Ep 472 The Real AI: Authenticity + Intention in Life & Business with Brian McRae
Richer Soul, Living A Life on Purpose!
Release Date: 12/03/2025
Ep 476 Happy Soul, Hungry Mind: Why Success Still Feels Empty with Ravi Kathuria
Richer Soul, Living A Life on Purpose!
Happy Soul, Hungry Mind: Why Success Still Feels Empty "I made the money. And where is the happiness? Where is happiness? Can somebody answer that? Society, parents, friends, everybody said, make money, make money. Don't think about anything else. Work like a dog, make money. I made the money. And where is the happiness?" You've hit the number. The bank balance looks good. You've done everything "right." So why does something still feel... empty? In this profound Richer Soul episode, author and executive coach Ravi Kathuria reveals why even a million dollars a month can't buy peace and...
info_outline
Ep 475 Why the System Feels Rigged And How to Live Free Anyway with Paul Musson
Richer Soul, Living A Life on Purpose!
Why the System Feels Rigged And How to Live Free Anyway Many successful people carry a quiet, unsettling thought they rarely say out loud: “I’ve done everything right… so why does this still feel so hard?” In this Richer Soul conversation, Rocky sits down with veteran investor and author Paul Musson to explore why so many people feel financially and emotionally squeezed — even when they’re disciplined, intelligent, and responsible. Key Takeaways from the Conversation: Money isn’t wealth. Real wealth comes from creating value, not inflated prices or easy...
info_outline
Ep 474 How to Stay Strong to 100: Longevity, Regenerative Medicine, and Mobility with Dr. Tommy Rhee
Richer Soul, Living A Life on Purpose!
How to Stay Strong to 100: Longevity, Regenerative Medicine, and Mobility Most people say they want to live a long life. Very few ask the better question: what kind of body and energy will I have at 80, 90, or 100? In this episode of Richer Soul, Dr. Tommy Rhee shares what he has learned from decades working with elite athletes, professional sports teams, and now patients using regenerative medicine and topical stem cell therapies. We talk about the realities of aging, why exercise is still the number one longevity tool, the hidden damage of chronic inflammation, and how emerging...
info_outline
Ep 473 Super Performance with George Pesansky
Richer Soul, Living A Life on Purpose!
Super Performance From Firefighting to Super Performance: How Systems Free You From… Most owners secretly know the truth: their business only runs well when they’re watching. The minute they step away, problems surface, customers get frustrated, and the “superhero” has to swoop back in. In this Richer Soul episode, operations coach and author George Pesansky shares how to escape that trap by building systems that work without you — so your business performs at a high level and your life gets a lot richer in the process. Key Insights: Vision, Strategy, and...
info_outline
Ep 472 The Real AI: Authenticity + Intention in Life & Business with Brian McRae
Richer Soul, Living A Life on Purpose!
The Real AI: Authenticity + Intention in Life and Business In a world where AI can write emails, produce video, and even mimic your voice, the greatest competitive advantage left is being human. Brian McRae reminds us that emotional loyalty, being known, valued, remembered, is what creates opportunity, referrals, purpose, and a life of meaningful success. Social media may get you attention, but it will never create devotion. Relationships do. If you’ve been feeling alone, stuck, or unsure how to expand your circle of opportunity, this conversation is your roadmap back to...
info_outline
Ep 471 Spiritual Leadership: How to Inspire by Being Inspired with Yosi Amram
Richer Soul, Living A Life on Purpose!
Spiritual Leadership: How to Inspire by Being Inspired Most leaders try to think their way to clarity — only to get stuck in anxiety, over analysis, and pressure. In this episode, Dr. Yosi Amram reveals a different approach: using the wisdom in your body, not the noise in your mind. His story moves from trauma, military service, and a meteoric rise as a tech CEO… to a spiritual awakening that shattered his identity and led him into a lifetime of inner work. Key Points with reflection prompts: Your Body Doesn’t Lie. Your Ego Does. Your body gives you truth signals long...
info_outline
Ep 470 Building Wealth with Alanna Abramsky
Richer Soul, Living A Life on Purpose!
Ep 470 Building Wealth Keeping Your Money is Rare Skill! How to Actually Keep Your Money: Why Financial Literacy Matters More Than Income Most people think their money problems would disappear if they just made more. But as financial coach Alanna Abramsky shared in this episode of Richer Soul, that belief keeps countless high earners feeling stressed, behind, and ashamed. Alanna has worked with realtors, lawyers, doctors, professional athletes—and even with impressive income, many still live paycheck to paycheck. The issue isn’t intelligence or effort. It’s...
info_outline
Ep 469 The Money Habit: Mike Michalowicz on How to Finally Take Control of Your Finances
Richer Soul, Living A Life on Purpose!
The Money Habit on How to Finally Take Control of Your Finances What if your biggest money problem isn’t how much you earn—but how you manage what you already have? In this week’s episode of Richer Soul, bestselling author Mike Michalowicz (Profit First, Clockwork, All In) returns to share insights from his new book, The Money Habit. It’s a simple, behavior-based approach to mastering personal finances—no spreadsheets, guilt, or complicated budgets required. Key Insights from the Conversation: Making Money Is One Skill—Keeping It Is Another. Most people...
info_outline
Ep 468 Ethical Persuasion with Patrick Van Der Burght
Richer Soul, Living A Life on Purpose!
Ethical Persuasion Ethical Persuasion: The Fastest Path from “Maybe” to “Yes” (Without Being Pushy) Most decisions aren’t made by logic—they’re made by fast, intuitive shortcuts. That’s why great offers often stall: we speak to System 2 logic while the listener’s System 1 is steering the wheel. In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini’s seven principles of influence. The result? Communication that feels natural,...
info_outline
Ep 467 From Trauma to Triumph: Dr. John A. King on Living from the Inside Out
Richer Soul, Living A Life on Purpose!
From Trauma to Triumph: Dr. John A. King on Living from the Inside Out Most of us carry invisible stories — old pain, expectations, and patterns that shape how we live, lead, and love. Dr. John A. King knows that journey firsthand. After surviving years of childhood abuse and losing everything when his repressed memories resurfaced at 45, he had to rebuild his identity from the ground up. Today, he helps men recover from trauma, rediscover authenticity, and live from the inside out through The Phoenix Collective and Mindfire Challenge. This conversation isn’t just about...
info_outlineThe Real AI: Authenticity + Intention in Life and Business
In a world where AI can write emails, produce video, and even mimic your voice, the greatest competitive advantage left is being human. Brian McRae reminds us that emotional loyalty, being known, valued, remembered, is what creates opportunity, referrals, purpose, and a life of meaningful success. Social media may get you attention, but it will never create devotion. Relationships do.
If you’ve been feeling alone, stuck, or unsure how to expand your circle of opportunity, this conversation is your roadmap back to connection.
Key Points with Reflection Questions:
- Emotional Loyalty Is More Powerful Than Marketing. Most loyalty is transactional or habitual. But emotional loyalty, the kind your favorite small restaurant gives you when they remember your name and your kids, is what transforms your business and life. Brian built an entire mortgage business through emotional loyalty created at his monthly event. Reflection Question: Who in your life deserves more intentional appreciation from you this week?
- Authenticity + Intentionality = The New AI. Brian says the most important “AI” in business isn’t artificial intelligence. It’s Authentic and Intentional actions. A handwritten note, a thoughtful question, or genuine curiosity carries more power than any automated funnel. Reflection Question: Where can you replace automation with authentic intention?
- The World Rewards Generosity, Not Neediness. Most networking fails because people lead with “What’s in it for me?” Brian teaches the opposite: Lead with gratitude, curiosity, and generosity, and doors open that marketing can’t touch. Reflection Question: What’s one simple generosity action you can take in the next 24 hours?
- Referrals Come From Partners, Not Clients. Most people confuse their client with their referral partner. Referral partners don’t want to be sold to. They want partnership, support, and value. Brian’s business grew by helping other professionals grow theirs. Reflection Question: Who are your true referral partners, and how are you helping them win?
- Relationships Require Rhythm and Systems. You don’t need the perfect CRM. You need the one you actually use. Brian says: Identify your top relationships, Create a connection plan, Put follow-up time on your calendar, Track what matters, and Your calendar reveals your priorities. Your CRM reveals your influence. Reflection Question: What relationship rhythm do you need to protect weekly?
- Success Requires Facing Challenges, Not Avoiding Them. Brian has worked with and coached thousands of successful people. Their secret? They don’t avoid challenges — they grow through them. They look for opportunity in the obstacle. Reflection Question: What challenge are you resisting that might actually be your path to growth
- Faith, Wisdom, and Mentors Shape Everything. Brian openly shares that faith transformed his life, and that mentors changed his direction. Success isn’t achieved alone. It’s shaped by the wisdom of people who’ve walked the road before us. Reflection Question: Which wise voice should you be listening to more closely right now?
Money Learning from Brian McRae:
Brian uses Profit First not because it’s trendy, but because he never wants financial surprises again.
· Profit First gave him:
- Peace of mind
- Predictable cash flow
- Confidence his taxes and expenses were covered
- The freedom to build a coaching business in alignment with his strengths
He described Profit First as a system that eliminates stress and supports life-aligned decisions.
In Richer Soul terms: It’s a structure that creates space for purpose.
Key Takeaway:
Success is not built on followers, funnels, or tactics.
Success is built on intentional generosity, consistent relational rhythms, and becoming someone others want to advocate for.
Emotional loyalty is the last unfair advantage in a world of automation.
Bio:
Brian McRae built an award-winning, referral-based mortgage practice that placed him among the top 1% of originators nationwide. But along the way, he discovered a surprising truth: success isn’t about being the best salesperson in the room—it’s about becoming the most trusted advisor in someone’s life.
Today, Brian coaches loan officers, financial advisors, and attorneys on how to build rich relationships that generate referrals and grow their businesses—without sacrificing their faith, family, or fitness. His clients learn how to attract business instead of chase it, freeing up time and energy for what matters most.
Through his frameworks, the Trusted Advisor Playbook and the Momentum System, Brian gives leaders a step-by-step plan to win more clients by first winning more trust.
If you want to grow your practice through trust instead of tactics, Brian is the coach who can show you how.
Links:
https://www.linkedin.com/in/briankmcrae/
https://www.facebook.com/profile.php?id=61563450897284
Which insight from Brian resonated with you the most?
Share it with someone who needs to hear it — and consider sending a handwritten note this week. One small act of intention may open a door you never expected.
#RicherSoul #BrianMcRae #RelationshipMarketing #EmotionalLoyalty #PersonalGrowth #InnerWisdom #PurposeDrivenSuccess #AuthenticRelationships #GenerosityMindset #NetworkingTips #MindsetShift #LifeDesign #MeaningfulSuccess #ProfitFirst #EntrepreneurLife #SpiritualGrowth #SuccessMindset #LeadershipDevelopment #HumanConnection #IntentionalLiving
Watch the full episode on YouTube: https://www.youtube.com/@richersoul
Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!