Sales Maven
Feel awkward selling your services? You’re not alone. The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake. Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business. Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
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Using AI in Sales - What to Automate and What to Say Yourself
08/11/2025
Using AI in Sales - What to Automate and What to Say Yourself
Are you unintentionally sabotaging your sales by relying too heavily on AI? In this episode of The Sales Maven Show, Nikki Rausch dives into the hot topic of using AI in sales—and where it helps versus where it hurts. If you’ve ever sent a message written by AI that got zero response, only to realize later it didn’t sound like you, you’re not alone. Nikki shares why authenticity is more crucial than ever in sales and how overreliance on AI can erode trust, disconnect you from potential clients, and stall your business growth. AI can be a powerful assistant when it comes to idea generation, subject line suggestions, and call summaries—but it shouldn’t be your closer. Nikki explains that in service-based industries, people aren’t buying from AI—they’re buying from you. And when your messaging lacks your personality and nuance, especially in moments that require empathy, boundary-setting, or objection handling, sales opportunities can slip through your fingers. Through relatable client stories and insights from her own career, Nikki highlights the moments where human connection is non-negotiable—like crafting outreach messages, addressing pricing concerns, and expressing genuine appreciation. She shares how to reframe AI-generated copy to sound more natural and shows how even subtle tweaks can dramatically improve your engagement and results. So if you're using AI to speed up your sales process, this episode is a must-listen. Learn how to let AI support you—without replacing the most important part of your business: you. Because in today’s market, your human touch is your biggest differentiator. Tune in and discover how to use AI as a powerful tool—without losing your authentic voice. Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch | | |
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Is It a Lead or a Distraction? How to Gracefully Handle ‘Just One More Thing’ People
08/04/2025
Is It a Lead or a Distraction? How to Gracefully Handle ‘Just One More Thing’ People
Have you ever had someone say, “I’m definitely going to hire you... I just need help with one more thing first”? You help them. You offer your expertise. And then... silence. In this episode of The Sales Maven Show, Nikki Rausch breaks down how to spot the difference between a legitimate lead and a time-wasting distraction, and how to handle those people who always have just one more thing they want from you (for free). Nikki opens up about her own experiences with repeat freebie seekers, people who continually reach out under the guise of becoming paying clients, only to ghost after getting what they need. She explains why it’s not only okay but necessary to protect your time and expertise, even when the ask seems small or comes from someone you know. These moments can feel manipulative, and Nikki reminds listeners that being kind doesn’t mean being a doormat. This episode is full of practical advice and ready-to-use phrases for when someone says, “Can I just pick your brain real quick?” or “As soon as I get through this thing, I’ll be ready to move forward. Can you help me in the meantime?” Instead of giving away your time in hopes of a future sale, Nikki encourages you to confidently respond with options like: ➡️ “I’d love to support you. Would you like to book a paid session?” ➡️ “That’s exactly the kind of thing we cover in my strategy sessions. Would you like the link to book?” She also explores the internal tug-of-war many entrepreneurs face: the desire to be generous and helpful vs. the reality of running a business. Nikki makes it clear that when people pay for your services, they’re not just investing in you. They’re investing in themselves. And that shift in mindset is often what creates real transformation. Whether you’ve dealt with this once or a dozen times, this episode will give you permission to stop overgiving, honor your boundaries, and stay focused on serving your paying clients at the highest level. You’ll walk away with the confidence to recognize when “just one more thing” is a red flag and how to respond without guilt or hesitation. Need help crafting language that sets firm but kind boundaries? Nikki offers one-on-one support to help you navigate these tricky conversations. Book a session and stop letting distractions derail your business. Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Audience Engagement Strategies - What To Say When Your Audience Isn’t Engaging
07/28/2025
Audience Engagement Strategies - What To Say When Your Audience Isn’t Engaging
If you’ve ever felt discouraged by the silence on the other end of your emails, social posts, or offers, you're not alone. In this episode of the Sales Maven podcast, Nikki Rausch breaks down what that silence actually means (spoiler: it’s not failure) and shares powerful audience engagement strategies that help you move from broadcasting to genuinely connecting. Nikki explains that engagement isn’t about instant replies or high numbers. It’s about building relationships over time. Every small interaction, or “micro-touch,” contributes to the bigger picture. Research shows that it can take 40 or more touches before someone is ready to buy. So if you're not getting a reply yet, it may just be part of the process. This is where the idea of “convincer strategies” comes into play. Everyone has a unique threshold for how many times they need to hear from you before they take action. Your job is not to push harder or try to talk someone into buying. Your job is to stay present and make it easy for people to respond when they are ready. One of the best ways to encourage engagement is by creating curiosity loops. Instead of pushing your offer, ask thoughtful, open-ended questions that spark reflection and invite dialogue. For example: “Would it be helpful to see what’s working for others in a similar position?” “Are you still focused on X, Y, and Z?” “Would you be willing to share your take on X, Y, and Z?” These kinds of questions open doors, rather than closing them. Nikki also encourages listeners to shift away from one-size-fits-all messaging and start reaching out individually. If you’re not getting engagement, take a look at what you’re sending. Are you inviting responses, or just delivering information? This week’s challenge: Send three curiosity-driven messages to three different people. Start with something personal, like “How have you been?” or “What’s new with you?” Then see what happens when you open the door to real conversation. Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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The Power of Silence - A Surprising Sales Skill That Changes Everything - Sales Success Story
07/21/2025
The Power of Silence - A Surprising Sales Skill That Changes Everything - Sales Success Story
What if the most powerful thing you could say… was nothing at all? In this episode of the Sales Maven Show, Nikki Rausch sits down with Carol Becker, a member of the Sales Maven Society, who shares her remarkable transformation from mechanical design engineer to caregiver support specialist. After surviving a coma and navigating life with memory loss, Carol found a new purpose: helping caregivers, especially those supporting dementia patients, feel seen, heard, and understood. Carol opens up about the emotional toll caregiving can take, and how silence, patience, and intentional communication can become powerful tools in building trust and support. She also reveals how learning sales techniques through the Sales Maven Society gave her the confidence and clarity to communicate more effectively with clients and loved ones alike. Whether you're in sales, caregiving, or simply looking to become a better communicator, this episode offers insights into the power of silence and how the right words (and pauses) can change lives. Timestamps 00:43 Welcome to the Sales Maven Show 01:30 Carol Becker's Journey: From Engineer to Caregiver Advocate 03:08 Supporting Caregivers: Techniques and Tools 06:34 The Power of Words and Communication 10:49 The Importance of Silence in Communication 16:29 Carol Becker's Experience with the Sales Maven Society 17:14 Closing Thoughts and Contact Information 🔗 Learn more about Carol's work: Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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What Not To Say - The Rapport-Breaking Mistake You Don’t Realize You’re Making
07/14/2025
What Not To Say - The Rapport-Breaking Mistake You Don’t Realize You’re Making
Have you ever said something in a sales conversation that landed the wrong way—even when your intentions were good? In this solo episode of the Sales Maven Show, host Nikki Rausch breaks down what not to say if you want to build trust and close more deals. Sharing a recent personal experience at a dentist’s office, Nikki illustrates how one offhand comment can unknowingly damage rapport. She explains why every word matters when interacting with clients and how to ensure your message aligns with your intent. You'll learn practical strategies to reframe your communication for stronger client relationships, more effective sales conversations, and long-term success. Whether you're new to sales or a seasoned pro, this episode will help you spot common missteps and fine-tune your messaging so you know exactly what not to say—and what to say instead. Timestamps: 00:43 Welcome to the Sales Maven Show 00:54 The Rapport-Breaking Mistake 01:20 A Real-Life Example: The Dentist Visit 02:52 The Importance of Building a Rapport Bank Account 09:10 The Impact of Communication: Intent vs. Impact 10:47 Improving Communication Skills for Better Relationships 11:59 Reframing for Positive Client Interactions 22:15 Final Thoughts and Takeaways Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Ego Thinking vs. Strategic Thinking - Are You Selling or Reacting?
