online Sample with Sharekh Shaikh
Conversations for Research Rockstars
As professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions" may be different. In this episode, our experts tackle the topic of B2B: how can we efficiently recruit authentic, qualified participants for B2B research? Join Kathryn Korostoff and Sharekh Shaikh, CEO of CleverX, as they discuss how to optimize B2B...
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Socializing Insights for Optimizing Impact with Kory Grushka
Conversations for Research Rockstars
Newer researchers may not realize how much of the work in Market Research and Insights is in socializing the results. We don't just send a report out by email and nothing else... not unless we want the research to be ignored. Successful researchers help their clients/stakeholders socialize the research results to influence and persuade. In this episode, Kathryn Korostoff is joined by Kory Grushka, Founder and CEO of Stories Bureau. Kory's company is a creative agency with experience helping major CPG and Tech brands harness the power of visual storytelling capabilities for insights...
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AI & The Future of Market Research with Jim Newswanger & Kathryn Korostoff
Conversations for Research Rockstars
How will AI impact the work, and careers, of Market Research & Insights Professionals? Is it doom and gloom, a welcome revolutionary advancement, or does it lie somewhere in the middle? Enjoy this video of instructors Jim Newswanger and Kathryn Korostoff for a discussion about AI's current, and potentially future, impact on the entire cycle of market research projects. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are offered on-demand, and include options to earn Insights Association...
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Recruiting Tactics for Ethnographic Research
Conversations for Research Rockstars
When making methodology recommendations, many market researchers find ethnography desirable but intimidating. The biggest worry is often about recruiting: how do we find qualified people from the target population of interest and motivate them to participate in ethnographic research? Join Instructor Kathryn Korostoff as she shares 5 specific ways to recruit individuals or groups for ethnographic research. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are on-demand, and include options to earn...
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Are Your Market Research Data Visualizations Client Ready?
Conversations for Research Rockstars
In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for Research Rockstars, where Instructor Kathryn Korostoff unveils the pivotal role of data visualizations in market research reports. Learn the 5 crucial criteria vital criteria taught in our Research Rockstar eLearning courses to gauge the client readiness of data visualizations in...
info_outlineAs professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions" may be different. In this episode, our experts tackle the topic of B2B: how can we efficiently recruit authentic, qualified participants for B2B research?
Join Kathryn Korostoff and Sharekh Shaikh, CEO of CleverX, as they discuss how to optimize B2B recruiting for both qualitative and survey research projects. Sharekh has a unique POV on this topic—one that will surely challenge current assumptions about how to get access to high-quality, authentic B2B respondents!
At 05:10, Sharekh references ESOMAR research regarding the percentage of fraudulent online survey responses, so we wanted to share the source of that statistic: Technology’s role in preventing fraud.
CleverX is an audience discovery platform for market and product research teams, specializing in B2B sample. To learn more about the company and the work Sharekh does, please see the links below!
CleverX | CleverX on LinkedIn | Sharekh Shaikh on LinkedIn | [email protected] | 415-318-6857
Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
**We believe it: Inside every market researcher, is a Research Rockstar!**
Hope you enjoy this episode of Conversations for Research Rockstars.
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