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S9E1 - Jay Parsons | What the Data Actually Says about Rental Housing

Real Returns

Release Date: 09/09/2026

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In this episode of Real Returns, Andrew sits down with Jay Parsons, a rental housing economist, advisor, and podcaster who helps investors and other stakeholders make sense of what's actually happening in apartments and single-family rentals. Jay pulls back the curtain on the data behind today's multifamily market, from where institutional capital is and isn't looking, to why the national affordability conversation gets the real story wrong. He and Andrew also get into migration patterns within a single metro, the flight to quality reshaping renter demand, and where the next decade of returns...

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More Episodes

In this episode of Real Returns, Andrew sits down with Jay Parsons, a rental housing economist, advisor, and podcaster who helps investors and other stakeholders make sense of what's actually happening in apartments and single-family rentals. Jay pulls back the curtain on the data behind today's multifamily market, from where institutional capital is and isn't looking, to why the national affordability conversation gets the real story wrong. He and Andrew also get into migration patterns within a single metro, the flight to quality reshaping renter demand, and where the next decade of returns will actually come from.

Timestamps:

00:00 - Cold Open: Migration Back To Local Markets
00:53 - Meet Jay Parsons
02:46 - Why Execution Now Matters More Than Ever
04:58 - Pittsburgh, Cincinnati, And Cleveland Fly Under Radar
07:57 - The Flight To Quality Among Renters
10:01 - Migration Patterns Within A Single Metro
11:57 - Solving The Affordable Housing Shortage
15:54 - Rethinking The National Affordability Narrative
20:16 - Why The Next Cycle Is About NOI
22:34 - How To Reach Jay

"If you take out that population, we do not have an affordability crisis in the U.S. on a national level." — Jay Parsons

Connect with Jay:
LinkedIn: linkedin.com/in/jay-parsons-a7a6656
Website: jayparsons.com
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Reiturn® is Birgo's new platform bringing real estate investing to everyday investors, not just accredited ones, with a minimum for the public of $1,000.  – The equity crowdfunding round to support and own a share of Reiturn® is live now at invest.reiturn.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=s9e1_jayparsons&utm_content=reiturn_raise