425 - The Millennial and Gen Z Shift - Navigating Generational Transitions in Business
Release Date: 11/11/2025
The Best Small Business Show
We will show you how to grow your revenue on YouTube and Instagram without ever pointing a camera at your face. Most people are afraid to do this and they assume that means social media is off the table for them. It's not.
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Most businesses treat Hybrid work as "a lack of policy." They say, "Come in when you want," or "Just work from home whenever." That is a recipe for a ghost town office and disconnected employees.
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Today, we are tackling the biggest hurdle for solopreneurs - this is the moment you move from "Freelancer" to "CEO." BJ and Rich will unpack how to do this without losing your shirt - or your mind.
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It's the next level - tailoring your message to individual customer needs, at scale. It’s the end of "one-size-fits-all" marketing: "Mass marketing is dead" and customers expect you to know them. It turns one-time buyers into loyal, repeat fans.
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Today, we are hitting pause on the business hustle. You’re thinking: "I don't have time for soft, fuzzy feelings." "I have end-of-year targets to hit." But here is the truth - Gratitude isn't just an emotion. It is a retention strategy - It is a profit multiplier. If you are constantly working without appreciation, your team feels it. Your clients feel it. And you burn out.
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The next level of workplace wellness is recharging focus, mindset, and long-term performance. With busy schedules and high demands, people are seeking more innovative ways to stay sharp.
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Today, we’re diving into a dynamic evolution for small biz legacies. Younger generations are stepping up with fresh ideas on work-life balance, tech-savvy approaches, and purpose-driven goals. It turns traditional handovers into opportunities for innovation, but only if you're prepared. .
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Today, we’re diving into a game-changing shift - the rise of voice search is flipping traditional SEO on its head. With the advent of ChatGPT, Gemini, Claude, and similar tools, people have become accustomed to simply voicing their desires. It turns searches into natural conversations, leaving outdated keywords behind.
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Today we’re tackling a sneaky mindset thief for owners and leaders: The constant pull of comparing yourself to others zaps your joy and focus. Scrolling through social media, we see competitors' big wins, flashy growth, and perfect teams. It sparks envy, making you question your own path and progress.
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Today we’re tackling a silent energy drainer for owners and leaders - the emotional sting of sales rejection that torpedoes your confidence. Hearing "No" from a prospect or losing a key client feels like a gut punch and makes you second-guess your worth and strategy.
info_outlineToday, we’re diving into a dynamic evolution for small biz legacies. Younger generations are stepping up with fresh ideas on work-life balance, tech-savvy approaches, and purpose-driven goals. It turns traditional handovers into opportunities for innovation, but only if you're prepared.
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