Compassionate Side Hustle Strategy

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

Closing the Podcast and New Beginnings 06/19/2024

Unicorn VAs: Why They Leave and How to Retain Them 06/11/2024

Finding the Perfect Virtual Assistant for Your Small Business 06/05/2024

3 Common Outsourcing Mistakes 05/29/2024

12 Essential Steps for New Business Owners 05/21/2024

Simple B-Roll Techniques for Authentic Content Creation 05/14/2024

Social Media Batching for Your Business 05/08/2024

Non-Social Media Marketing Tactics 04/30/2024

The Hidden Cost of Social Media Marketing 04/24/2024

How Time Tracking Can Transform Your Workflows 04/16/2024

Setting Gentle Goals to Match Your Bandwidth 04/09/2024

Streamline and Simplify Your Business Back End with 3 Batching Habits 04/02/2024

3 Things to Have In Place Before You Look for a Virtual Assistant: Budgeting, Time Tracking, and Deliverable Design 03/26/2024

Algorithm Anxiety: Re-Frame Your Business Mindset for Long-Term Growth 03/19/2024

Algorithm Anxiety: Re-Frame Your Business Mindset for Long-Term Growth In this episode, Rochelle delves into the frustration many business owners feel with social media algorithms, offering a fresh perspective on approaching business growth despite these challenges. Show notes for this episode: https://rochellesanchez.com/algorithm-frustration-vs-ceo-mindset Let's connect! Message me on or : Key Takeaways: 1. Understand that while algorithms can be frustrating, there are strategies to overcome them and boost your business. 2. Consider reframing your mindset and financial expectations to focus on strategic growth rather than algorithmic reliance. 3. Seek guidance and support from experienced peers and mentors who can offer valuable insights and advice. 4. Embrace the idea of envisioning how funding could propel your business forward and take steps to realize those goals. 5. Remember to build a strong support network of like-minded individuals who can provide encouragement and assistance on your entrepreneurial journey. Notable Timestamps: - [00:00:00] Rochelle kicks off discussing the frustration of social media algorithms felt by many business owners—it can feel like hitting a wall sometimes. - [00:02:26] She reminds listeners they're not at the mercy of the algorithm; there are strategies to navigate and succeed despite its challenges. - [00:04:33] Rochelle introduces a mindset exercise envisioning how funding can boost business growth—it's about thinking big and seizing opportunities. - [00:07:53] She emphasizes seeking guidance from experienced peers and mentors who offer valuable insights and support. - [00:12:08] Rochelle discusses building a strong support network of like-minded individuals who understand the entrepreneurial journey and provide meaningful advice. - [00:13:07] Wrapping up with encouragement, she urges listeners to keep pushing forward in pursuit of their business goals. /episode/index/show/rochellesanch/id/30430733

Business is Political 03/14/2024

He's toxic but he's popular and I can fix him! 03/05/2024

Shifting Gears from Service-Based to Product-Based 12/28/2023

How to stand out in a saturated, competitive industry 12/21/2023

10 Ways to Rest Now So You Don't Burn Out Later 12/14/2023

Transformative Goal Setting for Sensitive Souls: Alternatives to traditional goal setting 12/07/2023

