Mastering Excellence- How to Start a Successful Nonprofit: Turning Your Passion Into Impact
Sales Maven
In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses. If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful...
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Closing Your Consults With Ease In 30 Minutes or Less - Sales Success Story
Sales Maven
In this episode of the Sales Maven Show, host Nikki Rausch chats with Jill Shroyer, a trusted member of the Sales Maven Society and founder of Expedition HR. Jill shares how she's streamlined her sales process and grown her business by improving how she consults with potential clients. You'll hear practical strategies for navigating tough HR conversations, shortening discovery calls without sacrificing results, and asking better questions to build stronger client relationships. Jill emphasizes the power of simplifying how she consults with prospects—and how that shift has positively impacted...
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Handling Harsh Feedback - What to Do When Someone Dismisses Your Work
Sales Maven
In this solo episode of the Sales Maven Show, host Nikki Rausch tackles a topic every business owner faces but few like to talk about: harsh feedback. Whether it’s an offhand comment online or unsolicited criticism from someone who isn’t your ideal client, knowing how to handle negative feedback is a crucial skill for any entrepreneur. Nikki shares practical strategies to navigate tough comments confidently and grace, without letting them derail your progress. This episode explores: How to determine whether feedback is worth your energy What to do (and not do) when someone criticizes...
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How To Stop Giving Away Free Advice and Close Sales
Sales Maven
In this episode of The Sales Maven Show, host Nikki Rausch welcomes her inspiring client, Samantha Irwin, for a conversation packed with strategies to help you close more sales through exceptional customer service. Samantha works with women business owners to elevate frontline service and create customer experiences that drive loyalty—and revenue. They dive into: How to engage staff in ways that help close sales Simple yet powerful techniques to delight customers and boost conversions Why consistent training is key to higher-performing teams Samantha’s personal journey of growth in...
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How To Make Great Conversation
Sales Maven
Ever wonder what it really takes to spark a meaningful connection and keep a conversation flowing with ease? In this episode of the Sales Maven Show, host Nikki Rausch is joined by Jake Stahl, CEO of Orchestraight and a top expert in neurolinguistic programming and sales strategy, to show you how to make great conversation—and turn it into a powerful tool for building rapport and increasing sales. Jake unpacks his signature two-ten rule for active listening, shares techniques for course-correcting conversations in real time, and explains why the key to communication often starts with...
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Successful Sales: How A 15-Minute Coaching Session Led To A Profitable VIP Offer
Sales Maven
What if one conversation could shift the direction of your business and lead to more successful sales? In this episode of the Sales Maven Show, host Nikki Rausch welcomes back returning guest Tracey Warren for an inspiring conversation about business evolution, mission-driven work, and the power of strategic offers. Tracey shares how she transitioned from social media marketing to helping nonprofits build stronger donor relationships and create lifelong supporters. She also reflects on a breakthrough moment during a 15-minute spotlight coaching session with Nikki—where they designed a VIP...
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How to Present High-Ticket Pricing with Confidence & Overcome Sticker Shock
Sales Maven
If you’ve ever hesitated when discussing pricing or faced resistance from clients, this episode is a must-listen! Nikki walks you through the key mindset shifts and practical techniques to confidently communicate the value of your offer, handle objections with ease, and guide clients smoothly through high-ticket sales conversations. You’ll discover: How to present high-ticket pricing in a way that resonates with your clients The power of pre-framing pricing discussions to avoid sticker shock Why asking about budget early can streamline the sales process How to position pricing around...
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How To Craft Memorable Impressions to Grow Your Business
Sales Maven
Networking isn’t just about handing out business cards—it’s about building genuine relationships that help you and your business thrive. In this episode, Nikki welcomes Faithann Basore, business owner and CEO of Window Cleaning Plus and The Networkers Tour Guide. Faithann shares how networking saved her business during COVID and provides actionable strategies to make your networking efforts more effective. Learn how to craft a memorable elevator pitch, build rapport effortlessly, and confidently ask for referrals. Faithann and Nikki also discuss why reciprocal relationships are key to...
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Navigating the Trust Recession - Sales Strategies for Today’s Market with Dan Englander
Sales Maven
Are you struggling to get potential clients to trust you in today’s skeptical marketplace? Do you feel like the old sales tactics just aren’t working anymore? What if you could tap into the underlying reasons behind purchasing decisions, gain instant trust, and stand out in a sea of competitors without resorting to aggressive tactics? In this Mastering Excellent Series episode, Nikki speaks with Dan Englander, CEO of Sales Schema, on the importance of understanding past sales trends, managing the present "trust recession," and leveraging strategic commonality to build true...
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How to Handle Leads Who Want Free Resources - Turning Hesitation into Opportunity
Sales Maven
Do you ever feel frustrated when potential clients say they’ll “explore all the free resources” before making a decision? Are you struggling to keep them engaged without feeling like you’re chasing them? Imagine positioning yourself as the go-to expert while maintaining your integrity—without the pressure of convincing or persuading. In this episode, Nikki shares her proven strategies for handling prospects who aren’t ready to buy yet. Learn how to keep them in your orbit, create strategic touchpoints, and make it easy for them to take the...
info_outlineAre you tired of spending time and energy on sales conversations and clients that aren’t a good fit?
Closing the right clients doesn’t have to feel awkward or exhausting. Nikki shows you how to attract the right clients by repelling the wrong ones, ensuring you only invest time in prospects who are truly a good fit for your services.
In this episode, Nikki reveals her top strategies for setting clear expectations through your messaging, pre-qualifying prospects, and using budget as a natural filter.
Learn how to create transparent, engaging content that attracts clients who are ready to invest and how to decline those who aren’t a match gracefully.
She walks you through the importance of transparent pricing, setting boundaries with potential clients, and protecting your time and energy with a thoughtful screening process.
These simple yet powerful strategies allow you to work smarter, not harder, and free up your mental space to focus on the clients who are a perfect fit.
When you’re ready to streamline your sales process and attract only the right clients, this episode is full of actionable tips you can implement right away. Nikki’s here to guide you every step of the way!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:41] Today we're talking about how to attract the right clients by repealing the wrong ones. This is all about saving you time and energy and making room for clients that are the right fit.
[01:16] I'm going to share strategies and close with a couple of scripts to gracefully decline clients that are the wrong fit.
[01:49] Set clear expectations through your messaging in all of your media from your sales page to social. Identify who the offer is for.
[02:26] Have a section that explains who this program is for. Give a menu.
[03:59] Prequalify your prospects with some type of screening process.
[04:29] Things to look at when you're not closing 75% of your consultation calls. How can I minimize calls that are the wrong fit? Am I closing those who are the right fit?
[05:21] You could have a short questionnaire prescreening before a prospective client books a call. Keep it under five minutes.
[06:15] Talk about pricing. Give a range of prices. What are you looking to invest?
[09:10] Use budget as a natural filter. This can be an opportunity to bless and release.
[10:14] Based on what you've shared and what's important to you and specifically what you're looking to accomplish, I get a sense that what I offer isn't the right nextstep for you. Respectfully bring the conversation to a close.
[11:26] Think about being transparent with your pricing.
[12:56] Sales isn't about you, it's about the prospect.
[13:40] Nikki shares a story of a client who didn't want to put her prices on her website. Having to ask about pricing can alienate a client.
[16:43] Benefits of repelling the wrong clients. It reduces tire kickers. Sometimes you have to clear the field so you're not overloaded.
[18:13] After reviewing the notes from our call and thinking about what you're wanting to accomplish, I don't feel like what I offer is the right nextstep for you. So I'm going to respectfully decline offering a proposal to avoid wasting your time.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
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Resources:
Episode 247: How to Handle Tire Kickers: Turn Indecisive Prospects into Committed Clients