Creating a Better-for-You Cocktail Brand with Jack Espy
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 03/23/2025
Smart Automation Starts With People: Lessons From Industry Leaders - Dr. Don Capener
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this episode, reveals Chang Robotics' proven methodology for integrating AI and robotics without workforce resistance. His counterintuitive insight: automation should eliminate tasks, not jobs. Learn why starting with stakeholder workshops prevents implementation disasters, how transparency builds trust faster than any marketing campaign, and why treating failure as data—not disaster—accelerates innovation
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Purpose-Driven Franchising: Why Goldfinch Rejects Half Its Applicants - Amrit Dhaliwal
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
bought into the franchise dream—turnkey business, proven system, guaranteed support. She got none of that. Her first franchise left her struggling with "entrepreneurial poverty": owning a business but barely surviving. So she built Goldfinch differently. Her home care franchise rejects half its applicants, provides real coaching, and goes fully digital in a paper-obsessed industry. The mission? Help franchisees actually thrive, not just survive. Goldfinch's "Time to Thrive" philosophy extends to clients, too. Through Thrive Clubs offering yoga and art classes, they're redefining aging as...
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Anique Mautner, Marketing Strategy Director at MiresBall Agency
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What makes customers remember your brand instead of scrolling past? breaks it down to three essentials: relevance, distinction, and clarity. On the Expert Inside Interview podcast, Mautner revealed how brands win by embracing imperfection. She references kintsugi—Japanese pottery repaired with gold—as the perfect metaphor. "Your cracks make you memorable, not your polish," she explains. Her advice for marketers? Stop chasing perfection. AI can generate flawless content, but audiences crave authentic human stories. Listen deeply to your customers, highlight what makes you unique...
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How to Launch a Winning Supplement Brand: Expert Strategies from John Smiddy
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this episode of Sales POP!, supplement industry veteran (New to Marketers) reveals the strategies behind his $100M+ in client revenue. Key takeaways for 2026: AI-first optimization: Structure your product data for AI recommendation engines, not just search engines. Consumers are buying through ChatGPT conversations now. Amazon launch strategy: Start on Amazon to build instant credibility and reviews. Smiddy's data shows conversion rates of 5%+ for new brands- better than most DTC sites. Differentiation is critical: Generic formulations fail. Partner with experts to create proprietary...
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How GCC Brands Win American Audiences - Rihab Abouzaki
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
, creative director at This and That Communications, cuts through the noise on international advertising. Her approach ignores flashy social media metrics and focuses on what actually converts: streaming TV and strategic podcasting. American consumers demand credibility. That means partnering with tax-paying U.S. agents who unlock access to 300+ streaming platforms reaching massive audiences weekly. Entry costs start at just $5,000 monthly—far more accessible than most Gulf brands realize. Podcasts offer something digital ads can't: intimate connection. When brand leaders share authentic...
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Why Your Red Wine Tastes Harsh (And How to Fix It) - Michael Fors
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
If you've written off red wine as "too bitter" or "too strong," Michael Fors has news for you—the wine isn't the problem. Proper aeration is. As founder of Liquid Jazz, Fors developed a nature-inspired solution after observing waves rolling over coastal rocks. His innovative decanter mimics this natural process, using stepped ridges to dramatically increase wine's surface area exposure. The result? A four-minute rocking motion unlocks flavors and aromas that remain trapped in traditional bottles and glasses. What seemed harsh becomes approachable; what tasted one-dimensional reveals...
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Scale Your Business Past $5M: Expert Strategies That Actually Work - Alexis Sikorsky
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Interview with Most founders hit a wall at $5 million in revenue. Alexis Sikorsky, who led a nine-figure private equity exit, shares the proven framework for breaking through. Start by auditing your time. List every task you handle, then delegate everything that doesn't absolutely require the founder's touch. Stop attending meetings where you add minimal value. Next, build financial clarity. Track 10-20 metrics monthly—not quarterly. Focus on cash flow, margins, customer lifetime value, and capital efficiency. Upgrade leadership strategically. Fractional executives deliver senior...
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Sales Recruitment Reimagined: Strategic Hiring for Growth - Walter Crosby
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Most sales leaders hire wrong. They prioritize industry experience over buyer understanding, rush to fill empty seats, and sell the role before qualifying candidates. flips this approach entirely. His counterintuitive strategy? Write job ads that repel weak candidates. Interview like you're qualifying a prospect—with tough questions and genuine discovery. Forget the "industry retread" myth; product knowledge is trainable, but understanding buyers isn't. Crosby emphasizes assessing cultural fit early and identifying coachability as the ultimate predictor of success. The biggest mistake?...
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How AI Chatbots Drive Revenue: Insights from Noem AI's Daniel Hindi
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Serial entrepreneur joined Sales POP! to discuss what most companies get wrong about AI in customer service. His message: stop worrying about job loss and start focusing on business transformation. Hindi's company, Noem AI, builds chatbots that act like your best sales rep—qualifying leads naturally, understanding context, and adapting mid-conversation. The results speak volumes: companies resolve 80-90% of support tickets automatically while boosting lead conversions by over 34%.
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Adam Rosen's Cold Email Playbook: Infrastructure, Honesty, and Results
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Cold email works—if you protect your domain first. reveals the critical mistake killing most campaigns: sending from your primary business domain. "You're gambling with your entire email reputation," he tells Sales Pop host John Golden. Rosen's fix: Create dedicated domains for outreach. Use companymail.com instead of company.com. Set up multiple inboxes to distribute volume and authenticate everything with SPF, DKIM, and DMARC records. But infrastructure is just the start. "Cold email connects people who should know each other," Rosen explains. Skip the gimmicks and fake urgency....
info_outlineJack Espy didn’t plan to start a canned cocktail brand, but when he saw the demand for healthier drinks, Spirited Hive was born. In this episode, he shares insights on entrepreneurship, branding, and building a mission-driven business.
🎯 What you’ll learn:
- How consumer trends shape product innovation.
- Why transparency and ingredient quality build trust.
- The role of social connection in branding.
Join us as we dive into the Spirited Hive journey and what’s next for this exciting brand!