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From Sucktember to Success: How to Save Your September

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Release Date: 09/02/2025

Breaking Down Walls: Communicating Without Conflict

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, Dana and Sandy dive into one of the most challenging scenarios in any dental practice—when a team member refuses a task that’s part of their role. Inspired by a real Dentaltown post, Sandy breaks down what’s really behind these moments, from unclear expectations and lack of training to blurred lines of authority. She shares how leaders can respond calmly, communicate clearly, and reset accountability without damaging trust. Dana adds perspective on balancing empathy and authority, and how understanding communication styles can help prevent tension...

The Pulse of the Practice: Balancing Team Energy and Measurable Success

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, Dana and Sandy discuss the importance of measuring team energy and performance metrics in dental practices. They emphasize that while patient care is paramount, tracking statistics can enhance care quality and team morale. The conversation explores the concept of buy-in from team members, the significance of accountability, and how metrics can serve as tools for improvement rather than judgment. The episode concludes with actionable steps for practices to foster a positive culture through measurement and celebration of achievements. takeaways Your team's...

When Negativity Spreads: How Complaining About Patients Hurts Your Practice Culture

Dental Drill Bits with Sandy Pardue and Dana Salisbury

💡 Episode Summary: In this week’s episode of Dental Drill Bits, Dana Pardue and Sandy Pardue tackle a topic every dental team faces but rarely talks about — complaining about patients. What starts as harmless venting can quietly poison your team’s morale and even drive productivity down. Dana and Sandy unpack how negativity spreads through emotional contagion, why gossip never stops at patients, and how leaders can recognize when venting has crossed into toxicity. Sandy shares real-world examples from decades in consulting — from Dentaltown discussions to lessons learned working...

Navigating the Complexities of Hiring Associate Dentists

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Episode Summary: In this episode, Dana Pardue Salisbury and Sandy Pardue unpack one of the most complex topics in dentistry: hiring an associate dentist. From knowing when your practice is truly ready to bring on another provider, to understanding why most associateships only last one to two years, this conversation blends humor, real-world stories, and practical numbers. You’ll hear how culture, contracts, and communication can make or break the associate relationship—and how to avoid costly mistakes that so many practice owners make when expanding their teams. 💡 Key Takeaways ...

Rants, Reflections, and Real Customer Service Lessons

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Episode Summary This week on Dental Drill Bits, Dana and Sandy open up about real-world customer service experiences that prove just how important it is to put yourself in the patient's shoes. Dana kicks things off with her eye doctor visit, from tiny-font registration forms to confusing waiting rooms and perfume-passing that crossed the line. She then shares what her tire appointment taught her about easing patient anxiety and making sure customers leave with confidence. Sandy brings her own story to the table about trying to buy fireplace logs, only to be talked out of making the...

Hiring Series: The Job Offer Playbook

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury continue their step-by-step Hiring Series with one of the most sensitive and risky steps: the job offer. Too many dental practices skip this or handle it haphazardly, leaving themselves open to misunderstandings, legal trouble, and even losing great candidates. Sandy and Dana walk you through why offer letters matter, what must be included, and how to avoid turning them into binding contracts. From conditional vs. unconditional offers, to pay pitfalls (why you should never state an annual salary), to the benefits and...

Hiring Series: Don’t Skip This Step—Reference Checks That Matter

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury continue their step-by-step Hiring Series with a focus on reference checks. Too many dental practices skip this step because it feels awkward or unnecessary, but failing to do so can cost you money, morale, and even legal trouble. Sandy and Dana share true stories from the field (including embezzlement cases that could have been avoided), compliance tips that keep you safe, and the exact questions that reveal whether your next hire is reliable or risky. From separating personal vs. professional references to knowing...

From Sucktember to Success: How to Save Your September

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most dreaded times in the dental calendar: “Sucktember.” As kids go back to school and cancellations rise, many practices see their production slump, but it doesn’t have to be that way. Sandy shares why mindset matters more than market trends, how to uncover hundreds of patients hiding in your own software, and why reactivation projects can both fill your schedule and boost team morale. From calling patients who haven’t been in for years to creating fun staff incentives, you’ll discover proven...

Hiring Detour: How Culture Shapes Every Hire

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, Dana Salisbury and Sandy Pardue discuss the challenges of hiring and retaining new employees in dental practices. They explore the reasons behind high turnover rates, the importance of effective onboarding, and creating a welcoming workplace culture. The conversation emphasizes the need for structured training plans and the impact of workplace bullying on employee retention. The hosts also highlight the financial costs associated with poor hiring practices and the significance of enhancing the candidate experience. Key Takeaways Stop blaming the applicant...

Hiring Series: Interview Techniques that Work

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, hosts Dana Salisbury and Sandy Pardue go beyond the surface of the interview process to reveal the deeper intentions that should guide your hiring conversations. Whether you are fresh out of dental school or a seasoned practice owner, this conversation will help you build a more intentional, compliant, and effective approach to interviewing. Sandy and Dana share real world examples, cautionary tales, and the subtle cues they watch for that a resume will never reveal. They cover how to avoid common pitfalls like skipping the interview entirely, how to keep...

More Episodes

Sandy shares why mindset matters more than market trends, how to uncover hundreds of patients hiding in your own software, and why reactivation projects can both fill your schedule and boost team morale. From calling patients who haven’t been in for years to creating fun staff incentives, you’ll discover proven strategies that transform September into Success-tember (and set you up for Rocktober).

If you’re ready to stop the slump and finish the year strong, this is an episode you won’t want to miss.

Takeaways:

Your mindset shapes your results: stop expecting September to “suck.”
Patient reactivation projects reveal hundreds of opportunities already in your database.
Most patients who haven’t been in still believe you’re their dentist — reach out.
Consistency in outreach creates predictable schedules.
Boost team morale by gamifying reactivation with small rewards.
Increased outflow (calls, texts, emails, mailers) is the key to saving your September.

🔊 Episode Sponsors:

Identity Dental Marketing
Looking to stand out in a crowded market? Identity Dental Marketing builds brands that convert.
👉 www.identitydental.com

Plan Forward
The #1 membership plan platform for dental practices—simple, secure, and patient-friendly.
👉 www.planforward.io

Mango Voice
VoIP that works for dental practices. Elevate your phone systems and never miss a patient call again.
👉 www.mangovoice.com

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