Mastering Excellence- How to Start a Successful Nonprofit: Turning Your Passion Into Impact
Sales Maven
In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses. If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful...
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Closing Your Consults With Ease In 30 Minutes or Less - Sales Success Story
Sales Maven
In this episode of the Sales Maven Show, host Nikki Rausch chats with Jill Shroyer, a trusted member of the Sales Maven Society and founder of Expedition HR. Jill shares how she's streamlined her sales process and grown her business by improving how she consults with potential clients. You'll hear practical strategies for navigating tough HR conversations, shortening discovery calls without sacrificing results, and asking better questions to build stronger client relationships. Jill emphasizes the power of simplifying how she consults with prospects—and how that shift has positively impacted...
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Handling Harsh Feedback - What to Do When Someone Dismisses Your Work
Sales Maven
In this solo episode of the Sales Maven Show, host Nikki Rausch tackles a topic every business owner faces but few like to talk about: harsh feedback. Whether it’s an offhand comment online or unsolicited criticism from someone who isn’t your ideal client, knowing how to handle negative feedback is a crucial skill for any entrepreneur. Nikki shares practical strategies to navigate tough comments confidently and grace, without letting them derail your progress. This episode explores: How to determine whether feedback is worth your energy What to do (and not do) when someone criticizes...
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How To Stop Giving Away Free Advice and Close Sales
Sales Maven
In this episode of The Sales Maven Show, host Nikki Rausch welcomes her inspiring client, Samantha Irwin, for a conversation packed with strategies to help you close more sales through exceptional customer service. Samantha works with women business owners to elevate frontline service and create customer experiences that drive loyalty—and revenue. They dive into: How to engage staff in ways that help close sales Simple yet powerful techniques to delight customers and boost conversions Why consistent training is key to higher-performing teams Samantha’s personal journey of growth in...
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How To Make Great Conversation
Sales Maven
Ever wonder what it really takes to spark a meaningful connection and keep a conversation flowing with ease? In this episode of the Sales Maven Show, host Nikki Rausch is joined by Jake Stahl, CEO of Orchestraight and a top expert in neurolinguistic programming and sales strategy, to show you how to make great conversation—and turn it into a powerful tool for building rapport and increasing sales. Jake unpacks his signature two-ten rule for active listening, shares techniques for course-correcting conversations in real time, and explains why the key to communication often starts with...
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Successful Sales: How A 15-Minute Coaching Session Led To A Profitable VIP Offer
Sales Maven
What if one conversation could shift the direction of your business and lead to more successful sales? In this episode of the Sales Maven Show, host Nikki Rausch welcomes back returning guest Tracey Warren for an inspiring conversation about business evolution, mission-driven work, and the power of strategic offers. Tracey shares how she transitioned from social media marketing to helping nonprofits build stronger donor relationships and create lifelong supporters. She also reflects on a breakthrough moment during a 15-minute spotlight coaching session with Nikki—where they designed a VIP...
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How to Present High-Ticket Pricing with Confidence & Overcome Sticker Shock
Sales Maven
If you’ve ever hesitated when discussing pricing or faced resistance from clients, this episode is a must-listen! Nikki walks you through the key mindset shifts and practical techniques to confidently communicate the value of your offer, handle objections with ease, and guide clients smoothly through high-ticket sales conversations. You’ll discover: How to present high-ticket pricing in a way that resonates with your clients The power of pre-framing pricing discussions to avoid sticker shock Why asking about budget early can streamline the sales process How to position pricing around...
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How To Craft Memorable Impressions to Grow Your Business
Sales Maven
Networking isn’t just about handing out business cards—it’s about building genuine relationships that help you and your business thrive. In this episode, Nikki welcomes Faithann Basore, business owner and CEO of Window Cleaning Plus and The Networkers Tour Guide. Faithann shares how networking saved her business during COVID and provides actionable strategies to make your networking efforts more effective. Learn how to craft a memorable elevator pitch, build rapport effortlessly, and confidently ask for referrals. Faithann and Nikki also discuss why reciprocal relationships are key to...
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Navigating the Trust Recession - Sales Strategies for Today’s Market with Dan Englander
Sales Maven
Are you struggling to get potential clients to trust you in today’s skeptical marketplace? Do you feel like the old sales tactics just aren’t working anymore? What if you could tap into the underlying reasons behind purchasing decisions, gain instant trust, and stand out in a sea of competitors without resorting to aggressive tactics? In this Mastering Excellent Series episode, Nikki speaks with Dan Englander, CEO of Sales Schema, on the importance of understanding past sales trends, managing the present "trust recession," and leveraging strategic commonality to build true...
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How to Handle Leads Who Want Free Resources - Turning Hesitation into Opportunity
Sales Maven
Do you ever feel frustrated when potential clients say they’ll “explore all the free resources” before making a decision? Are you struggling to keep them engaged without feeling like you’re chasing them? Imagine positioning yourself as the go-to expert while maintaining your integrity—without the pressure of convincing or persuading. In this episode, Nikki shares her proven strategies for handling prospects who aren’t ready to buy yet. Learn how to keep them in your orbit, create strategic touchpoints, and make it easy for them to take the...
info_outlineHave you ever wondered how to grow a YouTube channel that drives real business results?
Whether you want to increase visibility, generate high-quality leads, or build a global audience, today is all about strategies to transform your channel into a powerful tool for success.
In this Mastering Excellence series episode, I’m thrilled to interview LinkedIn and YouTube expert Louise Brogan.
Louise has skyrocketed her YouTube channel from 5,000 to over 100,000 subscribers in just over a year, and she’s here to share her secrets for making YouTube work for your business.
We discuss the key to creating content that keeps viewers engaged and converts them into clients. Learn how to repurpose YouTube videos into blogs, newsletters, and posts to dominate multiple platforms.
We talk about why understanding your audience’s most pressing questions is the ultimate hack for creating impactful videos.
You’ll also hear about the surprising power of YouTube analytics and how it can uncover hidden opportunities for growing a YouTube channel.
If you’ve been searching for a way to elevate your online presence while turning your expertise into a trusted brand, this episode is packed with insights you can use right away.
Louise Brogan is the CEO of Louise Brogan Ltd, specializing in helping B2B companies leverage LinkedIn to boost their profile, generate leads, and drive sales. As the host of the Raise Your Visibility Online podcast and a YouTube channel with over 80,000 subscribers, she provides actionable strategies for growing businesses online.
A recipient of the 'Digital Marketer of the Year Award,' Louise has been recognized among the top 100 small businesses and female entrepreneurs in the UK. She even represented UK Small Business at Buckingham Palace, meeting King Charles.
A sought-after speaker and featured expert in Forbes, Huffington Post, and The Guardian, Louise collaborates with both solopreneurs and major organizations like BT and the BBC to build brands and achieve measurable results.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:14] Today we're focusing on how to grow your YouTube channel to grow your business.
[01:31] Nikki shares information about Louise and her business.
[03:05] We've known each other for years. We met back in 2017.
[04:04] Her core business is LinkedIn content done for you. She also does one-to-one LinkedIn coaching and consulting.
[05:23] She began working with YouTube during the pandemic. She's now become a woman on YouTube.
[06:51] A year ago, her YouTube goal was 5,000 subscribers. As of this morning she's at 99,000 subscribers.
[07:32] We learn about monitoring views with tools like VidIQ and TubeBuddy.
[09:10] We learn how growing her YouTube channel has impacted Louise's business. Videos are found through search engines.
[11:45] Louise's upcoming book is called Raise Your Visibility on LinkedIn.
[12:39] Showing up on video and talking about what you're an expert in makes you the go-to person for people who are looking for an expert in your field.
[14:46] What a day of growing a YouTube channel is like for Louise. What are the questions people are asking? Research what people are actually looking for.
[17:47] Louise gets to the point and leaves out all of the fluff.
[18:22] Her audience is a mixture of career people and business people.
[20:17] The thumbnail and the title of the video are very important. Use keywords in the title in the description of the video. The more you say the keyword in the video, the more frequently the algorithm picks you up. TIP
[25:45] There's also a tab on the YouTube dashboard that suggests topics.
[26:47] Her goal this year is to hit 100,000 subscribers. After which, she'll be way more strategic about speaking to her ideal clients.
[29:36] Key things include consistency and catering to her audience. She likes to do how-to videos that showcase her as an expert.
[32:18] You can also promote your own videos to your network. She spent $5 a day promoting her videos, and things just blew up.
[34:09] You want to make sure you're targeting the right countries when you do ad spends.
[35:03] You can also deep dive into the analytics of each video.
[37:29] Louise loves repurposing, and she came up with an acronym for create once, publish everywhere or COPE.
[38:07] She embeds her videos in blog posts. She also chops them up, and uses the transcript to create blog posts and newsletters.
[39:07] Create a video and use it as a resource for your business. She also puts her podcast episodes on YouTube.
[40:22] You can also repost information that you've already posted someplace else. Recycle, repurpose, reuse.
[42:21] Seeing a person on screen creates impact.
[45:53] There are many ways to make money once you have an audience.
[47:25] We learn a little bit more about Louise and how she loves reading and more!
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Facebook | Twitter | LinkedIn | Instagram
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Louise:
YouTube | Instagram | LinkedIn
Raise Your Visibility on LinkedIn
Resources: