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Marketing and Sales in Dentistry: What Should I Focus On for 2025?

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Release Date: 11/20/2024

Meetings That Matter: Turning Staff Time Into Practice Power

Dental Drill Bits with Sandy Pardue and Dana Salisbury

A dental team without effective meetings is like a GPS with no signal—lost, frustrated, and going in circles. In this episode, Dana and Sandy dive into the often-overlooked power of consistent, structured team meetings. From setting agendas and reviewing stats to celebrating birthdays and avoiding gum-chewing drama, they lay out the exact formula for turning “just another meeting” into a high-impact tool for team alignment, accountability, and growth. This episode is inspired by a post in the Dental Drill Bits Facebook Group (thanks, Heather!), and it answers all your questions about...

Marketing Can't Save You From a Bad Phone Call

Dental Drill Bits with Sandy Pardue and Dana Salisbury

📣 Identity Dental Marketing – The industry’s go-to for branding, SEO, and growth. Discover how they can elevate your practice at 📲 Join the conversation! Drop your favorite phone call tip or share a “worst call ever” moment in the Dental Drill Bits Facebook Group—your post could inspire our next episode! Let me know if you’d like a shortened version for social, or if this episode will also be linked to a specific event or download!

Scoreboard Success: 10 Front Desk KPIs That Drive Production

Dental Drill Bits with Sandy Pardue and Dana Salisbury

We’re diving into a topic that separates struggling practices from high-performing ones—your front desk metrics. Dana and Sandy break down the most important KPIs your admin team should be tracking daily, weekly, and monthly. Spoiler alert: if you’re not measuring it, you can’t manage it! Whether you're brand new to tracking stats or need a refresh to re-energize your team, this episode gives you simple, actionable ways to bring structure and accountability to your schedule, collections, and patient flow. You’ll learn how to: ✅ Track leading and lagging indicators ✅ Set realistic...

Making Membership Work: Clearing Up some of the Myths and Why It’s Reshaping Dentistry

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Membership Plans That Work: What Compliance Really Looks Like Dental membership plans aren’t new—but compliance around them is becoming more critical than ever. In this episode of Dental Drill Bits, Sandy and Dana are joined by Jane Levy, Co-founder and CEO of Plan Forward, to uncover how in-house dental plans can boost treatment acceptance, increase loyalty, and help practices navigate the complex world of legal compliance. They discuss real-world misconceptions, why membership plans aren’t just for fee-for-service practices, and how the right tools (and the right vendor) make all the...

Lonely at the Top, Leading with Authority (Even When You’re Friends)

Dental Drill Bits with Sandy Pardue and Dana Salisbury

We’re diving into a topic many practice managers quietly struggle with—what happens when your team feels more like friends than employees? Dana and Sandy tackle a heartfelt listener question: “How do I manage a team I’ve been friends with for years?” Whether you were promoted from within, or made the mistake of hiring a friend, this episode will help you maintain professionalism without sacrificing connection. You’ll learn how to: Lead with warmth while keeping your edge Set clear boundaries and expectations Avoid favoritism and cliques Stay approachable without losing...

Vacation-Proofing Your Team

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Vacation-Proofing Your Team Episode Description Taking time off as a dental professional shouldn't leave you stressed out or worried about what's happening back at the office. In this episode of Dental Drill Bits, Sandy and Dana break down how to set your team up for success before you leave—so you can truly unplug. They cover real-world strategies to vacation-proof your practice, from setting department-specific goals to sending advance memos, and even encouraging team members to take ownership of their responsibilities. Plus, they tackle the big one: why showing trust in your team matters...

Gossip at Work: The Hidden Cost of Chatter

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Gossip at Work: The Hidden Cost of Chatter Dental Drill Bits with Sandy Pardue and Dana Salisbury Gossip at Work: The Hidden Cost of Chatter 0:00 Episode Description Gossip may seem like harmless chatter, but it has the power to erode trust, damage morale, and derail productivity in your dental practice. In this episode, Sandy and Dana tackle the tough topic of workplace gossip—what it sounds like, why it spreads, and how to stop it before it takes a toll on your culture and your team. From NLRB rules to real-life consulting stories, they share practical ways to address negativity, encourage...

The Down Economy: Prepared Not Panicked

Dental Drill Bits with Sandy Pardue and Dana Salisbury

When the economy starts to shake, most dental practices start to shrink. But Sandy says now is the time to lean in and level up—and she’s sharing exactly how to do it. In this episode, Dana and Sandy break down what it takes to recession-proof your practice before anything happens. From tightening your finances to training your team, maximizing re-care systems to building patient loyalty, this episode is your no-fluff guide to keeping treatment plans up—even when wallets are down. Whether you’re nervous about the future or just want to boost production now, this conversation will help...

One-on-Ones Part 2: Keeping Your Dental Team Aligned & Engaged

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Episode Summary: This week, Sandy is fresh off an energizing Front Desk Pro seminar in Burbank, California—and she’s bringing the heat! Dana and Sandy dive deep into a topic that every dental practice owner and manager needs to master: employee one-on-ones. From handling raise requests to increasing team engagement and reducing turnover, this episode is packed with real-world strategies and scripted verbal skills you can use right away. Sandy shares how acknowledgment and structure transform the culture of a practice, while Dana brings in heartfelt reminders of how leadership impacts lives...

One-on-Ones: Keeping Your Dental Team Aligned & Engaged

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Want to retain great employees and build a team that runs like a dream? It all starts with one-on-one conversations that count. In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury share how regular one-on-one meetings can transform your culture, boost accountability, and keep your team growing in the right direction. They break down the timing, tools, and tone of a successful one-on-one—plus how to turn them into growth opportunities, not gripe sessions. If you want more engagement and less drama in your dental office, start here. What You’ll Learn: How to set up...

More Episodes

Are you equipped to transform your dental practice from good to great as 2025 draws near? In this episode, Michael, Sandy, and Ali embark on a dynamic discussion about the evolving landscape of dental practice management and marketing. Ali, founder of DocSites, takes the floor to break down how his company is revolutionizing dental marketing with a focus on transparency, affordability, and exceptional customer service. The trio dives deep into the significance of managing online reviews and optimizing internal systems to not only attract, but also retain, new patients.

As marketing strategies become ever more critical, Ali shares invaluable insights for dental practices on the brink of 2025, advising a pivot from complex branding to simplicity and patient-focused content. He emphasizes the critical nature of maintaining fresh, relevant online content, while ensuring the whole team is fully briefed on ongoing marketing campaigns. With a keen eye on the nitty-gritty of staff training, Ali underscores the balance between marketing and sales, detailing how tracking new patient sources can significantly enhance a practice's marketing efficacy.

What You'll Learn in This Episode:

How simplifying branding can enhance patient engagement.
The role of updated website content in attracting new patients.
Strategies for effective staff training and marketing harmonization.
The importance of tracking new patient sources to measure success.
Insights on balancing marketing and sales efforts.
How to optimize internal systems to boost online reviews.
Upcoming marketing trends to focus on for 2025.
Details on DocSites' flexible service offerings and special deals.

Tune in to discover innovative strategies to boost your dental practice's growth today!

Sponsors:

Do you need a new website or marketing agency? Check out what DocSites can do for you: https://www.DocSites.com/landing-pages/ddb/(Don't miss out on their Black Friday Deal of -$750 off your website! Just mention Michael, Sandy, Dental Drill Bits, or Dental Gumbo!)