Building a Personal Brand That Doesn't Feel Fake - Katrena Friel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 01/15/2026
John Ray: Stop Selling Hours and Start Pricing What Your Expertise Is Actually Worth
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Pricing and business development expert John Ray joins Sales POP! host John Golden to explain why hourly billing is the fastest path to commoditizing your professional expertise — and how consultants, attorneys, coaches, and fractional executives can shift to value-based pricing by mastering the art of the discovery conversation. John's framework centers on understanding how clients experience value, not just what they need delivered. Learn more and access free resources at
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Why Contractors Need AI Before It’s Too Late with Kai Stone
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
built a $297/month platform that’s helped over 1,000 contractors scale with AI — and he did it from his mom’s house. In this conversation with SalesPOP! host John Golden, Kai breaks down why most small businesses are losing leads to unanswered phone calls, how a simple AI text-back system changes the game, and why every contractor needs a personal brand (even if it’s just a phone and $5/day). Plus: why searching for your business on ChatGPT matters as much as Google now.
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The Hidden Cost of Bad Software Decisions — And the Human Solution | Adnan Malik
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Adnan Malik, co-founder and CEO of Softwarefinder, joins host John Golden to discuss why 70–80% of B2B software buyers end up dissatisfied — and how trust and human-driven consulting can fix that. Softwarefinder's pay-equal model removes financial bias from software recommendations, connecting buyers with the right solutions through trained consultants across 40+ verticals. Explore the platform and book a free consultation at softwarefinder.com.
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VR Isn’t Dead — It’s the Future of Marketing - Amir Berenjian
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
, has put over 150,000 people into VR headsets — from pro sports fans at the Minnesota State Fair to UN policymakers experiencing polio vaccination campaigns in Zambia. In this conversation with SalesPOP! host John Golden, Brenian explains where immersive tech actually delivers marketing ROI, why $300 headsets are changing the game, and why spatial computing will become the primary way we interact with AI.
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Leadership Discipline: The Missing Link in Sales Performance - Steven Rosen
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Guest: Steven Rosen, MBA — Founder of STAR Results and author of Focused: The Leadership Discipline That Protects Performance from Distraction A quick preview of our conversation with Steven Rosen. After 30 years coaching CROs and VPs of sales, Steven has a blunt message: if your numbers are off, stop looking at your reps and start looking in the mirror. Here's a taste of what he shared with John Golden. Key Takeaways: Most sales managers were promoted because they were great reps — then handed targets with zero leadership training. Performance doesn't collapse overnight. It erodes one...
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Breaking Into the Top 1% with Larry Weidel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What does it really take to reach the top one percent in sales—or any competitive field? In this episode of the , host John Golden sits down with , a veteran sales executive, investor, and bestselling author of Serial Winner. With more than $6 billion in assets under management, Larry has earned his place among the elite—and he’s on a mission to show others the path. Larry’s journey from construction work to the pinnacle of financial services wasn’t powered by genius. It was powered by mentors, relentless curiosity, and a repeatable framework he calls the “cycle of winning.” In...
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Cracking the Code on Sales Recruitment with Steve Radford
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What separates a great sales hire from a costly mistake? In this episode, John Golden welcomes , a seasoned UK-based sales leader and author with over 25 years of experience, to tackle one of the toughest challenges in any growing organization: finding and selecting salespeople who will actually perform. Radford explains why traditional resume-driven hiring consistently fails and what forward-thinking companies do instead. He walks through his approach to building success profiles that go beyond skills and experience to capture the traits, values, and behavioral patterns that predict...
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Key themes and listener value with Jeff Coleman
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Spending on Google Ads without a real strategy is like filling a bucket with holes—money flows in and leads trickle out. This episode dives into the common traps that burn through ad budgets and delivers a clear framework for turning paid search into a predictable, profitable channel. You’ll learn why aligning your ad copy, keywords, and landing pages around a defined buyer persona is the single most important step most advertisers skip. shares battle-tested strategies for using negative keywords and audience exclusions to cut waste, why the top ad spot is rarely worth the premium, and...
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The Brain Behind the Buy: AI, Emotion, and Modern Sales Strategy - Paul Larche
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Your brand is speaking to your customers’ brains every single day. The real question is: which brain is actually listening? In this episode, John Golden welcomes to the podcast for a wide-ranging conversation that bridges neuroscience, artificial intelligence, and real-world selling strategy in ways you won’t hear anywhere else. Larche, author of The Divided Brain, explains how AI-powered personalization exploits the same survival instincts that once kept our ancestors alive in the wild—and what that means for the way we build brands, craft campaigns, and close deals in today’s...
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18 Summers: Why Entrepreneur Dads Can’t Afford to Wait - George Rivera
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
’s father was dying when he delivered the advice that changed everything: stop missing your son’s games. That single conversation forced Rivera—a self-made entrepreneur running a $20 million business—to rethink what success actually looks like when your kids are growing up without you. In this powerful conversation with host John Golden, Rivera opens up about the emotional toll of being a founder and why so many entrepreneur dads stay trapped in a cycle they never planned for. He introduces the concept behind his 18 Summers Roundtable, a community where founder fathers share real...
info_outlineYour personal brand isn't your Instagram aesthetic. Business mentor Katrena Friel defines it as "the presence that walks in the door ahead of you"—your reputation before you enter the room.
The Imposter Syndrome Reality Check
Feeling like a fraud? Join the club. Even top performers battle self-doubt. The difference? They move forward anyway. Ask yourself: "If not me, then who?" Your messy journey is exactly what someone else needs to hear right now.
Finding Your Unique Edge
Everyone has a "field of excellence"—the unique combination of skills and experiences only you possess. List your biggest wins and hardest lessons. Ask three trusted colleagues what makes you different. That's your starting point.
The Multi-Income Approach
Katrina teaches seven income streams: writing, speaking, programs, coaching, mentoring, facilitation, consulting. Don't launch all seven tomorrow. Master one, then expand naturally based on what your audience actually needs.