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696: Jon Alexis on 4 Ways to Improve Hospitality with Technology

Restaurant Unstoppable with Eric Cacciatore

Release Date: 02/27/2020

1198: Chris Florczak, CEO of Risen Restaurant Group show art 1198: Chris Florczak, CEO of Risen Restaurant Group

Restaurant Unstoppable with Eric Cacciatore

Chris Florczak is the CEO of . Risen consists of one concept with four location and a fifth soon to open. The concept is Rise, originally located in Dallas and opened in 2008. Chris got his start with an internship at Hillstone Group and he quickly was given a job offer and worked there for 16 years. In 2016, he was offered the COO position at Rise and in 2021 he became CEO and the umbrella group, Risen, was created with sights set on scaling.  Join the TODAY! Restaurant Unstoppable - - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation...

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1197: Samir Watter, COO of Layne’s Chicken Fingers show art 1197: Samir Watter, COO of Layne’s Chicken Fingers

Restaurant Unstoppable with Eric Cacciatore

Samir Watter is the COO at based in Dallas, TX. Samir joined Layne's in 2021 when there were only 7 total locations. Before that, he held impressive roles and big franchise companies like Denny's, where he worked for 10 years starting as AGM until heading the opening of 30 locations by the end of his tenure there. He also worked for La Salsa for 10 years as director of ops, where he opened 30 locations for that company as well. Today, Layne's has 25 locations and continues to grow. Join the TODAY! Restaurant Unstoppable - - Eric of Restaurant Unstoppable is now taking consultation and...

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1196: Thom Crosby, CEO of Pal’s Sudden Service show art 1196: Thom Crosby, CEO of Pal’s Sudden Service

Restaurant Unstoppable with Eric Cacciatore

Thom Crosby is the CEO of , HQ'd in Kingstwon, TN. Pal's Sudden Service was first opened in 1956 in Kingstown, TN. Thom came on board in 1981 to help them grow. Thom's experience prior to Pal's was in corporate McDonald's and corporate Long John Silvers, as well as a franchisee with Wendy's. Today Thom is the CEO of Pal's and the company has 31 locations. All but 2 Pal's locations are drive-thru only.  Thom is a true believer and member of . David McClaskey was featured on the podcast, episode 1182, and you can learn more about him and his company here:...

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1195: Zane and Brandon Hunt, Co-Founders of VIA 313 show art 1195: Zane and Brandon Hunt, Co-Founders of VIA 313

Restaurant Unstoppable with Eric Cacciatore

Zane and Brandon Hunt are the co-founders of . VIA 313 is a Detroit-style pizza chain. This is The Hunt Bros. third time on the show. They first joined us for episode 560 in 2018 and again in 2021 for episode 826. In 2021, they had 5 locations and today they have 24!  Interested in as recommended by the Hunt Bros.? Check it out here: https://www.restaurantunstoppable.com/mcclaskey-institute Join the TODAY! Restaurant Unstoppable - - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation today! Schedule your call to become UNSTOPPABLE! Check...

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1194: The Game of Restaurant Growth with Matthew Mabel show art 1194: The Game of Restaurant Growth with Matthew Mabel

Restaurant Unstoppable with Eric Cacciatore

Matthew Mabel is a consultant, advisor, coach and President of . Surrender is a hospitality and management-consulting firm based in Dallas, TX. Matthew was last on the show for episode 518! For this in-person workshop, Matthew will take the listeners through growing restaurants in three different major and specific phases of growth. Join the TODAY! Restaurant Unstoppable - - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation today! Schedule your call to become UNSTOPPABLE! Check out the website for more details:...

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1193: Garrett Reed, CEO of Layne’s Chicken Fingers show art 1193: Garrett Reed, CEO of Layne’s Chicken Fingers

Restaurant Unstoppable with Eric Cacciatore

Garrett Reed is the CEO of . Garrett got his start in the real estate business right out of college as a site selector for Radio Shack in he 90s. By the early 2000s he had moved on to Starbucks where he served as Real Estate Director for the east and west coasts. In 2005 he started his own real estate business and in the mid-2010s he began the search to own a restaurant brand and/or franchise. He bought Layne's Chicken Fingers in 2017 and became CEO and Partner. Layne's began in 1994. There are 25 locations as of this recording (April of 2025) with plans to open a new location every month for...

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1192: How to Secure Funding with Michael Praver show art 1192: How to Secure Funding with Michael Praver

Restaurant Unstoppable with Eric Cacciatore

Michael Praver is the founder of  Michael's company specializes in helping businesses secure capital without the stress of traditional lending. Their mission is to help businesses secure fast, reliable, and customized funding solutions that empower businesses to thrive.  This workshop covers How To Get Funding with expert Michael Praver. Workshops can be found every Thursday in the Restaurant Unstoppable podcast feed or on YouTube. Most have a visual component, so consider watching the video version . Join the RUNetwork to take part in workshops and ask the experts YOUR...

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1191: Rachel Cope, Founder and CEO of 84 Hospitality show art 1191: Rachel Cope, Founder and CEO of 84 Hospitality

Restaurant Unstoppable with Eric Cacciatore

Rachel Cope is the Founder and CEO of based in Oklahoma City, OK. 84 Hospitality consists of 4 concepts in 10+ locations in and around OKC. The brand started with and the newest restaurant is , a fine-dining restaurant in OKC. They also operate , , and . Rachel was previously on the show for episode 778 in 2021. Join the TODAY! Restaurant Unstoppable - - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation today! Schedule your call to become UNSTOPPABLE! Check out the website for more details: https://www.restaurantunstoppable.com/evolve Today's...