07/07/2025
Ego Thinking vs. Strategic Thinking - Are You Selling or Reacting?
Are your sales conversations being driven by confidence and strategy—or by your ego? In this episode of the Sales Maven Show, host Nikki Rausch unpacks the critical difference between ego-driven reactions and strategic thinking in sales. She highlights common traps that entrepreneurs and sales professionals fall into—like rushing to pitch, taking objections personally, hesitating to send offers, or feeling deflated when clients don’t take action. With relatable examples and actionable tips, Nikki shares how to shift into a more empowered, service-focused mindset. You’ll learn how to respond with intention, boost your confidence, and make smarter decisions that grow your business. If you’ve ever felt stuck, frustrated, or overly reactive in your sales process, this episode is your invitation to lead with strategy instead of emotion. Timestamps 00:43 – Welcome to the Sales Maven Show 01:15 – Ego Thinking vs. Strategic Thinking 04:01 – Common Sales Pitfalls and How to Avoid Them 04:39 – Planning to Pitch Too Soon 10:44 – Handling Objections with Curiosity 13:04 – When Clients Don't Take Action 16:27 – Dealing with Discount Requests 19:23 – Overcoming the Fear of Sending Offers 23:35 – Shifting from Ego to Strategic Thinking 28:14 – Final Thoughts and Encouragement Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Sales Confidence That Converts - A Client Shares Her Journey
06/30/2025
Sales Confidence That Converts - A Client Shares Her Journey
Want to boost your sales confidence while juggling business, family, and faith? In this episode of the Sales Maven Show, host Nikki Rausch chats with Shana Cooper—CPA, entrepreneur, and mom of five—about the power of sales confidence in both personal and professional life. With over 30 years of experience, Shana shares how she blends biblical principles with practical financial strategies to help women lead with clarity and confidence. She opens up about her journey from employee to entrepreneur, the lessons she’s learned raising five kids while running a business, and how improved communication and sales skills can transform marriages, families, and careers. Shana also introduces her brand Happy Homes and Families and her upcoming framework, Coming Home by Design, which empowers women to create lives rooted in purpose, connection, and confidence—starting at home. Whether you're building a business or a better family dynamic, this episode will inspire you to own your voice and grow your sales confidence. Timestamps: 00:43 Welcome to the Sales Maven Show 01:34 Meet Shana Cooper: CPA and Mom of Five 02:13 Blending Finances, Family, and Faith 02:58 Homeschooling and the Entrepreneurial Mindset 04:18 Facing Financial Challenges in Marriage 07:40 The Life CFO Framework 10:41 From Corporate Job to Entrepreneurship 12:13 Building Sales Confidence Through Communication 16:56 How to Adjust Messaging for Better Engagement 17:15 Boosting Productivity and Purpose 17:43 Navigating Multiple Roles with Grace 19:04 Gaining Confidence and Letting Go of Perfectionism 20:12 Effective Outreach and Relationship-Building 21:24 Why Sales Skills Are Essential for Growth 23:01 Creating a Positive Ripple Effect 27:59 Final Takeaways and What’s Ahead Connect with Shana Cooper: 🔗 Website: 🔗 LinkedIn:
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How to Retain Clients When Budgets Are Tight - Sales Strategies That Work
06/23/2025
How to Retain Clients When Budgets Are Tight - Sales Strategies That Work
How do you keep clients coming back—even when times get tough financially? In this episode of the Sales Maven Podcast, Nikki Rausch shares actionable tips on how to retain clients during economic downturns. Learn how to stay top of mind, introduce effective downsell offers, and communicate proactively to meet your clients where they are—without losing the relationship (or the revenue). If client retention is part of your business strategy, this episode is packed with insights you can use right away. Timestamps: 00:43 – Welcome to the Sales Maven Podcast 01:04 – Why budget concerns shouldn’t mean goodbye 01:59 – Stay ready: Planning for client pushback 03:31 – What is a downsell offer (and why you need one) 05:28 – Communicating with confidence and compassion 06:26 – Creative examples of downsell offers in action 11:55 – Keep the connection: proactive engagement strategies 14:20 – Final thoughts and next steps Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Pacing The Room - How To Build Instant Rapport With Groups
06/16/2025
Pacing The Room - How To Build Instant Rapport With Groups
Want to build instant rapport with your audience—without feeling fake or forced? In this episode of the Sales Maven Show, host Nikki Rausch reveals how to quickly connect with groups during presentations. Drawing from her NLP background and years of experience, Nikki unpacks the subtle but powerful ways to create a sense of safety, respect, and engagement from the moment you take the stage. You’ll learn how to pace and lead effectively, why positive acknowledgment matters, and how to avoid common missteps that can alienate your audience. Whether you're speaking to a small team or a packed room, these practical tips will help you win over the group and communicate with confidence. Timestamps: 00:43 Introduction to the Sales Maven Show 00:53 Overcoming Presentation Fears 02:23 Creating Safety Through Pacing and Leading 04:23 Engaging the Audience Respectfully 07:40 The Importance of Positive Acknowledgment 08:36 A Counter Example: What Not to Do 15:52 Practical Tips for Winning Over a Group 18:32 Conclusion and Call to Action Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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From Default to Design - The Path to a Choiceful, Aligned Life - Mastering Excellence
06/09/2025
From Default to Design - The Path to a Choiceful, Aligned Life - Mastering Excellence
What does it really take to live an aligned life—one where your personal and professional goals support each other instead of compete? In this episode of the Sales Maven Show, host Nikki Rausch is joined by bestselling author, book strategist, and coach Stacy Ennis to unpack what it means to live and work intentionally. Drawing from her global lifestyle and extensive publishing background, Stacy shares practical strategies for designing a choiceful life—one that aligns with your values, energy, and aspirations. Nikki and Stacy explore the power of intentional decision-making, boundary-setting, and wellness practices that fuel sustainable success. They dive into how to attract ideal clients, maintain momentum through rejection, and the value of celebrating wins both big and small. Stacy also reflects on her transformative TEDx experience and the freedom that comes from building a life rooted in purpose and clarity. This episode is full of actionable insights for entrepreneurs, leaders, and creatives looking to align their business with the life they truly want. Timestamps: 00:43 Introduction to the Sales Maven Show 01:19 Meet Stacy Ennis: Bestselling Author and Book Strategist 02:54 Discovering Common Ground: Idaho Connections 04:35 The Impact of Travel on Personal Growth 06:59 Challenges and Adventures of Living Abroad 09:27 Designing a Choiceful Life: Insights and Strategies 14:60 Balancing Personal and Professional Life 22:28 Embracing European Work-Life Balance 24:04 Attracting the Right Clients 26:58 Pursuing Dreams and Overcoming Rejections 28:09 Transformative TEDx Experience 32:59 The Importance of Personal Wellness 38:53 Celebrating Wins and Team Culture 41:25 Exciting Developments in Business 42:37 Connecting with Stacy Learn more about Stacy and her work at Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Crafting Business Proposals and Closing Higher-Priced Offers - On-Air Coaching Call
06/02/2025
Crafting Business Proposals and Closing Higher-Priced Offers - On-Air Coaching Call
Are your business proposals closing the deal—or costing you clients? In this on-air coaching episode of the Sales Maven Show, host Nikki Rausch welcomes long-time client and email strategist Kathy Farah for a deep dive into improving sales conversations and conversions. Kathy specializes in helping high-level coaches and consultants build email systems that boost revenue, save time, and nurture relationships. Together, they unpack what makes business proposals work—especially how to structure them with three clear options, avoid overwhelming jargon, and follow up with strategic “circle back” calls. Nikki also coaches Kathy on asking stronger discovery questions and positioning offers more effectively. You'll hear real-time coaching, actionable strategies, and insights into how small tweaks can make a big impact. Whether you're pitching services or refining your offer, this episode is packed with practical guidance to help you close more sales with confidence. Timestamps: 00:43 Welcome to the Sales Maven Show 00:52 Introducing Kathy Farah 01:38 Kathy's Email Marketing Expertise 03:10 The Importance of Email Lists 06:27 Common Mistakes in Email Marketing 11:20 Adapting to Client Needs 13:05 Effective Proposal Strategies 21:32 Affordable Training for Better Discovery 21:57 Crafting Effective Proposals 24:15 The Importance of Circle Back Calls 27:11 Avoiding Jargon in Proposals 31:20 Implementing Strategies for Success 32:30 Personal Insights and Contact Information Connect with Kathy Farah: 🔗 🔗 Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Simple Shifts That Instantly Boost Your Likability Using NLP Strategies
05/26/2025
Simple Shifts That Instantly Boost Your Likability Using NLP Strategies
What makes someone instantly likable—and how can you tap into that skill in everyday conversations? In this episode of The Sales Maven Show, host Nikki Rausch shifts the spotlight from sales strategy to one of the most powerful tools in your toolkit: likability. Drawing from her deep expertise in neurolinguistic programming (NLP), Nikki reveals practical, easy-to-apply techniques that can elevate how others perceive you—both personally and professionally. She breaks down three key strategies to increase likability: ✔️ Genuinely acknowledging people ✔️ Matching and mirroring speech patterns ✔️ Asking thoughtful questions You’ll also learn why ending conversations on a positive note can leave a lasting impression. Whether you're networking, building client relationships, or simply trying to connect better with those around you, these tips are game-changers for boosting rapport and communication. Timestamps: 00:43 Welcome to the Sales Maven Show 00:54 The Importance of Communication Skills 01:10 Boosting Likability with NLP 02:14 Real-Life Applications of NLP 03:35 Why Likability Matters 04:33 Understanding the Role of Rapport 06:39 Three Tips to Increase Likability 07:59 Tip 1: Acknowledge People 19:22 Tip 2: Matching and Mirroring Rate of Speech 27:08 Tip 3: Asking Questions 36:09 Final Thoughts on Increasing Likability 38:51 Conclusion and Call to Action Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Establishing Success Conditions To Drive Bigger Results - Mastering Excellence Series
05/19/2025
Establishing Success Conditions To Drive Bigger Results - Mastering Excellence Series
What if the key to scaling your business wasn’t working harder—but identifying the right success conditions to make growth inevitable? In this episode of the Sales Maven podcast, host Nikki Rausch interviews Mandi Ellefson, founder of , to explore how uncovering and applying success conditions can transform your business. Mandi shares her journey from financial struggle to building a multimillion-dollar net worth—and how she now helps consulting agency owners achieve predictable growth with less stress. Together, they dive deep into defining success conditions, why they matter, and how to implement them to create consistent client results, boost conversions, and design scalable offers. Mandi also shares tips on pricing based on value, qualifying the right clients, and stepping into a more empowered leadership role. If you're ready to scale with intention—and integrity—this episode is your roadmap. 👉 Connect with Mandi on LinkedIn: Timestamps: 00:43 – Welcome to the Sales Maven Podcast 01:20 – Meet Mandi Ellefson: From Debt to Multimillionaire 02:54 – What Are Success Conditions? 06:57 – Creating Consistent Client Transformation 13:31 – How to Navigate Market Shifts and Breakthroughs 15:58 – Identifying and Applying Success Conditions 24:29 – Metrics That Move the Needle 24:45 – Improving Sales Conversion Rates 25:20 – Estimating Revenue Potential 26:18 – Overcoming Resistance in the Scaling Process 26:54 – How to Price Based on Value 28:13 – Leveraging Success Conditions for Growth 29:25 – Designing Offers That Deliver Results 30:57 – Qualifying Ideal Clients 33:10 – Leadership, Integrity, and Saying No 40:15 – Mandi’s Final Advice for Sustainable Scaling Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch | | |
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Conversation Tips: How To Talk Price During Your Sales Pitch
05/12/2025
Conversation Tips: How To Talk Price During Your Sales Pitch
In this episode of the Sales Maven Show, host Nikki Rausch shares powerful conversation tips to help you handle pricing discussions with confidence—especially during promotional periods. Nikki walks you through how to manage expectations when a sale is around the corner, what to say if a recent buyer questions promotional pricing, and how to use honesty and transparency to build long-term trust. You'll learn specific language to use during discovery calls, how to maintain a healthy balance of power in your sales conversations, and when to be flexible to close the deal without losing credibility. Nikki also shares personal stories and practical advice to help you navigate tricky conversations with grace and professionalism. Whether you're running a promotion now or planning one soon, these insights will give you the tools to stay confident, clear, and in control. Timestamps: 00:43 – Welcome to the Sales Maven Show 01:25 – Handling Pricing Conversations During Promotions 02:06 – Preparing for Client Questions 04:01 – Using Transparency to Build Trust 05:06 – Creating Urgency and Flexibility 12:57 – Balancing Power in Sales Conversations 13:38 – Final Thoughts and Encouragement Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Buying Signals in Action - How One Business Owner Turned Interest Into Income
05/05/2025
Buying Signals in Action - How One Business Owner Turned Interest Into Income
In this episode of the Sales Maven Show, host Nikki Rausch sits down with Sales Maven Society member and client Patricia Viscount, a fun and authentic copywriter who knows how to turn insight into income. Patricia shares how tuning into buying signals has transformed her approach to sales and client engagement. You’ll hear how her unique framework—interviewing her clients’ clients—has helped boost SEO rankings, improve messaging, and position businesses more effectively. Nikki and Patricia also dive into the critical role of follow-up, the power of client feedback, and the strategies that lead to long-term, profitable relationships. Packed with success stories and practical tips, this episode will sharpen your ability to recognize and act on buying signals to grow your business with confidence. Timestamps: 00:43 Introduction to the Sales Maven Show 01:16 Meet Patricia Viscount: Fun and Authentic Copywriting 03:12 The Power of Client Interviews for SEO and Positioning 07:18 Recognizing and Acting on Buying Signals 09:28 Success Stories: The Impact of Following Up 16:19 Building Long-Term Client Relationships 22:29 Conclusion and Contact Information Connect with Patricia Viscount on LinkedIn: 👉 Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, . Find Nikki: Nikki Rausch [email protected] | | |
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Mastering Excellence- How to Start a Successful Nonprofit: Turning Your Passion Into Impact
04/28/2025
Mastering Excellence- How to Start a Successful Nonprofit: Turning Your Passion Into Impact
In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses. If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful organization. From maintaining authenticity to navigating personal sacrifices and innovating through COVID-19, Levi’s journey offers both inspiration and practical wisdom for aspiring changemakers. Listeners will come away with: A deeper understanding of how to turn a passion project into a nonprofit Powerful stories of connection and healing through music Actionable advice on launching and sustaining a mission-driven organization Timestamps (Adjusted): 00:43 Welcome to the Sales Maven Show 01:22 Meet Levi Ware & the Melodic Caring Project 04:43 How the Idea Was Born 09:24 Katie’s Story – The First Concert 14:00 Braden’s Story – Expanding the Vision 19:35 Building with Purpose & Relationships 25:19 Turning Music into a Mission 28:17 The Family Impact of Illness 31:15 How to Start a Nonprofit from the Heart 33:42 Staying True to the Mission 38:05 Pivoting During a Pandemic 44:12 The Sacrifices Behind the Scenes 48:33 What’s Next for MCP 51:20 How You Can Get Involved 54:26 Campaigning for Sustainable Support To learn more or support MCP, visit: Find Nikki: Nikki Rausch [email protected] | | | Work With Nikki Discussion To download free resources from Nikki:
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Closing Your Consults With Ease In 30 Minutes or Less - Sales Success Story
04/21/2025
Closing Your Consults With Ease In 30 Minutes or Less - Sales Success Story
In this episode of the Sales Maven Show, host Nikki Rausch chats with Jill Shroyer, a trusted member of the Sales Maven Society and founder of Expedition HR. Jill shares how she's streamlined her sales process and grown her business by improving how she consults with potential clients. You'll hear practical strategies for navigating tough HR conversations, shortening discovery calls without sacrificing results, and asking better questions to build stronger client relationships. Jill emphasizes the power of simplifying how she consults with prospects—and how that shift has positively impacted her business. If you’re looking to refine your sales process and make your consults more effective and efficient, this episode is full of gold. Timestamps 00:43 – Welcome to the Sales Maven Show 01:14 – Meet Jill Shroyer of Expedition HR 02:08 – How to Navigate Difficult HR Conversations 06:54 – Streamlining Consultations for Better Results 08:15 – The Art of Asking Impactful Questions 11:20 – Improving How You Consult With Prospects 27:02 – Wrap-Up and Where to Find Jill 🔗 Learn more about Jill’s work at Timestamps 00:43 – Welcome to the Sales Maven Show 01:14 – Meet Jill Shroyer of Expedition HR 02:08 – How to Navigate Difficult HR Conversations 06:54 – Streamlining Consultations for Better Results 08:15 – The Art of Asking Impactful Questions 11:20 – Identifying and Responding to Buying Signals 27:02 – Wrap-Up and Where to Find Jill 🔗 Learn more about Jill’s work at Find Nikki: Nikki Rausch [email protected] | | | Work With Nikki Discussion To download free resources from Nikki:
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Handling Harsh Feedback - What to Do When Someone Dismisses Your Work
04/14/2025
Handling Harsh Feedback - What to Do When Someone Dismisses Your Work
In this solo episode of the Sales Maven Show, host Nikki Rausch tackles a topic every business owner faces but few like to talk about: harsh feedback. Whether it’s an offhand comment online or unsolicited criticism from someone who isn’t your ideal client, knowing how to handle negative feedback is a crucial skill for any entrepreneur. Nikki shares practical strategies to navigate tough comments confidently and grace, without letting them derail your progress. This episode explores: How to determine whether feedback is worth your energy What to do (and not do) when someone criticizes your content or business The importance of focusing on your ideal audience Smart ways to repurpose content that’s received pushback Real-life examples of how Nikki has dealt with critical responses If you've ever felt discouraged by a comment or questioned whether you should keep showing up, this episode reminds you of your value and keeps you focused on serving the people who matter most. 🎧 Timestamps 00:43 – Welcome to the Sales Maven Show 01:06 – Facing criticism as a business owner 03:12 – Processing feedback with clarity 05:25 – How (and when) to respond 08:06 – What to do with unsolicited advice 19:34 – Final encouragement for moving forward Find Nikki: Nikki Rausch | | | Work With Nikki Discussion To download free resources from Nikki:
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How To Stop Giving Away Free Advice and Close Sales
04/07/2025
How To Stop Giving Away Free Advice and Close Sales
In this episode of The Sales Maven Show, host Nikki Rausch welcomes her inspiring client, Samantha Irwin, for a conversation packed with strategies to help you close more sales through exceptional customer service. Samantha works with women business owners to elevate frontline service and create customer experiences that drive loyalty—and revenue. They dive into: How to engage staff in ways that help close sales Simple yet powerful techniques to delight customers and boost conversions Why consistent training is key to higher-performing teams Samantha’s personal journey of growth in sales and business leadership She even shares a creative sales lesson inspired by her garden that will stick with you long after the episode ends. If you're looking for practical ideas to improve your customer experience and close more sales, this episode is for you. 🎧 Timestamps 00:43 – Welcome to the Sales Maven Show 00:52 – Meet Samantha Irwin: Her mission and success 01:34 – Creating exceptional customer experiences that close sales 03:23 – How Samantha supports business owners 04:19 – Connecting with customers through engaged staff 05:29 – Why employee training drives revenue 12:34 – Samantha’s transformation in sales 15:28 – Lessons from the garden: Sales insights in bloom 22:25 – What’s next for Samantha 23:47 – Final thoughts and takeaways to help you close sales Find Nikki: | | | To download free Resources from Nikki:
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How To Make Great Conversation
03/31/2025
How To Make Great Conversation
Ever wonder what it really takes to spark a meaningful connection and keep a conversation flowing with ease? In this episode of the Sales Maven Show, host Nikki Rausch is joined by Jake Stahl, CEO of Orchestraight and a top expert in neurolinguistic programming and sales strategy, to show you how to make great conversation—and turn it into a powerful tool for building rapport and increasing sales. Jake unpacks his signature two-ten rule for active listening, shares techniques for course-correcting conversations in real time, and explains why the key to communication often starts with checking your ego. You’ll also hear surprising tips on how something as simple as your headshot can influence rapport before you even speak. If you’re looking to up your influence, connect more authentically, and master the art of persuasive dialogue, this episode is a must-listen. Episode Highlights: [00:44] Welcome to the Sales Maven Show [01:21] Introducing Jake Stahl: Communication Powerhouse [03:26] The Concept of Orchestraight [05:18] Crafting the Perfect Conversation [08:20] The Importance of Active Listening [15:31] Setting and Achieving Conversation Goals [24:04] The Two 10 Rule: Enhancing Conversations [25:28] Active Listening Techniques [29:05] Course Correcting Conversations [33:21] The Power of Apologies [36:05] Crafting the Perfect Headshot [38:12] Personal Insights and Business Excitement [42:19] Conclusion and Final Thoughts 👉 Connect with Jake on LinkedIn: Find Nikki: Nikki Rausch | | | Download free resources:
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Successful Sales: How A 15-Minute Coaching Session Led To A Profitable VIP Offer
03/24/2025
Successful Sales: How A 15-Minute Coaching Session Led To A Profitable VIP Offer
What if one conversation could shift the direction of your business and lead to more successful sales? In this episode of the Sales Maven Show, host Nikki Rausch welcomes back returning guest Tracey Warren for an inspiring conversation about business evolution, mission-driven work, and the power of strategic offers. Tracey shares how she transitioned from social media marketing to helping nonprofits build stronger donor relationships and create lifelong supporters. She also reflects on a breakthrough moment during a 15-minute spotlight coaching session with Nikki—where they designed a VIP Day offer that will now help nonprofit teams collaborate more effectively, reignite momentum, and ultimately drive more successful sales and support for their causes. Tune in to discover the impact of intentional offers, the importance of community, and how VIP Days can help organizations reach their goals faster and more efficiently. Find Nikki: | | | To download free Resources from Nikki:
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How to Present High-Ticket Pricing with Confidence & Overcome Sticker Shock
03/17/2025
How to Present High-Ticket Pricing with Confidence & Overcome Sticker Shock
If you’ve ever hesitated when discussing pricing or faced resistance from clients, this episode is a must-listen! Nikki walks you through the key mindset shifts and practical techniques to confidently communicate the value of your offer, handle objections with ease, and guide clients smoothly through high-ticket sales conversations. You’ll discover: How to present high-ticket pricing in a way that resonates with your clients The power of pre-framing pricing discussions to avoid sticker shock Why asking about budget early can streamline the sales process How to position pricing around value and results rather than just features The importance of standing firm on your pricing—without over-explaining or discounting Whether you're a seasoned entrepreneur or just starting to sell high-ticket offers, this episode will give you the tools to present your pricing with confidence and close more deals. Tune in now to master the art of high-ticket sales! Episode Breakdown: 00:54 – Understanding sticker shock in sales conversations 01:56 – Pre-framing pricing discussions for smoother conversations 02:10 – Asking the right questions to uncover client budgets 03:30 – Common pricing mistakes that hurt your sales 07:21 – Using real-world examples to strengthen your pricing pitch 10:35 – Standing firm on your pricing without over-explaining 16:47 – Final takeaways & best practices for high-ticket sales Find Nikki: | | | To download free Resources from Nikki:
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How To Craft Memorable Impressions to Grow Your Business
03/10/2025
How To Craft Memorable Impressions to Grow Your Business
Networking isn’t just about handing out business cards—it’s about building genuine relationships that help you and your business thrive. In this episode, Nikki welcomes Faithann Basore, business owner and CEO of Window Cleaning Plus and The Networkers Tour Guide. Faithann shares how networking saved her business during COVID and provides actionable strategies to make your networking efforts more effective. Learn how to craft a memorable elevator pitch, build rapport effortlessly, and confidently ask for referrals. Faithann and Nikki also discuss why reciprocal relationships are key to long-term success and how small shifts in your approach can lead to big networking wins. In This Episode: [01:22] Meet Faithann Basore: Entrepreneur & Networking Expert [02:42] Why networking is crucial for business success [05:33] How to craft an elevator pitch that sticks [07:19] Developing the right networking mindset [19:39] Faithann’s personal anecdotes & lessons learned [24:16] How generosity and support strengthen connections [26:36] Creating responses that leave a lasting impression [27:57] The framework for successful networking [29:12] Confidently asking for opportunities [29:40] Building rapport & making meaningful connections [32:15] Practical networking tips you can apply today Resources & Connect with Faithann: Find Nikki: | | | To download free Resources from Nikki:
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Navigating the Trust Recession - Sales Strategies for Today’s Market with Dan Englander
03/03/2025
Navigating the Trust Recession - Sales Strategies for Today’s Market with Dan Englander
Are you struggling to get potential clients to trust you in today’s skeptical marketplace? Do you feel like the old sales tactics just aren’t working anymore? What if you could tap into the underlying reasons behind purchasing decisions, gain instant trust, and stand out in a sea of competitors without resorting to aggressive tactics? In this Mastering Excellent Series episode, Nikki speaks with Dan Englander, CEO of Sales Schema, on the importance of understanding past sales trends, managing the present "trust recession," and leveraging strategic commonality to build true connections. Learn how to detect the underlying patterns that influence buyer behavior today. Discover why trust is at an all-time low and how to overcome mistrust. Discover how to utilize commonality to break through the noise and build real relationships. Learn the hybrid approach to selling that keeps prospects engaged without wasting time. Find out why your choice of words can make or break a sale—and how to avoid sales-killing language. If you want to future-proof your sales approach, connect with high-value prospects, and sell with confidence in today’s shifting landscape, this episode is a must-listen. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He's also the author of Relationship Sales at Scale: How to Find Your Virtual Tribe and Reliably Grow Your Professional Service Business, Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu and spending time with his wife Sarah and their son Adrian in NYC. Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [02:31] We're going to talk about how to look to the past in order to look to the future. [03:56] We learn about Dan's many jobs until he read and started thinking about alternatives. [04:55] He mostly worked in agencies until he started Sales Schema as a fractional new business team. [06:18] His tendency is to go to the past to figure out the future. [07:03] he's a believer in building energy through meaning. He's a fan of Viktor Frankl's book, . [08:55] The advantage of being able to look at history and understand why something does or doesn't work. [09:55] Figuring out why something is no longer working. [11:26] What has changed with the people you're interacting with? Historically we're kind of in a "trust recession". [13:25] The internet and information technology has delivered a lot for us, but we don't know how much more value there is left to be extracted. [14:47] The stuff that's going to be valuable is the stuff that has been valuable. Such as things that have been scarce. [16:22] When you know we're in a "trust recession" you need to find a way to differentiate yourself. Go back to what scares like commonality. [17:47] The things that people want long-term change over time. [19:06] Pay attention to trends and notice how they are the same or different from past trends. [22:14] Nikki says that rapport builds relationships and people want to buy from people who they trust and have a relationship and connection. [24:15] Dan gives an example of hybrid sales. They have video content which they include with their sales process. [27:19] The advantages of repelling people who aren't in alignment as fast as possible. [29:10] Really paying attention to trends. Just because it worked in the past doesn't mean it's going to work now. Pay attention to what your clients say and what they're looking for. [30:52] Using secret languages to speak with prospects. [34:08] The importance of paying attention to language. Words matter. [36:43] Most of what we see now is downstream of technology. The order seems to be a scientific breakthrough, to technology, to economy, to culture. [39:32] Dan's 15-month-old son brings him joy. He also hosted a College radio show and was the hip hop director for a Santa Cruz radio station. [40:32] His business is pivoting to a training model. They also have a new content channel, and they're messing around with a lot of new tools. For more actionable sales tips, . Find Nikki: | | | To download free Resources from Nikki: Find Dan:
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How to Handle Leads Who Want Free Resources - Turning Hesitation into Opportunity
02/24/2025
How to Handle Leads Who Want Free Resources - Turning Hesitation into Opportunity
Do you ever feel frustrated when potential clients say they’ll “explore all the free resources” before making a decision? Are you struggling to keep them engaged without feeling like you’re chasing them? Imagine positioning yourself as the go-to expert while maintaining your integrity—without the pressure of convincing or persuading. In this episode, Nikki shares her proven strategies for handling prospects who aren’t ready to buy yet. Learn how to keep them in your orbit, create strategic touchpoints, and make it easy for them to take the next step when they’re ready. From offering value-packed free content to using language that builds trust and credibility, Nikki’s tips help you stay top of mind—so when the time is right, they choose you. Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:40] Today we're talking about prospects who express interest in your products and services but don't buy, because they're exploring all of the free resources. [01:15] This is the good and the bad of putting a lot of content out into the marketplace. [02:00] I don't believe in chasing clients or convincing them that they're wrong. [03:01] I'm suggesting you set yourself up to be a resource for them, give them options, and let them decide what they want to do. [04:02] Don't be afraid of people using your free resources. Put fantastic content out into the world. [05:02] You can use language to imply that there's more which they can get by signing up to your program. "When things change, you're welcome to reach out, and I'll be happy to work with you." [06:09] Continue to invite people to work with you. You don't have to chase them. [07:03] If you put an offer in front of them and they're still only interested in the free resources check in and ask if there's anything that would be a right next step like a starter package. [09:49] Timing is always an issue. It's one of those things you don't control. Some people need to reach a certain level of uncomfortableness before they decide to make changes. [11:34] Be flexible. Don't be attached to someone taking action. [12:13] Words can influence people but ultimately they have to decide for themselves. [13:18] In one of my master classes I teach that it's okay to give some of your secret sauce away. If someone's blown away by the free stuff you give them, they're going to wonder what else you have. [14:09] You need to put enough out there to entice people to take the next step. [15:01] Create a resource page and make it easy for people to consume your content. The convincer strategy is something that prospects decide for themselves. [17:08] Micro touches and how many times someone needs to be exposed before taking action. [18:09] You want to create a trifecta with the right time, the right place, and the right offer. [19:11] An inspiring story about a client who started out very small, but led to coaching. For more actionable sales tips, . Find Nikki: | | | To download free Resources from Nikki:
