Ep 129: President of K-Swiss, Barney Waters on The Story Behind Gary Vee’s Shoe Deal & How To Break Through & Create Opportunities For Yourself

How did Gary Vaynerchuk get his own shoe? K-Swiss President, Barney Waters drops by the show to talk about that AND how you can create your own opportunity by doing a few specific things! This episode is packed with loads of motivational, practical, and educational content mixed with a ton of laughs and even better vibes! I feel fortunate to have Barney come and bestow his sneaker wisdom and business knowledge to you and all of us here at #TeamHoltz. I am very proud to bring this episode to you! Enjoy and let me know what you think!

Subscribe to our email list here.

Enjoyed this episode? Please leave a Review on iTunes here.

Want to get more exposure and put your business in front of the right audience? Inquire to see how you can advertise your company on the show here.

Watch our full video podcasts on YouTube here. Please also subscribe and click that bell to get notified!

Connect with Barney on Instagram here.

Show Notes

3:00 – Barney’s love for Bourbon
4:20 – The art of The DM
5:00 – Lazy selling
5:30 – Barney Waters on ClubHouse and lack of black representation in the sneaker field
6:40 – Crypto & NFT art
7:30 – Virgin Abloh & Gary Vaynerchuk talking about Crypto art
9:30 – How to protect the brand from vulnerability
10:00 – Importance of diversity in your company and brand
11:40 – Making sure your pool of talent is diverse and truthful
13:10 – Black podcast hosts in the media industry
14:30 – Shout out to Mrs. Holtz on the podcast research
15:45 – How to stand out and take a risk ( how to put yourself on the map )
17:00 – How to give directional value and how the podcast works
18:00 – Why producing way more than you consume
19:00 – What is Barney Waters version of great marketing
21:50 – How Barney drops his pre-existing thoughts and how to keep up with the change
23:01 – What’s happening now and how to stay on top of that
25:00 – How to customize your pitch and land your dream job or career
26:20 – LIVE interview with Barney Waters
27:20 – How to play on the ego to get what you want
28:00 – The story behind Gary Vaynerchuk’s sneaker
29:15 – Why Barney decided to niche down to gain leverage on bigger brands like Nike, Adidas, and Reebok
30:30 – Pharel was the first pick for a sneaker that related to entrepreneurs
32:05 – Found me multiple ways of being different
32:30 – Be first or be the biggest
33:30 – How to differentiate yourself by being different
36:45 – The process from design to market
37:25 – How Barney classifies style and why he loves streetwear
39:30 – Why Barney had PTSD from 2020
40:25 – Barney gives Ryan a shout out on Ryan’s interview style
42:20 – Why Barney thinks podcasting and interviewing is tough
43:00 – Jordan Harbingers podcast research tips on #CeosWearSneakers
44:15 – Barney’s thoughts on working with YG
44:51 – Barney not listening to the album and doing research
46:50 –  Why barney deletes any message that starts with a sales pitch
48:00 – How to land big-name guests on your podcast
49:00 – Barney Waters inspiration behind Ceo’s wear sneakers and why he loves new media
51:00 – Why Barney created a podcast studio
51:50 – How to break through and create opportunities
53:15 – Ryan’s LOVE for being A Father
53:48 – What Barney says to his kids
55:58 – What can I do for Barney
57:00 – Why Ryan should take Nike off the wall haha
58:30 – Barney outro for Ryan Holtz Show Podcast

→→→ CONNECT WITH ME ON SOCIAL MEDIA:  ←←←

︎ INSTAGRAM | https://www.instagram.com/RyanHoltz1
︎ YOUTUBE | https://www.youtube.com/ryanholtz
︎ TWITTER | https://twitter.com/ryanholtz1
︎ SNAPCHAT | https://snapchat.com/add/ryanholtz1
︎ LINKEDIN | https://www.linkedin.com/in/rholtz
︎ FACEBOOK | https://www.facebook.com/RyanPHoltz/
︎ ITUNES | https://itunes.apple.com/ca/podcast/the-ryan-holtz-show/id1167195878?mt=2
︎ WEBSITE | http://ryanholtz.ca/
︎ SPOTIFY | https://open.spotify.com/show/2rLdYsJKw5Vb6yoMoV2jhw?si=uxDfBei9SOWbLRcTU50T0Q