Episode 92: NeuroAI & The Future of Consumer Choice with Dr. A. K. Pradeep
Release Date: 09/24/2025
Episode 100: The Retail Reset - 100 Sound Bites Later
Retail Sound Bites
Retail Sound Bites marks a major milestone with its 100th episode, celebrating four years of conversations at the intersection of retail, CPG, and commerce transformation. Hosts Barry Thomas and Rachel Dalton kick off the episode by reflecting on the journey so far and spotlighting the top 10 most‑listened‑to episodes from the past four years. The episode also features Ted Riedel, President of Kantar’s North American Retail Practice, and James May, EVP of CPG & Hospitality. In a fast‑paced, candid conversation, they explore: · How modern...
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Retail Sound Bites
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“Smaller households mean different product configurations, different product features, different ways of taking them to market… Even the fact of the aging population emphasizes certain categories and new benefits that these older consumers will desire. So, these forces point to new pockets of opportunity.” In this episode of Retail Sound Bites, we welcome Oksana Sobol, consumer insights lead at Clorox, for a timely discussion on the forces shaping consumer demand. Oksana unpacks how economic volatility, shifting demographics, and evolving attitudes are redefining what and how consumers...
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Episode 92: NeuroAI & The Future of Consumer Choice with Dr. A. K. Pradeep
Retail Sound Bites
What happens when neuroscience meets AI in the world of CPG? We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the nonconscious mind and large language models are transforming innovation, marketing, and product development. 🎧 In this episode, you’ll hear: Why “the action is in the nonconscious”—and how uncovering hidden consumer desires leads to breakthrough innovation. How blending neuroscience with GenAI is unlocking new ways to predict, persuade, and create in the CPG space. Why LLMs (like ChatGPT) are more like...
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Episode 91: Unlocking new revenue growth in healthcare with Soda Health
Retail Sound Bites
Personalization, engagement, and “food as medicine” programs are shaping the future of preventive care. This episode features a conversation with Jared Childs and Julie Fleisher from ; a company focused on improving access to preventive healthcare through benefits platforms. Barry Thomas and Rachel Dalton sat down with Jarden and Julie to explore how their innovative platform is transforming healthcare access for millions of Medicare Advantage members. Discover how Soda Health connects brands, retailers, and health plans to empower older consumers with easy-to-use benefits cards for...
info_outlineWhat happens when neuroscience meets AI in the world of CPG?
We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the nonconscious mind and large language models are transforming innovation, marketing, and product development.
🎧 In this episode, you’ll hear:
- Why “the action is in the nonconscious”—and how uncovering hidden consumer desires leads to breakthrough innovation.
- How blending neuroscience with GenAI is unlocking new ways to predict, persuade, and create in the CPG space.
- Why LLMs (like ChatGPT) are more like the human brain than you think—and how brands can “seduce and persuade” algorithms for better findability and engagement.
- The future of Desire Labs and what it means for legacy brands and challenger startups alike.
đź’ˇ Favorite quote:
“The action is in the nonconscious, in the dark out there, nobody's looking there. That's where innovation lies.” — Dr. Pradeep
If you’re passionate about the future of retail, CPG, AI, or just love hearing from true innovators, this episode is for you!
Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast.
Contact Barry: Email | LinkedIn
Contact Rachel: Email | LinkedIn
https://www.retaildive.com/news/best-buy-builds-retail-media-in-store-takeovers-sports-deals/760606/
https://www.cnn.com/2025/09/23/business/amazon-fresh-stores-uk-close-intl
https://adage.com/brand-marketing/aa-four-ways-brands-handle-value-dilemma/