Libsyn Directory

Leveraging Skills: Turn Your Expertise Into Multiple Offers - With Special Guest Susan Friedmann

Release Date: 10/28/2024

Mastering Excellence- How to Start a Successful Nonprofit: Turning Your Passion Into Impact

Sales Maven

In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses. If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful...

Closing Your Consults With Ease In 30 Minutes or Less - Sales Success Story

Sales Maven

In this episode of the Sales Maven Show, host Nikki Rausch chats with Jill Shroyer, a trusted member of the Sales Maven Society and founder of Expedition HR. Jill shares how she's streamlined her sales process and grown her business by improving how she consults with potential clients. You'll hear practical strategies for navigating tough HR conversations, shortening discovery calls without sacrificing results, and asking better questions to build stronger client relationships. Jill emphasizes the power of simplifying how she consults with prospects—and how that shift has positively impacted...

Handling Harsh Feedback - What to Do When Someone Dismisses Your Work

Sales Maven

In this solo episode of the Sales Maven Show, host Nikki Rausch tackles a topic every business owner faces but few like to talk about: harsh feedback. Whether it’s an offhand comment online or unsolicited criticism from someone who isn’t your ideal client, knowing how to handle negative feedback is a crucial skill for any entrepreneur. Nikki shares practical strategies to navigate tough comments confidently and grace, without letting them derail your progress. This episode explores: How to determine whether feedback is worth your energy What to do (and not do) when someone criticizes...

How To Stop Giving Away Free Advice and Close Sales

Sales Maven

In this episode of The Sales Maven Show, host Nikki Rausch welcomes her inspiring client, Samantha Irwin, for a conversation packed with strategies to help you close more sales through exceptional customer service. Samantha works with women business owners to elevate frontline service and create customer experiences that drive loyalty—and revenue. They dive into: How to engage staff in ways that help close sales Simple yet powerful techniques to delight customers and boost conversions Why consistent training is key to higher-performing teams Samantha’s personal journey of growth in...

How To Make Great Conversation

Sales Maven

Ever wonder what it really takes to spark a meaningful connection and keep a conversation flowing with ease? In this episode of the Sales Maven Show, host Nikki Rausch is joined by Jake Stahl, CEO of Orchestraight and a top expert in neurolinguistic programming and sales strategy, to show you how to make great conversation—and turn it into a powerful tool for building rapport and increasing sales. Jake unpacks his signature two-ten rule for active listening, shares techniques for course-correcting conversations in real time, and explains why the key to communication often starts with...

Successful Sales: How A 15-Minute Coaching Session Led To A Profitable VIP Offer

Sales Maven

What if one conversation could shift the direction of your business and lead to more successful sales? In this episode of the Sales Maven Show, host Nikki Rausch welcomes back returning guest Tracey Warren for an inspiring conversation about business evolution, mission-driven work, and the power of strategic offers. Tracey shares how she transitioned from social media marketing to helping nonprofits build stronger donor relationships and create lifelong supporters. She also reflects on a breakthrough moment during a 15-minute spotlight coaching session with Nikki—where they designed a VIP...

How to Present High-Ticket Pricing with Confidence & Overcome Sticker Shock

Sales Maven

If you’ve ever hesitated when discussing pricing or faced resistance from clients, this episode is a must-listen! Nikki walks you through the key mindset shifts and practical techniques to confidently communicate the value of your offer, handle objections with ease, and guide clients smoothly through high-ticket sales conversations. You’ll discover: How to present high-ticket pricing in a way that resonates with your clients The power of pre-framing pricing discussions to avoid sticker shock Why asking about budget early can streamline the sales process How to position pricing around...

How To Craft Memorable Impressions to Grow Your Business

Sales Maven

Networking isn’t just about handing out business cards—it’s about building genuine relationships that help you and your business thrive. In this episode, Nikki welcomes Faithann Basore, business owner and CEO of Window Cleaning Plus and The Networkers Tour Guide. Faithann shares how networking saved her business during COVID and provides actionable strategies to make your networking efforts more effective. Learn how to craft a memorable elevator pitch, build rapport effortlessly, and confidently ask for referrals. Faithann and Nikki also discuss why reciprocal relationships are key to...

