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799: WORKSHOP 5 Ways to Turn Instagram Followers into Orders with Rory Balkin and Rev Ciancio

Restaurant Unstoppable with Eric Cacciatore

Release Date: 05/13/2021

1252: Jody Fiess, COO at Cerboni Services show art 1252: Jody Fiess, COO at Cerboni Services

Restaurant Unstoppable with Eric Cacciatore

Jody Fiess is the COO of , HQ'd in Houston, Texas. Cerboni is an all-in-one financial solution for restaurants. Cerboni Services was formed in 2017 to help independent restaurants manage their financials and lower costs through performance based metrics. Today, Cerboni helps around 800 restaurants nationwide.  Join RULibrary:  Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: -  — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated...

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1251: Pete Mora, Founder of Fajita Pete’s show art 1251: Pete Mora, Founder of Fajita Pete’s

Restaurant Unstoppable with Eric Cacciatore

Pete Mora joins the Restaurant Unstoppable Network for a live Q+A on March 16th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Pedro “Pete” Mora is the founder and CEO of Fajita Pete’s, a Houston-based Tex-Mex concept built around catering, delivery, and a streamlined fajita-focused menu. Born in Colombia and raised with an entrepreneurial push from his family, he opened his first...

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1250: Understanding Tip Credits with Joshua Santana, Co-Founder of Cerboni Services show art 1250: Understanding Tip Credits with Joshua Santana, Co-Founder of Cerboni Services

Restaurant Unstoppable with Eric Cacciatore

Joshua Santana is the co-founder of , an outsourced accounting and financial consulting firm dedicated to helping restaurant and hospitality operators turn numbers into smarter decisions. A Houston native and graduate of the University of Houston with a degree in Accounting, Joshua has spent more than 15 years specializing in tax strategy, compliance, and financial planning for both individuals and businesses through his work with Santana & Associates, Cerboni’s sister tax firm. At Cerboni, he combines deep tax expertise with industry-specific financial insight to build forecasting,...

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1249: Sam Caucci, CEO of 1Huddle and Author of Wasted Talent show art 1249: Sam Caucci, CEO of 1Huddle and Author of Wasted Talent

Restaurant Unstoppable with Eric Cacciatore

Sam Caucci joins the Restaurant Unstoppable Network for a live Q+A on March 9th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Sam Caucci is the founder and CEO of , a workforce technology company that helps organizations find, train, and retain workers using science-backed, quick-burst mobile games. A global keynote speaker, workforce policy advisor, and bestselling author, Sam has helped...

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1248: Alec Bauer, Founder of Kitchen, Restaurant & Bar Specialists show art 1248: Alec Bauer, Founder of Kitchen, Restaurant & Bar Specialists

Restaurant Unstoppable with Eric Cacciatore

Alec Bauer joins the Restaurant Unstoppable Network for a live Q+A on March 2nd, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Alec Bauer is the Principal and Creative Director of (KRBS), a Burlington, Vermont-based foodservice design consultancy. A graduate of the New England Culinary Institute, he honed his skills as a chef in renowned kitchens like The Ryland Inn, Auberge du Soleil,...

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1247: Chris Goss, Director of Human Resources at Heirloom Hospitality and Founder of Awakened Hospitality show art 1247: Chris Goss, Director of Human Resources at Heirloom Hospitality and Founder of Awakened Hospitality

Restaurant Unstoppable with Eric Cacciatore

Chris Goss is the Director of Hospitality, Operations, and Human Resources at Heirloom Hospitality in Vermont, where he oversees people, culture, and guest experience across the organization. With more than four years in this role, and over 30 years of restaurant hospitality experience before that, Chris blends strategic HR leadership with hands-on operational expertise to help build engaged teams and memorable hospitality experiences. Passionate about “awakened” hospitality, he focuses on values-driven leadership, staff development, and creating workplaces where people feel seen,...

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1246: Jordan Ware and Cindi Kozak, Co-Owners of Frankie’s show art 1246: Jordan Ware and Cindi Kozak, Co-Owners of Frankie’s

Restaurant Unstoppable with Eric Cacciatore

Jordan Ware and Cindi Kozak are the chef-and-general manager team behind in Burlington, Vermont, a 70-seat, seafood-forward, farm-to-table restaurant in the former Penny Cluse Café space that has quickly become one of the most talked-about new spots in the country. After years working together at Hen of the Wood—Jordan as executive chef and Cindi as general manager and wine buyer—they struck out on their first solo venture, building a warm, “fine but friendly” dining room that bridges casual and special-occasion hospitality while spotlighting New England farms, fisheries, and...

