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183 Claire Jefford: Content is Queen: Leverage Video Content That is True To You

The Inner Edit

Release Date: 10/04/2023

212: Christie Rocha: Prioritizing Wellness: Saying Goodbye to Focus on My Health & Family show art 212: Christie Rocha: Prioritizing Wellness: Saying Goodbye to Focus on My Health & Family

The Inner Edit

Today With Christie Rocha: Today on The Inner Edit we are talking about prioritizing our own well-being. Connect with Christie! Like Us:  | Follow Us:  | Listen Here: 

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211: Elizabeth Earnshaw: Thrive on Social Media: Transforming 'Shoulds' into Empowering Choices show art 211: Elizabeth Earnshaw: Thrive on Social Media: Transforming 'Shoulds' into Empowering Choices

The Inner Edit

Today With Elizabeth Earnshaw: Today on The Inner Edit I am joined by Elizabeth Earnshaw, LMFT, a Licensed Marriage and Family Therapist and trusted relationship teacher. She is also a business owner, an author, a podcast segment host, and a content creator…you might know her as @lizlistens. Liz is one of the original Instagram therapists, but as the platform and algorithms have changed, so has her mindset about how she uses the space. Listen now to hear how Liz remains true to herself, trustworthy to her clients, and ethical in her career as a therapist while sharing her...

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210: Chelsea Connors: Transforming Creative Ruts: The Breathwork Strategy for Digital Creators show art 210: Chelsea Connors: Transforming Creative Ruts: The Breathwork Strategy for Digital Creators

The Inner Edit

Today With Chelsea Connors: Today on The Inner Edit I have on high-performance coach, former psychotherapist, and certified breathwork facilitator, Chelsea Connors. Breathwork is a growing outlet for self-care and I don’t know about you, but I’m not too familiar with it. Chelsea shares what breathwork is, practicing it tangibly, and its benefits. If you have ever been in a content block, you’ll appreciate this mindful technique to dig you out. Pick It Apart [2:35] Chelsea enjoys the creative process of social platforms, and she explains why. [8:20] Chelsea talks about the...

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209: Way Back Wednesday: Michelle Tangeman: How to Set the Foundation for Emotional Intelligence in Toddlerhood show art 209: Way Back Wednesday: Michelle Tangeman: How to Set the Foundation for Emotional Intelligence in Toddlerhood

The Inner Edit

Today With Christie Rocha: Today on The Inner Edit, we revisit an amazing episode we had almost a year ago, with the brilliant Michelle Tangeman. Connect with Christie! Like Us:  | Follow Us:  | Listen Here: 

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208: Christie Rocha: The Dreaded Creative Blocks: Strategies for Overcoming Mental Barriers show art 208: Christie Rocha: The Dreaded Creative Blocks: Strategies for Overcoming Mental Barriers

The Inner Edit

Today With Christie Rocha: Today on The Inner Edit we are talking about how to overcome creative blocks in content creation. Connect with Christie! Like Us:  | Follow Us:  | Listen Here: 

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207: Christie Rocha: How to Cope With Creator Burnout show art 207: Christie Rocha: How to Cope With Creator Burnout

The Inner Edit

Today With Christie Rocha: Today on The Inner Edit we are talking about Creator Burnout and how to cope with it. Connect with Christie! Like Us:  | Follow Us:  | Listen Here: 

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206: Kristen Gingrich: How to Organize and Repurpose Your Content and Protect Your Privacy Online show art 206: Kristen Gingrich: How to Organize and Repurpose Your Content and Protect Your Privacy Online

The Inner Edit

Today With Kristen Gingrich: Today on The Inner Edit I am joined by Kristen Gingrich, Licensed Clinical Social Worker and Certified Alcohol and Drug Counselor, author, and cohost of Welcome to Group Therapy.  I discovered Kristen during the pandemic and I think we all can agree, that the Covid era exposed a need for mental health and during this time, people were seeking more information about it. It became more recognized and relatable. Kristen joined the social media world just in time to help people live authentically. She strives to destigmatize mental health and teach...

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205: Jennifer Anderson: The Struggles and Responsibility of Growing a Platform to 2 Million Followers show art 205: Jennifer Anderson: The Struggles and Responsibility of Growing a Platform to 2 Million Followers

The Inner Edit

Today With Jennifer Anderson: Today I’m with dietician Jennifer Anderson, creator of Kids Eat in Color, an educational resource helping families navigate picky eating and feeding children To say that Kids in Color is a success would be a major understatement. The page has 1.9 million followers, an astounding number that reflects the work and intention Jennifer has put into her platform every step of the way.  Today, Jennifer is here to tell the story of how she transitioned from working full-time and posting as a hobby to hosting arguably one of the most popular pages in the...

