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#270 Lucy Bourne: Find Your Lane And Stick To It.

Channel Chat Podcast

Release Date: 03/24/2026

#297 Neil Lomax: People need to engage with other people. show art #297 Neil Lomax: People need to engage with other people.

Channel Chat Podcast

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#296 Jonathan Bartholomew: AI is changing the world for the better. show art #296 Jonathan Bartholomew: AI is changing the world for the better.

Channel Chat Podcast

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#295 Carl Henriksen and Ross McKenzie: The market is flying out here. show art #295 Carl Henriksen and Ross McKenzie: The market is flying out here.

Channel Chat Podcast

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#294 Rob Demain: The attackers are winning right now. show art #294 Rob Demain: The attackers are winning right now.

Channel Chat Podcast

AI is changing cybersecurity faster than most businesses realise.  In this episode of Channel Chat, Rob Demain, CEO & Founder of e2e-assure joins Marc Sumner to discuss why cyber resilience now matters more than prevention, how attackers are using AI, and why the future of cyber defence will be AI vs AI.  They cover:  Why speed is everything in cyber defence  The biggest mistakes businesses still make  How AI is transforming both attackers and defenders What MSPs and IT leaders need to do next Why Rob believes "15 minutes is too long" when responding to...

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#293: Guy Hocking: Everyone thinks they're too small to get hacked... until it happens. show art #293: Guy Hocking: Everyone thinks they're too small to get hacked... until it happens.

Channel Chat Podcast

What does it really take to grow an MSP for more than 20 years? In this episode of Channel Chat, Marc Sumner sits down with Guy Hocking, Managing Director of Utilize PLC, to discuss his journey from infrastructure engineer to leading one of the UK's most respected Managed Service Providers. Guy shares why so many SMBs are still vulnerable to cyber attacks, why Cyber Essentials should be the minimum standard for every business, and how MSPs can help customers navigate the AI revolution without getting lost in the hype. The conversation also explores leadership, company culture, B Corp...

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#292: Mario Veljovic: Everyone Said Distribution Was Dead. They Were Wrong. show art #292: Mario Veljovic: Everyone Said Distribution Was Dead. They Were Wrong.

Channel Chat Podcast

What does it really take to build one of the Middle East's leading technology distributors? In this episode of Channel Chat, Marc Sumner sits down with Mario Veljovic, General Manager of VAD Technologies, to explore his 30-year journey through the IT channel. From selling PC components in the 1990s to helping power some of the region's biggest AI infrastructure projects, Mario shares the lessons he's learned about leadership, distribution, vendor relationships and why execution matters more than ever. They discuss: Why IT distribution continues to thrive despite decades of predictions of its...

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#291 Sajeev Perunnelly: Dubai is a place that makes you grow. show art #291 Sajeev Perunnelly: Dubai is a place that makes you grow.

Channel Chat Podcast

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#290 Alex Troshin: That EPYC Guy from AMD show art #290 Alex Troshin: That EPYC Guy from AMD

Channel Chat Podcast

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#289 Kinda Baydoun: Trust Can Only Come With Time. show art #289 Kinda Baydoun: Trust Can Only Come With Time.

Channel Chat Podcast

In this episode of Channel Chat Dubai, Marc Sumner sits down with Kinda Baydoun, Senior Director at Veeam, to discuss leadership, partnerships, trust, and the future of the IT channel across EMEA. From starting her career at Sun Microsystems to leading one of the industry's most influential channel organisations, Kinda shares the lessons that shaped her journey and why building trust remains the foundation of every successful partnership. The conversation explores: • How Veeam is transforming its partner strategy across EMEA • Why "connecting the dots" is critical for channel success •...

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#288 Jason Rolleston and Monica White: You Have To Respond At Machine Speed show art #288 Jason Rolleston and Monica White: You Have To Respond At Machine Speed

Channel Chat Podcast

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More Episodes

Lucy Bourne, Director at Oaka Studio, joins Marc for a sharp, honest conversation about how the Microsoft partner ecosystem is evolving - and what partners must do to stay relevant in a market that's shifting fast. She shares her career path, her experience inside Microsoft, and the realities of building and scaling a consultancy in today's channel landscape. 

Topics include: 

  • The decline of broard LSP models and the rise of specialisation
  • Why partners must lead with industry relevance and customer outcomes
  • What Microsoft really looks for in a partner - metrics, designations, AI readiness
  • How partners should think about focus, vendor strategy, and ideal customer profiles
  • The mindset required to build a modern services business 

A practical, insightful episode for Microsoft partners, channel leaders, and anyone shaping the future of the ecosystem.