Maximizing Your Profits with Ice Cream: An Expert's Perspective from Brian Zeit
Restauranttopia: A Show for Local Independent Restaurants
Release Date: 04/22/2023
Smart Marketing Tactics That Work (Ep. 171)
Restauranttopia: A Show for Local Independent Restaurants
In this powerhouse episode, the team unpacks real-world, actionable marketing tactics that restaurant owners can implement immediately to drive traffic, create loyal customers, and boost profits—without relying on gimmicks or deep discounts. From the power of thoughtful guest experiences to bounce-back promotions and handwritten letters to lapsed customers, this is a masterclass in doing marketing the right way. Packed with humor, strategy, and personal stories, this episode delivers the perfect blend of inspiration and execution—proving that even the smallest marketing effort can lead to...
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Beyond the Buzz – Embracing the Non-Alcoholic Beverage Movement in Restaurants
Restauranttopia: A Show for Local Independent Restaurants
In this episode of Restauranttopia, Dave and Brian explore the growing non-alcoholic beverage movement and why it's a must for modern restaurants. They break down the cultural shifts, customer expectations, and real profitability behind offering thoughtful non-alcoholic options. Learn practical ways to adapt your menu, train your staff, and create a welcoming experience for all guests—drinkers and non-drinkers alike. Key Takeaways The Cultural Shift Toward Less Drinking Gen Z drinks 20% less than millennials. Health, wellness, and cognitive performance are driving alcohol reduction. Events...
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5 Things I Learned in Vegas to Increase Restaurant Profitability (Ep. 169)
Restauranttopia: A Show for Local Independent Restaurants
Summary In this episode, Brian shares five key lessons from Las Vegas that every restaurant operator should hear. From faster drink service to private room optimization and upsell strategy, these practical insights are designed to boost revenue while enhancing the guest experience. Learn how to modernize your operations, empower your staff, and grow profitability—starting tonight. Key Takeaways Modernize the Reservation Process Use your reservation system to curate guest experiences, not just book tables. Ask the purpose of the visit—anniversary, business dinner, birthday—to...
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Pain and Suffering – How It Can Lead to Better Leadership (Ep. 168)
Restauranttopia: A Show for Local Independent Restaurants
In this thought-provoking episode, the team explores how pain and suffering can cultivate stronger leadership skills. Drawing inspiration from Stoic philosophy, Buddhist parables, and personal experiences, they discuss the concept of the "two arrows"—how pain is inevitable, but suffering is optional—and how leaders can apply this mindset to stay composed and guide their teams effectively. They dive into how emotional control and mindfulness can transform not just your professional leadership, but also your personal relationships. If you're looking to develop a more resilient,...
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The Hidden Danger of Merchant Service Loans (Ep. 167)
Restauranttopia: A Show for Local Independent Restaurants
Many restaurant operators are unknowingly signing their businesses away with predatory merchant cash advances (MCAs). These high-cost financing options promise fast money but come with crippling repayment terms that can put restaurants out of business. In this episode, we break down: What MCAs really are and why they’re dangerous How POS companies and third-party apps market these loans The long-term financial risks of taking an MCA What better financing options exist for restaurant operators If you're considering quick funding, listen to this episode first—you might save your business....
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MALT – The 4 Key Elements That Shape Your Restaurant’s Atmosphere (Ep. 166)
Restauranttopia: A Show for Local Independent Restaurants
A restaurant’s atmosphere can make or break the guest experience, but many operators overlook key environmental factors. In this episode, we break down MALT – Music, Ambiance, Lighting, and Temperature—the four elements that directly influence customer comfort, spending habits, and return visits. Learn how to fine-tune your restaurant’s environment to create an experience that keeps guests coming back. Key Takeaways: Music Sets the Tone and Spending Habits Background music matters—the right tempo can increase customer spending or speed up table turnover. Fine dining...
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5 Mistakes Restaurants Are Making (Ep. 165)
Restauranttopia: A Show for Local Independent Restaurants
Are you making these five costly restaurant mistakes? Many independent restaurant operators are leaving money on the table by overlooking simple but essential strategies. In this episode, we break down five common mistakes and how to fix them right away. Listen now to learn: Why tracking prime costs daily can improve profitability How collecting and using customer data effectively boosts sales The biggest mistake restaurants make with their online presence Simple ways to improve hospitality and customer experience Your customers are paying attention—make sure you're giving them a reason to...
