Sales Maven
In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses. If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful...
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In this episode of the Sales Maven Show, host Nikki Rausch chats with Jill Shroyer, a trusted member of the Sales Maven Society and founder of Expedition HR. Jill shares how she's streamlined her sales process and grown her business by improving how she consults with potential clients. You'll hear practical strategies for navigating tough HR conversations, shortening discovery calls without sacrificing results, and asking better questions to build stronger client relationships. Jill emphasizes the power of simplifying how she consults with prospects—and how that shift has positively impacted...
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In this solo episode of the Sales Maven Show, host Nikki Rausch tackles a topic every business owner faces but few like to talk about: harsh feedback. Whether it’s an offhand comment online or unsolicited criticism from someone who isn’t your ideal client, knowing how to handle negative feedback is a crucial skill for any entrepreneur. Nikki shares practical strategies to navigate tough comments confidently and grace, without letting them derail your progress. This episode explores: How to determine whether feedback is worth your energy What to do (and not do) when someone criticizes...
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In this episode of The Sales Maven Show, host Nikki Rausch welcomes her inspiring client, Samantha Irwin, for a conversation packed with strategies to help you close more sales through exceptional customer service. Samantha works with women business owners to elevate frontline service and create customer experiences that drive loyalty—and revenue. They dive into: How to engage staff in ways that help close sales Simple yet powerful techniques to delight customers and boost conversions Why consistent training is key to higher-performing teams Samantha’s personal journey of growth in...
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Ever wonder what it really takes to spark a meaningful connection and keep a conversation flowing with ease? In this episode of the Sales Maven Show, host Nikki Rausch is joined by Jake Stahl, CEO of Orchestraight and a top expert in neurolinguistic programming and sales strategy, to show you how to make great conversation—and turn it into a powerful tool for building rapport and increasing sales. Jake unpacks his signature two-ten rule for active listening, shares techniques for course-correcting conversations in real time, and explains why the key to communication often starts with...
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What if one conversation could shift the direction of your business and lead to more successful sales? In this episode of the Sales Maven Show, host Nikki Rausch welcomes back returning guest Tracey Warren for an inspiring conversation about business evolution, mission-driven work, and the power of strategic offers. Tracey shares how she transitioned from social media marketing to helping nonprofits build stronger donor relationships and create lifelong supporters. She also reflects on a breakthrough moment during a 15-minute spotlight coaching session with Nikki—where they designed a VIP...
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If you’ve ever hesitated when discussing pricing or faced resistance from clients, this episode is a must-listen! Nikki walks you through the key mindset shifts and practical techniques to confidently communicate the value of your offer, handle objections with ease, and guide clients smoothly through high-ticket sales conversations. You’ll discover: How to present high-ticket pricing in a way that resonates with your clients The power of pre-framing pricing discussions to avoid sticker shock Why asking about budget early can streamline the sales process How to position pricing around...
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Networking isn’t just about handing out business cards—it’s about building genuine relationships that help you and your business thrive. In this episode, Nikki welcomes Faithann Basore, business owner and CEO of Window Cleaning Plus and The Networkers Tour Guide. Faithann shares how networking saved her business during COVID and provides actionable strategies to make your networking efforts more effective. Learn how to craft a memorable elevator pitch, build rapport effortlessly, and confidently ask for referrals. Faithann and Nikki also discuss why reciprocal relationships are key to...
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Are you struggling to get potential clients to trust you in today’s skeptical marketplace? Do you feel like the old sales tactics just aren’t working anymore? What if you could tap into the underlying reasons behind purchasing decisions, gain instant trust, and stand out in a sea of competitors without resorting to aggressive tactics? In this Mastering Excellent Series episode, Nikki speaks with Dan Englander, CEO of Sales Schema, on the importance of understanding past sales trends, managing the present "trust recession," and leveraging strategic commonality to build true...
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Do you ever feel frustrated when potential clients say they’ll “explore all the free resources” before making a decision? Are you struggling to keep them engaged without feeling like you’re chasing them? Imagine positioning yourself as the go-to expert while maintaining your integrity—without the pressure of convincing or persuading. In this episode, Nikki shares her proven strategies for handling prospects who aren’t ready to buy yet. Learn how to keep them in your orbit, create strategic touchpoints, and make it easy for them to take the...
info_outlineMost business owners know it's easier and more cost-effective to keep an existing client than to acquire a new one. Even a small increase in customer retention can significantly boost profits.
Have you ever had a sale fall through or seen a client relationship fall apart? These moments of crisis might actually lay the foundation for future success and be the key to exceptional customer retention.
In this episode, Nikki explains how to turn sales failures into opportunities to build customer loyalty.
We learn how Nikki went above and beyond to resolve a delivery issue and satisfy her client. She also shares a negative example of a company that failed to deliver products and offered inadequate solutions.
It's crucial to take responsibility and make a sincere effort to resolve issues. Going the extra mile can turn customers into brand ambassadors while failing to do so can permanently damage relationships.
Tune in to discover customer retention tips that turn problems and complaints into win-win situations, keeping your customers loyal and even transforming them into enthusiastic fans.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:08] The goal of this episode is to help you plan for those times when things just don't go well.
[02:51] Nikki shares an example of a delivery failure where slides didn't record with one of her clients. She ended up fixing it by recording a mini training that covered some bonus training that was in her original presentation. The client was very grateful and gave her a raving recommendation.
[07:59] Going above and beyond and delighting clients is what we are going for.
[09:03] Going the extra mile allows people to be appreciative and possibly shout your praises to others.
[10:01] Nikki contrasts this bridge building experience with a company she was a client of that completely let her down. They didn't deliver and said it was her fault. They poured gasoline on the bridge!
[16:06] When something goes wrong, we have an opportunity to make it right and win the customer over. There's always an opportunity to make things right.
[16:36] Do you want to build bridges or do you want to burn bridges?
[17:46] What is something that you can do to delight and surprise a client when something goes wrong?
[18:06] If you have a story you would like to share I would love to hear it.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
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