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Your Website Might Be Costing You Customers. Here's Why by Mike Barton

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Release Date: 10/02/2025

Underpricing Your AI Tool? Use This 3-Tier Secret for a 25% Revenue Boost - Dan Balcauski show art Underpricing Your AI Tool? Use This 3-Tier Secret for a 25% Revenue Boost - Dan Balcauski

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Strategic pricing is a growth lever, not a calculation. Companies that align price with customer value typically see 15-25% revenue growth in year one. Key Pricing Psychology: The 3-Tier Model: Used by 70% of B2B SaaS companies, this model leverages psychology. The premium tier makes the middle tier (where most profit is captured) look like the "reasonable" choice. Persona-Based Pricing: Design pricing around the customer's jobs-to-be-done rather than linearly scaling features. Dan Balcauski - https://www.producttranquility.com/

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Unlock High-Ticket Sales: The Storytelling + AI Formula with Caroline Onyedinma show art Unlock High-Ticket Sales: The Storytelling + AI Formula with Caroline Onyedinma

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

In the world of high-ticket coaching, generic pitches are dead. Episode Host John Golden sits down with expert strategist to unpack the essential formula for scaling to seven figures: blending deeply human storytelling with the efficiency of AI content. Caroline confirms that for premium offers, trust isn't a bonus—it's the only currency. Stories are the most effective way to build that emotional resonance and establish brand authority with prospects considering a significant investment.

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The Sales Platypus: Why Your Top Reps Are Unique Hybrids  Andy Gole show art The Sales Platypus: Why Your Top Reps Are Unique Hybrids Andy Gole

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

If your sales team feels unpredictable, you're not wrong—they are. Sales coach argues that salespeople are professional "platypuses": a one-of-a-kind blend of entrepreneurial spirit and corporate loyalty. They’re independent and coachable. This psychological hybrid nature is key to their success, but also the root of their unique challenges. Ignoring this distinction is costing you top performers.

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AI & Contact Center Compliance: How to Get a 50% Contact Rate Uplift with Nima Hakimi show art AI & Contact Center Compliance: How to Get a 50% Contact Rate Uplift with Nima Hakimi

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Stop losing leads to spam flags and regulatory fines. In today’s hyper-regulated outbound world, AI and TCPA compliance are no longer optional—they are the core engines of revenue growth. In this must-listen episode, Sales POP! host John Golden sits down with , CEO of Convoso, to break down how to achieve superior results while staying 100% compliant. Nima shares actionable insights from two decades of experience, including how his team leverages machine learning for caller ID reputation management and contact rate optimization (with up to 50% reported uplifts).

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From Concert Hall to Boardroom: Stela Roznovan's Blueprint for Sales Mastery and Leadership show art From Concert Hall to Boardroom: Stela Roznovan's Blueprint for Sales Mastery and Leadership

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Meet , the TEDx speaker and insurance agency head whose personal transformation holds the key to next-level sales success. In this illuminating episode, Stela shares her inspiring story of pivoting from a concert pianist career to leading a multi-million dollar business, highlighting the vital role of adaptability and continuous learning in any high-stakes environment. We unpack the psychology of elite selling, moving beyond generic pitches to focus on genuine connection. You’ll learn how to implement Stela’s proven fundamentals for advancing sale and fostering deep client trust:

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Institutional Secrets: Ben Mohr on Why the Ultra-Wealthy Love Life Settlements show art Institutional Secrets: Ben Mohr on Why the Ultra-Wealthy Love Life Settlements

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

If your retirement strategy feels like riding a daily market rollercoaster, it's because you've been playing by Wall Street’s rules. The standard advice—heavy on 401(k)s, mutual funds, and bonds—leaves your entire financial future dangerously exposed to volatility. This reliance on "cookie-cutter" portfolios is the single biggest blind spot in modern retirement planning. As institutional strategist highlighted on the Sales POP podcast, the path to true financial resilience lies outside the public market. The solution is uncorrelated assets—investments whose returns aren't tied to the...

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Scale Strategy: The Challenge Model and the BOAT System - Shawn Quintero show art Scale Strategy: The Challenge Model and the BOAT System - Shawn Quintero

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Generating leads is one challenge; scaling your business without descending into chaos is another. On the Expert Inside podcast, outlined a two-part strategy to master sales and delivery simultaneously. 1. The High-Converting Offer: Why Challenges Beat Webinars Passive, lengthy webinars are out. Focused, 3-to-5-day challenges are in. Why? Because they create momentum and build belief in a micro-result. Shawn’s “One Client Away Challenge” is a perfect example: it solves the immediate need (getting a client) and sets the stage for the longer-term solution (scaling client delivery). 2....

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Beyond the Meeting: How to Influence Decisions and Win on Value - Andres Lares show art Beyond the Meeting: How to Influence Decisions and Win on Value - Andres Lares

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

The most overlooked phase in the sales cycle is the silence: the gap between meetings. Master negotiator highlights this as a critical window for influence. Here are the keys to leveraging that time, focusing on the buyer, and overcoming the instinct to discount. 

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Taelor AI’s Founder on the Future of Personal Styling for Men - Anya Cheng show art Taelor AI’s Founder on the Future of Personal Styling for Men - Anya Cheng

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

In the competitive world of business, your clothing is a critical differentiator. We sat down with , former big tech leader and CEO of Taelor AI, to explore how a custom AI system can perfect the wardrobe of the busy professional. Taylor AI is not just a tech tool; it’s an integrated wardrobe solution that addresses the core challenges of men’s fashion today: time, relevance, and sustainability. The model works on a feedback loop that continually refines your style profile.

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The Retention Tactic Sales Leaders Ignore: Supporting Return-to-Work Parents - Karla Calinawan show art The Retention Tactic Sales Leaders Ignore: Supporting Return-to-Work Parents - Karla Calinawan

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Are you losing 25% of your high-value talent after parental leave? For sales organizations, turnover isn’t just an HR metric—it’s a severe revenue drain. Replacing a seasoned sales pro costs up to $200,000, making retention a strategic priority. This week on the podcast, we unpack the critical, often-overlooked moment where organizations hemorrhage talent: the return from parental leave.  We sit down with , founder of Fand Foundry and a leader who navigated three parental leaves in high-stakes tech environments. She argues that the post-leave transition is where leaders earn...

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More Episodes

In a digital-first world, your website is often the first impression a potential customer has of your business. But what if that impression is leaving a huge part of the population behind? In our latest episode, we sat down with digital accessibility expert Mike Barton to discuss how shifting your mindset from legal compliance to strategic growth can unlock a world of new opportunities.

Mike broke down why accessibility is a major business imperative, not just a feel-good initiative. He pointed out that people with disabilities and their support networks represent a market with a staggering $18 trillion in spending power—a market that is highly loyal and actively seeking brands that value inclusivity.