Creating a Better-for-You Cocktail Brand with Jack Espy
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 03/23/2025
Sales Recruitment Reimagined: Strategic Hiring for Growth - Walter Crosby
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Most sales leaders hire wrong. They prioritize industry experience over buyer understanding, rush to fill empty seats, and sell the role before qualifying candidates. flips this approach entirely. His counterintuitive strategy? Write job ads that repel weak candidates. Interview like you're qualifying a prospect—with tough questions and genuine discovery. Forget the "industry retread" myth; product knowledge is trainable, but understanding buyers isn't. Crosby emphasizes assessing cultural fit early and identifying coachability as the ultimate predictor of success. The biggest mistake?...
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How AI Chatbots Drive Revenue: Insights from Noem AI's Daniel Hindi
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Serial entrepreneur joined Sales POP! to discuss what most companies get wrong about AI in customer service. His message: stop worrying about job loss and start focusing on business transformation. Hindi's company, Noem AI, builds chatbots that act like your best sales rep—qualifying leads naturally, understanding context, and adapting mid-conversation. The results speak volumes: companies resolve 80-90% of support tickets automatically while boosting lead conversions by over 34%.
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Adam Rosen's Cold Email Playbook: Infrastructure, Honesty, and Results
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Cold email works—if you protect your domain first. reveals the critical mistake killing most campaigns: sending from your primary business domain. "You're gambling with your entire email reputation," he tells Sales Pop host John Golden. Rosen's fix: Create dedicated domains for outreach. Use companymail.com instead of company.com. Set up multiple inboxes to distribute volume and authenticate everything with SPF, DKIM, and DMARC records. But infrastructure is just the start. "Cold email connects people who should know each other," Rosen explains. Skip the gimmicks and fake urgency....
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Avoid These Equipment Financing Traps That Cost Businesses Thousands - Robert Misheloff
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Equipment financing scams target busy entrepreneurs who need tools and machinery to grow. The most dangerous scheme? Companies advertising impossibly low rates, then demanding upfront fees before securing actual approval. Contracts contain hidden clauses making these payments "non-refundable" when real terms arrive much worse, or never materialize. Other red flags include automatic lease renewals requiring cancellation within narrow windows (miss it and pay another full year), deposit schemes where companies simply disappear, and interim rent manipulation, adding phantom months to your bill....
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The New Rules of Employee Recognition (From a Workplace Culture Expert) - Alex Grande
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Traditional employee engagement is broken. Your remote workers aren't seeing celebrations, and generic recognition programs fall flat because everyone's motivated differently. Workplace culture specialists are seeing success with three core strategies: First, use digital platforms like Teams and Slack to make recognition consistent across locations. Second, gamify behaviors that matter—not just sales numbers, but collaboration, innovation, and effort. Third, personalize everything. Let people choose their preferred style of rewards and recognition. Sales teams especially need this....
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Combat Ad Fraud: Essential Strategies for Protecting Your Digital Campaigns - Rich Kahn
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Are your digital ads performing poorly despite significant investment? You might be a fraud victim. This episode breaks down the explosive growth of ad fraud from $8 billion in 2015 to $140 billion today, fueled by accessible AI tools and global criminal networks. Expert explains how fraudsters use bots, malware, and human click farms to steal from every digital channel. Red flags include unpredictable campaign results, chargeback spikes, and leads who don't recognize your brand. The key to fighting back is professional fraud detection using collective intelligence from multiple clients,...
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Should You Promote Your Top Salesperson to Manager? - Ashley Herd
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Promoting your top salesperson to manager seems like a no-brainer. They exceeded every target, so leading a team should be easy, right? Wrong. Star performers often succeed through "unconscious competence"—they're naturally gifted but can't explain their methods to others. Without management training, they struggle with coaching, delegation, and difficult conversations. Your sales champion becomes a frustrated manager leading an underperforming team. The solution? Assess leadership potential separately from sales performance. Does this person enjoy developing others? Can they handle...
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The Hidden Psychology Killing Your Conversions - Matt Sucha
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Your customers aren't unmotivated—they're scared. Consumer psychology expert explains why addressing fear outperforms aggressive selling every time. One bank's free insurance offer flopped until they tackled customer skepticism head-on. The result? A 167% conversion increase without changing the product. The secret lies in subconscious decision-making. When a water heater salesperson started presenting two options instead of one "perfect" choice, his conversion rate nearly doubled. Why? Choice reduces anxiety and creates empowerment. Sucha's breakthrough: communication changes three...
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Feeling older than your years? You're not alone - John Goldman
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this eye-opening podcast episode, shares how traditional healthcare failed him in his 40s—and what he did about it. When declining energy and brain fog were dismissed as "normal aging," Goldman took matters into his own hands. The answer wasn't a magic pill. It was comprehensive diagnostics, coordinated specialist teams, and personalized interventions based on real data. But here's the kicker: this level of care was only available to the ultra-wealthy.
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How Outcome-Based Consulting Builds Better Client Relationships - Tim Beattie
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What if consulting contracts rewarded results instead of hours worked? and former Red Hat executive, is pioneering exactly that approach. In this conversation, Beattie breaks down the emerging consulting model that's replacing traditional project-based work. Subscription engagements provide clients ongoing access to expertise while creating predictable revenue streams. Asynchronous coaching through recorded videos scales impact beyond billable hours. AI tools amplify consultant knowledge without replacing human connection.
info_outlineJack Espy didn’t plan to start a canned cocktail brand, but when he saw the demand for healthier drinks, Spirited Hive was born. In this episode, he shares insights on entrepreneurship, branding, and building a mission-driven business.
🎯 What you’ll learn:
- How consumer trends shape product innovation.
- Why transparency and ingredient quality build trust.
- The role of social connection in branding.
Join us as we dive into the Spirited Hive journey and what’s next for this exciting brand!