#318: From Billion Dollar Success to Redemption: The Journey of Jeff Martinovich, USAFA ‘88
Service Academy Business Mastermind
Release Date: 04/06/2025
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in San Antonio, TX on June 11th & 12th? Visit: ____ Jeff Servello is a seasoned leader and trusted Principal Advisor specializing in executive coaching, leadership development, and crisis response. A U.S. Naval Academy graduate, he also holds a Master of Professional Studies in Leadership, Education, and Development from the University of Maryland. Over the past 20 years, Jeff has led award-winning teams, managed billion-dollar resources, and coached cross-functional units to high performance in...
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Need financing for your next investment property? Visit: Want to join us in San Antonio, TX on June 11th & 12th? Visit: ____ Jeff Martinovich is a seasoned business advisor, entrepreneur, and U.S. Air Force veteran with a background in finance, leadership, and strategic growth. A former Gulf War officer, he went on to build a billion-dollar investment firm, gaining firsthand experience in high-performance leadership and navigating complexity under pressure. After a highly public legal battle that reshaped his views on resilience and integrity, Jeff now channels his experience into...
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Want to join us in San Antonio, TX on June 11th & 12th? Visit: https://www.10xvets.com/events
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Jeff Martinovich is a seasoned business advisor, entrepreneur, and U.S. Air Force veteran with a background in finance, leadership, and strategic growth. A former Gulf War officer, he went on to build a billion-dollar investment firm, gaining firsthand experience in high-performance leadership and navigating complexity under pressure. After a highly public legal battle that reshaped his views on resilience and integrity, Jeff now channels his experience into helping leaders grow with purpose and clarity.
As a partner at ASH Business Advisory, he works alongside fellow Air Force Academy grads to support early-stage and mid-market companies through capital, executive support, and operational strategy. He’s the author of When Not If, a Forbes Books bestseller on leading through adversity, and speaks nationally on business growth, accountability, and principled leadership. Today, Jeff is focused on helping entrepreneurs lead with confidence, scale intentionally, and build businesses that make a lasting impact.
In this episode of the SABM podcast, Scott chats with Jeff about:
- From Billion-Dollar Firm to Prison: Jeff's journey from leading a billion-dollar investment firm to facing incarceration.
- Turning Time Into Opportunity: How Jeff studied law behind bars and earned early release from a 14-year sentence.
- Purpose-Driven Business: Helping small companies grow through Ash Business Advisory.
- Hard-Earned Wisdom: Authoring two books to share lessons from failure, redemption, and rebuilding.
- Championing Founders: Jeff now mentors entrepreneurs, offering strategic guidance to help them grow with clarity and integrity.
Timestamps:
- 01:00 Jeff's Background Before 2012
- 02:07 The Crazy Story Begins
- 05:38 Surviving Prison and Helping Others
- 08:50 Life After Prison
- 12:39 Lessons Learned and Business Ventures
- 15:55 The Power of Sharing Stories
Connect with Jeffrey:
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A special thank you to Jeff for joining me this week. Until next time!
-Scott Mackes, USNA ’01