Episode 71: Building bright emerging brands with Buff Greebe
Release Date: 10/03/2024
Retail Sound Bites
Personalization, engagement, and “food as medicine” programs are shaping the future of preventive care. This episode features a conversation with Jared Childs and Julie Fleisher from ; a company focused on improving access to preventive healthcare through benefits platforms. Barry Thomas and Rachel Dalton sat down with Jarden and Julie to explore how their innovative platform is transforming healthcare access for millions of Medicare Advantage members. Discover how Soda Health connects brands, retailers, and health plans to empower older consumers with easy-to-use benefits cards for...
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Agility drives challenger brand success in traditional retail – and the same holds true in beauty. Barry Thomas and Rachel Dalton just wrapped an inspiring conversation with Brian King, chief customer officer at RoC Skincare, on Episode 90 of Retail Sound Bites. Brian shares his journey from leading teams at CPG legacy brands to scaling a challenger brand with startup agility. From 20 consecutive quarters of market share growth to embracing digital-first strategies, this episode is packed with insights on innovation, consumer obsession, and retail media. A must-listen for anyone navigating...
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Traditional ecommerce and social commerce are diverging, with social commerce platforms like TikTok Shop showing significant growth and engagement. Hear from Charlotte Harris, senior analyst at Kantar, as she walks through discovery-led journeys through social media, modern retail activations, changing shopper expectations, and more with hosts Barry Thomas and Rachel Dalton on episode 89 of Retail Sound Bites. Have a topic you’d like us to cover? Contact us at . Contact Barry: | Contact Rachel: |
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There are three things that retailers must do to create stronger connections with shoppers: when the customer walks in the store, make them smile, make them hungry, and do what the competition can’t or won’t do. Hear from Kevin Coupe, author and prime storyteller at morningbeatnews.com, as he highlights several pressing issues in retail today, including consolidation, threats like tariffs and inflation, omnichannel expansion, and more, with Barry Thomas and Rachel Dalton on episode 88 of Retail Sound Bites. This episode also features Erica Smith, shopper insights analyst, who uncovers key...
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Great creativity requires constraints. The presence of media, data, and technology partners at events like Cannes creates new opportunities and constraints that enhance creative culture. Hear from Andy Murray, Founder & CEO of bigQuest Advisory, Inc., as he explores emerging technology, deepening consumer engagement and insights, and what’s next for Cannes with Barry Thomas and Rachel Dalton on episode 87 of Retail Sound Bites. Have a topic you’d like us to cover? Contact us at . Contact Barry: | Contact Rachel: |
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Is volatility our new normal? As tariff policies change frequently, uncertainty is likely to be the new normal for the foreseeable future, making long-term planning and decision-making more challenging. Hear from Kantar’s Doug Hermanson and David Marcotte as they join Barry Thomas and Rachel Dalton on episode 86 of Kantar’s Retail Sound Bites to discuss global tariffs, policy changes, and impacts to shoppers and supply chain. Have a topic you’d like us to cover? Contact us at . Contact Barry: | Contact Rachel: |
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The drug channel in the US is undergoing significant changes, with CVS and Walgreens trying to reposition themselves as health and wellness destinations but facing challenges such as store closures and shopper shifts to other channels. Hear from Kantar’s Amar Singh and Leigh O’Donnell as they join Barry Thomas and Rachel Dalton on episode 85 of Kantar’s Retail Sound Bites to discuss current health and wellness trends, the state of the drug channel, and more. Have a topic you’d like us to cover? Contact us at . Contact Barry: | Contact Rachel: | ...
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Consumers and customers must remain at the heart of every decision, regardless of your industry. Hear from Julie Hamilton, former Chief Commercial Officer and Head of Global Sales at Diageo PLC, as she joins Kantar’s Barry Thomas and Rachel Dalton on episode 84 of Kantar’s Retail Sound Bites to discuss customer value creation, world-class customer leadership, career navigation, and more. Have a topic you’d like us to cover? Contact us at . Contact Barry: | Contact Rachel: |
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Adaptability, collaboration, and authenticity are traits that can get you far as a professional and leader. Hear from Cathy Horgan, foodservice and on-premise lead for OLIPOP, and Stephen Horgan, co-founder of InterContinental Beverage Capital, as they join Kantar’s Barry Thomas and Rachel Dalton on episode 83 of Kantar’s Retail Sound Bites to discuss career progression, leadership, and finding brand growth as CPG veterans. Have a topic you’d like us to cover? Contact us at . Contact Barry: | Contact Rachel: |
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Will the tradition SEO we’ve come to know and master soon become obsolete? As generative AI reshapes search, learn what’s next from James Cadwallader, co-founder and CEO of , as he joins Kantar’s Barry Thomas and Rachel Dalton on episode 81 of Kantar’s Retail Sound Bites to discuss traditional to predictive search, new digital shelf strategies, human discovery, and more. Have a topic you’d like us to cover? Contact us at . Contact Barry: | Contact Rachel: |
info_outlineIn episode 71 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Buff Greebe, executive director, SKU, to discuss emerging CPG brands, resources founders need to accelerate the growth of their brands, and much more
This episode also features Doug Hermanson, principal economist, who dives into the macroeconomic state of retail.
Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.
Barry's contact information:
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Barry's LinkedIn
Rachel's contact information:
[email protected]
Rachel's LinkedIn
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https://www.grocerydive.com/news/amazon-fresh-new-stores-grocery-supermarkets/728044/