Libsyn Directory

#528: Quick Tip: Stop Treating Consistency Like a Personality Trait

Release Date: 01/27/2026

#530: When Help Turns Into Harm: My Honest Hiring Story

Strategy with Sally

Hiring a team nearly broke Sally’s business — not because they were bad, but because she didn’t yet understand structure, boundaries, or readiness. In this raw episode, Sally shares the hiring mistakes that cost her the most: trading services, trusting the wrong people, hiring entrepreneurs instead of intrapreneurs, giving too much access, and confusing help with partnership. This isn’t advice — it’s lived experience. If you’ve been burned by hiring, lost trust in a team member, or feel scared to try again, this episode is for you. You’ll learn why fairness without structure...

#528: Quick Tip: Stop Treating Consistency Like a Personality Trait

Strategy with Sally

Facebook Group: Follow on Facebook: Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: Sally Sparks-Cousins YouTube:

#528: Quick Tip: Stop Treating Consistency Like a Personality Trait

Strategy with Sally

Facebook Group: Follow on Facebook: Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: Sally Sparks-Cousins YouTube:

#527: Why People See Your Freebie… But Don’t Opt In

Strategy with Sally

You don’t need another freebie—and you probably don’t need more visibility either. What’s usually missing is the decision moment: the clarity someone needs before they’re willing to opt in. In this episode of Straight Talk with Sally, we unpack why people see your freebie, think “that looks useful,” and still scroll past without taking action. You’ll learn: Why good freebies still don’t convert Where decision friction shows up before the opt-in How to make opting in feel easier for the right people What to stop over-explaining—and what actually needs clarity This...

#526: Quick Tip: Your Marketing Matures Over Time

Strategy with Sally

If you run a service-based business, your success rests on three pillars: people, time, and consistency. Take one away, and the whole business wobbles. Marketing isn’t something you “finish” — it’s something you grow into. Think of your sales and marketing like human development. In year one, you’re learning to walk. You test different lead generation strategies, fall down a lot, and ride a serious rollercoaster. That’s normal. The goal isn’t perfection — it’s discovery. Test 4–7 lead generation methods and find one or two that consistently bring in quality leads. In year...

#525: Quick Tip: Consistency Beats Complexity

Strategy with Sally

Growth comes from consistency, not complexity. Sally grew her Facebook following from 2,000 to 70,000 in 12 months simply by showing up live every week and repeating the same promotion strategy again and again. Instead of jumping between tactics, commit to one strategy for an entire year and get really good at it. Build your plan around the Power of One: One traffic source — choose where your ideal clients hang out (for Sally, that’s Facebook) and learn it deeply: profiles, pages, groups, reels, stories, events, and banners. One dream client — get crystal clear on who you want to...

#524 Visibility Isn’t the Problem — It’s the Follow-Up

Strategy with Sally

You can be posting consistently. You can have people watching, liking, and engaging. And still feel like nothing is moving in your business. In this episode of Strategy with Sally, we’re unpacking why visibility alone doesn’t create momentum — and how simple, intentional follow-up systems turn attention into relationships, consistency, and growth. This session is not about posting more or chasing algorithms. It’s about building the right follow-up in the right order so your effort actually leads somewhere. In this live, we’ll cover: The difference between visibility and follow-up...

#523 Our 2026 Planning Framework

Strategy with Sally

Facebook Group: Follow on Facebook: Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: Sally Sparks-Cousins YouTube:

#522: Quick Tip: Sales Success Starts After the Yes

Strategy with Sally

Getting the sale isn’t the finish line—it’s the starting line. In this quick tip episode, we unpack why what happens after someone buys matters just as much as the sale itself. Without a clear onboarding system, clients can feel unsure, support requests increase, and quiet churn starts to creep in through buyer’s remorse, refunds, or cancelled subscriptions. You’ll learn why retention isn’t luck, how onboarding protects your reputation, and why your onboarding experience is your brand. Clear next steps don’t just support your clients—they support your business growth. ...

#521: If I Had to Start Again Tomorrow: The Systems I’d Build First

Strategy with Sally

If everything in your business disappeared tomorrow, what would you rebuild first? In this episode of Strategy with Sally, I break down the three systems I would prioritise if I had to start again from scratch—and why getting the order right matters more than chasing tools or trends. This episode is about building clarity, control, and profitability by focusing on the right systems at the right time, so your business feels calmer instead of constantly busy. You’ll learn: Why most business owners feel busy but not in control The hidden cost of building systems in the wrong sequence ...

More Episodes

Consistency isn’t who you are — it’s how your business is designed. Most people aren’t inconsistent; they’re exhausted from making too many decisions.

When everything requires willpower, consistency breaks down. Not because you’re failing, but because there are no defaults or systems in place.

Consistent businesses don’t rely on motivation. They rely on structure — clear weekly rhythms, simple systems, and realistic expectations.

Bottom line: You don’t need more discipline. You need fewer decisions. Build better structure, and consistency becomes automatic. ✨

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