S7E9 How This Real Estate Coach Cut His Cost Per Lead by 90%
Release Date: 08/20/2025
S7E17 From $20 Sessions to $10K Programs: Joseph Clough’s Coaching Transformation
Clients on Demand
In this episode, I sit down with one of my all-time favorite clients, Joseph Clough. You may know him from his wildly successful hypnotherapy app with more than 3,000 audio sessions… but what most people don’t realize is that Joseph struggled for years to build the business side of his coaching. He was charging low prices, trying to help everyone, and wondering why his impact—and income—weren’t matching the quality of his work. Everything changed when he made one simple shift. He stopped trying to serve the entire world… and started serving the people he could help at the highest...
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S7E16 From $0 to Millions: The Hunter-Gatherer Money Experiment That Changed Everything | Jesse Elder
Clients on Demand
In this episode, I sit down with my good friend Jesse Elder for one of the most raw, unfiltered, and important conversations I’ve had in a long time. So many brilliant coaches struggle to build a profitable business—not because they lack skill or heart, but because the game has changed. And most people are still trying to win using a rulebook that stopped working years ago. Jesse and I get into all of it. Highlights from the Conversation • The “authenticity apocalypse” Why AI is going to wipe out every coach who’s faking it—and why the real, grounded, embodied coaches will rise...
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S7E15 How to Price Priceless Outcomes: Building a Christian Speaking Business That Actually Pays | Robyn Dykstra
Clients on Demand
What happens when a full-time Christian speaker realizes she's been called to train others to do what she does? Robyn Dykstra transformed from traveling speaker to business owner, creating Christian Speakers Boot Camp—a program that trains women to write powerful signature talks, market to event planners, and build sustainable speaking ministries. Robyn's Journey: Started underpricing and undervaluing transformational work Struggled with client acquisition beyond her immediate network Moved away from exhausting launch cycles and low-ticket funnels Built a 10-person team to deliver...
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S7E14 The Truth About High-Ticket Coaching in 2025 with Gulliver Giles and Leesa Cosgrove
Clients on Demand
You know what I love about real entrepreneurs? They don't make noise - they make moves. Meet Gulliver Giles and Leesa Cosgrove. While most people were still figuring out their business model, these two were building something extraordinary. And they just shared their entire $100M playbook with me. WHAT YOU'LL DISCOVER: → How they dodged a $750K loss right before COVID hit → The "acquisition bender" that turned dying businesses into gold mines → Why Leesa can pack 3,500 people in a room (it's not "energy" BS) → The psychological reason everyone's broken post-COVID → Why Dan...
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S7E13 From Political Door-Knocker to Successful Online Coach: Michelle's Unconventional Journey
Clients on Demand
Michelle Coyle went from being a broke MBA graduate in 2009 (thanks, recession) to building a multiple-seven-figure coaching business - and her path was anything but typical. Starting as a political field organizer (talk about rejection training!), Michelle eventually found her way to business consulting, then discovered the power of high-ticket group programs when we worked together. In this candid conversation, Michelle reveals: How knocking on doors for politicians prepared her for sales (seriously) The mindset shift from consultant to coach that changed everything Why her clients...
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S7E12 The Sales Funnel Generating 13x ROI (While Everyone Else Struggles)
Clients on Demand
Today I'm going to share something that completely surprised me. We tested a funnel that generated $13 for every $1 we spent on ads - but here's the thing, it goes against everything most coaches think they know about webinars. In this episode, I break down exactly what we did and why I think it worked so well. Fair warning: your results may be totally different, but I believe you deserve to know what's working for us right now. What I Cover in This Episode: 🔥 The trust problem I'm seeing everywhere in the coaching space (and my theory on why it's happening) 💰 Real numbers from our test...
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S7E11 From Struggling to Thriving Coach | Iddo Tal’s Journey to Consistent $5K+ Clients
Clients on Demand
Meet Iddo Tal – a coach who went from struggling to enroll clients to consistently signing $5K+ premium clients with confidence. Look, I get it. You're probably grinding it out for pennies on the dollar while watching other coaches land those big-ticket clients. Iddo was EXACTLY where you are right now. Undercharging. Overdelivering. Hustling his ass off just to scrape together enough clients to pay the bills. But then something clicked. Iddo made ONE simple shift that changed his entire business overnight. He stopped playing small. He packaged his expertise into a high-ticket program. And...
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S7E10 Busting the Biggest Myths in High Ticket Client Attraction
Clients on Demand
How did my company, Clients on Demand, generate over $100 million in high-ticket coaching sales? It all comes down to one powerful, 30-minute presentation. In this episode, I'm breaking down the exact structure of the masterclass that does all the heavy lifting for our client attraction. This isn't about posting 400 pieces of content a week. It's about having one core asset that takes someone from a cold ad-click to an enrolled high-ticket client in 24-48 hours. I'll walk you through the entire framework, from the initial hook to the final invitation, so you can apply these principles to...
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S7E9 How This Real Estate Coach Cut His Cost Per Lead by 90%
Clients on Demand
What’s the fastest way to hit your goals in business? My client, Vincent Holthouse, will tell you it’s not trial and error. It’s not grinding away for years hoping something clicks. It’s simple: find the people who already have the results you want—and model what works. In this 30-minute episode, Vincent breaks down how he applied that exact philosophy. He runs a thriving high-ticket coaching program in real estate, and once he decided to invest in mentoring instead of trying to figure it all out alone, his business scaled fast. This conversation is for anyone who’s sick of...
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S7E8 From Bartender to 9 Figures: The Only 20 Books That Actually Matter
Clients on Demand
Most entrepreneurs fail not because they lack business knowledge, but because they're psychologically unprepared for the journey. Trust me, I learned this the hard way. After building my $100 million coaching company, I'm sharing the 20 books that provided the mental framework for my success. Out of over 1,000 books I consumed during my entrepreneurial journey, these are the only ones that actually moved the needle. In this deep-dive episode, I'm giving you my complete ranking system and explaining why mindset work isn't just "nice to have" – it's the difference between entrepreneurs who...
info_outlineWhat’s the fastest way to hit your goals in business?
My client, Vincent Holthouse, will tell you it’s not trial and error. It’s not grinding away for years hoping something clicks.
It’s simple: find the people who already have the results you want—and model what works.
In this 30-minute episode, Vincent breaks down how he applied that exact philosophy. He runs a thriving high-ticket coaching program in real estate, and once he decided to invest in mentoring instead of trying to figure it all out alone, his business scaled fast.
This conversation is for anyone who’s sick of spinning their wheels, tired of “figuring it out,” and ready to shortcut years of frustration by following a proven path.
Follow Vincent Holthouse: https://www.instagram.com/vincent.holthouse/
Key moments:
00:00 Get to know Vincent Holthouse
04:10 Vincent's Philosophy: Replicate, Don't Reinvent
09:15 Why Investing in Coaching is the Ultimate Shortcut
13:30 Finding a Mentor Who Can Actually Teach
17:50 The Power of a Higher Purpose in Business
22:10 Money as a Scorecard for Value Creation
26:45 Vincent's Advice for People on the Fence
Want to work together? DM me SECRET on Instagram https://www.instagram.com/russruffino
DISCLAIMER: Results not typical. Individual results may vary. Success requires dedication and proper application of strategies. This content is educational only.
Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino