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E605: Authenticity Outlasts Algorithms: How To Create Sustainable Content

RX'D RADIO

Release Date: 07/16/2025

E609:From the Weight Room to the Track: Coaching Speed That Transfers show art E609:From the Weight Room to the Track: Coaching Speed That Transfers

RX'D RADIO

Killian Hamilton is back as the guys go deep into the art of sprint coaching with a full breakdown of setup, shin angles, acceleration, transition, and max velocity. From the weight room to the track, we explore how to integrate sprint work into a training week, avoid overcooking athletes, and develop speed that actually transfers to sport. LAST CHANCE to register for this cohort of PSL1.  FREE Coach's Field Guide:  We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services...

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E608: Pain, Perception, and Recovery: What You’re Missing in Rehab and Neuroscience show art E608: Pain, Perception, and Recovery: What You’re Missing in Rehab and Neuroscience

RX'D RADIO

From a misdiagnosed spinal fracture to the neuroscience of nociception, this episode unpacks the real relationship between pain, injury, and perception. Shallow and Jiunta explore how prior experiences, raw sensory data, and normative expectations all shape the experience of pain, and how understanding this can radically improve rehab outcomes.  Class Starts August 11th! Sign up for PSL1 now at  FREE Coach's Field Guide: We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our...

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E607: When Your Business No Longer Fits Your Life: A Conversation with Sean Pastuch show art E607: When Your Business No Longer Fits Your Life: A Conversation with Sean Pastuch

RX'D RADIO

Shallow is joined by Dr. Sean Pastuch for a deep and personal conversation on leadership, risk, and the hidden gaps in how most coaches communicate. From stepping away from a thriving business to rebuilding his life, Sean shares what it really means to take ownership of your time, your team, and your future. Certification for professionals tired of slow progress and corrective exercise. PSL1 enrolment is now LIVE!  FREE Coach's Field Guide:  We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert...

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E606: CrossFit vs. HYROX: The Future of Fitness show art E606: CrossFit vs. HYROX: The Future of Fitness

RX'D RADIO

Shallow and Jiunta dive deep into the cultural, physical, and business differences between CrossFit and HYROX and what they reveal about the future of fitness. This episode covers everything from blood pressure scares and training evolution to the influence of branding, and corporate sponsorships. Whether you’re training for performance, longevity, or just trying to outlast your dad’s driveway sniper nest, this one hits home. Certification for professionals tired of slow progress and corrective exercise. PSL1 enrolment is now LIVE!  FREE Coach's Field Guide:  We’ve got a new...

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E605: Authenticity Outlasts Algorithms: How To Create Sustainable Content show art E605: Authenticity Outlasts Algorithms: How To Create Sustainable Content

RX'D RADIO

Shallow and Jiunta get real about the content hamster wheel. From mocking fake authenticity to unpacking how coaches lose themselves trying to chase trends, the guys deliver a raw breakdown of what sustainable content actually looks like. They cover everything from business alignment to social media burnout, the importance of storytelling, and how creativity fuels longevity in coaching.  Certification for professionals tired of slow progress and corrective exercise. PSL1 enrolment is now LIVE!  FREE Coach's Field Guide:  We’ve got a new sponsor! Marek Health is a health...

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E604: When Hard Work Isn’t Enough: Jay Jones on Identity, Failure, and Grit show art E604: When Hard Work Isn’t Enough: Jay Jones on Identity, Failure, and Grit

RX'D RADIO

This week Jiunta welcomes Jay Jones to the Podcast. From walking on to a D1 football team, to becoming a First Lieutenant in the U.S. Marines, Jay’s story is a raw and unfiltered journey through identity, failure, and grit. Tune in as the guys talk about what happens when hard work isn’t enough, why identity beyond sport matters, and how the lowest moments can redefine your purpose. Certification for professionals tired of slow progress and corrective exercise. PSL1 enrolment is now LIVE!  FREE Coach's Field Guide:  We’ve got a new sponsor! Marek Health is a health...

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E603: Shut Up or Add Value: The Lazy Content Cycle show art E603: Shut Up or Add Value: The Lazy Content Cycle

RX'D RADIO

Shallow and Jiunta dissect the lazy content cycle plaguing the fitness industry. We're talking injury reaction videos, surface-level hot takes, and the constant chase for algorithm relevance. They break down why both the “this was preventable” crowd and the “injuries can’t be prevented” counterculture are missing the point. PSL1 Is Now Live For Registration! Sign Up Now At   FREE Coach's Field Guide:  We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services...

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E602: Separating Coaches from Content Creators: What Actually Builds a Coaching Career Today show art E602: Separating Coaches from Content Creators: What Actually Builds a Coaching Career Today

RX'D RADIO

The fitness podcast space looks nothing like it did when RX’D Radio started. In this episode, Shallow and Jiunta reflect on what’s changed, what still matters, and why trust is the currency that separates real coaches from content creators.  Certification for professionals tired of slow progress and corrective exercise. Join the PSL1 waitlist now!  FREE Coach's Field Guide:  We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your...

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E601: You Don’t Get to Chase Everything at Once: Why Strength and Endurance Clash show art E601: You Don’t Get to Chase Everything at Once: Why Strength and Endurance Clash

RX'D RADIO

Why do you shift during squats? Should you train differently during a fat loss phase? And can you get stronger and run without losing progress on either? In this episode Shallow and Jiunta break down some of the most common and misunderstood topics in the fitness space. Certification for professionals tired of slow progress and corrective exercise. Join the PSL1 waitlist now!  FREE Coach's Field Guide:  We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services...

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E600: Steroids vs Placebo: How Perception Changes Performance show art E600: Steroids vs Placebo: How Perception Changes Performance

RX'D RADIO

Shallow and Jiunta unpack a wild placebo study where elite powerlifters and sprinters were told they were on steroids... but weren’t.  We dive into the psychology of belief, placebo effects, and how the mind might be the most underutilized performance-enhancer in training.  It's time we get serious about exercise prescription. Join the PSL1 waitlist now!  FREE Coach's Field Guide: We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance...

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More Episodes

Shallow and Jiunta get real about the content hamster wheel. From mocking fake authenticity to unpacking how coaches lose themselves trying to chase trends, the guys deliver a raw breakdown of what sustainable content actually looks like. They cover everything from business alignment to social media burnout, the importance of storytelling, and how creativity fuels longevity in coaching. 

Certification for professionals tired of slow progress and corrective exercise.

PSL1 enrolment is now LIVE! https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We’ve got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don’t miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at

www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/
Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Authentic Chaos (00:00:00)

Why “No Plan” Used to Work (00:00:30)

Kids, Chiropractors, and Zero Direction (00:02:00)

The Emoji Witness Protection Program (00:03:15)

Everything is Content (00:04:30)

Real Coaching vs Social Clout (00:06:00)

Muting for Mental Health (00:08:00)

Sharing vs Selling (00:12:00)

Business Alignment and Burnout (00:15:00)

Why Most Coaches Struggle with Content (00:18:00)

Create for Creation’s Sake (00:21:00)

The Death of Originality (00:24:00)

Consistency vs Virality (00:27:00)

Content that Actually Builds Connection (00:30:00)

Systems Over Storytelling (00:33:30)

Coaching as a Creative Outlet (00:36:00)

Getting Back to the Work Itself (00:38:30)

The Cost of Chasing Clout (00:42:00)

Finding Purpose in Repetition (00:45:30)

Scaling Without Selling Out (00:48:00)

Vision, Voice, and Value (00:51:00)

Building a Legacy Through Creation (00:55:00)