Closing the Podcast and New Beginnings
Compassionate Side Hustle Strategy
Rochelle shares an important update about her podcast, explaining her decision to stop producing new episodes. She reflects on her journey, discusses what will happen to the existing episodes, and reveals her future plans in art and business. Rochelle emphasizes the importance of aligning personal interests with professional endeavors and invites listeners to stay connected through her email newsletter. Let's connect! Message me on or Show Notes: In this episode, Rochelle announces the end of her podcast, Compassionate Side Hustle Strategy, and provides insights into her...
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Unicorn VAs: Why They Leave and How to Retain Them
Compassionate Side Hustle Strategy
In this episode, Rochelle discusses the common reasons why talented virtual assistants, often dubbed "unicorns," decide to quit. She highlights issues such as misaligned career goals, insufficient pay, value differences, microaggressions, and life's unpredictability. Rochelle offers insights into maintaining respectful and effective working relationships with VAs to ensure long-term collaboration. Let's connect! Message me on or Show notes for this episode:
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Finding the Perfect Virtual Assistant for Your Small Business
Compassionate Side Hustle Strategy
In this episode, Rochelle shares practical tips for finding a virtual assistant to help with your small business needs. Drawing from her experience as a former virtual assistant, she outlines various methods to locate the right fit, including using Google, getting referrals, and exploring gig websites like Upwork and Fiverr. Rochelle also highlights potential pitfalls to avoid and emphasizes the importance of setting realistic expectations and budgets. Show notes for this episode: Grab the Let's connect! Message me on or
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3 Common Outsourcing Mistakes
Compassionate Side Hustle Strategy
Are you struggling to decide which tasks to outsource in your business? Have you set a budget for outsourcing, or do you find it challenging to determine a fixed amount? Outsourcing can be a game-changer for entrepreneurs, but it's essential to avoid common pitfalls to make it truly effective. In this episode, we discuss three frequent mistakes made during outsourcing, providing practical advice to help you get the most out of this business strategy. Let's tackle the common mistakes entrepreneurs make when outsourcing tasks, including the importance of defining roles beyond the generic...
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12 Essential Steps for New Business Owners
Compassionate Side Hustle Strategy
Feeling overwhelmed with the steps to set up your new business? Maybe you're concerned about separating personal and business finances? In this episode, Rochelle discusses the crucial steps entrepreneurs should consider when setting up a new business. She shares practical advice on various foundational aspects, from securing a business name to managing finances, ensuring legal protections, and establishing a reliable system for reminders. Show notes for this episode: http://rochellesanchez.com/new-business-setup-guide Let's connect! Message me on or
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Simple B-Roll Techniques for Authentic Content Creation
Compassionate Side Hustle Strategy
Trying to add more variety to your video content? How do you make sure your video content stays authentic and true to your style? This episode dives into simple, actionable B-roll techniques that anyone can use. We look at how everyday objects and moments, from clouds to coffee making, can spice up your social media videos. The focus is on creating authentic, personal footage easily without needing fancy equipment or stock videos. Show notes for this episode: Let's connect! Message me on or
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Social Media Batching for Your Business
Compassionate Side Hustle Strategy
How to plan and prepare social media content that keeps your business active and connects with your audience effectively. Let's connect! Message me on or Show notes for this episode: https://rochellesanchez.com/social-media-batching-for-business KEYWORDS: social media, social media content creation batching, business, content creation, Instagram, TikTok, engagement, entrepreneur, marketing strategy, visual content, calls to action, audience engagement, content planning, productivity, digital marketing
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Non-Social Media Marketing Tactics
Compassionate Side Hustle Strategy
Rochelle explores effective non-social media marketing tactics for small businesses, discussing the limitations of traditional social platforms and offering practical alternatives that can lead to more sustainable business growth. Networking Events: Learn how face-to-face and virtual networking can open new business opportunities. Innovative Offers: Discover the importance of refreshing your business offerings to attract and retain customers. Efficient Bookkeeping: Uncover tips for maintaining your financial records, which can streamline your operations. Leveraging Email Marketing:...
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The Hidden Cost of Social Media Marketing
Compassionate Side Hustle Strategy
In this candid discussion, Rochelle addresses the slow and often ineffective nature of building business relationships through social media. She compares modern social media marketing to the era of infomercials, highlighting its addictive design and the superficial engagement it often fosters. Despite its widespread use, she questions the real benefits of social media for non-content creators and small business owners. Key topics include: The illusion of effective marketing on platforms like Instagram and TikTok. The impact of social media on mental health and business strategies. Practical...
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How Time Tracking Can Transform Your Workflows
Compassionate Side Hustle Strategy
In this episode, Rochelle talks about why using a timer can help you work better on your business. She shares how timers can show you how much time you really spend working and help you not feel so overwhelmed. This episode may be just what you need if you find yourself constantly overwhelmed by your to-do list and unsure of where your time goes, especially if you’re feeling like there aren’t enough hours in the day to make meaningful progress in your business. Rochelle’s insights could be the game-changer you’ve been looking for, and if the idea of achieving more with...
info_outlinePodcast: Compassionate Side Hustle Strategy
Episode Title: Simple Sales Funnels
Show notes for this episode: rochellesanchez.com/simple-sales-funnels-episode
Let's connect! Message me on Linkedin or Instagram:
https://instagram.com/rochellesanch
https://linkedin.com/in/rochellesanch/
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**Introduction: Unpacking Sales Funnels**
In this episode, Rochelle delves into the often daunting world of sales funnels. Breaking down the complex jargon and dispelling common fears associated with sales, she emphasizes the importance of simplicity and a focus on user experience.
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**Key Takeaways:**
1. **Baseline Understanding of Sales Funnels:**
- Rochelle outlines the fundamental concept of sales funnels, emphasizing the top, middle, and bottom stages. These stages represent the journey from a potential customer's first encounter with your business to making a purchase.
2. **Addressing Common Concerns:**
- The episode addresses common apprehensions about sales, such as feeling salesy or questioning the need for a sales funnel. Rochelle acknowledges these concerns, emphasizing the importance of aligning sales strategies with personal values.
3. **The Three Levels of Your Funnel:**
- Rochelle breaks down the sales funnel into three levels: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). Understanding where your audience is in this process is crucial for tailoring your business-building tasks effectively.
4. **Simplicity Over Complication:**
- The host advocates for simplicity, challenging the notion that a successful sales funnel requires expensive technology. She highlights the significance of focusing on the customer's journey and avoiding unnecessary complexities promoted by social media ads.
5. **Call to Action (CTA) and Streamlining Processes:**
- Rochelle stresses the importance of a clear call to action, especially at the bottom of the funnel where the audience is ready to make a purchase. Streamlining the buying process, whether through technology or a manual approach, is key to converting interest into sales.
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**Conclusion: Taking Action for a Seamless Funnel Experience**
Rochelle encourages listeners to assess their current sales funnel by considering the top, middle, and bottom stages. The ultimate goal is to simplify processes, identify bottlenecks, and ensure a smooth transition from initial awareness to customer conversion.
Keywords:
sales funnel challenges, overcoming sales anxiety, simplifying business sales, sales process demystified, customer conversion hurdles, small business marketing tips, authentic business growth, effective call to action, streamlining buying process, social media marketing concerns, personal development in business, dealing with sales objections, customer acquisition strategies, converting leads to sales, managing business complexity