Taking Your Side Hustle Full-Time 11/30/2023

Master Your Business Mindset: 3 Things to STOP Saying Right Now 11/23/2023

A Self-Care Approach to Year-End Goal Setting 11/16/2023

A Self-Care Approach to Year-End Goal Setting In this episode, Rochelle shares smart tips for setting goals without feeling overwhelmed, especially at the end of the year. If you sometimes feel stressed about achieving your goals, you may want to consider learning to take breaks and rest for better results, focusing on personal connections on social media, curating a positive online space, and understanding the benefits of investing in your mental health. Takeaways: 1. Prioritize Rest for Productivity: Explore the power of rest in boosting productivity and creativity. Learn how taking breaks, naps, or even a day off can positively impact your nervous system and overall well-being. 2. Strategic Growth over Production: Shift your focus from constantly producing content to cultivating a deeper connection with your audience. Understand the value of personal engagement on social media and how it can set the stage for more meaningful business relationships. 3. Curate Your Online Environment: Thoughtfully curate your social media feed to align with your values and avoid feeling overwhelmed. Identify and unfollow accounts that contribute to guilt rather than empowerment, creating a healthier online space. 4. Invest in Mental Health: Challenge the stigma around therapy and consider its importance in maintaining mental well-being. Explore practical steps, including checking health insurance for therapy benefits, to prioritize your mental health as an entrepreneur. Keywords: self-employed challenges, freelance burnout, goal-setting stress, work-life balance for entrepreneurs, social media fatigue, solo business overwhelm, time management struggles, content creation pressure, year-end stress, entrepreneurial well-being, mental health strategies, self-care for solopreneurs, business owner burnout, holistic goal-setting tips, overcoming overwhelm Podcast: Compassionate Side Hustle Strategy Episode Title: A Self-Care Approach to Year-End Goal Setting Show notes for this episode: Let's connect! Message me on or /episode/index/show/rochellesanch/id/28662968

How to Focus on Just One Thing 11/09/2023

How to Focus on Just One Thing In this episode, your host Rochelle (she/her) delves into the challenges of staying focused, especially for business owners juggling various tasks, particularly during the pre-holiday season. Rochelle shares her personal experiences and offers valuable insights to help entrepreneurs maintain concentration and achieve their goals. Key Takeaways: Create a Strategic Plan: Rochelle emphasizes the importance of having a strategic plan tailored to your life, budget, and business needs. While she offers her services for personalized plans, she acknowledges that not everyone may have access to such assistance. The crucial takeaway is to have a plan, whether obtained through webinars, courses, or other resources. Set S.M.A.R.T. Goals: Rochelle introduces the concept of S.M.A.R.T. goals—Specific, Measurable, Achievable, Relevant, and Timely. She recommends associating a numeric value with your goals, making them more tangible and easier to track. Examples include the number of emails sent, social media posts scheduled, or hours dedicated to your business. Visible Reminders: The host stresses the importance of making your goals visible to avoid distractions. Rochelle suggests placing reminders where you're most likely to see them, whether on a planner, sticky notes on a mirror, or using smartphone widgets. The visual cues serve as constant reminders of your objectives. Attend Group Events: Encouraging audience interaction, Rochelle suggests participating in group events, whether virtual or in-person, to share and discuss your goals with other entrepreneurs. This not only creates a sense of accountability but also provides an opportunity to gain insights and support. Regular Goal Updates: Rochelle advises giving regular updates on your goals during these group events, fostering a habit of accountability and self-reflection. Whether successful or not, explaining the progress or reasons for a change in goals contributes to a more focused and intentional business approach. Conclusion: Rochelle wraps up the episode by reminding listeners to be kind to themselves amid the challenges they face. She encourages self-care, emphasizing the importance of finding calm amidst the chaos and assures her audience that she is rooting for their success. To explore more ways Rochelle can assist you on your business journey, visit . Connect with her on LinkedIn by sending a DM or connection request, mentioning that you're a podcast listener. Keywords: struggle, focus, concentration, overwhelm, time management, productivity, goal setting, business challenges, work-life balance, burnout, distractions, stress, entrepreneurship hurdles, task prioritization, self-care /episode/index/show/rochellesanch/id/28561616

