Why You Can’t Rely on Social Media Alone
Simplify to Thrive
In this episode of Simplify to Thrive, I dive into a powerful truth that many entrepreneurs overlook: if you’re building your business only on social media, you’re putting your income and your brand at risk. Yes, I teach social media strategies, but today I’m sharing why relying 100% on platforms like Instagram, TikTok, Facebook, or LinkedIn can hurt your long-term growth. Platforms change, algorithms shift, and accounts can disappear overnight. The solution? Evergreen content and platforms you actually own. Here’s what we cover in this episode: -The power of evergreen content (like...
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How I Built a Business That Doesn’t Rely on Me
Simplify to Thrive
In this episode, I share why I had to build a business that doesn’t rely on me being in the center of everything. Back when I was scaling to 6 figures, I thought the only way to grow was to do it all myself, serving clients, creating content, and running the backend of my business. But what it really led to was burnout. I realized if I wanted freedom and sustainability, I had to step out of the weeds and create a business model that worked without me. Inside this episode, you’ll hear: How I created a life-first business model that works around my family obligations. The systems...
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Why You Need Brand Equity for Consistent Sales
Simplify to Thrive
Most service providers and agency owners focus all their energy on creating content for clients—but neglect their own brand. In this episode, I break down why building brand equity is one of the smartest long-term moves you can make in business. I share how creating a simple content system helped me grow my business over 10 years ago, and how that same system continues to bring me a steady stream of sales—even when I step away or take a break. I also share how I'll be teaching this in a new program I'm opening up soon. Learn more about my coaching programs here:
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Podcast Rebrand - Here's What's Next
Simplify to Thrive
After a two-year break, I’m back with a brand-new direction for the Simplify and Thrive Podcast. In this episode, I share why I decided to rename and rebrand the podcast, what’s shifting in my business, and the new direction I’m taking with this podcast. I also open up about my personal journey with social media—how I became addicted to constantly checking my phone, how it drained my creativity, and why I’m now choosing a more intentional and focused approach to creating content. You’ll hear about: Why simplicity and focus are the key to growing your business and sales. The...
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How My Clients Are Making 10k a Month
Simplify to Thrive
In order to grow a profitable marketing business or an agency, you need to charge premium rates. In this episode I share what my clients are doing to hit 10k a month. I also break down the math when it comes to pricing so that you can easily hit those numbers.
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Why I Switched to Evergreen Content
Simplify to Thrive
For many years, I only focused on creating content on social media to attract clients to my business. But this year I decided to focus my attention on evergreen, long form content that is searchable. In this episode I share what I experienced by making that switch and how it has helped my business. Plus I share some strategies on how this evegreen content can lead to more sales in your own business. Learn more on my website and blog at:
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I'm Back
Simplify to Thrive
I'm back after taking a long hiatus from this podcast. In this episode I share why I decided to jumpstart the podcast again and the future of this show. Plus I'm sharing what I have been working on this year. Connect With Me:
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Avoid Low Paying Clients - Part 2
Simplify to Thrive
This is part 2 in the series on how to avoid low paying clients. To learn more about growing your service based business visit my website: AlmaBradford.com
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How to Avoid Low Paying Clients - Part 1
Simplify to Thrive
This is part 1 in a series on how to avoid low paying clients so that you can attract higher paying ones. If you are a freelancer, social media manager or digital marketer, you can charge a premium price for your services. But the secret to doing this is attracting clients who can afford your services. To learn more about growing your service based business, visit my website:
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How to Do Marketing for a Brick and Mortar Business
Simplify to Thrive
Ever wondered how to do marketing for a brick and mortar location? In this episode, I’m talking to Sonja Thompkins on how to use different marketing strategies to attract people to your local brick and mortar location. For more resources on how to grow your business visit my website: AlmaBradford.com
info_outlineIn this episode of Simplify to Thrive, I dive into a powerful truth that many entrepreneurs overlook: if you’re building your business only on social media, you’re putting your income and your brand at risk.
Yes, I teach social media strategies, but today I’m sharing why relying 100% on platforms like Instagram, TikTok, Facebook, or LinkedIn can hurt your long-term growth. Platforms change, algorithms shift, and accounts can disappear overnight. The solution? Evergreen content and platforms you actually own.
Here’s what we cover in this episode:
-The power of evergreen content (like YouTube, podcasts, blogs, and even books) that generates sales for years
-How I use my YouTube channel and podcast to attract clients and passive revenue streams
-Why email newsletters should be the heart of your content strategy
-The importance of creating for deep thinkers and clients with higher budgets
-My honest take on short-form content and how it impacts attention spans
-Tools and systems you can use to streamline your evergreen content strategy
If you’re a service provider or content creator, this episode will help you shift from chasing algorithms to building a business that thrives year after year.