198 Tomi Obebe: Transforming Passion into Profit: Lessons in Blog and Social Media Monetization

Today With Tomi Obebe:

Today on The Inner Edit I am with Tomi Obebe, a lifestyle blogger and content creator based in Charlotte, North Carolina. With corporate digital marketing experience and an MBA from Clemson University, Tomi has been able to combine her passion for business with her personal style on her blog and on social media, where she is @goodtomicha. Her work has been featured in Business Insider, Yahoo News, and more, and she was also the recipient of the 2019 InfluenceHer of the Year Award.
As she has grown her platform, Tomi continues to raise awareness and advocate for inclusion, especially for Black female content creators, and she doesn’t shy away from conversations around transparency in the industry. Today, we are discussing the need for intentionality if you want to monetize a blog or social media platform, as well as the responsibility that comes with it, not only from the creator but from the brands, the consumers, and the community as a whole.

Pick It Apart

[2:30] Tomi shares that she has not gone viral and does not have hundreds of thousands of followers, but she still manages a healthy career as a content creator.

[7:07] Christie and Tomi discuss the need for intentionality and having a plan if you want to monetize a blog or social media platform

[11:36] Christie asks Tomi the differences she sees between being a content creator and being an influencer.

[21:33] Tomi shares her thoughts on being a black content creator.

[29:03] Christie and Tomi talk about the importance of transparency in the industry.

[32:22] Tomi talks about the importance of self-care and wellness and motivating herself in these areas

[41:33] Christie asks Tomi about how she responds to current events with her audience.

Christie Rocha's and Tomi Obebe's Ah-Ha Moments

“Don't be afraid to ask [brands], push them, and see what they're doing to better themselves when it comes to our seat of inclusion.” – Tomi Obebe
“Just because it's not brain surgery doesn't mean that you shouldn’t be compensated fairly for the work that you put in.” – Tomi Obebe
 
“Societally we're still underestimating the amount of work that creators put in.” – Christie Rocha
 
“If something is affecting your community, I think we have a duty as influencers and content creators to share resources and how to help because at the end of the day, it is a privilege to be able to speak to so many people.” – Tomi Obebe
 
“There's a human being behind that handle.” – Christie Rocha

More About Tomi Obebe

Tomi Obebe (pronounced Toe-Me Oh-Bee-Bee) is a full-time content creator based in Charlotte, North Carolina. With corporate digital marketing experience and an MBA from Clemson University, Tomi has been able to combine her passion for business with her personal style.

As GoodTomiCha has grown, Tomi continues to recognize the disproportionate number of black female bloggers and advocate for inclusion. One of her goals is to be an inspiration to women of color everywhere that starting a blog, and succeeding, is very possible.

Join Tomi as she presents life through her lens and adventures as a newlywed with her husband, Will.

Tomi’s work with social media and influencer marketing has been featured in Business Insider, Yahoo News, HuffPost, and more. Tomi is also the recipient of the 2019 InfluenceHer of the Year Award.

Stick around if you enjoy style trends, a good skincare recommendation, and a transparent look at the influencer industry!

Connect with Tomi Obebe

Website

Instagram 

Facebook 

Pinterest

X

YouTube

TikTok

Connect with Christie!

Website

Join us at LuAnn Live 2023!

Like Us: Facebook | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

TIE #188: Tara Clark: From Burnt Out to Balanced: Resilience Strategies for Digital Content Creators