Simple Sales Funnels 10/26/2023

Simple Sales Funnels Podcast: Compassionate Side Hustle Strategy Episode Title: Simple Sales Funnels Show notes for this episode: Let's connect! Message me on or : --- **Introduction: Unpacking Sales Funnels** In this episode, Rochelle delves into the often daunting world of sales funnels. Breaking down the complex jargon and dispelling common fears associated with sales, she emphasizes the importance of simplicity and a focus on user experience. --- **Key Takeaways:** 1. **Baseline Understanding of Sales Funnels:** - Rochelle outlines the fundamental concept of sales funnels, emphasizing the top, middle, and bottom stages. These stages represent the journey from a potential customer's first encounter with your business to making a purchase. 2. **Addressing Common Concerns:** - The episode addresses common apprehensions about sales, such as feeling salesy or questioning the need for a sales funnel. Rochelle acknowledges these concerns, emphasizing the importance of aligning sales strategies with personal values. 3. **The Three Levels of Your Funnel:** - Rochelle breaks down the sales funnel into three levels: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). Understanding where your audience is in this process is crucial for tailoring your business-building tasks effectively. 4. **Simplicity Over Complication:** - The host advocates for simplicity, challenging the notion that a successful sales funnel requires expensive technology. She highlights the significance of focusing on the customer's journey and avoiding unnecessary complexities promoted by social media ads. 5. **Call to Action (CTA) and Streamlining Processes:** - Rochelle stresses the importance of a clear call to action, especially at the bottom of the funnel where the audience is ready to make a purchase. Streamlining the buying process, whether through technology or a manual approach, is key to converting interest into sales. --- **Conclusion: Taking Action for a Seamless Funnel Experience** Rochelle encourages listeners to assess their current sales funnel by considering the top, middle, and bottom stages. The ultimate goal is to simplify processes, identify bottlenecks, and ensure a smooth transition from initial awareness to customer conversion. Keywords: sales funnel challenges, overcoming sales anxiety, simplifying business sales, sales process demystified, customer conversion hurdles, small business marketing tips, authentic business growth, effective call to action, streamlining buying process, social media marketing concerns, personal development in business, dealing with sales objections, customer acquisition strategies, converting leads to sales, managing business complexity /episode/index/show/rochellesanch/id/28393025

Raising Your Prices Ethically 10/19/2023

Want More Than a 9 to 5? An Intro To Side Hustling and Freelancing 10/12/2023

Want More Than a 9 to 5? An Intro To Side Hustling and Freelancing Show notes for this episode: rsanch.com/intro-to-side-hustle Let's connect! Message me on or : Have you ever felt like just a "warm body" in your current job or network? How does this make you feel about your career and sense of purpose? You deserve more! Being self-employed in today's modern world means having more choices and opportunities. Whether you want to freelance and make more money doing what you love, or start your own company, the possibilities are endless. Starting and scaling a business is like riding a roller coaster. It's exhilarating, full of highs and lows, and at times, it can even make you feel queasy. The life of an entrepreneur is far from a smooth, predictable 9-to-5 job. It requires dedication, resilience, and a willingness to take risks. Here's why it's so challenging: 1. Uncertainty: As an entrepreneur, you'll navigate uncharted territories. There are no guarantees, and you may face financial insecurity, constant decision-making, and the fear of failure. Embrace the uncertainty and understand that it's part of the process .2. Work-Life Balance: When you're building a business from the ground up, it can consume your life. Long hours, endless to-do lists, and the pressure to succeed can make it difficult to maintain a healthy balance between work and personal life. Set boundaries and prioritize self-care to avoid burnout. 3. Financial Struggles: Starting a business requires funding, and money may be tight in the early stages. You may need to bootstrap, seek loans, or secure investors. Financial stress can take a toll, but remember that it's a temporary phase. By creating a solid financial plan and budgeting wisely, you can overcome these challenges. 4. Building a Reputation: When you're just starting, it can be tough to establish your brand and gain credibility. You'll need to put in the effort to build a reputation through exceptional customer service, networking, and leveraging social media. Stay focused and committed to delivering value, and the recognition will follow. Let's discuss how to navigate through the hurdles successfully! 🎢✨ #SelfEmployedLife #CompassionateHustle #BeYourOwnBoss #EntrepreneurMindset /episode/index/show/rochellesanch/id/28270169

On Community and the Unspoken Politics of Small Business 10/05/2023

Mastering Mindfulness to Overcome Self-Doubt as a Solopreneur 09/28/2023

Mastering Mindfulness to Overcome Self-Doubt as a Solopreneur Podcast: Compassionate Side Hustle Strategy Episode Title: Mastering Mindfulness to Overcome Self-Doubt as a Solopreneur Show notes for this episode: rsanch.com/mastering-mindfulness Let's connect! Message me on Linkedin or Instagram: So you're in the early stages of launching your business, doing your research, and crafting your business plan. It's common to find a competitor who seems to have already mastered what you're planning to do, and you can't help but feel overwhelmed and disheartened. Maybe you begin to doubt whether pursuing your business idea is even worth it, now, since it's already been done. In this episode, Rochelle covers practical strategies that will empower you to embrace your uniqueness, manage stress effectively, and find the confidence to pursue your business journey with renewed purpose. Learn to navigate competition while staying true to your vision. Links to references in podcast: Takeaways: Embrace Your Uniqueness: Understand that in a competitive market, it's natural to encounter others doing what you're passionate about. But remember, your perspective, your story, and your approach are uniquely yours. This episode shows you how to harness the power of your individuality to stand out. Tame Self-Doubt with Self-Compassion: If self-doubt and isolation are holding you back, learn how to practice self-compassion. Recognize that it's okay to seek support from mentors, therapists, or like-minded entrepreneurs. The journey doesn't have to be lonely, and self-compassion can change things for the better. Mindfulness for Stress Management: Consider the art of mindfulness to manage the relentless stress of entrepreneurship. This episode introduces you to practical mindfulness techniques that will help you stay centered, focused, and resilient in the face of business challenges. Listen to Your Inner Wisdom: Remember to tune into your inner wisdom. Trust yourself to make decisions aligned with your vision and values. Actively work on overcoming perfectionism and realize that progress is the key (stop trying to be perfect at not being perfect!). Your business journey is a reflection of your unique path, and you are doing good work. Trust in yourself! /episode/index/show/rochellesanch/id/28119440

How to Be Kind and Achieve Your Business Goals 09/22/2023

How to Be Kind and Achieve Your Business Goals Podcast: Compassionate Side Hustle Strategy Episode title: How to Be Kind and Achieve Your Business Goals Show notes for this episode: Let's connect! Message me on Linkedin or Instagram: Okay, maybe some of these sound familiar: Self-Criticism Overload: You've been overly critical of yourself, especially in your business endeavors. It's taking a toll on your confidence and motivation. Pressure to Conform: You feel the weight of traditional success narratives bearing down on you. You might think you should hit certain milestones by a certain age or within a fixed timeframe, and this pressure is causing stress. Marketing Frustration: Marketing seems like a labyrinth, and your efforts might not be yielding the results you hoped for. You're growing frustrated with the unpredictability of it all. Work-Life Imbalance: Balancing your business with personal life feels like an uphill battle. You're concerned about burnout and maintaining your well-being. Lack of Support: As a solopreneur or small business owner, you might be feeling isolated on your journey. The absence of a support system is making the road ahead seem even more challenging. First of all — whew that sucks! You're carrying a whole lot more than just "making money out of this thing" as a business owner. I'm here to help. By the end of this episode, let's talk these problems head-on with.... kindness! Things to try: Embrace Self-Compassion: Learn practical techniques to be kinder to yourself, which will alleviate self-criticism and bolster your self-esteem. Set Realistic Expectations: Understand that it's perfectly fine to achieve your goals at your own pace, free from external pressures and expectations. Reframe Your Mindset: Engage in the re-framing exercise and embody the role of a supportive supervisor or team member to transform your perspective and handle challenges with greater empathy. Achieve Balance: Discover strategies for finding equilibrium between your business and personal life, allowing you to thrive in both. Cultivate a Supportive Community: Recognize the importance of building a network that understands your journey and is ready to lend a helping hand. Key Takeaways: Practice Self-Compassion! Be kinder to yourself on your business journey, reducing self-criticism and frustration. Understand that it's perfectly okay to achieve your goals at your own speed, free from the pressures of traditional success narratives. Experiment with adopting the role of a supportive supervisor or team member, fostering empathy towards yourself /episode/index/show/rochellesanch/id/28118873

Compassionate Side Hustle Strategy

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