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Transforming Restaurant Managers into Hospitality Leaders with Jason Brooks - PART 2 (Ep. 164)
Restauranttopia: A Show for Local Independent Restaurants
In this second part of our interview with Jason Brooks—speaker, author, and coach—we continue the conversation on leadership in the restaurant industry. With over 30 years of experience, Jason shares key insights from his upcoming book, including how to master meetings, provide impactful feedback, and harness the power of influence. We also discuss his inspiring partnership with The Giving Kitchen, where he’s aiming to raise $30,000 in 30 days to support food service workers in crisis. Show Notes Introduction to Jason Brooks: Professional speaker, author, coach, and a family man...
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Restaurant Industry Challenges with Jason E. Brooks - PART 1 (Ep. 163)
Restauranttopia: A Show for Local Independent Restaurants
In this episode, we sit down with Jason E. Brooks, a seasoned restaurant industry veteran turned speaker, author, and coach. Jason shares insights from his 30-year journey from dishwasher to VP of Operations, as well as highlights from his upcoming book on hospitality leadership. We explore his actionable leadership framework (MODEL), the importance of KPIs, fostering ownership among teams, and the power of one-on-one engagement. Jason also discusses his partnership with The Giving Kitchen, a nonprofit supporting food service workers, and how his book contributes to this cause. Tune in for...
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Online Ordering with Better Photos and Descriptions (Ep. 162)
Restauranttopia: A Show for Local Independent Restaurants
In this episode, the Restauranttopia team dives into the essentials of optimizing your online ordering platform with high-quality food photography and effective menu descriptions. Learn how these small but impactful changes can increase sales, enhance customer experience, and showcase your brand's best. Show Notes: Episode Highlights: The Importance of Online Ordering: Pandemic-driven growth made online ordering a necessity. Many restaurants overlook critical elements like descriptions and photos. Menu Descriptions: Ensure accuracy and clarity with detailed, enticing descriptions. Use...
info_outline148 "Maximizing Your Profits with Ice Cream: An Expert's Perspective from Brian Zeit"
As a restaurant owner, you're always on the lookout for new and innovative ways to drive revenue and attract customers. One option that you may not have considered is incorporating ice cream into your menu offerings. In this week's episode of Restauranttopia, we spoke with Brian Zeit, the author of "Ice Cold Profits: Everything You Need To Know About Ice Cream Stands," about the ways that local independent restaurants can use ice cream to drive revenue.
According to Brian, ice cream can be a highly profitable addition to any restaurant's menu. Not only does it provide a sweet treat for customers, but it can also be incorporated into a variety of menu items, from shakes and sundaes to unique and creative desserts. Additionally, Brian mentioned that offering seasonal and limited-time-only flavors can help to create a sense of excitement and anticipation among customers, driving repeat business.
In terms of creative ways to incorporate ice cream into your menu, Brian suggested thinking outside of the box. For example, you could offer a "build-your-own shakes" option, or even offer ice cream-based cocktails. He also emphasized the importance of using high-quality ingredients to create unique and memorable flavors that will keep customers coming back for more.
Along with incorporating ice cream into your menu offerings, Brian also shared some tips for maximizing profits and staying ahead of the competition. These included:
- Offering take-home containers or pints for customers to enjoy later
- Creating a fun and interactive atmosphere in your restaurant, such as hosting ice cream socials or ice cream-making classes
- Using social media and other marketing channels to promote your ice cream offerings and create buzz around your restaurant.
Incorporating ice cream into your menu can be a highly profitable and creative way to drive revenue and attract customers to your restaurant. By thinking outside of the box and using high-quality ingredients, you can create a unique and memorable experience for your customers that will keep them coming back for more.
We hope that you found this week's episode of Restauranttopia to be informative and inspiring. Be sure to tune in next week for more expert insights and tips on how to take your restaurant to the next level.
Brian Zeit
About the Author
Brian Zeit is an accomplished sales and operations leader with more than eighteen years of enterprise, retail, and food-service experience. With a forward-thinking, value-added approach, he strives to propel business growth through employee development, analytical insight, strategic alignment, and new business development. A lover of all thing’s food and restaurant, Brian is a frequent podcast guest and writer. He also holds a Lean Six Sigma Green Belt and has won multiple awards for operational excellence and sales performance.