SELAB Season 3, Episode 9: How to enable a team tasked with aggressive growth
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Release Date: 04/02/2017
SELAB Season 3, Episode 9: How to enable a team tasked with aggressive growth
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Jacco vanderKooij is the founder of Winning By Design a global consultancy firm focussed on helping businesses to drive aggressive growth by designing and optimizing their sales processes. Together with Jacco, we discuss how you enable a sales force which is tasked to break into a new market and achieve rapid growth. Jacco recently blogged on this topic on LinkedIn. We talk about why 80% of today's startups typically miss their growth targets and why this will increase next year. Jacco shares his plan on how you can create a strategic approach to enable predictable high growth by designing and...
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SELAB Season 3, Episode 8: The critical role of the front line sales manager
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Roderick Jefferson is the global head of Sales Enablement for Oracle Marketing Cloud. This week we continue to build on a topic we discussed before in the Sales Enablement Lab podcast, the role of the front line Sales Manager. Like Dave Brock, Roderick is passionate about this important topic. Roderick shares why the role of the front-line sales manager is critical. According to Roderick, this is where the rubber hits the road. We discuss what makes a great front line sales manager, the importance of coaching and how you develop a coaching program. We also debate the benefits of having a...
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SELAB Season 3, Episode 7: First global Sales Enablement Society meeting! ... and why this is awesome!
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
I am thrilled to have Scott Santucci join us again on the Sales Enablement Lab podcast. We both just returned from Florida for the first global Sales Enablement Society meeting ever!. Scott and a handful of other passionate Sales Enablement practitioners launched the Society as a local initiative in Washington DC earlier this year. Since then the Sales Enablement Society has expanded exponentially and currently has 750+ members representing Sales Enablement practitioners, analysts, educators, and vendors! In Florida 100+ Sales Enablement enthusiasts got together under Scott's leadership to...
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SELAB Season 3, Episode 6: Creating a Strategic Sales Onboarding program
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
This week Jim Ninivaggi joins the Sales Enablement Lab podcast. Jim is responsible for strategic partnerships and alliances at Brainshark. Before Jim joined Brainshark, he was with Sirius Decisions where he launched the Sales Enablement practice working closely with hundreds of clients providing them with strategic advice. In Season 1, episode 15 we talked with Jim on how to create the business case for Sales Enablement. This week we are focussed on sales onboarding, a key area for most Sales Enablement practitioners. Monster.com reports 30% of external new hires turn over within the first two...
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SELAB Season 3, Episode 5: Forrester's B2B Marketing Forum
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Peter O’Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and provides an update on the 'Dead of the B2B Sales Rep' research which we covered earlier in the podcast during season 1 episode 9 (Tom Pisello, Alinean) and season 1 episode 11 (Peter O'Neill). Also, we discuss Account Based Marketing (ABM), the...
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SELAB Season 3, Episode 4: Part #2 - The Sales Manager Survival Guide
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
This week we continue our conversation with David Brock. David recently released a new book called the Sales Manager Survival Guide. This week we are focussed on attracting and retaining the right sales talent to your team. Every person we recruit is a multi-million dollar decision. We need to hire the right talent We discuss topics like: How do you find the right talent using sales competency models and less on chemistry? How should the interview process look like? Who in addition to the hiring manager should interview the potential candidates? Once hired, how should the onboarding process...
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SELAB Season 3, Episode 3: Part #1 - The Sales Manager Survival Guide
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
This week we welcome back David Brock to the Sales Enablement Lab podcast. David is the founder and president of Partners In EXCELLENCE, a boutique consultancy company focussed on the customer facing side of organizations. David recently released a new book called the Sales Manager Survival Guide. The Sales Manager Survival guide is focussed on the front line sales manager and the day to day challenges they have to overcome. They are responsible for translating the companies sales strategy to day to day execution. Millions and millions are spent on training sales people but often we forget the...
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SELAB Season 3, Episode 2: CSO Insights - Part #2 - 2016 Sales Enablement Optimization Study
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
In this week's podcast, we continue our conversation with Tamara Schenk, Research Director CSO Insights, from and discuss the findings from her latest research on Sales Enablement. This week we will focus on questions like: 'How do you create a culture of collaboration to maximize the outcome of your Sales Enablement initiatives', 'What is the latest thinking around sales onboarding'. If you are interested reading the full report you can find it (scroll down and download the CSO Insights 2016 Sales Enablement Optimization Study). If you would like to read more from Tamara I highly...
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SELAB Season 3, Episode 1: CSO Insights - Part #1 - 2016 Sales Enablement Optimization Study
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Welcome to Season Three, Episode 1. We kick off the latest season of the Sales Enablement Lab podcast with a conversation with Tamara Schenk. Tamara is Research Director at CSO Insights focussed on Sales Enablement. Tamara joined us earlier in season one for a conversation on In this episode, we will discuss the latest research from CSO Insights on Sales Enablement, based on a study and survey conducted earlier this year. Because of the wealth of information Tamara has to share this will be a two-part podcast. This week we will answer questions like: 'What is according to CSO Insights the...
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SELAB Season 2, Episode 1: A Sales Enablement Journey; View From the Field
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Welcome to Season Two, Episode 1! After our break we are back with an exciting second season of the Sales Enablement Lab podcast. Similar to season one we have a great line-up of co-hosts! This week we kick off with Daniel West who is the VP of Sales Strategy & Operations at Infoblox. Daniel is one of the key thought leaders in the area of Sales Enablement and Sales Operations and it is a pleasure to have him as a co-host this week. During this week's episode Daniel shares his personal views on Sales Enablement and how he influenced this space as a thought leader. Daniel will touch on...
info_outlineJacco vanderKooij is the founder of Winning By Design a global consultancy firm focussed on helping businesses to drive aggressive growth by designing and optimizing their sales processes. Together with Jacco, we discuss how you enable a sales force which is tasked to break into a new market and achieve rapid growth. Jacco recently blogged on this topic on LinkedIn. We talk about why 80% of today's startups typically miss their growth targets and why this will increase next year. Jacco shares his plan on how you can create a strategic approach to enable predictable high growth by designing and implementing the right sales processes. You can contact Jacco through LinkedIn here. Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes!