Marketing and Sales in Dentistry: What Should I Focus On for 2025?
Dental Drill Bits with Sandy Pardue and Dana Salisbury
Release Date: 11/20/2024
Dental Drill Bits with Sandy Pardue and Dana Salisbury
Episode Description Unexpected call-outs can throw your dental practice into chaos—but they don’t have to! In this episode of Dental Drill Bits, Sandy Pardue and Dana Pardue Salisbury break down how to create an attendance culture that keeps your team accountable without being rigid. They’ll share real-world strategies for managing sick calls, setting clear attendance policies, and keeping your team engaged. What You’ll Learn: ✅ How to prevent a culture of absenteeism from spreading in your practice 🚫 ✅ The importance of direct communication about attendance expectations 🗣️...
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Hiring is one thing—but the interview process is where you make or break your chances of getting the right person. In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury share expert strategies to help you conduct interviews with confidence, ask the right questions, and avoid costly hiring mistakes. What you’ll learn: ✅ The difference between situational vs. behavioral interview questions—and why both matter 🎯 ✅ Why working interviews are a legal and financial risk you shouldn’t take 🚫 ✅ The must-ask questions that reveal a candidate’s true communication...
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📢 Sponsored by: ✅ Plan Forward – The dental membership plan partner that helps your office thrive. Mention Dental Drill Bits for an exclusive offer! . 💡 Take Action Today: Don’t let hiring challenges slow down your practice growth! Take Sandy’s Challenge: ➡️ Review your current job ad—does it attract the right candidates? ➡️ Implement a phone screening process to filter applicants faster ➡️ Make your hiring process an extension of your practice culture 👍 Subscribe & Leave a Review: Enjoyed this episode? Subscribe to Dental Drill Bits and leave a review!...
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Front Desk Chaos to Clarity Episode Description: In this episode of The Dental Drill Bits Podcast, Sandy and Dana tackle one of the biggest front desk challenges in dental practices—how to maintain consistency and organization when multiple team members rotate through the same position. 🔄 One doctor from the Dental Drill Bits Facebook group asked: How do I streamline communication and documentation when different front desk employees work on different days? Sandy and Dana break it all down, sharing real-world strategies to bring clarity and structure to the front office. They discuss the...
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Episode Title: Do You Really Need an Office Manager? Episode Description: In this episode of The Dental Drill Bits Podcast, Sandy and Dana tackle one of the most common dilemmas for dental practice owners—Do you really need an office manager? 🤔 Hiring an office manager can seem like the perfect solution to reducing stress and improving operations, but without a clear role definition, it can create more challenges than solutions. In this episode, they break down when an office manager is truly needed, what skills are essential for success, and whether team leaders might be a better...
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Episode Title: Mastering Onboarding for a Thriving Dental Practice Episode Description: In this episode of The Dental Drill Bits Podcast, Sandy and Dana dive into the make-or-break process of onboarding new team members in a dental practice. A strong onboarding system not only prevents turnover but also sets the stage for a thriving team culture and long-term success. 🚀 They share real-world experiences, practical strategies, and actionable steps to ensure new hires feel welcomed, supported, and set up for success from day one. Key Takeaways: ✔ The biggest onboarding mistakes that lead to...
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Episode Title: Wasted Time, Open Time, and Maximizing Your Schedule Episode Description: Welcome to another exciting episode of Dental Drill Bits! This week, Sandy Pardue is joined by a very special guest—Dana Pardue Salisbury, the original co-host and HR business professional. Together, they kick off the new season with a deep dive into one of the most critical topics for dental practices: managing open time in your schedule. Discover actionable tips to identify, track, and eliminate wasted time in your practice. Whether you're dealing with broken appointments, patient no-shows, or...
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This is a question Sandy Pardue gets quite often in her events, so we decided to cover it here! Here are a couple things you want to do: You need a time clock software. (Sandy recommends a software) Don’t give everyone access to change their time clock. Create a policy, and be super specific in this policy. (Sandy gives us great examples). What to say if someone still violates the policy? (Sandy provides us with what to do, a script, and how many times should we allow it). How to present the overtime policy at a team meeting.
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Wondering how to ease the burden and stress off yourself as the doctor? In this week's rerun episode of Dental Drill Bits, Michael and Sandy are exploring the universe of responsibilities that come with the role of an office manager in a dynamic and demanding dental practice. They break down the essential duties that will keep your practice running smoothly without the added headache. What You'll Learn in This Episode: Understand the scope of day-to-day activities a dental office manager oversees. Discover the role an office manager plays in shaping employee and patient relations. Uncover...
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In this rerun episode of Dental Drill Bits, Sandy and Michael delve headfirst into the crucial role of an office manager in your dental practice. Listen as they unlock the job description of a successful manager and explore how imperative it is for dentists to identify potential talent hidden within their teams while filling this impactful role. Sandy and Michael dissect the cardinal role of duplication skills in a manager's toolbox and how this skill can set apart a thriving practice from a struggling one. What You'll Learn in This Episode: Understanding the crucial role and job description...
info_outlineAre you equipped to transform your dental practice from good to great as 2025 draws near? In this episode, Michael, Sandy, and Ali embark on a dynamic discussion about the evolving landscape of dental practice management and marketing. Ali, founder of DocSites, takes the floor to break down how his company is revolutionizing dental marketing with a focus on transparency, affordability, and exceptional customer service. The trio dives deep into the significance of managing online reviews and optimizing internal systems to not only attract, but also retain, new patients.
As marketing strategies become ever more critical, Ali shares invaluable insights for dental practices on the brink of 2025, advising a pivot from complex branding to simplicity and patient-focused content. He emphasizes the critical nature of maintaining fresh, relevant online content, while ensuring the whole team is fully briefed on ongoing marketing campaigns. With a keen eye on the nitty-gritty of staff training, Ali underscores the balance between marketing and sales, detailing how tracking new patient sources can significantly enhance a practice's marketing efficacy.
What You'll Learn in This Episode:
- How simplifying branding can enhance patient engagement.
- The role of updated website content in attracting new patients.
- Strategies for effective staff training and marketing harmonization.
- The importance of tracking new patient sources to measure success.
- Insights on balancing marketing and sales efforts.
- How to optimize internal systems to boost online reviews.
- Upcoming marketing trends to focus on for 2025.
- Details on DocSites' flexible service offerings and special deals.
Tune in to discover innovative strategies to boost your dental practice's growth today!
Sponsors:
Do you need a new website or marketing agency? Check out what DocSites can do for you: https://www.DocSites.com/landing-pages/ddb/(Don't miss out on their Black Friday Deal of -$750 off your website! Just mention Michael, Sandy, Dental Drill Bits, or Dental Gumbo!)
Implantology Meeting in Atlanta
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