Conversations with Branding Powerhouse Natalie Micale
The Ripple Effect Podcast with Steve Harper
Release Date: 04/14/2025
The Ripple Effect Podcast with Steve Harper
Every entrepreneur has a moment where they look in the mirror and quietly wonder if they are fooling everyone around them. I have had that moment more times than I can count, and in this episode of The Ripple Effect Podcast, I sit down with someone who once admitted she felt the exact same way at the height of her confidence on stage. Her name is Natalie Bevacqua, and our conversation dives deep into the parts of the entrepreneurial journey most people never talk about. If you have ever struggled with imposter syndrome, felt the urge for a midlife reinvention, or wondered whether you could...
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AI career coaching is here... and it’s transforming how job seekers, entrepreneurs, and professionals grow, connect, and thrive. I’m beyond excited to share this powerful conversation with my amazing guest, Chloe Spillane, founder of Chloe Careers and the visionary behind Chloe AI, an incredible AI career coach that’s reshaping how job seekers, professionals, and entrepreneurs navigate their careers. In this episode of The Ripple Effect Podcast, we discuss how AI in career development is changing the game for anyone looking to land that next big opportunity. Chloe and I talk about her...
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If you think sales is about slick pitches and perfect scripts, think again. I’ve met a lot of sales professionals in my career, but few bring the heart, humility, and wisdom that Drew Norton does. In this episode of The Ripple Effect Podcast, Drew joins me to talk about what it really means to lead with authenticity and sell with purpose. He’s passionate about helping people realize that sales isn’t just a job. It’s a mindset. , known as The Everyday Sales Leader, is a dynamic self-development coach, sales consultant, and co-host of . With a background spanning sales, hiring,...
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Are you an entrepreneur selling yourself as the brand, or someone with a bold idea or purpose to share with the world? Then, you’re in the right place. Welcome to The Ripple Effect Podcast, where today’s guest, Justin Foster, brings over 20 years of brand coaching wisdom that flips traditional marketing on its head. Justin is redefining what it means to build a brand by moving away from formulas, numbers, and data overload, and toward something simpler, but far more powerful: authenticity. His message, F the Formula, is a breath of fresh air for anyone tired of chasing algorithms or trying...
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What happens when a cowboy poet, brand provocateur, and unapologetic truth-teller decides to burn the old playbook and start over in Mexico City? Meet Justin Foster, the co-founder of Massive Change, an advisory firm helping non-profit leaders and entrepreneurs build just, equitable brands. Raised on a cattle ranch in Oregon, Justin brings a no-BS, straight-off-the-range approach to leadership and business. For more than two decades, he’s delivered heretical brand coaching that cuts through the noise, distilling complex ideas into clear, high-impact messages that move people. A master of...
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Welcome back to The Ripple Effect Podcast. Today, we are joined by my good friend and special guest Karen Ansen, an extraordinary entrepreneur and employment lawyer from Australia. Karen is the founder of , where she assists businesses and individuals in navigating Fair Work, workplace bullying claims, adverse action cases, and wage underpayment issues in Australia. She also leads , a coaching and retreat platform that combines mindfulness, breathwork, meditation, and leadership training to help people reduce stress, build resilience, and lead with authenticity. Karen and I discuss her...
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My heart feels so heavy right now. Everywhere I turn, whether it’s Facebook, X, or even LinkedIn, I see a wave of social media toxicity and division that leaves me feeling drained and heartbroken. It seems like we’ve forgotten how to have conversations. Instead, we’re caught in an endless cycle of outrage, cancel culture, and online attacks that end up damaging not just our relationships but also our personal and professional reputations. We will talk about that in today’s episode of The Ripple Effect Podcast. The truth is, the world feels more divided than ever in 2025, and the weight...
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Serve first. Win later. You will learn that and more in this episode of The Ripple Effect Podcast. Our special guest for today is entrepreneur and general contractor Bo Jones. Bo is a builder by trade, but even more so, he’s a builder of futures. As the CEO of CareerPathway.com, Bo is leading a movement that’s reimagining how we connect talent with opportunity. On a mission to radically simplify college and career exploration, he’s helping students, job seekers, employers, and educators navigate a clearer, smarter path to success. His inspiration? Real pain points like watching his...
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Welcome back to The Ripple Effect Podcast! I’m so glad you’re here for this solo episode. Think of it like we’re sitting down over coffee, swapping stories about life, relationships, creativity, and yes, even some of the messy stuff we all go through. This episode will be a Q&A session, where I will answer some questions posed to me by Ripplers. Lately, I’ve been diving into some fantastic books. I’m making my way through Ryan Holiday’s books, and I’ve been taking notes like crazy from Play Bigger. It’s such a powerful read on category design, becoming a market leader, and...
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What does it take to heal beyond the pills, the quick fixes, and the 15-minute doctor visits? For today’s episode of The Ripple Effect Podcast, we have , also known as “Austin’s Holistic Physical Therapist,” who has spent the last 18 years transforming lives through her approach to healing. With a passion for alternative pain management, she champions conscious exercise and an anti-inflammatory lifestyle, emphasizing personalized, one-on-one care that addresses the root causes of pain. In 2016, Cristi enhanced her expertise by becoming certified in dry needling, inspired by its...
info_outlineReady to level up your brand and tap into the future of marketing?
Natalie Micale is a dynamic founder who goes all in—whether leading her company, mentoring entrepreneurs, or redefining what it means to build a personal brand in the digital age.
A proud Latina entrepreneur, Natalie started her career as a TV anchor and reporter in the Midwest, where she honed her ability to craft compelling narratives that captivate audiences. Her transition from television to the agency world was a strategic one. While serving as Head of Business Development at Evol Empire Creative, she gained a deep understanding of the ROI companies demand from their branding and marketing efforts.
That experience laid the foundation for Oh Hello Agency, a creative powerhouse she built from the ground up. What started as a brand innovation lab quickly became a full-scale creative firm, crafting high-impact brand strategies for clients across industries. Known for her bold, cutthroat approach to brand growth and her unwavering commitment to authenticity, Natalie has helped countless businesses and entrepreneurs elevate their influence through a multimedia-first approach.
In 2025, Oh Hello Agency was acquired by The Big Smoke Media Group, an Australian agency, solidifying Natalie’s reputation as a visionary in the branding and media landscape.
Natalie discussed what’s next for creative agencies, the rise of human-centric branding, and how AI tools like ChatGPT, Perplexity, and Gemini transform content creation and marketing strategy. Whether you’re working in a creative agency or just AI-curious, listen up! She also shares real talk on imposter syndrome, entrepreneurial mindset, and how content creation (3–4 posts a week) builds trust and visibility.
If you’re all about future-forward branding, this is a must-watch for crushing the marketing trends of 2025 and beyond. Hit play and get inspired!
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Follow Natalie on Instagram: @nataliemicale
Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliemicale/
Visit Oh Hello's website: https://oh-hello.co
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