Navigating the Trust Recession - Sales Strategies for Today’s Market with Dan Englander

Sales Maven

Are you struggling to get potential clients to trust you in today’s skeptical marketplace? Do you feel like the old sales tactics just aren’t working anymore? What if you could tap into the underlying reasons behind purchasing decisions, gain instant trust, and stand out in a sea of competitors without resorting to aggressive tactics? In this Mastering Excellent Series episode, Nikki speaks with Dan Englander, CEO of Sales Schema, on the importance of understanding past sales trends, managing the present "trust recession," and leveraging strategic commonality to build true...

How to Handle Leads Who Want Free Resources - Turning Hesitation into Opportunity

Sales Maven

Do you ever feel frustrated when potential clients say they’ll “explore all the free resources” before making a decision? Are you struggling to keep them engaged without feeling like you’re chasing them? Imagine positioning yourself as the go-to expert while maintaining your integrity—without the pressure of convincing or persuading. In this episode, Nikki shares her proven strategies for handling prospects who aren’t ready to buy yet. Learn how to keep them in your orbit, create strategic touchpoints, and make it easy for them to take the...

More Episodes

Have you ever written a book only to wonder, “Now what?” Don’t let your hard work sit on the shelf collecting dust. Learn how leveraging skills can turn your book into multiple resources.

Today, as part of the Mastering Excellence series, Nikki talks with Susan Friedman, an expert in book marketing. She’s here to share her proven strategies for turning your book into multiple products and increasing your profits.

We know you poured your heart and soul into your book, but don’t stop there. Learn how to repurpose your content into checklists, tip sheets, and even online courses, giving your readers more ways to engage with your expertise—and more ways for you to get paid.

In this episode, you’ll discover how to take your book and create a variety of new products that can skyrocket your sales, whether it’s turning a chapter into a workshop or an article into a lead magnet.

We’ll also explore how leveraging your skills can help you build even more value, expanding your reach and impact.

Lastly, we’ll dive into the power of niching down—how adapting your material for specific audiences can open up fresh opportunities and grow your influence.

Listen in for tips on maximizing your book's potential, boosting your income, and leveraging your expertise in ways you never imagined. This episode is packed with actionable insights that will change how you think about book marketing.

Susan Friedmann is a badass in the world of nonfiction book marketing coaching and training. With over 30 years of experience, she’s on a mission to help authors sell books in bulk. Through her company, Aviva Publishing, she’s guided hundreds of non-fiction authors toward mastery in their niche.

She's a writing powerhouse, with 18 books to her name - the first selling more than 500,000 copies to one company!

She also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year, which ranks in the top 1.5 percent of podcasts worldwide.

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

In This Episode:

[00:47] There is a structure to success. When you break down how someone is achieving a high level of success you can apply that structure in your life and business.

[02:14] Our topic today is about how to take a book and turn it into multiple products.

[03:01] We learn about Susan's first success on her own, niching down to trade shows. She began Aviva Publishing to publish her own work.

[04:21] Susan's book evolved into checklists for people attending or presenting at trade shows. This ended up 10xing her book sales.

[05:35] These checklists eventually evolved into tip sheets and then articles.

[06:33] The magic of recycle, repurpose, and reuse.

[07:08] Articles can also become mini books or ebooks or even lead magnets. Cut, slice, and dice.

[08:13] A book can be a door opening business card.

[10:27] Brainstorm and think about how many different pieces you have in the book that you could turn into other products. Break it down to the lowest common denominator.

[12:35] Think about who your market is and what you want the book to do for you.

[15:57] Do the multiple products refer back to the book? This would depend on the specific audience.

[18:44] Strategies like having a sponsor who sponsors the book to get it put in everybody's bag at an event. You both would need to have the same type of audience.

[23:19] The advantage of having established expertise.

[26:44] Your big fat business card (book) is a way to get your foot in the door.

[28:40] Speakers are usually expected to have a book.

[34:28] Nikki issues a challenge to have a brainstorm session about your work and see what other products you can turn it into.

[35:03] Book topics can also be taken and niched down for specific groups.

[37:07] Fun questions with Susan!

[39:16] Susan is also working on a book marketing crash course.

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

[email protected]

Facebook | Twitter | LinkedIn | Instagram