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How to Handle Clients Who Delay Payments
02/17/2025
How to Handle Clients Who Delay Payments
Do late or missed payments make you feel frustrated and unsure how to deal with them? Are you struggling to have those hard conversations without blowing the relationship with the client? Imagine being able to handle these situations with ease and confidence while protecting your business and maintaining your professionalism and rapport. In this episode Nikki shares her tips for handling overdue payments with ease. Learn how to use language that keeps your integrity while making it clear the agreements need to be kept. Find out why being professional and firm helps you keep the trust and protect your cash flow. From dealing with missed payments to knowing when to walk away from uncooperative clients, Nikki’s tips give you the power to control your income and free up your time and energy to do what matters. Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:43] How do you handle those people who aren't paying in a timely fashion or skipping payments? [01:08] When this happens you're going to have to do and say some things that might be uncomfortable. [02:06] "Selective amnesia" is when you have to do or say things that are outside of your normal behavior. Once this is done, you act as if everything is fine. Use "selective amnesia" to your advantage. [03:41] There will be times when you have to determine whether this is a relationship you would like to keep or not. It's okay to "bless and release" when needed. [04:21] Language you can use includes: "I'm reaching out today is to ask, what do you need in order to take care of the payment that is now due today?" [05:10] "In order for our relationship to stay in good standing, it's important that we both keep to our agreements." It's important to always keep a balance of power. [06:00] You can also let them know if they're unable to pay today to contact you to find out what's needed to make the payment happen. [08:31] There are also times when you're just not going to get the money. If it's not worth chasing this person down to get a payment, you may want to "bless and release". [11:36] Nikki shares a personal story about someone who she needed to stop chasing for money. [14:06] Another personal story of someone not paying. [15:25] There will be people who can't or won't pay. Think about how you're going to handle it up front. Payment up front is a good idea. [16:59] Another great option is to have them sign up by credit card using software like . For more actionable sales tips, . Find Nikki: | | | To download free Resources from Nikki: Resources:
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How Adapting One Simple Sales Technique Contributed to Record-Breaking Results with Melissa Jacobs
02/10/2025
How Adapting One Simple Sales Technique Contributed to Record-Breaking Results with Melissa Jacobs
Are you feeling stuck in your sales conversations? Struggling to get your clients to make decisions that serve them – and your business? Imagine having a simple way to turn indecision into clarity and get your business moving forward easily. In this episode, Nikki is joined by Melissa Jacobs, CEO of , to share the “Give a Menu” technique, a game-changing way to simplify decisions for your clients and strengthen relationships and results. Hear how Melissa uses this technique to find perception gaps in her clients' businesses, refine marketing messages, and align strategies with what customers truly value. Learn how giving clear, actionable choices builds confidence and means clients make decisions that benefit them and you. From renewals on retainer agreements to getting clients to focus on what matters most, Melissa’s story may have you rethinking how you present options and add value in your business. Ready to stop decision fatigue, deepen client relationships, and be part of your client's success? Melissa Jacobs is an accomplished brand strategist who shows mid-size consumer brands how to increase sales by getting clear on how to target their ideal client. She particularly enjoys helping brands understand the difference in how their customers and prospects perceive the brand. By knowing this Perception Gap, her clients get clear on the marketing messages needed to drive revenue growth and stop wasting time and money on efforts that aren’t effectively impacting their bottom line. Melissa is currently the CEO and Lead Strategist at Crow & Pitcher LLC, a brand strategy and insights consultancy. Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:45] Today's episode is a sales success story with an amazing long-term client Melissa Jacobs. [01:07] She was also in episode 181. Today she's going to share a very specific technique for generating business. [02:05] In this very early part of 2025, Melissa has already locked down 89% of her 2024 revenue. [04:20] Melissa's business is called Crow & Pitcher, and she's the CEO and lead strategist. It's a consultancy for brand strategy and insights. [04:36] She helps midsize consumer brands sell products and services. She helps discover the perception gap which is the difference between how current customers and prospects perceive the brand. [06:46] If you want your prospects to act like customers, you want them to believe what your customers believe. [08:15] The work Melissa did for me and my business in helping to find the perception gap was a huge game changer. [11:45] The "give a menu" technique has had a huge impact on Melissa's business. [13:44] Melissa did a study to help a client find the perception gap in eight regions. [14:22] A mini example of giving a menu is when, six months later, she gave the client a choice in doing the study again, or choosing select markets, or something else. [16:11] The purpose of giving a menu is making it easy for the client to make a decision. [18:54] She also used this technique with a client to plan out action steps for the next year. Melissa wanted to find a win-win that would benefit both of them. [23:23] Having a menu of options made it easy for the client to see how these types of activities would help her business. [24:54] The worst thing ever is for someone to hire you on a retainer but not actually utilize the time. There's no way they will renew without getting value. [25:07] We have to help them best utilize time and energy with the money they've spent on you. [26:05] Also include things that you're excited about doing. [29:17] Think about how you can be an invaluable part of somebody's team even when you're not an employee. [31:30] Mastering the "build a menu" muscle will move the needle in your business. [32:51] Making things easy for people on the other end has been a transformational idea. [35:11] Melissa shares where the name Crow & Pitcher came from. For more actionable sales tips, . Find Nikki: | | | To download free Resources from Nikki: Find Melissa: Resources:
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How to Navigate Calls - Client, Connection, or Just Networking?
02/03/2025
How to Navigate Calls - Client, Connection, or Just Networking?