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204: Kim Young: Building Genuine Influence: Strategies to Foster Authentic Connection with Your Audience show art 204: Kim Young: Building Genuine Influence: Strategies to Foster Authentic Connection with Your Audience

The Inner Edit

Today With Kim Young: Today on The Inner Edit I am joined by Kim Young, Kim Young of Dope Black Social Worker and host of the Revolutionary Hoodrat podcast. Kim is a licensed therapist, a nationally recognized social worker, and an expert troublemaker. For many years, Kim’s career centered on direct clinical services for youth, families, and communities. But over the last five years, Kim has shifted upstream, moving out of direct service, in order to make an even deeper impact in the field of social work, focusing on programmatic, organizational, and systemic changes. Kim gets it....

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203: Chasity Holcomb: The Value in Trusting Your Instincts and Pivoting in Content Creation to Create Evergreen Authenticity show art 203: Chasity Holcomb: The Value in Trusting Your Instincts and Pivoting in Content Creation to Create Evergreen Authenticity

The Inner Edit

Today With Chasity Holcomb: Today, I’m joined by trauma therapist and coach Chasity Holcomb, creator of Momfully You.  Chasity’s content often centers on balancing motherhood and a career or business while breaking generational cycles and healing childhood wounds.  Chasity started creating content after a decade of experience as a therapist, using her platform as a place to help even more people.  Today, she is here to share her journey into content creation and discuss pivoting to a form of content that feels right to you and showing up as your true self. Pick It...

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More Episodes

Today With Claire Jefford:

Today on Sass Says I am joined by Claire Jefford, an award-winning interior designer, business coach, and video content creator. Claire has done design videos, car karaoke, paint color reviews, and more, but the thing all of Claire’s videos have in common is that her personality shines through. Join me as I chat with Claire about video, vulnerability, connection, and opportunity.

Pick It Apart

[0:49] Claire tells Christie about the first video she made for her website in 2011.

[4:35] Christie and Claire discuss why getting started with video can be scary and difficult, but also create valuable connections.

[15:26] Claire explains why it is important to look at the camera like you are speaking directly to your ideal client.

[17:56] Claire talks about the opportunities video content has brought her.

[21:25] Claire and Christie talk about how to handle negative comments from others and how to handle self-sabotage. 

[32:47] Claire talks about tech and how great today’s phones are at making video content, as well as other resources she loves.

[43:04] Claire explains the important roles of both having a plan and allowing some things to evolve naturally.

Christie Rocha's and Claire Jefford's Ah-Ha Moments

“The connection that you can get via a video versus an email or a blog article…is huge.” – Claire Jefford

“There is more than one path to the top of the mountain.” – Claire Jefford

“[Creating video content] can feel very isolating…but if you're thinking it and feeling it and experiencing it, there is this very high chance that a lot of other people are too.” – Christie Rocha

“You put yourself out there. You become a little vulnerable. You resonate with some people. Things can happen. Yeah, things do happen.” – Claire Jefford

More About Claire Jefford

Claire Jefford is a Certified Interior Decorator who began her award-winning firm in 2011. She is proud to be the highest reviewed Design Professional in the Toronto area with over 120 reviews. Claire is also a respected Business Coach within the design industry and developed her signature course for Designers 0-5 years in business, called the Interior Design BOSS Academy.

Voted Top Influencer 3 years running, Claire does speaking engagements, panel discussions & live video broadcasts from various design events across North America. She runs a highly engaged, private Facebook group, Interior Design Business Strategies, with over 6000 design professionals from around the world.

Connect with Claire Jefford

Website

Claire Jefford (Facebook)

Interior Design Business Strategies

Claire Jefford (Instagram)

Coaching

Colour & Design

Claire Jefford (Pinterest)

Connect with Christie!

Website

Join us at LuAnn Live 2023!

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Other Shows Mentioned:

Sass Says #180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness

Sass Says #181: Sandra Funk: A Million Dollar Mindset For Setting Boundaries And Standing In Your Space

AWDB #237: Claire Jefford- How To Get More Clients With Video Content

AWDB #325: Claire Jefford: Create Valuable Content to Sell Through Your Website

AWDB #485: Power Talk Friday: Claire Jefford: Rock the Consult

AWDB #807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business

Other Resources Mentioned:

Gary Vaynerchuk

“It’s Corn” kid song on YouTube because my kids play this all the time and I love it ;) but it also has 33M views on YouTube

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