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1190: Workers’ Compensation Deep Dive with David DeLorenzo show art 1190: Workers’ Compensation Deep Dive with David DeLorenzo

Restaurant Unstoppable with Eric Cacciatore

David DeLorenzo is the CEO and Owner of . David DeLorenzo specializes in bar and restaurant insurance, but he is also a speaker, author, coach, as well as host of a mastermind and more than one charity organization. On top of all this, he has been an owner of 13 restaurants in his career. David was previously on the show for episode #1087 about a year ago! This workshop covers Workers' Compensation Deep Dive and Best Practices with expert David DeLorenzo. Workshops can be found every Thursday in the Restaurant Unstoppable podcast feed or on YouTube. Most have a visual component, so consider...

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1189: Zack and Silvana Walters, Partners of Sedalia’s Oysters & Seafood show art 1189: Zack and Silvana Walters, Partners of Sedalia’s Oysters & Seafood

Restaurant Unstoppable with Eric Cacciatore

Zack and Silvana Walters are the Owners/Partners at Sedalia's Oysters & Seafood located in Oklahoma City. Zack and Silvana are married and met in 2017. Prior to 2017, Zack went to culinary school and eventually opened his own butcher shop/deli in LA in 2010 with a partner which was very successful. He left that venture in 2016 to work in another restaurant where he met Silvana who worked FOH there. Silvana lived in NYC and worked FOH in various restaurants before loving to LA to work in an art museum and work restaurants. Silvana worked under Will Guidara before she met Zack. After...

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More Episodes
Jon Alexis is the owner of TJ’s Seafood Market (2 locations) and Malibu Poke (2 Dallas locations and 1 Austin location). TJ’s Seafood Market is celebrating 30 years as a family-owned business. Under Alexis’s vision, TJ’s has expanded from a neighborhood favorite fish market to two award-winning restaurants with fish markets, plus a robust catering company.
 
Malibu Poke is Jon's fast-casual poke concept known for it’s uber-fresh ingredients. Malibu Poke also features a unique tech-based self-serving kiosks which allow guests to choose facial recognition features that “remember” their order history.
 
Check out vCFO.com as mentioned in today's episode!
Nir Eyal has a whole chapter dedicated to Slack in his book Indistractable: How to Control Your Attention and Choose Your Life 

Show notes…

Calls to ACTION!!!

Favorite success quote or mantra:

  • "The longest journey begins with a single step."

In this episode with Jon Alexis we will discuss:

  • Just start
  • Lean into an underserved market
  • Changing the perception of seafood
  • Do everything in order to make the experience better for the guest
  • Taking all the risk on yourself
  • Systems
  • Budgeting
  • How to create a "problem solving machine"
  • Automated ordering
  • Trial and error in finding the best way to order seafood
  • Fish-driven over chef-driven seafood experience
  • Utilizing the normally unused parts of fish in creative ways
  • People want options
  • Value of educating your staff on everything you serve
  • Surprising benefits to not being first to market
  • Approaching Poke from new and fresh angles
  • "Fast-fine" dining
  • Using tech to improve the hospitality experience
  • Only make decisions based on "will it make the experience better?"
  • Over-fishing and what we can do about it
  • The truth about "bycatch"
  • Don't take the BS of you industry home with you
  • Aqua-farming; 5 key factors:
    • Are the fish raised in the environment they are meant to live in?
    • Does the aquafarm have clean water circulation?
    • Does the aqua farm produce more protein than it takes out?
    • Is the feed they are using high-quality?
    • The quality of antibiotics

Today's sponsor:

BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more.

Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue.

P&G ProfessionalTM offers innovative total foodservice solutions featuring trusted brands such as Dawn® Professional, Cascade® Professional, Spic and Span® and Comet®. We are unique in that our total solutions are founded in customer and patron understanding, superior products that help save time and cut overall costs, and a five-star service group that is compensated based on customer satisfaction, not commissions. Visit www.pgpro.com for the latest information about P&G Professional's solutions and services.

 

Knowledge bombs

  1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
    • Effort
  2. What is your biggest weakness?
    • Inability to delegate
  3. What's one question you ask or thing you look for during an interview?
    • Tell me about the best boss you've ever had
  4. Share one code of conduct or behavior you teach your team.
    • If it would get you fired in a 9-5 you can't do it here
  5. What is one uncommon standard of service you teach your staff?
    • Answer every question with another question
  6. What's one book we must read to become a better person or restaurant owner?
  7. What's one thing you feel restaurateurs don't know well enough or do often enough?
    • Why WON'T a guest come to your restaurant (as apposed to why they WOULD)
  8. Name one service you've hired.
  9. What's one piece of technology you've adopted within your restaurant walls and how has it influenced operations?
  10. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Life is hard, food is good, enjoy your meals
    • We don't have the responsibility to be good to the people around us; we have the opportunity
    • Realize that waking up everyday is a blessing

Contact info:

TJs Seafood Market website

Malibu Poke website

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Jon Alexis for joining me for another awesome episode. Until next time!

 

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!