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1245: Eric Scheffer, Founder and CEO of The Scheffer Group show art 1245: Eric Scheffer, Founder and CEO of The Scheffer Group

Restaurant Unstoppable with Eric Cacciatore

Eric Scheffer is the Founder and CEO of , based in Asheville, North Carolina. Eric comes from a family that worked in the entertainment business in NYC and LA and he too joined them in that business at a young age. Eventually, he decided to pivot to restaurateur. Eric opened his first restaurant in Asheville in 2000 and has owned 7 concepts in the city since then. Today, The Scheffer Group consists of 2 Vinnie's neighborhood Italian locations, 1 Jettie Rea's Oyster House location, and 1 Gan Shan Neighborhood Asian location.  Join RULibrary:  Join RULive: Set Up your RUEvolve...

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1244: Philip Bollhoefer, Vice President of Food and Beverage at Parks Hospitality Group show art 1244: Philip Bollhoefer, Vice President of Food and Beverage at Parks Hospitality Group

Restaurant Unstoppable with Eric Cacciatore

Philip Bollhoefer is the Vice President of Food & Beverage at based in Raleigh, North Carolina. Starting in 2008, Parks Hospitality Group opens, owns, and operates hotels in North Carolina, South Carolina, Tennessee, and Georgia. When Philip joined in 2016 they owned 6 hotels and today they own 12.  Join RULibrary:  Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: -  — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated...

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1243: Elizabeth Tilton, Founder and CEO of Oyster Sunday and OS BENEFiTS show art 1243: Elizabeth Tilton, Founder and CEO of Oyster Sunday and OS BENEFiTS

Restaurant Unstoppable with Eric Cacciatore

Elizabeth Tilton is the Founder and CEO of and . Based in both New Orleans and NYC and founded in 2019, Oyster Sunday is a hospitality consulting agency for independent F&B businesses. Consider them your thought partner or an extension of your in-house team, whether you're launching a business or currently operating one. The company is currently rolling out their Oyster Sunday HR department. OS BENEFiTS seeks to  help your team get affordable health insurance and wellness benefits built for hospitality companies and organizations. Join RULibrary:  Join RULive: Set Up...

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More Episodes

Rory Balking and Rev Ciancio Restaurant Unstoppable Podcast

In today's episode we're covering 5 Ways to Turn Instagram Followers into Orders with Rory Balkin and Rev Ciancio

Rory is a donut blogger turned restaurant marketing coach and event organizer. She helps busy donut shops and bakery owners create compelling marketing so that they can turn followers into customers. Rory also connects donut lovers with the best artisan donuts across the country. In Texas, she co-hosts the annual Dallas Donut Fest, transforming the 2020 festival into a drive-thru version with a Halloween theme.

Rev is a former New York City bar owner and knows exactly how hard it is to operate and brand a hospitality business. He is now a hospitality marketing consultant, customer, and technology evangelist with more than 20 years of experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and influencer marketing. He helps technology companies, brands, and restaurants to acquire and retain customers.

Check out episode 793 with Rory Balkin as mentioned in today's episode!

Show notes

Calls to ACTION!!!

Favorite success quote or mantra:

"Be awesome at 2 things and outsource everything else."

5 Ways to Turn Instagram Followers Into Orders- Get the E-Book

  1. Optimize Your Profile
  2. Use Order Now Buttons/stickers
  3. Make Instagram Shoppable
  4. Create a Guide of Products
  5. Use Strong Calls To Action

Today's sponsor:

7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free.

Meez One platform to organize, cost, scale, and share your recipes. With a built in database of thousands of ingredient yields and unit conversions for laser accurate costs.  Train your teams with step by step video and image slideshows that live right alongside the recipe.  Build ops guides and SOPs, create and upload content in seconds.  Never let anyone make the wrong outdated recipe again, all the while keeping your IP safe and secure.

Meez

At Popmenu, we know that in today’s world, a great hospitality experience usually begins onlineKeeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu!

Contact info:

Rory Bulkin

@donutdigest

Donutdigest.com

Rev Ciancio

@revciancio

@funwithfries

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Rory & Rev for joining me for another awesome episode. Until next time!

 

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!