Libsyn Directory

Marketing and Sales in Dentistry: What Should I Focus On for 2025?

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Release Date: 11/20/2024

RERUN: The Real Reason Your AR Is Out of Control (And It's Not Insurance)

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this eye-opening episode, Sandy digs into one of the most overlooked contributors to rising accounts receivable (AR) in dental practices—abandoning mailed statements too soon. You may be emailing and texting patients about balances, but do you actually know how many patients you're reaching? Sandy breaks down the data and shares real stats from dental dashboards, showing that many practices have incomplete contact info for 20–40% of their patients—and it’s costing them tens of thousands. Whether your AR is creeping past $100,000 or you’re trying to build a smarter collection...

The Truth About Dental Marketing

Dental Drill Bits with Sandy Pardue and Dana Salisbury

What if your marketing isn’t the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Grace unpacks the truth most marketers won’t say out loud. If you've ever felt burned by a marketing agency, overwhelmed as a startup, or scared to go fee-for-service—this one’s for you. You’ll learn how to: ✅ Spot the difference between strategic marketing and expensive guesswork ✅...

Hiring or Hustling Backwards? (Part 2: Leadership, Metrics & the True Cost of Delay)

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Hiring is never just about plugging a hole. It’s a strategic leadership move—and when rushed or mismanaged, it can quietly sabotage your entire practice. In Part 2 of the Hiring Series, Dana and Sandy dive deep into what happens between identifying a hiring need and getting the green light to bring someone on board. From pecking orders to prep work, leadership courage to legal compliance, they unpack everything you should have in place before you hit “post job ad.” They also share formulas and benchmarks to help you bring data—not just emotion—into your hiring decisions. Because...

Hiring or Hustling Backwards?

Dental Drill Bits with Sandy Pardue and Dana Salisbury

A growing team sounds like success, but adding the wrong hire too soon can wreck morale, raise overhead, and increase chaos. In this kickoff to the Hiring Series, Dana and Sandy break down how to assess whether your practice truly needs to hire or if it’s time to get serious about systems, training, and communication first. They walk through real-world scenarios (yes, including a team walking out!) and offer tools to help you make strategic hiring decisions instead of emotional ones. You’ll learn how to: ✅ Recognize signs of burnout and bottlenecks ✅ Use patient flow (not just...

Meetings That Matter: Turning Staff Time Into Practice Power

Dental Drill Bits with Sandy Pardue and Dana Salisbury

A dental team without effective meetings is like a GPS with no signal—lost, frustrated, and going in circles. In this episode, Dana and Sandy dive into the often-overlooked power of consistent, structured team meetings. From setting agendas and reviewing stats to celebrating birthdays and avoiding gum-chewing drama, they lay out the exact formula for turning “just another meeting” into a high-impact tool for team alignment, accountability, and growth. This episode is inspired by a post in the Dental Drill Bits Facebook Group (thanks, Heather!), and it answers all your questions about...

Marketing Can't Save You From a Bad Phone Call

Dental Drill Bits with Sandy Pardue and Dana Salisbury

📣 Identity Dental Marketing – The industry’s go-to for branding, SEO, and growth. Discover how they can elevate your practice at 📲 Join the conversation! Drop your favorite phone call tip or share a “worst call ever” moment in the Dental Drill Bits Facebook Group—your post could inspire our next episode! Let me know if you’d like a shortened version for social, or if this episode will also be linked to a specific event or download!

Scoreboard Success: 10 Front Desk KPIs That Drive Production

Dental Drill Bits with Sandy Pardue and Dana Salisbury

We’re diving into a topic that separates struggling practices from high-performing ones—your front desk metrics. Dana and Sandy break down the most important KPIs your admin team should be tracking daily, weekly, and monthly. Spoiler alert: if you’re not measuring it, you can’t manage it! Whether you're brand new to tracking stats or need a refresh to re-energize your team, this episode gives you simple, actionable ways to bring structure and accountability to your schedule, collections, and patient flow. You’ll learn how to: ✅ Track leading and lagging indicators ✅ Set realistic...

Making Membership Work: Clearing Up some of the Myths and Why It’s Reshaping Dentistry

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Membership Plans That Work: What Compliance Really Looks Like Dental membership plans aren’t new—but compliance around them is becoming more critical than ever. In this episode of Dental Drill Bits, Sandy and Dana are joined by Jane Levy, Co-founder and CEO of Plan Forward, to uncover how in-house dental plans can boost treatment acceptance, increase loyalty, and help practices navigate the complex world of legal compliance. They discuss real-world misconceptions, why membership plans aren’t just for fee-for-service practices, and how the right tools (and the right vendor) make all the...

Lonely at the Top, Leading with Authority (Even When You’re Friends)

Dental Drill Bits with Sandy Pardue and Dana Salisbury

We’re diving into a topic many practice managers quietly struggle with—what happens when your team feels more like friends than employees? Dana and Sandy tackle a heartfelt listener question: “How do I manage a team I’ve been friends with for years?” Whether you were promoted from within, or made the mistake of hiring a friend, this episode will help you maintain professionalism without sacrificing connection. You’ll learn how to: Lead with warmth while keeping your edge Set clear boundaries and expectations Avoid favoritism and cliques Stay approachable without losing...

Vacation-Proofing Your Team

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Vacation-Proofing Your Team Episode Description Taking time off as a dental professional shouldn't leave you stressed out or worried about what's happening back at the office. In this episode of Dental Drill Bits, Sandy and Dana break down how to set your team up for success before you leave—so you can truly unplug. They cover real-world strategies to vacation-proof your practice, from setting department-specific goals to sending advance memos, and even encouraging team members to take ownership of their responsibilities. Plus, they tackle the big one: why showing trust in your team matters...

More Episodes

Are you equipped to transform your dental practice from good to great as 2025 draws near? In this episode, Michael, Sandy, and Ali embark on a dynamic discussion about the evolving landscape of dental practice management and marketing. Ali, founder of DocSites, takes the floor to break down how his company is revolutionizing dental marketing with a focus on transparency, affordability, and exceptional customer service. The trio dives deep into the significance of managing online reviews and optimizing internal systems to not only attract, but also retain, new patients.

As marketing strategies become ever more critical, Ali shares invaluable insights for dental practices on the brink of 2025, advising a pivot from complex branding to simplicity and patient-focused content. He emphasizes the critical nature of maintaining fresh, relevant online content, while ensuring the whole team is fully briefed on ongoing marketing campaigns. With a keen eye on the nitty-gritty of staff training, Ali underscores the balance between marketing and sales, detailing how tracking new patient sources can significantly enhance a practice's marketing efficacy.

What You'll Learn in This Episode:

How simplifying branding can enhance patient engagement.
The role of updated website content in attracting new patients.
Strategies for effective staff training and marketing harmonization.
The importance of tracking new patient sources to measure success.
Insights on balancing marketing and sales efforts.
How to optimize internal systems to boost online reviews.
Upcoming marketing trends to focus on for 2025.
Details on DocSites' flexible service offerings and special deals.

Tune in to discover innovative strategies to boost your dental practice's growth today!

Sponsors:

Do you need a new website or marketing agency? Check out what DocSites can do for you: https://www.DocSites.com/landing-pages/ddb/(Don't miss out on their Black Friday Deal of -$750 off your website! Just mention Michael, Sandy, Dental Drill Bits, or Dental Gumbo!)