Are you struggling to make the most of your client connections? Do you find yourself wasting time on calls where the purpose feels unclear or unsure? Is the person on the other end a potential client, colleague, or someone to politely part ways with? It’s time to bring clarity and strategy to your conversations. In this episode, Nikki reveals how to master the art of identifying your goal in every call, transforming vague interactions into productive opportunities. Learn how to spot the signs that you're talking to a potential client and how to move them seamlessly into the next step of the sales process. Discover practical strategies to nurture meaningful relationships with colleagues or friends and how to gracefully "bless and release" connections that aren’t aligned with your goals. Nikki shares the game-changing question to ask that establishes mutual purpose and sets the tone for every conversation: “What would make this call a valuable use of your time?” Armed with this powerful tool, you balance rapport and strategy to ensure every call supports your business growth. Say goodbye to wasted energy and hello to productive, impactful client connections. Listen now to learn how to approach every call with confidence, clarity, and purpose! Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:40] We're going to be talking about how to navigate those calls when you're not really sure what the purpose is. [01:02] It's so important to understand the goal of the call. You could be wasting time on someone who's not a potential client or has a rapport mismatch with each of you having different intentions. [02:07] My NLP training, where I had to create an outcome statement in a conversation, really highlights the importance of knowing the outcome. [03:01] Having clarity and being strategic in client conversations is one of the most important things I teach. It's about knowing where you're going. [03:41] Am I talking to a potential client, friend or colleague, or could this be a "bless and release" situation? [04:48] We have to make time in our schedule by eliminating people in time sucks. [05:48] A question to establish the intent of the call. "What would make this call a valuable use of your time?" [06:39] You also need to establish a balance of power by being able to answer this question. [07:49] What to do when you identify a potential client. Get the next step in the sales process done. Ask if they're interested in an offer then put together a proposal. Get it scheduled. [10:05] What to do if there is a potential friend or colleague. Schedule a time to get together. Make an effort to stay in connection. [12:27] If it's a "bless and release" situation, wrap up the call, "It's been so great talking to you. I wish you all the best in the future. Take care." [14:51] Your outcome is to quickly establish whether you're talking to a potential client, a possible friend, or someone that you're going to bless and release. [15:26] Set yourself up for success and be more strategic with your time and your business. For more actionable sales tips, . Find Nikki: | | | To download free Resources from Nikki:
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How to Close The Stragglers - Converting Fence-Sitters into Buyers
01/27/2025
How to Close The Stragglers - Converting Fence-Sitters into Buyers
Do you have potential clients sitting on the fence, unsure whether to commit? Are you tired of wondering why they hesitate or how to help them decide? It’s time to close the stragglers, those hesitant prospects who express interest but never seem to take the leap. We’ll uncover the secrets to converting fence-sitters into buyers. In this episode, Nikki explores practical strategies to understand what holds these prospects back and how to move them forward with confidence and ease. Learn how to identify the common reasons for hesitation, from logistical conflicts to financial concerns or a lack of clarity about your offer’s value. Nikki shares creative solutions, including ways to adjust your approach, offer flexibility, and make irresistible offers that meet your prospects where they are. Discover follow-up techniques that keep the conversation alive without feeling pushy, including how to use "closing the loop" messages to prompt decisions. Nikki also provides a simple yet powerful question to ask when clarity is missing so you can help prospects understand how your program is the perfect fit for them. With these tools, you’ll have everything you need to turn stragglers into action-takers, boost your influence, and grow your business. Listen now to learn how to close the stragglers, master your sales conversations, and create meaningful impact! Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:43] Today is all about converting fence-sitters into buyers. [01:41] A straggler or someone who has expressed interest and has had some type of communication with you but they're not closing. [02:24] Common reasons that stragglers hesitate include logistical conflicts, financial concerns, or lack of clarity about the value of the program. [03:14] Don't make assumptions about what's causing them to be a fence-sitter. Don't project your own limiting beliefs. [04:49] A creative solution for a logistical objective. Recognize that the person can't attend the live retreat and offer a VIP day instead, like a private one-on-one. [06:48] Showing flexibility can be the way to seal the deal. [07:11] Financial concerns. Sometimes, there's nothing you can do. Find ways to get creative. Offer a payment program or some other type of solution. [09:24] You could also offer some type of scholarship, but the recipient could do something extra. A scholarship shows engagement and sets the culture. [11:57] Don't assume the potential client is a no. Follow up. Forward the original message and change the subject line to "did you see this" and ask if this is something they would consider. [13:15] "What would it take for this to work for you?" [14:03] You could also give options or a menu. Asking if there's something else will give them a moment to gain clarity. [15:53] Send a closing loop message. Following up with you one last time just to see if there's anything you would like to move forward with. For more actionable sales tips, . Find Nikki: | | | To download free Resources from Nikki:
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Setting Boundaries in Sales Conversations - How to Redirect and Refocus Potential Clients
01/20/2025
Setting Boundaries in Sales Conversations - How to Redirect and Refocus Potential Clients
Do you find yourself stuck in chatty small talk during sales calls and unsure how to pivot back to business? Does the line between friend and professional ever leave you feeling awkward or resentful? Let’s talk about setting boundaries in sales conversations. In this episode, Nikki dives into practical strategies to guide your sales conversations with confidence and kindness while protecting your time and energy. Learn how to spot when boundaries are being crossed and how to redirect potential clients without damaging the relationship. Nikki shares language you can use to transition from personal to professional so your clients stay focused on their goals. Find out why setting boundaries is not just good for your sanity but for your clients to take action and get results. Nikki also shows you how to implement simple systems like spotlight coaching sessions to stop time drains and grow your business. With these tips, you’ll have the tools to confidently lead conversations, maintain professionalism, and make more of an impact. Listen to learn how to master boundaries and uplevel your influence, income, and sales! Nikki invites you to join the . Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:49] We're going to be talking about how to set boundaries in sales conversations, how to redirect and refocus potential clients. [01:15] When I give language suggestions it doesn't mean it's the only way. It's just to help spur your ideas. [02:15] What's the ultimate goal? Are boundaries being crossed? Are we focusing on the heart of the matter and making an impact? [03:18] Have you ever questioned why someone hasn't taken your free advice? Could it be because they didn't pay for it? [04:01] When people pay, they pay attention. Allow these people to become paying clients. [05:01] One thing I implemented was 15 minute Spotlight Coaching conversations to allow people to be paying clients on a small scale. [06:59] Learn language to set boundaries when you feel like you're being taken advantage of or you know that if the client pays there will be more impact. [08:03] "I'd love to make sure that we have time to dive into what we had planned to go through today." Then redirect the conversation. [09:40] Story can be a huge time suck. [12:00] "That sounds like a really interesting story, but let's shift gears because we do have a limited amount of time today and talk about how we might work together to reach our goals." [13:01] The importance of having a pre-frame for the call. "It's been so great learning about you now let's jump into what we talked about earlier." [14:17] It's really about setting boundaries. You can change your language depending on how you know the person. [15:18] "I love our chats, but because we have to talk about our business, maybe we can set up another time to catch up." Keep your boundaries clear. [16:52] Say everything in a really kind way. Be patient and let the person transition. [17:27] Use selective amnesia and move on in the conversation. For more actionable sales tips, . Find Nikki: | | | To download free Resources from Nikki:
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