EP 25: Jules on Building Anaheim’s Creative Scene, Downtown Events & Supporting Local Artists
Release Date: 09/14/2026
The Rodriguez Show
🚨 SWAYZEE SUMMER — SATURDAY, SEPTEMBER 26 🚨 Villiami brings Swayzee Summer to The Paradise Room at The Yost Theater in Santa Ana, presented by All or Nothing Records x SpeakLife 310. Villiami with PXNDA • Marlon • No Limit Kid • Jmack Hosted by YBG 📍 The Paradise Room at The Yost Theater 307 N. Spurgeon St., Santa Ana, CA 📅 Saturday, September 26 🚪 Doors at 10 PM Come out and experience Swayzee Summer live! Anaheim artist Villiami returns to The Rodriguez Show to talk about the momentum he’s been building onstage, online, and in his hometown. We get into the viral...
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Jules Santana Velazquez joins The Rodriguez Show to talk about the creative work happening behind the scenes in Anaheim. As a Creative and Events Coordinator for Downtown Anaheim and the Anaheim Farmers Market, Jules helps organize community events, creates content, works with local vendors, and is now working to bring more live music and performances to the Farmers Market. We get into her creative work with local artists, from shooting and editing content to graphic design, event curation and branding. Jules explains why hip-hop has driven so much of her creativity, how she approaches...
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YBG joins The Rodriguez Show to talk about what it really takes to build an artist, a label, and a community from the ground up in Anaheim. He breaks down his journey into artist management, working with Villiami as his manager, hypeman and creative partner, and why trust, transparency and shared ambition have been essential to their partnership. We also get into the vision behind All or Nothing Records, including plans to eventually give younger Anaheim and Orange County artists the resources and mentorship to grow. Beyond music, YBG talks about working with Anaheim Free Bodega, helping with...
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Kenneth Goodrich joins The Rodriguez Show to talk about his new album The Last Day, a fresh and experimental project that still delivers on the bars, hooks, and energy at the heart of his music. Kenneth takes us back to the motocross injury that completely changed the direction of his life. After spending years identifying as a motocross racer, he found music while recovering in a hospital bed and eventually had to leave his old identity behind to fully commit to becoming an artist. He talks about moving to Long Beach, learning hip-hop culture, teaching himself music production, and why he...
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dottawm joins The Rodriguez Show to talk about the journey that shaoed his music and life. As the bassist for Darcy Court and a solo artist, he opens up about teaching himself guitar through Youtube tutorials, finding the sound he's been searching for, and the story behind his latest single, "Mutual Obsession." He reflects on falling in love after the first date, why songwriting has become his therapy, the lessons he learned after losing sight of what mattered most, and how five years of sobriety helped him reconnect with his passion for music. We also dive into the Orange County music...
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Four years after her first appearance on The Rodriguez Show, Kira Lise returns with an incredible story of growth. Since 2022, she's built a full-time career through TikTok Live, grown an audience of more than 729,000 followers, won the iHeart Next Up Live Music Competition, and even appeared on the Sphere in Las Vegas as part of TikTok Live Fest. We talk about turning live streaming into a career, staying authentic in the age of algorithms, teaching artists how to build their brands, writing vulnerable songs like "Ignorance Is Bliss," and why she believes you can build a community from your...
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Creative communities don't happen by accident. They grow because people are willing to open their doors, share ideas, and create opportunities for others. In this episode of The Rodriguez Show, Abby, Venue Director of Rogue Collective, shares how the Newport Beach creative space has become a home for artists, podcasters, photographers, and entrepreneurs looking to connect and collaborate. We talk about the Artist in Residence program, building meaningful events that support local talent, launching her own company, Amped Events, and why bringing creative people together is her biggest passion....
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Kapri returns to The Rodriguez Show nearly 10 years after his first appearance, and the growth is impossible to miss. Ahead of the release of his new album Growing Pains, the Santa Ana rapper opens up about therapy, grief, losing friendships, becoming comfortable with being vulnerable, and how redefining success has changed both his life and his music. He also talks about his upcoming hometown show at La Santa, supporting his community, and why authenticity became the foundation of this project. Follow Kapri: @xkapri
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Bird has spent years building more than a venue. Through The Sandbox, his clothing brand Colorblind, themed pop-ups, movie nights, photo galleries, and the Mood Swings DJ series, he's creating a home for creativity in Orange County. In this episode of The Rodriguez Show, Bird shares how nostalgia influences his work, why creating memorable experiences matters more than simply selling products, and why every creative should stop waiting and start building their ideas today. We also talk about graphic design, fashion, world-building, the local creative scene, and how The Sandbox has become a...
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Figgy Baby joins The Rodriguez Show for a conversation about identity, creativity, and what it means to make art that actually reflects who you are. We talk about growing up surrounded by music and dance, why performing is their favorite part of being an artist, opening up about living with bipolar disorder and OCD, and why joy can be just as powerful as protest. Figgy also shares the story behind their new single "Summers in LA," collaborating with Pretty Papes, building a loyal fanbase, and why artists shouldn't be afraid to let their values show through their work. @figgybaby
info_outlineJules Santana Velazquez joins The Rodriguez Show to talk about the creative work happening behind the scenes in Anaheim. As a Creative and Events Coordinator for Downtown Anaheim and the Anaheim Farmers Market, Jules helps organize community events, creates content, works with local vendors, and is now working to bring more live music and performances to the Farmers Market. We get into her creative work with local artists, from shooting and editing content to graphic design, event curation and branding. Jules explains why hip-hop has driven so much of her creativity, how she approaches building a lineup, and why she only wants to put her energy behind artists and projects she genuinely believes in. Jules also takes us back to interviewing Big Boy while she was still in community college, organizing through Si Se Puede, joining Titan Radio and Hip Hop Heads at Cal State Fullerton, and eventually realizing that events and creative work could become a real career. Plus, she shares her dream of creating an art installation at a music festival and gives artists some simple advice for making better content: figure out who you are and why people should care.
Follow Jules: @jules.santanav
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